-60
NPS
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RE/MAX
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About RE/MAX's Brand
RE / MAX is a real estate franchise system. Among its major competitors, RE/MAX is ranked in 4th place for NPS while Howard Hughes Corporation is 1st, and Berkshire Hathaway is 2nd. Overall, RE/MAX has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $755.68M
Brand at a Glance
62%
Customer Loyalty
1.6/5
Product Quality
1.6/5
Pricing
1.5/5
Customer Service
RE/MAX CMO
RE/MAX Ranking
- #4 / 4 of its competitors
RE/MAX NPS
RE/MAX's Net Promoter Score (NPS) is a -60 with 19% Promoters, 2% Passives, and 79% Detractors. Net Promoter Score tracks whether RE/MAX's customers would recommend using the product based on a scale of -100 to 100.
RE/MAX Overall NPS
| 19% | Promoters |
|---|---|
| 2% | Passives |
| 79% | Detractors |
RE/MAX NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -68 | Feb 2024 | -68 |
Mar 2024 -66 | Mar 2024 | -66 |
Apr 2024 -64 | Apr 2024 | -64 |
May 2024 -64 | May 2024 | -64 |
Sep 2024 -64 | Sep 2024 | -64 |
Nov 2024 -62 | Nov 2024 | -62 |
Jan 2025 -62 | Jan 2025 | -62 |
Feb 2025 -62 | Feb 2025 | -62 |
Mar 2025 -60 | Mar 2025 | -60 |
May 2025 -62 | May 2025 | -62 |
Jul 2025 -62 | Jul 2025 | -62 |
Nov 2025 -60 | Nov 2025 | -60 |
How Other Brands Compare
RE/MAX is ranked #4 for NPS among its competitors. Howard Hughes Corporation and Berkshire Hathaway come in first and second, with Howard Hanna Real Estate Services coming in at third. Among those competitors, it is the lowest valued company behind Howard Hughes Corporation .
RE/MAX |  Berkshire Hathaway |  Howard Hughes Corporation |  Howard Hanna Real Estate Services | |
| Global Ranking | #- | #360 | #- | #- |
| NPS | -60 | 20 | 46 | -41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $755.68M | - | $5.37B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RE/MAX NPS by Gender
Male customers rated RE/MAX's NPS 5 points higher than Female customers.
Male
-71
RE/MAX's NPS was rated -71 by Male customers on Comparably.
13%
Promoters
3%
Passives
84%
Detractors
Female
-76
RE/MAX's NPS was rated -76 by Female customers on Comparably.
11%
Promoters
2%
Passives
87%
Detractors
RE/MAX NPS by Ethnicity
RE/MAX's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -82 | Caucasian | -82 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -23 | African American/Black | -23 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -72 | Other | -72 |
RE/MAX NPS by Age
RE/MAX's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
RE/MAX NPS by Usage
RE/MAX's NPS was rated the highest by customers who have used RE/MAX's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -80 | Less than 1 Year | -80 |
1 to 2 Years -85 | 1 to 2 Years | -85 |
2 to 5 Years -70 | 2 to 5 Years | -70 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years -56 | Over 10 Years | -56 |
RE/MAX NPS vs. Competitors
Compared to its competitors, RE/MAX's NPS is rated right below Howard Hanna Real Estate Services.
| COMPANY | NPS Score | |
|---|---|---|
| Howard Hughes Corporation | 46 |
| Berkshire Hathaway | 20 |
| Howard Hanna Real Estate Services | -41 |
| RE/MAX | -60 |
RE/MAX Customer Reviews
Out of the 14 RE/MAX customer reviews 4 were positive and 10 were constructive. RE/MAX customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
RE/MAX Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of RE/MAX users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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RE/MAX Customer Loyalty Score by Gender
Female customers rated RE/MAX's Customer Loyalty score 16% higher than Male customers.
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Male
56%
Yes
Female
72%
Yes
RE/MAX Customer Loyalty Score by Ethnicity
RE/MAX's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of RE/MAX.
