

Royal Dutch Shell’s brand is ranked #496 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Royal Dutch Shell. When compared to other organizations within the Energy and Manufacturing industry, Royal Dutch Shell is ranked #38. Among its major competitors, Royal Dutch Shell is ranked in 1st place for NPS while BP is 2nd.Their current market cap is $63.46B
Royal Dutch Shell's Net Promoter Score (NPS) is a 34 with 56% Promoters, 22% Passives, and 22% Detractors. Net Promoter Score tracks whether Royal Dutch Shell's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 22% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 33 | Dec 2023 | 33 |
Jan 2024 35 | Jan 2024 | 35 |
Feb 2024 33 | Feb 2024 | 33 |
Mar 2024 35 | Mar 2024 | 35 |
Apr 2024 35 | Apr 2024 | 35 |
May 2024 35 | May 2024 | 35 |
Jun 2024 35 | Jun 2024 | 35 |
Aug 2024 35 | Aug 2024 | 35 |
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 35 | Oct 2024 | 35 |
Dec 2024 35 | Dec 2024 | 35 |
Jan 2026 35 | Jan 2026 | 35 |
Royal Dutch Shell is ranked first for NPS among its competitors. BP comes in second. Among those competitors, it is the most valued company.
![]() Royal Dutch Shell | ![]() BP | |
| Global Ranking | #496 | #178 |
| NPS | 34 | 19 |
| Valuation Updated every 24 hours for public companies | $63.46B | $641.41M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Royal Dutch Shell's NPS 10 points higher than Female customers.
Royal Dutch Shell's NPS was rated 44 by Male customers on Comparably.
Royal Dutch Shell's NPS was rated 34 by Female customers on Comparably.
Royal Dutch Shell's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 72 | African American/Black | 72 |
Asian or Pacific Islander 46 | Asian or Pacific Islander | 46 |
Native American 0 | Native American | 0 |
Other 69 | Other | 69 |
Royal Dutch Shell's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Royal Dutch Shell's NPS was rated the highest by customers who have used Royal Dutch Shell's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 22 | 5 to 10 Years | 22 |
Over 10 Years 38 | Over 10 Years | 38 |
Compared to its competitors, Royal Dutch Shell's NPS is rated right above BP.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Royal Dutch Shell | 34 |
![]() | BP | 19 |
In the Energy and Manufacturing industry, Royal Dutch Shell's NPS is rated right above Audi, and is preceded by Honda.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Royal Dutch Shell | 34 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
Out of the 24 Royal Dutch Shell customer reviews 22 were positive and 2 were constructive. Royal Dutch Shell customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Royal Dutch Shell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Royal Dutch Shell's Customer Loyalty score 7% higher than Female customers.
Royal Dutch Shell's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Royal Dutch Shell's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 90% | 26-30 | 90% |
31-35 85% | 31-35 | 85% |
36-40 77% | 36-40 | 77% |
41-45 86% | 41-45 | 86% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
Royal Dutch Shell's Customer Loyalty score was rated the highest by customers who have used Royal Dutch Shell's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Royal Dutch Shell's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Royal Dutch Shell's Customer Loyalty score is rated right above BP.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Royal Dutch Shell | 82% |
![]() | BP | 75% |
In the Energy and Manufacturing industry, Royal Dutch Shell's Customer Loyalty score is rated right above Stanley Black & Decker, and is preceded by Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 83% |
![]() | Toyota | 83% |
![]() | Royal Dutch Shell | 82% |
![]() | Stanley Black & Decker | 81% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 79% |
![]() | Tesla | 77% |
Royal Dutch Shell has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Royal Dutch Shell’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Royal Dutch Shell's product the highest. Reviewers from the Energy and Manufacturing industry rated Royal Dutch Shell the lowest at 3.9.
Royal Dutch Shell's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Fashion and Beauty industry.
Male customers rated Royal Dutch Shell's Product Quality score 0.2 stars higher than Female customers.
Royal Dutch Shell's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.6 | Native American | 3.6 |
Other 4.3 | Other | 4.3 |
Royal Dutch Shell's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.7 | 51-55 | 4.7 |
56-60 3.5 | 56-60 | 3.5 |
66+ 4.6 | 66+ | 4.6 |
Royal Dutch Shell's Product Quality score was rated the highest by customers who have used Royal Dutch Shell's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Royal Dutch Shell's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Royal Dutch Shell's Product Quality score is rated right above BP.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Royal Dutch Shell | 4.1/5 |
![]() | BP | 3.8/5 |
In the Energy and Manufacturing industry, Royal Dutch Shell's Product Quality score is rated right above Tesla, and is preceded by Honda.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Toyota | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Royal Dutch Shell | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
Royal Dutch Shell has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Royal Dutch Shell.
Royal Dutch Shell's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 56-60.
