39
NPS
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Cutco
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About Cutco's Brand
CUTCO manufactures and markets kitchen cutlery and accessories. Among its major competitors, Cutco is ranked in 1st place for NPS while Pampered Chef is 2nd, and Sur La Table is 3rd. Overall, Cutco has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Cutco Ranking
- #1 / 4 of its competitors
Cutco NPS
Cutco's Net Promoter Score (NPS) is a 39 with 62% Promoters, 15% Passives, and 23% Detractors. Net Promoter Score tracks whether Cutco's customers would recommend using the product based on a scale of -100 to 100.
Cutco Overall NPS
| 62% | Promoters |
|---|---|
| 15% | Passives |
| 23% | Detractors |
Cutco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 29 | Mar 2024 | 29 |
May 2024 29 | May 2024 | 29 |
Jul 2024 30 | Jul 2024 | 30 |
Aug 2024 34 | Aug 2024 | 34 |
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 33 | Oct 2024 | 33 |
Nov 2024 35 | Nov 2024 | 35 |
Dec 2024 37 | Dec 2024 | 37 |
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 37 | Feb 2025 | 37 |
Jun 2025 39 | Jun 2025 | 39 |
Jul 2025 38 | Jul 2025 | 38 |
How Other Brands Compare
Cutco is ranked first for NPS among its competitors. Pampered Chef and Vector Marketing come in second and third, with Bed Bath & Beyond coming in at #4.
Cutco |  Pampered Chef |  Vector Marketing |  Bed Bath & Beyond | |
| Global Ranking | #- | #490 | #536 | #- |
| NPS | 39 | 21 | -3 | -52 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.18B | $2.15B | $3.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cutco NPS by Gender
Male customers rated Cutco's NPS 68 points higher than Female customers.
Male
67
Cutco's NPS was rated 67 by Male customers on Comparably.
80%
Promoters
7%
Passives
13%
Detractors
Female
-1
Cutco's NPS was rated -1 by Female customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Cutco NPS by Ethnicity
Cutco's NPS was rated 40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Cutco NPS by Age
Cutco's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Cutco NPS by Usage
Cutco's NPS was rated the highest by customers who have used Cutco's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 46 | Over 10 Years | 46 |
Cutco NPS vs. Competitors
Compared to its competitors, Cutco's NPS is rated right above Pampered Chef.
| COMPANY | NPS Score | |
|---|---|---|
| Cutco | 39 |
| Pampered Chef | 21 |
 | Sur La Table | 3 |
| Vector Marketing | -3 |
 | Crate and Barrel | -23 |
| Bed Bath & Beyond | -52 |
Cutco Customer Reviews
Out of the 6 Cutco customer reviews 6 were positive and 0 were constructive. Cutco customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Cutco Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Cutco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cutco Customer Loyalty Score by Gender
Male customers rated Cutco's Customer Loyalty score 12% higher than Female customers.
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Male
82%
Yes
Female
70%
Yes
Cutco Customer Loyalty Score by Ethnicity
Cutco's Customer Loyalty score was rated 79% by Caucasian customers on Comparably.
% who answered "Yes"
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79
out of 100
Caucasian
Cutco Customer Loyalty Score by Age
Cutco's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
36-40 78% | 36-40 | 78% |
56-60 55% | 56-60 | 55% |
66+ 80% | 66+ | 80% |
Cutco Customer Loyalty Score by Usage
Cutco's Customer Loyalty score was rated the highest by customers who have used Cutco's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cutco Customer Loyalty Score by Industry
Cutco's Customer Loyalty score was rated 40% by Tech industry customers.
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Cutco Customer Loyalty vs. Competitors
Compared to its competitors, Cutco's Customer Loyalty score is rated right above Pampered Chef.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cutco | 81% |
| Pampered Chef | 74% |
| Vector Marketing | 71% |
| Bed Bath & Beyond | 67% |
| Crate and Barrel | 65% |
| Sur La Table | 53% |
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Cutco Product Quality
4.1/5
Cutco has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Cutco Product Information
Cutco’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Cutco's product the highest.
- Website
- https://www.cutco.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Goods
Quick Insights into Cutco Product Quality
Cutco's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 56-60.
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Ranked Cutco Product Quality the Highest
Ranked Cutco Product Quality the Lowest
Cutco Product Quality Score by Gender
Male customers rated Cutco's Product Quality score 0.8 stars higher than Female customers.
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Male
4.5/5
Female
3.7/5
Cutco Product Quality Score by Ethnicity
Cutco's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Cutco Product Quality Score by Age
Cutco's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 5 | 36-40 | 5 |
56-60 2.4 | 56-60 | 2.4 |
66+ 3.9 | 66+ | 3.9 |
Cutco Product Quality Score by Usage
Cutco's Product Quality score was rated the highest by customers who have used Cutco's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cutco Product Quality Score by Industry
Cutco's Product Quality score was rated 2.6 stars by Tech industry customers.