58
out of 100
Caucasian
100
out of 100
Hispanic or Latino
80
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
68
out of 100
Other
RE/MAX Customer Loyalty Score by Age
RE/MAX's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 87% | 26-30 | 87% |
31-35 85% | 31-35 | 85% |
36-40 73% | 36-40 | 73% |
41-45 85% | 41-45 | 85% |
46-50 61% | 46-50 | 61% |
51-55 38% | 51-55 | 38% |
56-60 51% | 56-60 | 51% |
61-65 50% | 61-65 | 50% |
66+ 60% | 66+ | 60% |
RE/MAX Customer Loyalty Score by Usage
RE/MAX's Customer Loyalty score was rated the highest by customers who have used RE/MAX's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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RE/MAX Customer Loyalty Score by Industry
RE/MAX's Customer Loyalty score was rated the highest by Commercial Real Estate industry customers, and the lowest by Consulting industry customers.
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RE/MAX Customer Loyalty vs. Competitors
Compared to its competitors, RE/MAX's Customer Loyalty score is rated right below Howard Hanna Real Estate Services.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Berkshire Hathaway | 78% |
| Howard Hughes Corporation | 74% |
| Howard Hanna Real Estate Services | 63% |
| RE/MAX | 62% |
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RE/MAX Product Quality
1.6/5
RE/MAX has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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RE/MAX Product Information
RE/MAX’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Commercial Real Estate industry rated RE/MAX's product the highest. Reviewers from the Accounting industry rated RE/MAX the lowest at 1.5.
- Website
- http://www.remax.com
- Company Size
- 10,000+ Employees
Industry
Real Estate
Quick Insights into RE/MAX Product Quality
RE/MAX's Product Quality score was rated highest by customers from the Commercial Real Estate industry, and rated lowest by customers who have used RE/MAX's products/services for Over 10 Years.
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Ranked RE/MAX Product Quality the Highest
Ranked RE/MAX Product Quality the Lowest
RE/MAX Product Quality Score by Gender
RE/MAX's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
RE/MAX Product Quality Score by Ethnicity
RE/MAX's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 1.5 | Other | 1.5 |
RE/MAX Product Quality Score by Age
RE/MAX's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
RE/MAX Product Quality Score by Usage
RE/MAX's Product Quality score was rated the highest by customers who have used RE/MAX's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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RE/MAX Product Quality Score by Industry
RE/MAX's Product Quality score was rated the highest by Commercial Real Estate industry customers, and the lowest by Military and Defense industry customers.
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RE/MAX Product Quality vs. Competitors
Compared to its competitors, RE/MAX's Product Quality score is rated right below Howard Hanna Real Estate Services.
| COMPANY | Product Quality Score | |
|---|---|---|
| Berkshire Hathaway | 3.9/5 |
| Howard Hughes Corporation | 3.7/5 |
| Howard Hanna Real Estate Services | 2.1/5 |
| RE/MAX | 1.6/5 |
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RE/MAX Pricing
RE/MAX ROI & Value For Money
1.6/5
RE/MAX has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
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RE/MAX Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Commercial Real Estate industry. The users from the Accounting industry think that they had the lowest ROI from RE/MAX.
Quick Insights into RE/MAX ROI
RE/MAX's ROI score was rated highest by customers from the Commercial Real Estate industry, and rated lowest by customers from the Tech industry.
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Ranked RE/MAX ROI the Highest
Ranked RE/MAX ROI the Lowest
RE/MAX ROI Score by Gender
RE/MAX's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
RE/MAX ROI Score by Ethnicity
RE/MAX's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.6 | Other | 1.6 |
RE/MAX ROI Score by Age
RE/MAX's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
RE/MAX ROI Score by Usage
RE/MAX's ROI score was rated 1.5 stars by customers who have used RE/MAX's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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RE/MAX ROI Score by Industry
RE/MAX's ROI score was rated the highest by Commercial Real Estate industry customers, and the lowest by Tech industry customers.
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RE/MAX Pricing vs. Competitors
Compared to its competitors, RE/MAX's ROI score is rated right below Howard Hanna Real Estate Services.
| COMPANY | Pricing Score | |
|---|---|---|
| Howard Hughes Corporation | 3.8/5 |
| Berkshire Hathaway | 3.7/5 |
| Howard Hanna Real Estate Services | 2.1/5 |
| RE/MAX | 1.6/5 |
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RE/MAX Customer Satisfaction (CSAT)
RE/MAX Customer Satisfaction (CSAT) Score
31 / 100
RE/MAX has an overall Customer Satisfaction score of 31 rated by its users and customers.
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Very Satisfied
19%
Satisfied
12%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
6%
Very Dissatisfied
61%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into RE/MAX Customer Satisfaction
RE/MAX's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
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Ranked RE/MAX Customer Satisfaction the Highest
Ranked RE/MAX Customer Satisfaction the Lowest
RE/MAX Customer Satisfaction Score by Gender
Male customers rated RE/MAX's Customer Satisfaction score 3 points higher than Female customers.
