
New York-based advisory firm New Era Cap’s brand is ranked #498 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of New Era Cap. When compared to other organizations within the Fashion and Beauty industry, New Era Cap is ranked #59. Among its major competitors, New Era Cap is ranked in 2nd place for NPS while Nike is 1st, and MLB (Major League Baseball) is 3rd.Their current valuation is $96.86M
New Era Cap's Net Promoter Score (NPS) is a 36 with 60% Promoters, 16% Passives, and 24% Detractors. Net Promoter Score tracks whether New Era Cap's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 16% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 36 | Dec 2024 | 36 |
Jan 2025 35 | Jan 2025 | 35 |
Feb 2025 36 | Feb 2025 | 36 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 35 | Apr 2025 | 35 |
May 2025 35 | May 2025 | 35 |
Jun 2025 35 | Jun 2025 | 35 |
Jul 2025 35 | Jul 2025 | 35 |
Aug 2025 37 | Aug 2025 | 37 |
Oct 2025 37 | Oct 2025 | 37 |
Nov 2025 35 | Nov 2025 | 35 |
Dec 2025 35 | Dec 2025 | 35 |
New Era Cap is ranked second for NPS among its competitors. Nike and MLB (Major League Baseball) come in first and third, with Lids coming in at #4. Among those competitors, it is the second most valued company behind Nike.
![]() New Era Cap | ![]() Nike | ![]() Lids | ![]() MLB (Major League Baseball) | |
| Global Ranking | #498 | #6 | #440 | #- |
| NPS | 36 | 48 | 18 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $96.86M | $222.95B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated New Era Cap's NPS 51 points higher than Male customers.
New Era Cap's NPS was rated 23 by Male customers on Comparably.
New Era Cap's NPS was rated 74 by Female customers on Comparably.
New Era Cap's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 78 | Hispanic or Latino | 78 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 56 | Asian or Pacific Islander | 56 |
Other 0 | Other | 0 |
New Era Cap's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
New Era Cap's NPS was rated the highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -45 | Less than 1 Year | -45 |
1 to 2 Years 46 | 1 to 2 Years | 46 |
2 to 5 Years 89 | 2 to 5 Years | 89 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 35 | Over 10 Years | 35 |
Compared to its competitors, New Era Cap's NPS is rated right above MLB (Major League Baseball), and is preceded by Nike.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | New Era Cap | 36 |
![]() | MLB (Major League Baseball) | 19 |
![]() | Lids | 18 |
![]() | REAL | -17 |
In the Fashion and Beauty industry, New Era Cap's NPS is rated right above Crocs, and is preceded by Glossier.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | New Era Cap | 36 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
Out of the 14 New Era Cap customer reviews 9 were positive and 5 were constructive. New Era Cap customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of New Era Cap users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated New Era Cap's Customer Loyalty score 15% higher than Male customers.
New Era Cap's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
New Era Cap's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 100% | 26-30 | 100% |
31-35 85% | 31-35 | 85% |
36-40 70% | 36-40 | 70% |
41-45 82% | 41-45 | 82% |
46-50 78% | 46-50 | 78% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
New Era Cap's Customer Loyalty score was rated the highest by customers who have used New Era Cap's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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New Era Cap's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, New Era Cap's Customer Loyalty score is rated right above MLB (Major League Baseball), and is preceded by Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | REAL | 100% |
![]() | Nike | 83% |
![]() | New Era Cap | 82% |
![]() | MLB (Major League Baseball) | 76% |
![]() | Lids | 73% |
In the Fashion and Beauty industry, New Era Cap's Customer Loyalty score is rated right above Uniqlo, and is preceded by Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | New Era Cap | 82% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
New Era Cap has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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New Era Cap’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated New Era Cap's product the highest. Reviewers from the Mechanical, Civil or Industrial Engineering industry rated New Era Cap the lowest at 1.6.
New Era Cap's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Female customers rated New Era Cap's Product Quality score 0.5 stars higher than Male customers.
New Era Cap's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3 | Other | 3 |
New Era Cap's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.9 | 61-65 | 3.9 |
New Era Cap's Product Quality score was rated the highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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New Era Cap's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, New Era Cap's Product Quality score is rated right above MLB (Major League Baseball), and is preceded by Nike.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nike | 4.3/5 |
![]() | New Era Cap | 3.8/5 |
![]() | MLB (Major League Baseball) | 3.8/5 |
![]() | Lids | 3.6/5 |
![]() | REAL | 3.2/5 |
In the Fashion and Beauty industry, New Era Cap's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | New Era Cap | 3.8/5 |
New Era Cap has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Mechanical, Civil or Industrial Engineering industry think that they had the lowest ROI from New Era Cap.
