-23
NPS
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Crate and Barrel
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About Crate and Barrel's Brand
Crate & Barrel are an American chain of retail stores. Among its major competitors, Crate and Barrel is ranked in 5th place for NPS while Costco is 1st, and Amazon is 2nd.
Brand at a Glance
65%
Customer Loyalty
3/5
Product Quality
2.7/5
Pricing
2.5/5
Customer Service
Crate and Barrel Ranking
- #4 / 4 of its competitors
Crate and Barrel NPS
Crate and Barrel's Net Promoter Score (NPS) is a -23 with 30% Promoters, 17% Passives, and 53% Detractors. Net Promoter Score tracks whether Crate and Barrel's customers would recommend using the product based on a scale of -100 to 100.
Crate and Barrel Overall NPS
| 30% | Promoters |
|---|---|
| 17% | Passives |
| 53% | Detractors |
Crate and Barrel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -25 | Jan 2025 | -25 |
Feb 2025 -23 | Feb 2025 | -23 |
Apr 2025 -23 | Apr 2025 | -23 |
May 2025 -25 | May 2025 | -25 |
Jun 2025 -23 | Jun 2025 | -23 |
Jul 2025 -25 | Jul 2025 | -25 |
Aug 2025 -25 | Aug 2025 | -25 |
Sep 2025 -23 | Sep 2025 | -23 |
Oct 2025 -23 | Oct 2025 | -23 |
Nov 2025 -23 | Nov 2025 | -23 |
Dec 2025 -23 | Dec 2025 | -23 |
Jan 2026 -23 | Jan 2026 | -23 |
How Other Brands Compare
Crate and Barrel is ranked #4 for NPS among its competitors. Costco and Amazon come in first and second, with RH coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crate and Barrel NPS by Gender
Female customers rated Crate and Barrel's NPS 45 points higher than Male customers.
Male
-69
Crate and Barrel's NPS was rated -69 by Male customers on Comparably.
12%
Promoters
7%
Passives
81%
Detractors
Female
-24
Crate and Barrel's NPS was rated -24 by Female customers on Comparably.
30%
Promoters
16%
Passives
54%
Detractors
Crate and Barrel NPS by Ethnicity
Crate and Barrel's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
Hispanic or Latino -7 | Hispanic or Latino | -7 |
African American/Black -86 | African American/Black | -86 |
Asian or Pacific Islander -58 | Asian or Pacific Islander | -58 |
Other -47 | Other | -47 |
Crate and Barrel NPS by Age
Crate and Barrel's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Crate and Barrel NPS by Usage
Crate and Barrel's NPS was rated the highest by customers who have used Crate and Barrel's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -47 | Less than 1 Year | -47 |
1 to 2 Years -84 | 1 to 2 Years | -84 |
2 to 5 Years 3 | 2 to 5 Years | 3 |
5 to 10 Years -62 | 5 to 10 Years | -62 |
Over 10 Years -36 | Over 10 Years | -36 |
Crate and Barrel NPS vs. Competitors
Compared to its competitors, Crate and Barrel's NPS is rated right below Williams-Sonoma.
| COMPANY | NPS Score | |
|---|---|---|
 | Costco | 50 |
 | Amazon | 49 |
 | RH | 20 |
 | Container Store | N/A |
 | Williams-Sonoma | -16 |
| Crate and Barrel | -23 |
Crate and Barrel Customer Reviews
Out of the 28 Crate and Barrel customer reviews 7 were positive and 21 were constructive. Crate and Barrel customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Crate and Barrel Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Crate and Barrel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Crate and Barrel Customer Loyalty Score by Gender
Female customers rated Crate and Barrel's Customer Loyalty score 32% higher than Male customers.
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Male
49%
Yes
Female
81%
Yes
Crate and Barrel Customer Loyalty Score by Ethnicity
Crate and Barrel's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Crate and Barrel.
