3
NPS
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Sur La Table
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About Sur La Table's Brand
Sur La Table: The Art & Soul of Cooking. Among its major competitors, Sur La Table is ranked in 4th place for NPS while Cutco is 1st, and Pampered Chef is 2nd.
Brand at a Glance
53%
Customer Loyalty
3.6/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
Sur La Table CMO
Sur La Table Ranking
- #3 / 4 of its competitors
Sur La Table NPS
Sur La Table's Net Promoter Score (NPS) is a 3 with 41% Promoters, 21% Passives, and 38% Detractors. Net Promoter Score tracks whether Sur La Table's customers would recommend using the product based on a scale of -100 to 100.
Sur La Table Overall NPS
| 41% | Promoters |
|---|---|
| 21% | Passives |
| 38% | Detractors |
Sur La Table NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -17 | Feb 2024 | -17 |
Apr 2024 -12 | Apr 2024 | -12 |
May 2024 -15 | May 2024 | -15 |
Aug 2024 -10 | Aug 2024 | -10 |
Nov 2024 -7 | Nov 2024 | -7 |
Jan 2025 -4 | Jan 2025 | -4 |
Feb 2025 -6 | Feb 2025 | -6 |
Mar 2025 -6 | Mar 2025 | -6 |
May 2025 -3 | May 2025 | -3 |
Jul 2025 -1 | Jul 2025 | -1 |
Sep 2025 6 | Sep 2025 | 6 |
Jan 2026 3 | Jan 2026 | 3 |
How Other Brands Compare
Sur La Table is ranked third for NPS among its competitors. Pampered Chef and RH come in first and second, with Williams-Sonoma coming in at #4.
Sur La Table |  Pampered Chef |  RH |  Williams-Sonoma | |
| Global Ranking | #- | #490 | #932 | #- |
| NPS | 3 | 21 | 20 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.18B | $10.31B | $13.87B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sur La Table NPS by Gender
Male customers rated Sur La Table's NPS 9 points higher than Female customers.
Male
-34
Sur La Table's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-43
Sur La Table's NPS was rated -43 by Female customers on Comparably.
14%
Promoters
29%
Passives
57%
Detractors
Sur La Table NPS by Ethnicity
Sur La Table's NPS was rated -42 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -42 | Caucasian | -42 |
Sur La Table NPS by Usage
Sur La Table's NPS was rated the highest by customers who have used Sur La Table's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years 20 | Over 10 Years | 20 |
Sur La Table NPS vs. Competitors
Compared to its competitors, Sur La Table's NPS is rated right above Williams-Sonoma, and is preceded by RH.
| COMPANY | NPS Score | |
|---|---|---|
 | Cutco | 39 |
| Pampered Chef | 21 |
| RH | 20 |
| Sur La Table | 3 |
| Williams-Sonoma | -16 |
Sur La Table Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Sur La Table users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sur La Table Customer Loyalty Score by Gender
Female customers rated Sur La Table's Customer Loyalty score 9% higher than Male customers.
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Male
40%
Yes
Female
49%
Yes
Sur La Table Customer Loyalty Score by Ethnicity
Sur La Table's Customer Loyalty score was rated 36% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sur La Table.
36
out of 100
Caucasian
Sur La Table Customer Loyalty Score by Usage
Sur La Table's Customer Loyalty score was rated the highest by customers who have used Sur La Table's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sur La Table Customer Loyalty vs. Competitors
Compared to its competitors, Sur La Table's Customer Loyalty score is rated right below RH.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cutco | 81% |
| Williams-Sonoma | 75% |
| Pampered Chef | 74% |
| RH | 70% |
| Sur La Table | 53% |
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Sur La Table Product Quality
3.6/5
Sur La Table has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Sur La Table Product Information
Sur La Table’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.surlatable.com
- Company Size
- 1,001-5,000 Employees
Industry
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Sur La Table Product Quality
Sur La Table's Product Quality score was rated highest by customers who have used Sur La Table's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked Sur La Table Product Quality the Highest
Ranked Sur La Table Product Quality the Lowest
Sur La Table Product Quality Score by Gender
Female customers rated Sur La Table's Product Quality score 1 stars higher than Male customers.