New Era Cap's ROI score was rated highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Female customers rated New Era Cap's ROI score 0.6 stars higher than Male customers.
New Era Cap's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.5 | Other | 2.5 |
New Era Cap's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3 | 56-60 | 3 |
61-65 3.4 | 61-65 | 3.4 |
New Era Cap's ROI score was rated the highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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New Era Cap's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, New Era Cap's ROI score is rated right above Lids, and is preceded by MLB (Major League Baseball).
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Nike | 3.9/5 |
![]() | MLB (Major League Baseball) | 3.7/5 |
![]() | New Era Cap | 3.6/5 |
![]() | Lids | 3.2/5 |
![]() | REAL | 2.9/5 |
In the Fashion and Beauty industry, New Era Cap's ROI score is rated right below Crocs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | New Era Cap | 3.6/5 |
New Era Cap has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
New Era Cap's Customer Satisfaction score was rated highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.
Female customers rated New Era Cap's Customer Satisfaction score 23 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 10% | |
Very Dissatisfied | 23% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
New Era Cap's Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.
New Era Cap's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
New Era Cap's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
New Era Cap's Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.
New Era Cap's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
New Era Cap's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 25% |
New Era Cap's Customer Satisfaction score was rated the highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
New Era Cap's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "New Era Cap Customer Satisfaction Score by Industry",
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"groupId": 536,
"score": 33,
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}Compared to its competitors, New Era Cap's Customer Satisfaction score is rated right above REAL, and is preceded by Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nike | 86% |
![]() | New Era Cap | 76% |
![]() | REAL | 67% |
![]() | MLB (Major League Baseball) | 66% |
![]() | Lids | 58% |
In the Fashion and Beauty industry, New Era Cap's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | New Era Cap | 76% |
New Era Cap has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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110 Wall Street, Floor 11, New York City, NY 10005
http://new-cap.us/
+1 (212) 232-0104
New Era Cap's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 51-55.
Female customers rated New Era Cap's Customer Service score 0.8 stars higher than Male customers.
New Era Cap's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.8 | Other | 2.8 |
New Era Cap's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.7 | 26-30 | 4.7 |
31-35 4.8 | 31-35 | 4.8 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.1 | 61-65 | 3.1 |
New Era Cap's Customer Service score was rated the highest by customers who have used New Era Cap's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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New Era Cap's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, New Era Cap's Customer Service score is rated right above Lids, and is preceded by MLB (Major League Baseball).
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REAL | 4.7/5 |
![]() | Nike | 4.1/5 |
![]() | MLB (Major League Baseball) | 3.9/5 |
![]() | New Era Cap | 3.6/5 |
![]() | Lids | 3.2/5 |
In the Fashion and Beauty industry, New Era Cap's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | New Era Cap | 3.6/5 |
New Era Cap has a 2.5/5 stars for its overall company culture rated by their employees

New Era Cap scored a 36 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of New Era Cap would recommend the brand to a friend. ENPS measures how likely New Era Cap employees would recommend working at New Era Cap to a friend.
| 60% | Promoters |
|---|---|
| 16% | Passive |
| 24% | Detractors |
| 31% | Promoters |
|---|---|
| 14% | Passive |
| 55% | Detractors |
New Era Cap is ranked #498 in the Global Top 100 Brands. It ranks just behind Coach and just ahead of Siemens.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
496 | ![]() | Royal Dutch Shell | ![]() | Ben Beurden | Energy and Manufacturing |
497 | ![]() | Coach | ![]() | Todd Kahn | Fashion and Beauty |
498 | ![]() | New Era Cap | ![]() | Christopher Koch | Fashion and Beauty |
499 | ![]() | Siemens | ![]() | Roland Busch | Energy and Manufacturing |
500 | ![]() | The Cigna Group | ![]() | David Cordani | Health and Wellness |
501 | ![]() | PPG | ![]() | Michael McGarry | Consumer Goods |
502 | ![]() | Infosys | ![]() | Salil Parekh | Tech |
New Era Cap is ranked #59 in the Fashion and Beauty Industry. It ranks just behind Coach and just ahead of Carter's.
| RANK | COMPANY | Location | |
|---|---|---|---|
57 | ![]() | Spanx | Eau Claire, WI |
58 | ![]() | Coach | New York City, NY |
59 | ![]() | New Era Cap | New York City, NY |
60 | ![]() | Carter's | Chauncey, GA |
61 | ![]() | Prada | |
62 | ![]() | Lacoste | New York City, NY |
63 | ![]() | Stitch Fix | San Francisco, CA |