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Cutco Product Quality vs. Competitors
Compared to its competitors, Cutco's Product Quality score is rated right above Pampered Chef.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cutco | 4.1/5 |
| Pampered Chef | 3.7/5 |
| Sur La Table | 3.6/5 |
| Vector Marketing | 3.3/5 |
| Crate and Barrel | 3/5 |
| Bed Bath & Beyond | 2.1/5 |
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Cutco Pricing
Cutco ROI & Value For Money
3.8/5
Cutco has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Cutco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Cutco ROI
Cutco's ROI score was rated highest by customers who have used Cutco's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.
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Ranked Cutco ROI the Highest
Ranked Cutco ROI the Lowest
Cutco ROI Score by Gender
Male customers rated Cutco's ROI score 0.9 stars higher than Female customers.
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Male
4.3/5
Female
3.4/5
Cutco ROI Score by Ethnicity
Cutco's ROI score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Cutco ROI Score by Age
Cutco's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cutco.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
36-40 4.4 | 36-40 | 4.4 |
56-60 1.9 | 56-60 | 1.9 |
66+ 3.8 | 66+ | 3.8 |
Cutco ROI Score by Usage
Cutco's ROI score was rated the highest by customers who have used Cutco's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cutco ROI Score by Industry
Cutco's ROI score was rated 2.6 stars by Tech industry customers.
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Cutco Pricing vs. Competitors
Compared to its competitors, Cutco's ROI score is rated right above Pampered Chef.
| COMPANY | Pricing Score | |
|---|---|---|
| Cutco | 3.8/5 |
| Pampered Chef | 3.4/5 |
| Sur La Table | 3.2/5 |
| Vector Marketing | 3/5 |
| Crate and Barrel | 2.7/5 |
| Bed Bath & Beyond | 2.2/5 |
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Cutco Customer Satisfaction (CSAT)
Cutco Customer Satisfaction (CSAT) Score
76 / 100
Cutco has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
58%
Satisfied
18%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cutco Customer Satisfaction
Cutco's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers ages 56-60.
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Ranked Cutco Customer Satisfaction the Highest
Ranked Cutco Customer Satisfaction the Lowest
Cutco Customer Satisfaction Score by Gender
Male customers rated Cutco's Customer Satisfaction score 38 points higher than Female customers.
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93 / 100
MaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 0% |
55 / 100
FemaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 36% |
Cutco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cutco's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
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76 / 100
Very Satisfied
62%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
19%
Cutco Customer Satisfaction Score by Age
Cutco's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 66+ | 88% |
Cutco Customer Satisfaction Score by Usage
Cutco's Customer Satisfaction score was rated the highest by customers who have used Cutco's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cutco Customer Satisfaction vs. Competitors
Compared to its competitors, Cutco's Customer Satisfaction score is rated right above Pampered Chef.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cutco | 76% |
| Pampered Chef | 68% |
| Sur La Table | 62% |
| Vector Marketing | 61% |
| Crate and Barrel | 44% |
| Bed Bath & Beyond | 39% |
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Cutco Customer Service
3.8/5
Cutco has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Cutco's Customer Service
Address
Olean, NY
Website
https://www.cutco.com
Quick Insights into Cutco Customer Service
Cutco's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 56-60.
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Ranked Cutco Customer Service the Highest
Ranked Cutco Customer Service the Lowest
Cutco Customer Service Score by Gender
Male customers rated Cutco's Customer Service score 1.1 stars higher than Female customers.
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Male
4.3/5
Female
3.2/5
Cutco Customer Service Score by Ethnicity
Cutco's Customer Service score was rated 3.8 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Cutco Customer Service Score by Age
Cutco's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
36-40 4.4 | 36-40 | 4.4 |
56-60 1.5 | 56-60 | 1.5 |
66+ 3.8 | 66+ | 3.8 |
Cutco Customer Service Score by Usage
Cutco's Customer Service score was rated the highest by customers who have used Cutco's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cutco Customer Service Score by Industry
Cutco's Customer Service score was rated 2.6 stars by Tech industry customers.
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Cutco Customer Service vs. Competitors
Compared to its competitors, Cutco's Customer Service score is rated right above Pampered Chef.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cutco | 3.8/5 |
| Pampered Chef | 3.6/5 |
| Sur La Table | 3.3/5 |
| Vector Marketing | 3.2/5 |
| Crate and Barrel | 2.5/5 |
| Bed Bath & Beyond | 2/5 |
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Cutco as an Employer
4.5/5
Cutco has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Cutco scored a 39 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Cutco would recommend the brand to a friend. ENPS measures how likely Cutco employees would recommend working at Cutco to a friend.
Net Promoter Score
39
NPS Score
| 62% | Promoters |
|---|---|
| 15% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 65% | Promoters |
|---|---|
| 10% | Passive |
| 25% | Detractors |
