4
NPS
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Ranked
#59
Media and Entertainment Brands
Brand Page
Century 21
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Century 21 is ranked #59 in Media and Entertainment Brands
Century 21 is ranked #59 in Media and Entertainment Brands
About Century 21 Brand
Century 21 provides real estate brokerage and consulting services. Century 21’s brand is ranked #557 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Century 21. When compared to other organizations within the Media and Entertainment industry, Century 21 is ranked #59. Among its major competitors, Century 21 is ranked in 2nd place for NPS while Marshalls is 1st, and Saks Fifth Avenue is 3rd.Their current valuation is $2.11B
Brand at a Glance
76%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
Century 21 Ranking
- #557 in Global Best Brands
- #59 in Media and Entertainment
- #2 / 4 of its competitors
Century 21 NPS
Century 21's Net Promoter Score (NPS) is a 4 with 47% Promoters, 10% Passives, and 43% Detractors. Net Promoter Score tracks whether Century 21's customers would recommend using the product based on a scale of -100 to 100.
Century 21 Overall NPS
| 47% | Promoters |
|---|---|
| 10% | Passives |
| 43% | Detractors |
Century 21 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 12 | Jan 2023 | 12 |
May 2023 10 | May 2023 | 10 |
Jul 2023 8 | Jul 2023 | 8 |
Nov 2023 -1 | Nov 2023 | -1 |
Jan 2024 -3 | Jan 2024 | -3 |
Feb 2024 -4 | Feb 2024 | -4 |
Mar 2024 -6 | Mar 2024 | -6 |
Apr 2024 -6 | Apr 2024 | -6 |
May 2024 -3 | May 2024 | -3 |
Sep 2024 -1 | Sep 2024 | -1 |
Nov 2024 3 | Nov 2024 | 3 |
Aug 2025 5 | Aug 2025 | 5 |
How Other Brands Compare
Century 21 is ranked second for NPS among its competitors. Marshalls and Macy's come in first and third, with RE/MAX coming in at #4. Among those competitors, it is the third most valued company behind Marshalls.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Century 21 NPS by Gender
Female customers rated Century 21's NPS 30 points higher than Male customers.
Male
-40
Century 21's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
-10
Century 21's NPS was rated -10 by Female customers on Comparably.
45%
Promoters
0%
Passives
55%
Detractors
Century 21 NPS by Ethnicity
Century 21's NPS was rated -30 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -30 | Caucasian | -30 |
Century 21 NPS by Age
Century 21's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Century 21 NPS by Usage
Century 21's NPS was rated the highest by customers who have used Century 21's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -72 | Less than 1 Year | -72 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
Over 10 Years 34 | Over 10 Years | 34 |
Century 21 NPS vs. Competitors
Compared to its competitors, Century 21's NPS is rated right above Saks Fifth Avenue, and is preceded by Marshalls.
| COMPANY | NPS Score | |
|---|---|---|
 | Marshalls | 23 |
| Century 21 | 4 |
 | Saks Fifth Avenue | -4 |
 | Macy's | -11 |
 | Forever 21 | -11 |
 | RE/MAX | -60 |
Century 21 NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Century 21's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
| Century 21 | 4 |
Century 21 Customer Reviews
Out of the 2 Century 21 customer reviews 1 was positive and 1 was constructive. Century 21 customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Century 21 Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Century 21 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Century 21 Customer Loyalty Score by Gender
Female customers rated Century 21's Customer Loyalty score 20% higher than Male customers.
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Male
64%
Yes
Female
84%
Yes
Century 21 Customer Loyalty Score by Ethnicity
Century 21's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Century 21.
64
out of 100
Caucasian
Century 21 Customer Loyalty Score by Age
Century 21's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
56-60 100% | 56-60 | 100% |
Century 21 Customer Loyalty Score by Usage
Century 21's Customer Loyalty score was rated the highest by customers who have used Century 21's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Century 21 Customer Loyalty Score by Industry
Century 21's Customer Loyalty score was rated 70% by Accounting industry customers.
