39
NPS
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Carter's is ranked #60 in Fashion and Beauty Brands
Carter's is ranked #60 in Fashion and Beauty Brands
About Carter's' Brand
Carter’s, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children. Carter's’s brand is ranked #576 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Carter's. When compared to other organizations within the Fashion and Beauty industry, Carter's is ranked #60. Among its major competitors, Carter's is ranked in 2nd place for NPS while Gymboree is 1st, and Culp is 3rd. Overall, Carter's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.04B
Brand at a Glance
80%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Carter's Ranking
- #60 in Fashion and Beauty
- #1 / 4 of its competitors
Carter's NPS
Carter's's Net Promoter Score (NPS) is a 39 with 63% Promoters, 13% Passives, and 24% Detractors. Net Promoter Score tracks whether Carter's's customers would recommend using the product based on a scale of -100 to 100.
Carter's Overall NPS
| 63% | Promoters |
|---|---|
| 13% | Passives |
| 24% | Detractors |
Carter's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 36 | Jun 2024 | 36 |
Jul 2024 38 | Jul 2024 | 38 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 38 | Sep 2024 | 38 |
Oct 2024 36 | Oct 2024 | 36 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 36 | Dec 2024 | 36 |
Jan 2025 37 | Jan 2025 | 37 |
Mar 2025 37 | Mar 2025 | 37 |
Aug 2025 37 | Aug 2025 | 37 |
Sep 2025 37 | Sep 2025 | 37 |
Oct 2025 39 | Oct 2025 | 39 |
How Other Brands Compare
Carter's is ranked first for NPS among its competitors. Culp and Old Navy come in second and third, with The Children's Place coming in at #4. Among those competitors, it is the second most valued company behind Old Navy.
 Carter's |  Old Navy |  The Children's Place |  Culp | |
| Global Ranking | #576 | #240 | #- | #- |
| NPS | 39 | -4 | -37 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.04B | $9.03B | $238.31M | $192.87M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carter's NPS by Gender
Female customers rated Carter's's NPS 46 points higher than Male customers.
Male
0
Carter's's NPS was rated by Male customers on Comparably.
38%
Promoters
24%
Passives
38%
Detractors
Female
46
Carter's's NPS was rated 46 by Female customers on Comparably.
66%
Promoters
14%
Passives
20%
Detractors
Carter's NPS by Ethnicity
Carter's's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 87 | Hispanic or Latino | 87 |
African American/Black 47 | African American/Black | 47 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 10 | Other | 10 |
Carter's NPS by Age
Carter's's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Carter's NPS by Usage
Carter's's NPS was rated the highest by customers who have used Carter's's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 43 | 1 to 2 Years | 43 |
2 to 5 Years -5 | 2 to 5 Years | -5 |
5 to 10 Years 78 | 5 to 10 Years | 78 |
Over 10 Years 64 | Over 10 Years | 64 |
Carter's Customer Reviews
Out of the 22 Carter's customer reviews 19 were positive and 3 were constructive. Carter's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Carter's Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Carter's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Carter's Customer Loyalty Score by Gender
Female customers rated Carter's's Customer Loyalty score 7% higher than Male customers.
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Male
79%
Yes
Female
86%
Yes
Carter's Customer Loyalty Score by Ethnicity
Carter's's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Carter's.
84
out of 100
Caucasian
89
out of 100
Hispanic or Latino
79
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
91
out of 100
Other
Carter's Customer Loyalty Score by Age
Carter's's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 95% | 26-30 | 95% |
31-35 83% | 31-35 | 83% |
36-40 70% | 36-40 | 70% |
41-45 87% | 41-45 | 87% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
Carter's Customer Loyalty Score by Usage
Carter's's Customer Loyalty score was rated the highest by customers who have used Carter's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carter's Customer Loyalty Score by Industry
Carter's's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Carter's Customer Loyalty vs. Competitors
Compared to its competitors, Carter's's Customer Loyalty score is rated right above The Children's Place, and is preceded by Gymboree.
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Carter's's Customer Loyalty score is rated right above CHANEL, and is preceded by Uniqlo.
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Carter's Product Quality
4/5
Carter's has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Carter's Product Information
Carter's’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Carter's's product the highest. Reviewers from the Tech industry rated Carter's the lowest at 2.5.
- Website
- http://www.carters.com
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into Carter's Product Quality
Carter's's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
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Ranked Carter's Product Quality the Highest
Ranked Carter's Product Quality the Lowest
Carter's Product Quality Score by Gender
Female customers rated Carter's's Product Quality score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
Carter's Product Quality Score by Ethnicity
Carter's's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 3.7 | Other | 3.7 |
Carter's Product Quality Score by Age
Carter's's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.6 | 36-40 | 2.6 |
41-45 4 | 41-45 | 4 |
51-55 4.8 | 51-55 | 4.8 |
56-60 4.7 | 56-60 | 4.7 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.9 | 66+ | 2.9 |
Carter's Product Quality Score by Usage
Carter's's Product Quality score was rated the highest by customers who have used Carter's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Carter's Product Quality Score by Industry
Carter's's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Carter's Product Quality vs. Competitors
Compared to its competitors, Carter's's Product Quality score is rated right above Gymboree, and is preceded by Mac & Mia.
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Carter's's Product Quality score is rated right below Crocs.
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Carter's Pricing
Carter's ROI & Value For Money
3.7/5
Carter's has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Carter's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Tech industry think that they had the lowest ROI from Carter's.
