

Applied Materials’s brand is ranked #485 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Applied Materials. When compared to other organizations within the Energy and Manufacturing industry, Applied Materials is ranked #37. Among its major competitors, Applied Materials is ranked in 5th place for NPS while Ichor Systems is 1st, and ASML is 2nd.Their current market cap is $109.62B

Gregory McDaniel serves as the Managing Director & Chief Marketing Officer, Display Business Group of Applied Materials. Gregory started at Applied Materials in Aug of 2003. Gregory currently resides in the San Francisco Bay Area.
Applied Materials's Net Promoter Score (NPS) is a 27 with 49% Promoters, 29% Passives, and 22% Detractors. Net Promoter Score tracks whether Applied Materials's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 29% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 29 | Dec 2023 | 29 |
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 26 | Feb 2024 | 26 |
Mar 2024 25 | Mar 2024 | 25 |
May 2024 25 | May 2024 | 25 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 22 | Aug 2024 | 22 |
Nov 2024 21 | Nov 2024 | 21 |
Dec 2024 23 | Dec 2024 | 23 |
Jul 2025 25 | Jul 2025 | 25 |
Aug 2025 24 | Aug 2025 | 24 |
Sep 2025 26 | Sep 2025 | 26 |
Applied Materials is ranked second for NPS among its competitors. ASML and Amgen come in first and third, with Lam Research coming in at #4. Among those competitors, it is the third most valued company behind Amgen.
![]() Applied Materials | ![]() ASML | ![]() Amgen | ![]() Lam Research | |
| Global Ranking | #485 | #837 | #- | #- |
| NPS | 27 | 42 | 24 | 2 |
| Valuation Updated every 24 hours for public companies | $109.62B | - | $145.56B | $89.88B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Applied Materials's NPS 100 points higher than Male customers.
Applied Materials's NPS was rated by Male customers on Comparably.
Applied Materials's NPS was rated 100 by Female customers on Comparably.
Applied Materials's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Applied Materials's NPS was rated 34 points by customers ages 51-55 on Comparably.
Applied Materials's NPS was rated the highest by customers who have used Applied Materials's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Compared to its competitors, Applied Materials's NPS is rated right above Amgen, and is preceded by Tokyo Electron.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ichor Systems | 67 |
![]() | ASML | 42 |
![]() | KLA Tencor | 38 |
![]() | Tokyo Electron | 36 |
![]() | Applied Materials | 27 |
![]() | Amgen | 24 |
![]() | Brooks Automation | 13 |
![]() | Lam Research | 2 |
![]() | KLA-TENCOR CORPORATION | 0 |
In the Energy and Manufacturing industry, Applied Materials's NPS is rated right above 3M, and is preceded by Tesla.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | Applied Materials | 27 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
Out of the 2 Applied Materials customer reviews 2 were positive and 0 were constructive. Applied Materials customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Applied Materials users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Applied Materials's Customer Loyalty score 14% higher than Female customers.
Applied Materials's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Applied Materials's Customer Loyalty score was rated 40% by customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 40% | 51-55 | 40% |
Applied Materials's Customer Loyalty score was rated the highest by customers who have used Applied Materials's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Applied Materials's Customer Loyalty score was rated 87% by Tech industry customers.
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Compared to its competitors, Applied Materials's Customer Loyalty score is rated right above Tokyo Electron, and is preceded by KLA Tencor.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brooks Automation | 89% |
![]() | ASML | 81% |
![]() | Lam Research | 79% |
![]() | Amgen | 77% |
![]() | KLA Tencor | 75% |
![]() | Applied Materials | 74% |
![]() | Tokyo Electron | 66% |
![]() | KLA-TENCOR CORPORATION | 66% |
![]() | Ichor Systems | N/A |
In the Energy and Manufacturing industry, Applied Materials's Customer Loyalty score is rated right below Tesla.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
![]() | Applied Materials | 74% |
Applied Materials has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Applied Materials’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Applied Materials's product the highest.
Applied Materials's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Applied Materials's Product Quality score was rated 4.1 by both Female and Male customers on Comparably.
Applied Materials's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Applied Materials's Product Quality score was rated 3 stars by customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 3 | 51-55 | 3 |
Applied Materials's Product Quality score was rated the highest by customers who have used Applied Materials's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Applied Materials's Product Quality score was rated 4 stars by Tech industry customers.
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Compared to its competitors, Applied Materials's Product Quality score is rated right above Amgen, and is preceded by Brooks Automation.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ichor Systems | 5/5 |
![]() | KLA Tencor | 4.1/5 |
![]() | ASML | 4/5 |
![]() | Tokyo Electron | 4/5 |
![]() | Brooks Automation | 4/5 |
![]() | Applied Materials | 3.8/5 |
![]() | Amgen | 3.8/5 |
![]() | Lam Research | 3.7/5 |
![]() | KLA-TENCOR CORPORATION | 3.2/5 |
In the Energy and Manufacturing industry, Applied Materials's Product Quality score is rated right above Stanley Black & Decker, and is preceded by Audi.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Applied Materials | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
Applied Materials has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Applied Materials's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated Applied Materials's ROI score 0.6 stars higher than Male customers.
Applied Materials's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Applied Materials's ROI score was rated 3.3 stars by customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 3.3 | 51-55 | 3.3 |
Applied Materials's ROI score was rated the highest by customers who have used Applied Materials's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Applied Materials's ROI score was rated 3.7 stars by Tech industry customers.
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Compared to its competitors, Applied Materials's ROI score is rated right above Lam Research, and is preceded by Amgen.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ichor Systems | 5/5 |
![]() | ASML | 4.1/5 |
![]() | KLA Tencor | 3.9/5 |
![]() | Brooks Automation | 3.9/5 |
![]() | Amgen | 3.8/5 |
![]() | Applied Materials | 3.7/5 |
![]() | Lam Research | 3.7/5 |
![]() | Tokyo Electron | 3.6/5 |
![]() | KLA-TENCOR CORPORATION | 3.5/5 |
In the Energy and Manufacturing industry, Applied Materials's ROI score is rated right above Stanley Black & Decker, and is preceded by Audi.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Applied Materials | 3.7/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
Applied Materials has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Applied Materials's Customer Satisfaction score was rated highest by customers who have used Applied Materials's products/services for 5 to 10 Years, and rated lowest by Asian or Pacific Islander customers.
Applied Materials's Customer Satisfaction score was rated 91 by Male customers on Comparably.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 64% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Applied Materials' Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
Applied Materials' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Applied Materials's Customer Satisfaction score was rated 67 points by customers ages 51-55 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 67% |
Applied Materials's Customer Satisfaction score was rated the highest by customers who have used Applied Materials's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Applied Materials's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Compared to its competitors, Applied Materials's Customer Satisfaction score is rated right above Lam Research, and is preceded by KLA Tencor.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tokyo Electron | 85% |
![]() | ASML | 79% |
![]() | KLA Tencor | 79% |
![]() | Applied Materials | 75% |
![]() | Lam Research | 72% |
![]() | Amgen | 67% |
![]() | Brooks Automation | 67% |
![]() | KLA-TENCOR CORPORATION | 56% |
![]() | Ichor Systems | 50% |
In the Energy and Manufacturing industry, Applied Materials's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | Applied Materials | 75% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 61% |
Applied Materials has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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http://www.appliedmaterials.com
Applied Materials's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated Applied Materials's Customer Service score 0.3 stars higher than Male customers.
Applied Materials's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Applied Materials's Customer Service score was rated 3.3 stars by customers ages 51-55 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.3 | 51-55 | 3.3 |
Applied Materials's Customer Service score was rated 4 stars by customers who have used Applied Materials's products/services for 5 to 10 Years, and by customers with Less than 1 Year of usage.
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Applied Materials's Customer Service score was rated 3.9 stars by Tech industry customers.
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Compared to its competitors, Applied Materials's Customer Service score is rated right above KLA-TENCOR CORPORATION, and is preceded by Tokyo Electron.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ASML | 4.1/5 |
![]() | Amgen | 3.9/5 |
![]() | KLA Tencor | 3.8/5 |
![]() | Tokyo Electron | 3.8/5 |
![]() | Applied Materials | 3.7/5 |
![]() | KLA-TENCOR CORPORATION | 3.6/5 |
![]() | Brooks Automation | 3.6/5 |
![]() | Lam Research | 3.6/5 |
![]() | Ichor Systems | N/A |
In the Energy and Manufacturing industry, Applied Materials's Customer Service score is rated right above Ford Motor Company, and is preceded by 3M.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Applied Materials | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
Applied Materials has a 3.0/5 stars for its overall company culture rated by their employees