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Century 21 Customer Loyalty vs. Competitors
Compared to its competitors, Century 21's Customer Loyalty score is rated right above Saks Fifth Avenue, and is preceded by Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Marshalls | 81% |
| Macy's | 77% |
| Century 21 | 76% |
| Saks Fifth Avenue | 71% |
| Forever 21 | 65% |
| RE/MAX | 62% |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Century 21's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| Century 21 | 76% |
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Century 21 Product Quality
3.2/5
Century 21 has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Century 21 Product Information
Century 21’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Century 21's product the highest.
- Website
- http://www.century21.com
- Company Size
- 10,000+ Employees
Industry
Real Estate
Quick Insights into Century 21 Product Quality
Century 21's Product Quality score was rated highest by customers who have used Century 21's products/services for 1 to 2 Years, and rated lowest by customers who have used Century 21's products/services for Less than 1 Year.
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Ranked Century 21 Product Quality the Highest
Ranked Century 21 Product Quality the Lowest
Century 21 Product Quality Score by Gender
Female customers rated Century 21's Product Quality score 0.5 stars higher than Male customers.
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Male
2.3/5
Female
2.8/5
Century 21 Product Quality Score by Ethnicity
Century 21's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Century 21 Product Quality Score by Age
Century 21's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
56-60 3.9 | 56-60 | 3.9 |
Century 21 Product Quality Score by Usage
Century 21's Product Quality score was rated the highest by customers who have used Century 21's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Century 21 Product Quality Score by Industry
Century 21's Product Quality score was rated 2 stars by Accounting industry customers.
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Century 21 Product Quality vs. Competitors
Compared to its competitors, Century 21's Product Quality score is rated right above Saks Fifth Avenue, and is preceded by Forever 21.
| COMPANY | Product Quality Score | |
|---|---|---|
| Marshalls | 3.6/5 |
| Forever 21 | 3.3/5 |
| Century 21 | 3.2/5 |
| Saks Fifth Avenue | 3.2/5 |
| Macy's | 3.1/5 |
| RE/MAX | 1.6/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Century 21's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 | |
| Century 21 | 3.2/5 |
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Century 21 Pricing
Century 21 ROI & Value For Money
3/5
Century 21 has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Century 21 Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Century 21 ROI
Century 21's ROI score was rated highest by customers ages 56-60, and rated lowest by customers who have used Century 21's products/services for Less than 1 Year.
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Ranked Century 21 ROI the Highest
Ranked Century 21 ROI the Lowest
Century 21 ROI Score by Gender
Female customers rated Century 21's ROI score 0.6 stars higher than Male customers.
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Male
1.9/5
Female
2.5/5
Century 21 ROI Score by Ethnicity
Century 21's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Century 21 ROI Score by Age
Century 21's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.8 | 18-25 | 1.8 |
56-60 3.9 | 56-60 | 3.9 |
Century 21 ROI Score by Usage
Century 21's ROI score was rated the highest by customers who have used Century 21's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Century 21 ROI Score by Industry
Century 21's ROI score was rated 2 stars by Accounting industry customers.
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Century 21 Pricing vs. Competitors
Compared to its competitors, Century 21's ROI score is rated right above Saks Fifth Avenue, and is preceded by Macy's.
| COMPANY | Pricing Score | |
|---|---|---|
| Marshalls | 3.6/5 |
| Forever 21 | 3.2/5 |
| Macy's | 3.1/5 |
| Century 21 | 3/5 |
| Saks Fifth Avenue | 3/5 |
| RE/MAX | 1.6/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Century 21's ROI score is rated right below Instagram.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 | |
| Century 21 | 3/5 |
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Century 21 Customer Satisfaction (CSAT)
Century 21 Customer Satisfaction (CSAT) Score
59 / 100
Century 21 has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
55%
Satisfied
4%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Century 21 Customer Satisfaction
Century 21's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers who have used Century 21's products/services for Less than 1 Year.
