-17
NPS
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REAL
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About REAL's Brand
The Raleigh Entrepreneurial Acceleration Lab is the, full-service startup accelerator, focused on growing self-sustaining businesses.
Brand at a Glance
100%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
4.7/5
Customer Service
REAL NPS
REAL's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether REAL's customers would recommend using the product based on a scale of -100 to 100.
REAL Overall NPS
| 33% | Promoters |
|---|---|
| 17% | Passives |
| 50% | Detractors |
REAL NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Aug 2021 0 | Aug 2021 | 0 |
Oct 2021 33 | Oct 2021 | 33 |
Apr 2022 25 | Apr 2022 | 25 |
Jan 2024 0 | Jan 2024 | 0 |
Dec 2025 -17 | Dec 2025 | -17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
REAL Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of REAL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
REAL Product Quality
3.2/5
REAL has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock REAL's overall Product Quality score rated by its users and customers.
REAL Product Information
REAL’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://startupreal.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
REAL Pricing
REAL ROI & Value For Money
2.9/5
REAL has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock REAL's overall ROI score rated by its users and customers.
REAL Customer Satisfaction (CSAT)
REAL Customer Satisfaction (CSAT) Score
67 / 100
REAL has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
REAL Customer Service
4.7/5
REAL has an overall Customer Service score of 4.7 out of 5 stars rated by its users and customers.
Sign Up to unlock REAL's overall Customer Service score rated by its users and customers.
About REAL's Customer Service
Address
Raleigh, NC
Website
http://startupreal.com/
REAL as an Employer
4.6/5
REAL has a 4.6/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
REAL scored a -17 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of REAL would recommend the brand to a friend. ENPS measures how likely REAL employees would recommend working at REAL to a friend.
Net Promoter Score
-17
NPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