Applied Materials scored a 27 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Applied Materials would recommend the brand to a friend. ENPS measures how likely Applied Materials employees would recommend working at Applied Materials to a friend.
| 49% | Promoters |
|---|---|
| 29% | Passive |
| 22% | Detractors |
| 38% | Promoters |
|---|---|
| 20% | Passive |
| 42% | Detractors |
Applied Materials is ranked #485 in the Global Top 100 Brands. It ranks just behind Dave & Buster's and just ahead of Fox.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
483 | ![]() | United Rentals | ![]() | Michael Kneeland | Business and Consumer Services |
484 | ![]() | Dave & Buster's | ![]() | Stephen King | Retail |
485 | ![]() | Applied Materials | ![]() | Gary Dickerson | Energy and Manufacturing |
486 | ![]() | Fox | ![]() | Media and Entertainment | |
487 | ![]() | GNC | ![]() | Josh Burris | Retail |
488 | ![]() | Ryder System | ![]() | Robert Sanchez | Automotive and Transportation |
489 | ![]() | Cerner Corporation | ![]() | Brent Shafer | Health and Wellness |
Applied Materials is ranked #37 in the Energy and Manufacturing Industry. It ranks just behind ExxonMobil and just ahead of Royal Dutch Shell.
| RANK | COMPANY | Location | |
|---|---|---|---|
35 | ![]() | Phillips66 | Houston, TX |
36 | ![]() | ExxonMobil | Irving, TX |
37 | ![]() | Applied Materials | |
38 | ![]() | Royal Dutch Shell | Hague, ND |
39 | ![]() | Siemens | Washington, DC |
40 | ![]() | PPG | |
41 | ![]() | W.W. Grainger | Lake Forest, IL |