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21 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 71% |
18 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 4% | |
Very Dissatisfied | 75% |
RE/MAX Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
RE/MAX's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
13%
Satisfied
4%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
77%
CSAT according to African American/Black
RE/MAX's Customer Satisfaction (CSAT) score was rated 44% according to African American/Black users and customers.
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44 / 100
Very Satisfied
33%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
56%
CSAT according to Other
RE/MAX's Customer Satisfaction (CSAT) score was rated 15% according to Other users and customers.
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15 / 100
Very Satisfied
0%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
69%
RE/MAX Customer Satisfaction Score by Age
RE/MAX's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 26-30 | 20% | |||||||||||||||
| 31-35 | 29% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 17% | |||||||||||||||
| 46-50 | 21% | |||||||||||||||
| 51-55 | 8% | |||||||||||||||
| 56-60 | 13% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 20% |
RE/MAX Customer Satisfaction Score by Usage
RE/MAX's Customer Satisfaction score was rated the highest by customers who have used RE/MAX's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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RE/MAX Customer Satisfaction Score by Industry
RE/MAX's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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{
"title": "RE/MAX Customer Satisfaction Score by Industry",
"text": "RE/MAX's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 27,
"stars": 0,
"csatScore": 27,
"text": "RE/MAX's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 27
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "RE/MAX's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 60
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "RE/MAX's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 10,
"stars": 0,
"csatScore": 10,
"text": "RE/MAX's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 10
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 33,
"stars": 0,
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"text": "RE/MAX's Customer Satisfaction score is rated by Military and Defense customers on Comparably.",
"scoreClassName": "",
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},
{
"label": "Real Estate",
"groupId": 554,
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]
}RE/MAX Customer Satisfaction vs. Competitors
Compared to its competitors, RE/MAX's Customer Satisfaction score is rated right above Howard Hanna Real Estate Services, and is preceded by Berkshire Hathaway.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Howard Hughes Corporation | 100% |
| Berkshire Hathaway | 77% |
| RE/MAX | 31% |
| Howard Hanna Real Estate Services | 27% |
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RE/MAX Customer Service
1.5/5
RE/MAX has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About RE/MAX's Customer Service
Address
Denver, CO 80237
Website
http://www.remax.com
Phone Number
(303) 770-5531
RE/MAX's Social Links
Quick Insights into RE/MAX Customer Service
RE/MAX's Customer Service score was rated highest by customers from the Commercial Real Estate industry, and rated lowest by customers who have used RE/MAX's products/services for Over 10 Years.
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Ranked RE/MAX Customer Service the Highest
Ranked RE/MAX Customer Service the Lowest
RE/MAX Customer Service Score by Gender
RE/MAX's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
RE/MAX Customer Service Score by Ethnicity
RE/MAX's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 1.5 | Other | 1.5 |
RE/MAX Customer Service Score by Age
RE/MAX's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.8 | 36-40 | 1.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
RE/MAX Customer Service Score by Usage
RE/MAX's Customer Service score was rated the highest by customers who have used RE/MAX's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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RE/MAX Customer Service Score by Industry
RE/MAX's Customer Service score was rated the highest by Commercial Real Estate industry customers, and the lowest by Military and Defense industry customers.
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RE/MAX Customer Service vs. Competitors
Compared to its competitors, RE/MAX's Customer Service score is rated right below Howard Hanna Real Estate Services.
| COMPANY | Customer Service Score | |
|---|---|---|
| Howard Hughes Corporation | 3.9/5 |
| Berkshire Hathaway | 3.8/5 |
| Howard Hanna Real Estate Services | 2.2/5 |
| RE/MAX | 1.5/5 |
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RE/MAX as an Employer
4.6/5
RE/MAX has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
RE/MAX scored a -60 for Net Promoter Score and a 47 for Employee Net Promoter Score. NPS gauges how likely a customer of RE/MAX would recommend the brand to a friend. ENPS measures how likely RE/MAX employees would recommend working at RE/MAX to a friend.
Net Promoter Score
-60
NPS Score
| 19% | Promoters |
|---|---|
| 2% | Passive |
| 79% | Detractors |
Employee Net Promoter Score
47
eNPS Score
| 66% | Promoters |
|---|---|
| 15% | Passive |
| 19% | Detractors |