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Male
2.6/5
Female
3.6/5
Sur La Table Product Quality Score by Ethnicity
Sur La Table's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sur La Table.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Sur La Table Product Quality Score by Usage
Sur La Table's Product Quality score was rated the highest by customers who have used Sur La Table's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Sur La Table Product Quality vs. Competitors
Compared to its competitors, Sur La Table's Product Quality score is rated right above Williams-Sonoma, and is preceded by RH.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cutco | 4.1/5 |
| Pampered Chef | 3.7/5 |
| RH | 3.7/5 |
| Sur La Table | 3.6/5 |
| Williams-Sonoma | 2.9/5 |
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Sur La Table Pricing
Sur La Table ROI & Value For Money
3.2/5
Sur La Table has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Sur La Table ROI
Sur La Table's ROI score was rated highest by customers who have used Sur La Table's products/services for Over 10 Years, and rated lowest by customers who have used Sur La Table's products/services for 5 to 10 Years.
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Ranked Sur La Table ROI the Highest
Ranked Sur La Table ROI the Lowest
Sur La Table ROI Score by Gender
Female customers rated Sur La Table's ROI score 0.3 stars higher than Male customers.
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Male
2.5/5
Female
2.8/5
Sur La Table ROI Score by Ethnicity
Sur La Table's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sur La Table.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Sur La Table ROI Score by Usage
Sur La Table's ROI score was rated the highest by customers who have used Sur La Table's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Sur La Table Pricing vs. Competitors
Compared to its competitors, Sur La Table's ROI score is rated right above Williams-Sonoma, and is preceded by Pampered Chef.
| COMPANY | Pricing Score | |
|---|---|---|
| Cutco | 3.8/5 |
| RH | 3.6/5 |
| Pampered Chef | 3.4/5 |
| Sur La Table | 3.2/5 |
| Williams-Sonoma | 2.7/5 |
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Sur La Table Customer Satisfaction (CSAT)
Sur La Table Customer Satisfaction (CSAT) Score
62 / 100
Sur La Table has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
21%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sur La Table Customer Satisfaction
Sur La Table's Customer Satisfaction score was rated highest by customers who have used Sur La Table's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked Sur La Table Customer Satisfaction the Highest
Ranked Sur La Table Customer Satisfaction the Lowest
Sur La Table Customer Satisfaction Score by Gender
Female customers rated Sur La Table's Customer Satisfaction score 23 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Sur La Table.
34 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
57 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Sur La Table Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sur La Table's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
Sur La Table Customer Satisfaction Score by Usage
Sur La Table's Customer Satisfaction score was rated 80 points by customers who have used Sur La Table's products/services for Over 10 Years.
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Sur La Table Customer Satisfaction vs. Competitors
Compared to its competitors, Sur La Table's Customer Satisfaction score is rated right above Williams-Sonoma, and is preceded by RH.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cutco | 76% |
| Pampered Chef | 68% |
| RH | 64% |
| Sur La Table | 62% |
| Williams-Sonoma | 51% |
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Sur La Table Customer Service
3.3/5
Sur La Table has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Sur La Table's Customer Service
Address
Seattle, WA
Website
http://www.surlatable.com
Phone Number
(800) 243-0852
Quick Insights into Sur La Table Customer Service
Sur La Table's Customer Service score was rated highest by customers who have used Sur La Table's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked Sur La Table Customer Service the Highest
Ranked Sur La Table Customer Service the Lowest
Sur La Table Customer Service Score by Gender
Female customers rated Sur La Table's Customer Service score 0.3 stars higher than Male customers.
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Male
2.5/5
Female
2.8/5
Sur La Table Customer Service Score by Ethnicity
Sur La Table's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sur La Table.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Sur La Table Customer Service Score by Usage
Sur La Table's Customer Service score was rated the highest by customers who have used Sur La Table's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Sur La Table Customer Service vs. Competitors
Compared to its competitors, Sur La Table's Customer Service score is rated right above Williams-Sonoma, and is preceded by Pampered Chef.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cutco | 3.8/5 |
| RH | 3.8/5 |
| Pampered Chef | 3.6/5 |
| Sur La Table | 3.3/5 |
| Williams-Sonoma | 2.6/5 |
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Sur La Table as an Employer
2.2/5
Sur La Table has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Sur La Table scored a 3 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Sur La Table would recommend the brand to a friend. ENPS measures how likely Sur La Table employees would recommend working at Sur La Table to a friend.
Net Promoter Score
3
NPS Score
| 41% | Promoters |
|---|---|
| 21% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-57
eNPS Score
| 16% | Promoters |
|---|---|
| 11% | Passive |
| 73% | Detractors |