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Ranked Century 21 Customer Satisfaction the Highest
Ranked Century 21 Customer Satisfaction the Lowest
Century 21 Customer Satisfaction Score by Gender
Female customers rated Century 21's Customer Satisfaction score 17 points higher than Male customers.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 40% |
Century 21 Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Century 21 Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
38%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
49%
Century 21 Customer Satisfaction Score by Age
Century 21's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 34% | |||||||||||||||
| 56-60 | 100% |
Century 21 Customer Satisfaction Score by Usage
Century 21's Customer Satisfaction score was rated the highest by customers who have used Century 21's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Century 21 Customer Satisfaction Score by Industry
Century 21's Customer Satisfaction score was rated 33 points by Accounting industry customers.
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"title": "Century 21 Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
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}Century 21 Customer Satisfaction vs. Competitors
Compared to its competitors, Century 21's Customer Satisfaction score is rated right above Forever 21, and is preceded by Saks Fifth Avenue.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Marshalls | 59% |
| Saks Fifth Avenue | 59% |
| Century 21 | 58% |
| Forever 21 | 57% |
| Macy's | 52% |
| RE/MAX | 31% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Century 21's Customer Satisfaction score is rated right below Instagram.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% | |
| Century 21 | 58% |
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Century 21 Customer Service
3.1/5
Century 21 has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Century 21's Customer Service
Address
175 Park Ave, Madison, NJ
Website
http://www.century21.com
Phone Number
1.800.C21.GOLD (4653)
Quick Insights into Century 21 Customer Service
Century 21's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers who have used Century 21's products/services for Less than 1 Year.
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Ranked Century 21 Customer Service the Highest
Ranked Century 21 Customer Service the Lowest
Century 21 Customer Service Score by Gender
Female customers rated Century 21's Customer Service score 0.6 stars higher than Male customers.
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Male
2/5
Female
2.6/5
Century 21 Customer Service Score by Ethnicity
Century 21's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Century 21 Customer Service Score by Age
Century 21's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
56-60 3.9 | 56-60 | 3.9 |
Century 21 Customer Service Score by Usage
Century 21's Customer Service score was rated the highest by customers who have used Century 21's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Century 21 Customer Service Score by Industry
Century 21's Customer Service score was rated 2 stars by Accounting industry customers.
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Century 21 Customer Service vs. Competitors
Compared to its competitors, Century 21's Customer Service score is rated right above Saks Fifth Avenue, and is preceded by Forever 21.
| COMPANY | Customer Service Score | |
|---|---|---|
| Marshalls | 3.3/5 |
| Forever 21 | 3.1/5 |
| Century 21 | 3.1/5 |
| Saks Fifth Avenue | 3.1/5 |
| Macy's | 2.9/5 |
| RE/MAX | 1.5/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Century 21's Customer Service score is rated right below Instagram.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 | |
| Century 21 | 3.1/5 |
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Century 21 as an Employer
4.3/5
Century 21 has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Century 21 scored a 4 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Century 21 would recommend the brand to a friend. ENPS measures how likely Century 21 employees would recommend working at Century 21 to a friend.
Net Promoter Score
4
NPS Score
| 47% | Promoters |
|---|---|
| 10% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Global Ranking Snapshot
Century 21 is ranked #557 in the Global Top 100 Brands. It ranks just behind BambooHR and just ahead of Axon.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
555 |  | Owens Corning |  | Brian Chambers | Energy and Manufacturing |
556 |  | BambooHR |  | Brad Rencher | Tech |
557 | | Century 21 | | Greg Sexton | Media and Entertainment |
558 |  | Axon |  | Rick Smith | Tech |
559 |  | Teladoc |  | Jason Gorevic | Health and Wellness |
560 |  | iCIMS |  | Steve Lucas | Tech |
561 |  | Slalom Consulting |  | Brad Jackson | Business and Consumer Services |
Media and Entertainment Ranking Snapshot
Century 21 is ranked #59 in the Media and Entertainment Industry. It ranks just behind Activision Blizzard and just ahead of Live Nation Entertainment.
| RANK | COMPANY | Location | |
|---|---|---|---|
57 |  | Cinepolis | Dallas, TX |
58 |  | Activision Blizzard | Santa Monica, CA |
59 | | Century 21 | Madison, NJ |
60 |  | Live Nation Entertainment | |
61 |  | Calm | San Francisco, CA |
62 |  | Booking.com | Amsterdam |
63 |  | Specialized Bicycle Components |
