

Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist prices. Among its major competitors, Forever 21 is ranked in 2nd place for NPS while H&M is 1st, and Fashion Nova is 3rd. Overall, Forever 21 has a neutral social sentiment, when analyzing social media channels and online mentions.
Forever 21's Net Promoter Score (NPS) is a -11 with 36% Promoters, 17% Passives, and 47% Detractors. Net Promoter Score tracks whether Forever 21's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 17% | Passives |
| 47% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -11 | Oct 2024 | -11 |
Nov 2024 -11 | Nov 2024 | -11 |
Dec 2024 -11 | Dec 2024 | -11 |
Jan 2025 -11 | Jan 2025 | -11 |
Feb 2025 -11 | Feb 2025 | -11 |
Mar 2025 -11 | Mar 2025 | -11 |
Apr 2025 -11 | Apr 2025 | -11 |
May 2025 -11 | May 2025 | -11 |
Jun 2025 -11 | Jun 2025 | -11 |
Aug 2025 -11 | Aug 2025 | -11 |
Sep 2025 -11 | Sep 2025 | -11 |
Nov 2025 -11 | Nov 2025 | -11 |
Forever 21 is ranked second for NPS among its competitors. H&M and Fashion Nova come in first and third.
![]() Forever 21 | ![]() H&M | ![]() Fashion Nova | |
| Global Ranking | #- | #215 | #- |
| NPS | -11 | 19 | -25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $32.65B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Forever 21's NPS 3 points higher than Male customers.
Forever 21's NPS was rated -21 by Male customers on Comparably.
Forever 21's NPS was rated -18 by Female customers on Comparably.
Forever 21's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Hispanic or Latino 10 | Hispanic or Latino | 10 |
African American/Black -10 | African American/Black | -10 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American -34 | Native American | -34 |
Other -42 | Other | -42 |
Forever 21's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Forever 21's NPS was rated the highest by customers who have used Forever 21's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years -7 | 1 to 2 Years | -7 |
2 to 5 Years -27 | 2 to 5 Years | -27 |
5 to 10 Years 1 | 5 to 10 Years | 1 |
Over 10 Years -44 | Over 10 Years | -44 |
Compared to its competitors, Forever 21's NPS is rated right above Fashion Nova, and is preceded by H&M.
| COMPANY | NPS Score | |
|---|---|---|
![]() | H&M | 19 |
![]() | Forever 21 | -11 |
![]() | Fashion Nova | -25 |
Out of the 30 Forever 21 customer reviews 17 were positive and 13 were constructive. Forever 21 customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Forever 21 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Forever 21's Customer Loyalty score 16% higher than Male customers.
Forever 21's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Forever 21's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 68% | 18-25 | 68% |
26-30 62% | 26-30 | 62% |
31-35 83% | 31-35 | 83% |
36-40 89% | 36-40 | 89% |
41-45 73% | 41-45 | 73% |
46-50 74% | 46-50 | 74% |
51-55 36% | 51-55 | 36% |
56-60 70% | 56-60 | 70% |
Forever 21's Customer Loyalty score was rated the highest by customers who have used Forever 21's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Forever 21's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Forever 21's Customer Loyalty score is rated right above Fashion Nova, and is preceded by H&M.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | H&M | 77% |
![]() | Forever 21 | 65% |
![]() | Fashion Nova | 55% |
Forever 21 has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Forever 21’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Forever 21's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Forever 21 the lowest at 2.8.
Forever 21's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 56-60.
Female customers rated Forever 21's Product Quality score 0.2 stars higher than Male customers.
Forever 21's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 3.5 | Native American | 3.5 |
Other 2.4 | Other | 2.4 |
Forever 21's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.3 | 31-35 | 2.3 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.9 | 51-55 | 2.9 |
56-60 1.5 | 56-60 | 1.5 |
Forever 21's Product Quality score was rated the highest by customers who have used Forever 21's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Forever 21's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Forever 21's Product Quality score is rated right above Fashion Nova, and is preceded by H&M.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | H&M | 3.9/5 |
![]() | Forever 21 | 3.3/5 |
![]() | Fashion Nova | 1.5/5 |
Forever 21 has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Real Estate industry think that they had the lowest ROI from Forever 21.
Forever 21's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Forever 21's ROI score 0.1 stars higher than Male customers.
Forever 21's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3.3 | Native American | 3.3 |
Other 2.3 | Other | 2.3 |
Forever 21's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2 | 36-40 | 2 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.3 | 51-55 | 3.3 |
56-60 1.5 | 56-60 | 1.5 |
Forever 21's ROI score was rated the highest by customers who have used Forever 21's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Forever 21's ROI score was rated the highest by Hospitality industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Forever 21's ROI score is rated right above Fashion Nova, and is preceded by H&M.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | H&M | 3.7/5 |
![]() | Forever 21 | 3.2/5 |
![]() | Fashion Nova | 2.2/5 |
Forever 21 has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Forever 21's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
Female customers rated Forever 21's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 7% | |
Very Dissatisfied | 36% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 4% | |
Very Dissatisfied | 29% |
Forever 21 Customer Satisfaction (CSAT) score was rated 35% according to Caucasian users and customers.
Forever 21 Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
Forever 21 Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.
Forever 21 Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Forever 21 Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Forever 21 Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
Forever 21's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 58% | |||||||||||||||
| 31-35 | 23% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 13% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 17% |
Forever 21's Customer Satisfaction score was rated the highest by customers who have used Forever 21's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Forever 21's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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"label": "Arts and Entertainment",
"groupId": 499,
"score": 70,
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"groupId": 504,
"score": 22,
"stars": 0,
"csatScore": 22,
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"label": "Consumer Services",
"groupId": 514,
"score": 33,
"stars": 0,
"csatScore": 33,
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{
"label": "Education",
"groupId": 515,
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"stars": 0,
"csatScore": 50,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 29,
"stars": 0,
"csatScore": 29,
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"groupId": 535,
"score": 72,
"stars": 0,
"csatScore": 72,
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{
"label": "Public Safety",
"groupId": 551,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Retail",
"groupId": 559,
"score": 33,
"stars": 0,
"csatScore": 33,
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]
}Compared to its competitors, Forever 21's Customer Satisfaction score is rated right above Fashion Nova, and is preceded by H&M.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | H&M | 78% |
![]() | Forever 21 | 57% |
![]() | Fashion Nova | 50% |
Forever 21 has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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110 E 9th Street, Suite A500, Los Angeles, CA 90079
http://www.forever21.com/company/about.aspx/?br=f21
12137415151
Forever 21's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Retail industry.
Male customers rated Forever 21's Customer Service score 0.1 stars higher than Female customers.
Forever 21's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 3.3 | Native American | 3.3 |
Other 2.2 | Other | 2.2 |
Forever 21's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3 | 26-30 | 3 |
31-35 2.4 | 31-35 | 2.4 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
Forever 21's Customer Service score was rated the highest by customers who have used Forever 21's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Forever 21's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Forever 21's Customer Service score is rated right below Fashion Nova.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | H&M | 3.8/5 |
![]() | Fashion Nova | 3.5/5 |
![]() | Forever 21 | 3.1/5 |
Forever 21 has a 2.4/5 stars for its overall company culture rated by their employees



Forever 21 scored a -11 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Forever 21 would recommend the brand to a friend. ENPS measures how likely Forever 21 employees would recommend working at Forever 21 to a friend.
| 36% | Promoters |
|---|---|
| 17% | Passive |
| 47% | Detractors |
| 18% | Promoters |
|---|---|
| 14% | Passive |
| 68% | Detractors |