Male customers rated Royal Dutch Shell's ROI score 0.2 stars higher than Female customers.
Royal Dutch Shell's ROI score was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.5 | Native American | 3.5 |
Other 4.4 | Other | 4.4 |
Royal Dutch Shell's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.4 | 51-55 | 4.4 |
56-60 2.5 | 56-60 | 2.5 |
66+ 4.1 | 66+ | 4.1 |
Royal Dutch Shell's ROI score was rated the highest by customers who have used Royal Dutch Shell's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Royal Dutch Shell's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Royal Dutch Shell's ROI score is rated right above BP.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Royal Dutch Shell | 4/5 |
![]() | BP | 3.7/5 |
In the Energy and Manufacturing industry, Royal Dutch Shell's ROI score is rated right above Honda, and is preceded by Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Royal Dutch Shell | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Mercedes-Benz USA | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.6/5 |
![]() | Ford Motor Company | 3.4/5 |
Royal Dutch Shell has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Royal Dutch Shell's Customer Satisfaction score was rated highest by customers who have used Royal Dutch Shell's products/services for 1 to 2 Years, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Royal Dutch Shell's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 6% | |
Very Dissatisfied | 2% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
Royal Dutch Shell's Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.
Royal Dutch Shell's Customer Satisfaction (CSAT) score was rated 92% according to African American/Black users and customers.
Royal Dutch Shell's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
Royal Dutch Shell's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
Royal Dutch Shell's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 82% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 100% |
Royal Dutch Shell's Customer Satisfaction score was rated the highest by customers who have used Royal Dutch Shell's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Royal Dutch Shell's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Royal Dutch Shell's Customer Satisfaction score is rated right above BP.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Royal Dutch Shell | 82% |
![]() | BP | 77% |
In the Energy and Manufacturing industry, Royal Dutch Shell's Customer Satisfaction score is rated right above Toyota.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Royal Dutch Shell | 82% |
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 79% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | 3M | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 62% |
Royal Dutch Shell has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Royal Dutch Shell's overall Customer Service score rated by its users and customers.
Carel van Bylandtlaan 16, Hague, ND 2596 HR
http://www.shell.com/
31-70-377-9111
Royal Dutch Shell's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.
Royal Dutch Shell's Customer Service score was rated 4 by both Female and Male customers on Comparably.
Royal Dutch Shell's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4 | Native American | 4 |
Other 4.5 | Other | 4.5 |
Royal Dutch Shell's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 2.6 | 56-60 | 2.6 |
66+ 4.8 | 66+ | 4.8 |
Royal Dutch Shell's Customer Service score was rated the highest by customers who have used Royal Dutch Shell's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Royal Dutch Shell's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Royal Dutch Shell's Customer Service score is rated right above BP.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Royal Dutch Shell | 4.1/5 |
![]() | BP | 3.8/5 |
In the Energy and Manufacturing industry, Royal Dutch Shell's Customer Service score is rated right above Toyota.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Royal Dutch Shell | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
Royal Dutch Shell has a 4.1/5 stars for its overall company culture rated by their employees

Royal Dutch Shell scored a 34 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Royal Dutch Shell would recommend the brand to a friend. ENPS measures how likely Royal Dutch Shell employees would recommend working at Royal Dutch Shell to a friend.
| 56% | Promoters |
|---|---|
| 22% | Passive |
| 22% | Detractors |
| 54% | Promoters |
|---|---|
| 20% | Passive |
| 26% | Detractors |
Royal Dutch Shell is ranked #496 in the Global Top 100 Brands. It ranks just behind Tyler Technologies and just ahead of Coach.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
494 | ![]() | Netsuite | ![]() | Zach Nelson | Tech |
495 | ![]() | Tyler Technologies | ![]() | Lynn Moore Jr. | Tech |
496 | ![]() | Royal Dutch Shell | ![]() | Ben Beurden | Energy and Manufacturing |
497 | ![]() | Coach | ![]() | Todd Kahn | Fashion and Beauty |
498 | ![]() | New Era Cap | ![]() | Christopher Koch | Fashion and Beauty |
499 | ![]() | Siemens | ![]() | Roland Busch | Energy and Manufacturing |
500 | ![]() | The Cigna Group | ![]() | David Cordani | Health and Wellness |
Royal Dutch Shell is ranked #38 in the Energy and Manufacturing Industry. It ranks just behind Applied Materials and just ahead of Siemens.
| RANK | COMPANY | Location | |
|---|---|---|---|
36 | ![]() | ExxonMobil | Irving, TX |
37 | ![]() | Applied Materials | |
38 | ![]() | Royal Dutch Shell | Hague, ND |
39 | ![]() | Siemens | Washington, DC |
40 | ![]() | PPG | |
41 | ![]() | W.W. Grainger | Lake Forest, IL |
42 | ![]() | Rockwell Automation | Milwaukee, WI |