

The JT Group operates diverse businesses across the tobacco, pharmaceutical and processed food sectors. Among its major competitors, Japan Tobacco is ranked in 3rd place for NPS while Lorillard is 1st, and Turning Point is 2nd.Their current market cap is $36.10B
Japan Tobacco's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Japan Tobacco's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 100 | Jun 2024 | 100 |
Japan Tobacco is ranked first for NPS among its competitors. Philip Morris International and Altria come in second and third, with PAX Labs coming in at #4. Among those competitors, it is the third most valued company behind Philip Morris International.
![]() Japan Tobacco | ![]() Philip Morris International | ![]() Altria | ![]() PAX Labs | |
| Global Ranking | #- | #548 | #616 | #- |
| NPS | 100 | 26 | 26 | -100 |
| Valuation Updated every 24 hours for public companies | $36.10B | $143.72B | $94.79B | $1.70B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Japan Tobacco's NPS is rated right above Philip Morris International, and is preceded by Turning Point.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lorillard | 100 |
![]() | Turning Point | 100 |
![]() | Japan Tobacco | 100 |
![]() | Philip Morris International | 26 |
![]() | Altria | 26 |
![]() | Reynolds American | 19 |
![]() | PAX Labs | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Japan Tobacco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Japan Tobacco's Customer Loyalty score is rated right above Philip Morris International, and is preceded by Lorillard.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Lorillard | 100% |
![]() | Japan Tobacco | 100% |
![]() | Philip Morris International | 79% |
![]() | Altria | 73% |
![]() | Reynolds American | 72% |
![]() | PAX Labs | 10% |
![]() | Turning Point | N/A |
Japan Tobacco has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Japan Tobacco’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Japan Tobacco's Product Quality score is rated right above Reynolds American, and is preceded by Lorillard.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lorillard | 5/5 |
![]() | Japan Tobacco | 5/5 |
![]() | Reynolds American | 4.1/5 |
![]() | PAX Labs | 4/5 |
![]() | Philip Morris International | 3.9/5 |
![]() | Altria | 3.8/5 |
![]() | Turning Point | N/A |
Japan Tobacco has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Japan Tobacco's ROI score is rated right above Philip Morris International, and is preceded by Lorillard.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Lorillard | 5/5 |
![]() | Japan Tobacco | 5/5 |
![]() | Philip Morris International | 3.8/5 |
![]() | Reynolds American | 3.8/5 |
![]() | Altria | 3.6/5 |
![]() | PAX Labs | 2.5/5 |
![]() | Turning Point | N/A |
Japan Tobacco has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Japan Tobacco's Customer Satisfaction score is rated right above PAX Labs, and is preceded by Lorillard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lorillard | 100% |
![]() | Japan Tobacco | 100% |
![]() | PAX Labs | 100% |
![]() | Reynolds American | 76% |
![]() | Philip Morris International | 74% |
![]() | Altria | 66% |
![]() | Turning Point | 0% |
Japan Tobacco has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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JT Bldg. 2-1, Toranomon 2-chome, Minato-ku, Mina, NV 105-8422 Japan
http://www.jt.com
81335823111
Compared to its competitors, Japan Tobacco's Customer Service score is rated right above Philip Morris International, and is preceded by Lorillard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lorillard | 5/5 |
![]() | Japan Tobacco | 5/5 |
![]() | Philip Morris International | 3.9/5 |
![]() | Altria | 3.8/5 |
![]() | Reynolds American | 3.7/5 |
![]() | PAX Labs | 2.5/5 |
![]() | Turning Point | N/A |