75
out of 100
Caucasian
79
out of 100
Hispanic or Latino
61
out of 100
African American/Black
63
out of 100
Asian or Pacific Islander
53
out of 100
Other
Crate and Barrel Customer Loyalty Score by Age
Crate and Barrel's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Crate and Barrel.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
26-30 51% | 26-30 | 51% |
31-35 65% | 31-35 | 65% |
36-40 61% | 36-40 | 61% |
41-45 80% | 41-45 | 80% |
46-50 61% | 46-50 | 61% |
51-55 63% | 51-55 | 63% |
56-60 88% | 56-60 | 88% |
61-65 87% | 61-65 | 87% |
66+ 69% | 66+ | 69% |
Crate and Barrel Customer Loyalty Score by Usage
Crate and Barrel's Customer Loyalty score was rated the highest by customers who have used Crate and Barrel's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Crate and Barrel Customer Loyalty Score by Industry
Crate and Barrel's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Utilities industry customers.
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Crate and Barrel Customer Loyalty vs. Competitors
Compared to its competitors, Crate and Barrel's Customer Loyalty score is rated right above Container Store , and is preceded by RH.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| Williams-Sonoma | 75% |
| RH | 70% |
| Crate and Barrel | 65% |
| Container Store | N/A |
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Crate and Barrel Product Quality
3/5
Crate and Barrel has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Crate and Barrel Product Information
Crate and Barrel’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Crate and Barrel's product the highest. Reviewers from the Construction industry rated Crate and Barrel the lowest at 3.
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Crate and Barrel Product Quality
Crate and Barrel's Product Quality score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Utilities industry.
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Ranked Crate and Barrel Product Quality the Highest
Ranked Crate and Barrel Product Quality the Lowest
Crate and Barrel Product Quality Score by Gender
Female customers rated Crate and Barrel's Product Quality score 1 stars higher than Male customers.
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Male
2.1/5
Female
3.1/5
Crate and Barrel Product Quality Score by Ethnicity
Crate and Barrel's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Crate and Barrel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.2 | Other | 2.2 |
Crate and Barrel Product Quality Score by Age
Crate and Barrel's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2 | 51-55 | 2 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2 | 66+ | 2 |
Crate and Barrel Product Quality Score by Usage
Crate and Barrel's Product Quality score was rated the highest by customers who have used Crate and Barrel's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Crate and Barrel Product Quality Score by Industry
Crate and Barrel's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Utilities industry customers.
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Crate and Barrel Product Quality vs. Competitors
Compared to its competitors, Crate and Barrel's Product Quality score is rated right above Williams-Sonoma, and is preceded by RH.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| RH | 3.7/5 |
| Crate and Barrel | 3/5 |
| Williams-Sonoma | 2.9/5 |
| Container Store | N/A |
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Crate and Barrel Pricing
Crate and Barrel ROI & Value For Money
2.7/5
Crate and Barrel has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Crate and Barrel Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Education industry think that they had the lowest ROI from Crate and Barrel.
Quick Insights into Crate and Barrel ROI
Crate and Barrel's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Utilities industry.
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Ranked Crate and Barrel ROI the Highest
Ranked Crate and Barrel ROI the Lowest
Crate and Barrel ROI Score by Gender
Female customers rated Crate and Barrel's ROI score 1 stars higher than Male customers.
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Male
1.8/5
Female
2.8/5
Crate and Barrel ROI Score by Ethnicity
Crate and Barrel's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Crate and Barrel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 2.3 | Other | 2.3 |
Crate and Barrel ROI Score by Age
Crate and Barrel's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.7 | 51-55 | 1.7 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2 | 66+ | 2 |
Crate and Barrel ROI Score by Usage
Crate and Barrel's ROI score was rated the highest by customers who have used Crate and Barrel's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Crate and Barrel ROI Score by Industry
Crate and Barrel's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Utilities industry customers.
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Crate and Barrel Pricing vs. Competitors
Compared to its competitors, Crate and Barrel's ROI score is rated right above Container Store , and is preceded by Williams-Sonoma.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| RH | 3.6/5 |
| Williams-Sonoma | 2.7/5 |
| Crate and Barrel | 2.7/5 |
| Container Store | N/A |
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Crate and Barrel Customer Satisfaction (CSAT)
Crate and Barrel Customer Satisfaction (CSAT) Score
44 / 100
Crate and Barrel has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
27%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
14%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Crate and Barrel Customer Satisfaction
Crate and Barrel's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Utilities industry.