Quick Insights into Carter's ROI
Carter's's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
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Ranked Carter's ROI the Highest
Ranked Carter's ROI the Lowest
Carter's ROI Score by Gender
Female customers rated Carter's's ROI score 0.2 stars higher than Male customers.
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Male
3.5/5
Female
3.7/5
Carter's ROI Score by Ethnicity
Carter's's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.7 | Other | 3.7 |
Carter's ROI Score by Age
Carter's's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
51-55 4.7 | 51-55 | 4.7 |
56-60 4.5 | 56-60 | 4.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.3 | 66+ | 3.3 |
Carter's ROI Score by Usage
Carter's's ROI score was rated the highest by customers who have used Carter's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Carter's ROI Score by Industry
Carter's's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Carter's Pricing vs. Competitors
Compared to its competitors, Carter's's ROI score is rated right above Gymboree.
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Carter's's ROI score is rated right above Crocs, and is preceded by Gucci.
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Carter's Customer Satisfaction (CSAT)
Carter's Customer Satisfaction (CSAT) Score
74 / 100
Carter's has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
47%
Satisfied
27%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Carter's Customer Satisfaction
Carter's's Customer Satisfaction score was rated highest by customers who have used Carter's's products/services for 5 to 10 Years, and rated lowest by customers from the Accounting industry.
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Ranked Carter's Customer Satisfaction the Highest
Ranked Carter's Customer Satisfaction the Lowest
Carter's Customer Satisfaction Score by Gender
Female customers rated Carter's's Customer Satisfaction score 14 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 19% |
77 / 100
FemaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 4% | |
Very Dissatisfied | 13% |
Carter's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Carter's' Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
48%
Satisfied
24%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
7%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
Carter's' Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
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88 / 100
Very Satisfied
75%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Carter's' Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
58%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Asian or Pacific Islander
Carter's' Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Carter's' Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
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66 / 100
Very Satisfied
44%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
12%
Carter's Customer Satisfaction Score by Age
Carter's's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 92% | |||||||||||||||
| 31-35 | 62% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 50% |
Carter's Customer Satisfaction Score by Usage
Carter's's Customer Satisfaction score was rated the highest by customers who have used Carter's's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Carter's Customer Satisfaction Score by Industry
Carter's's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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"title": "Carter's Customer Satisfaction Score by Industry",
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}Carter's Customer Satisfaction vs. Competitors
Compared to its competitors, Carter's's Customer Satisfaction score is rated right above Gymboree, and is preceded by Mac & Mia.
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Carter's's Customer Satisfaction score is rated right below Gucci.
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Carter's Customer Service
3.9/5
Carter's has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Carter's's Customer Service
Address
3438 Peachtree Rd NE, Suite 1800, Chauncey, GA 30326
Website
http://www.carters.com
Phone Number
6787911000
Carter's's Social Links
Quick Insights into Carter's Customer Service
Carter's's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
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Ranked Carter's Customer Service the Highest
Ranked Carter's Customer Service the Lowest
Carter's Customer Service Score by Gender
Female customers rated Carter's's Customer Service score 0.1 stars higher than Male customers.
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Male
3.7/5
Female
3.8/5
Carter's Customer Service Score by Ethnicity
Carter's's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.7 | Other | 3.7 |
Carter's Customer Service Score by Age
Carter's's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.7 | 41-45 | 3.7 |
51-55 4.7 | 51-55 | 4.7 |
56-60 3.9 | 56-60 | 3.9 |
61-65 4.1 | 61-65 | 4.1 |
66+ 2.8 | 66+ | 2.8 |
Carter's Customer Service Score by Usage
Carter's's Customer Service score was rated the highest by customers who have used Carter's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Carter's Customer Service Score by Industry
Carter's's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Carter's Customer Service vs. Competitors
Compared to its competitors, Carter's's Customer Service score is rated right above Gymboree.
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Carter's's Customer Service score is rated right above Crocs, and is preceded by Gucci.
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Carter's as an Employer
3.3/5
Carter's has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Carter's scored a 39 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Carter's would recommend the brand to a friend. ENPS measures how likely Carter's employees would recommend working at Carter's to a friend.
Net Promoter Score
39
NPS Score
| 63% | Promoters |
|---|---|
| 13% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 37% | Promoters |
|---|---|
| 15% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
Carter's is ranked #576 in the Global Top 100 Brands. It ranks just behind Carta and just ahead of Bumble.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
574 |  | MuleSoft |  | Greg Schott | Tech |
575 |  | Carta |  | Henry Ward | Banking and Financial Services |
576 | | Carter's | | Michael Casey | Fashion and Beauty |
577 |  | Bumble |  | Whitney Wolfe Herd | Tech |
578 |  | Hormel Foods |  | James Snee | Food and Beverages |
579 |  | Corner Bakery Cafe |  | Mike Hislop | Food and Beverages |
580 |  | Jb hunt | | Automotive and Transportation |
Fashion and Beauty Ranking Snapshot
Carter's is ranked #60 in the Fashion and Beauty Industry. It ranks just behind New Era Cap and just ahead of Prada.
| RANK | COMPANY | Location | |
|---|---|---|---|
58 |  | Coach | New York City, NY |
59 |  | New Era Cap | New York City, NY |
60 | | Carter's | Chauncey, GA |
61 |  | Prada | |
62 |  | Lacoste | New York City, NY |
63 |  | Stitch Fix | San Francisco, CA |
64 |  | Tommy Bahama | Seattle, WA |