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Ranked Crate and Barrel Customer Satisfaction the Highest
Ranked Crate and Barrel Customer Satisfaction the Lowest
Crate and Barrel Customer Satisfaction Score by Gender
Female customers rated Crate and Barrel's Customer Satisfaction score 24 points higher than Male customers.
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22 / 100
MaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 53% |
46 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
Crate and Barrel Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Crate and Barrel's Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
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41 / 100
Very Satisfied
26%
Satisfied
15%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
18%
Very Dissatisfied
40%
CSAT according to Hispanic or Latino
Crate and Barrel's Customer Satisfaction (CSAT) score was rated 54% according to Hispanic or Latino users and customers.
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54 / 100
Very Satisfied
27%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
28%
CSAT according to African American/Black
Crate and Barrel's Customer Satisfaction (CSAT) score was rated 28% according to African American/Black users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to Asian or Pacific Islander
Crate and Barrel's Customer Satisfaction (CSAT) score was rated 41% according to Asian or Pacific Islander users and customers.
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41 / 100
Very Satisfied
0%
Satisfied
41%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
42%
CSAT according to Other
Crate and Barrel's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
20%
Satisfied
5%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
25%
Very Dissatisfied
40%
Crate and Barrel Customer Satisfaction Score by Age
Crate and Barrel's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Crate and Barrel.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 45% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 42% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 18% | |||||||||||||||
| 56-60 | 21% | |||||||||||||||
| 61-65 | 45% | |||||||||||||||
| 66+ | 26% |
Crate and Barrel Customer Satisfaction Score by Usage
Crate and Barrel's Customer Satisfaction score was rated the highest by customers who have used Crate and Barrel's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Crate and Barrel Customer Satisfaction Score by Industry
Crate and Barrel's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Utilities industry customers.
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{
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}Crate and Barrel Customer Satisfaction vs. Competitors
Compared to its competitors, Crate and Barrel's Customer Satisfaction score is rated right above Container Store , and is preceded by Williams-Sonoma.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Costco | 84% |
| Amazon | 84% |
| RH | 64% |
| Williams-Sonoma | 51% |
| Crate and Barrel | 44% |
| Container Store | 0% |
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Crate and Barrel Customer Service
2.5/5
Crate and Barrel has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Crate and Barrel's Customer Service
Address
1250 Techny Road, Northbrook, IL 60062
Website
http://www.crateandbarrel.com
Phone Number
847-272-2888
Crate and Barrel's Social Links
Quick Insights into Crate and Barrel Customer Service
Crate and Barrel's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Utilities industry.
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Ranked Crate and Barrel Customer Service the Highest
Ranked Crate and Barrel Customer Service the Lowest
Crate and Barrel Customer Service Score by Gender
Female customers rated Crate and Barrel's Customer Service score 1 stars higher than Male customers.
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Male
1.6/5
Female
2.6/5
Crate and Barrel Customer Service Score by Ethnicity
Crate and Barrel's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Crate and Barrel.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 1.9 | Other | 1.9 |
Crate and Barrel Customer Service Score by Age
Crate and Barrel's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3 | 41-45 | 3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2 | 66+ | 2 |
Crate and Barrel Customer Service Score by Usage
Crate and Barrel's Customer Service score was rated the highest by customers who have used Crate and Barrel's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Crate and Barrel Customer Service Score by Industry
Crate and Barrel's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Utilities industry customers.
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Crate and Barrel Customer Service vs. Competitors
Compared to its competitors, Crate and Barrel's Customer Service score is rated right above Container Store , and is preceded by Williams-Sonoma.
| COMPANY | Customer Service Score | |
|---|---|---|
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| RH | 3.8/5 |
| Williams-Sonoma | 2.6/5 |
| Crate and Barrel | 2.5/5 |
| Container Store | N/A |
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Crate and Barrel as an Employer
2.4/5
Crate and Barrel has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Crate and Barrel scored a -23 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Crate and Barrel would recommend the brand to a friend. ENPS measures how likely Crate and Barrel employees would recommend working at Crate and Barrel to a friend.
Net Promoter Score
-23
NPS Score
| 30% | Promoters |
|---|---|
| 17% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 20% | Promoters |
|---|---|
| 15% | Passive |
| 65% | Detractors |
