
Brooks Brothers is offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids. Brooks Brothers’s brand is ranked #444 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Brooks Brothers. When compared to other organizations within the Retail industry, Brooks Brothers is ranked #76. Among its major competitors, Brooks Brothers is ranked in 4th place for NPS while Charles Tyrwhitt is 1st, and Boot Barn Holdings is 2nd.
Brooks Brothers's Net Promoter Score (NPS) is a 0 with 44% Promoters, 12% Passives, and 44% Detractors. Net Promoter Score tracks whether Brooks Brothers's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 12% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 3 | Oct 2024 | 3 |
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 1 | Dec 2024 | 1 |
Jan 2025 3 | Jan 2025 | 3 |
Feb 2025 1 | Feb 2025 | 1 |
Mar 2025 1 | Mar 2025 | 1 |
Apr 2025 1 | Apr 2025 | 1 |
May 2025 0 | May 2025 | 0 |
Jul 2025 0 | Jul 2025 | 0 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 -1 | Oct 2025 | -1 |
Nov 2025 1 | Nov 2025 | 1 |
Brooks Brothers is ranked #4 for NPS among its competitors. Charles Tyrwhitt and Boot Barn Holdings come in first and second, with Tory Burch coming in at third.
![]() Brooks Brothers | ![]() Tory Burch | ![]() Boot Barn Holdings | ![]() Charles Tyrwhitt | |
| Global Ranking | #444 | #373 | #- | #- |
| NPS | 0 | 22 | 25 | 56 |
| Valuation Updated every 24 hours for public companies | - | $105.71B | $1.82B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Brooks Brothers's NPS 16 points higher than Female customers.
Brooks Brothers's NPS was rated -12 by Male customers on Comparably.
Brooks Brothers's NPS was rated -28 by Female customers on Comparably.
Brooks Brothers's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 12 | Asian or Pacific Islander | 12 |
Other -66 | Other | -66 |
Brooks Brothers's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Brooks Brothers's NPS was rated the highest by customers who have used Brooks Brothers's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 54 | 2 to 5 Years | 54 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -47 | Over 10 Years | -47 |
Compared to its competitors, Brooks Brothers's NPS is rated right above Paul Smith, and is preceded by Tory Burch.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 56 |
![]() | Boot Barn Holdings | 25 |
![]() | Tory Burch | 22 |
![]() | Brooks Brothers | 0 |
![]() | Paul Smith | N/A |
![]() | Saks Fifth Avenue | -4 |
In the Retail industry, Brooks Brothers's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Brooks Brothers | 0 |
Out of the 16 Brooks Brothers customer reviews 9 were positive and 7 were constructive. Brooks Brothers customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Brooks Brothers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Brooks Brothers's Customer Loyalty score 1% higher than Male customers.
Brooks Brothers's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Brooks Brothers's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 82% | 26-30 | 82% |
31-35 100% | 31-35 | 100% |
36-40 55% | 36-40 | 55% |
41-45 70% | 41-45 | 70% |
46-50 85% | 46-50 | 85% |
51-55 70% | 51-55 | 70% |
61-65 87% | 61-65 | 87% |
66+ 76% | 66+ | 76% |
Brooks Brothers's Customer Loyalty score was rated the highest by customers who have used Brooks Brothers's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Brooks Brothers's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Brooks Brothers's Customer Loyalty score is rated right above Paul Smith, and is preceded by Saks Fifth Avenue.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 81% |
![]() | Tory Burch | 81% |
![]() | Boot Barn Holdings | 75% |
![]() | Saks Fifth Avenue | 71% |
![]() | Brooks Brothers | 70% |
![]() | Paul Smith | N/A |
In the Retail industry, Brooks Brothers's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
![]() | Brooks Brothers | 70% |
Brooks Brothers has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Brooks Brothers’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Brooks Brothers's product the highest. Reviewers from the Accounting industry rated Brooks Brothers the lowest at 2.2.
Brooks Brothers's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 36-40.
Male customers rated Brooks Brothers's Product Quality score 0.7 stars higher than Female customers.
Brooks Brothers's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.7 | Other | 2.7 |
Brooks Brothers's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4 | 51-55 | 4 |
61-65 3 | 61-65 | 3 |
66+ 2.9 | 66+ | 2.9 |
Brooks Brothers's Product Quality score was rated the highest by customers who have used Brooks Brothers's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Brooks Brothers's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Brooks Brothers's Product Quality score is rated right above Saks Fifth Avenue, and is preceded by Tory Burch.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Boot Barn Holdings | 4.3/5 |
![]() | Charles Tyrwhitt | 4.3/5 |
![]() | Tory Burch | 4/5 |
![]() | Brooks Brothers | 3.3/5 |
![]() | Saks Fifth Avenue | 3.2/5 |
![]() | Paul Smith | N/A |
In the Retail industry, Brooks Brothers's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Brooks Brothers | 3.3/5 |
Brooks Brothers has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Retail industry think that they had the lowest ROI from Brooks Brothers.
Brooks Brothers's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 36-40.
Male customers rated Brooks Brothers's ROI score 0.3 stars higher than Female customers.
Brooks Brothers's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.8 | Other | 2.8 |
Brooks Brothers's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.2 | 31-35 | 4.2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.5 | 51-55 | 3.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.6 | 66+ | 2.6 |
Brooks Brothers's ROI score was rated the highest by customers who have used Brooks Brothers's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Brooks Brothers's ROI score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Brooks Brothers's ROI score is rated right above Saks Fifth Avenue, and is preceded by Tory Burch.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Boot Barn Holdings | 4.3/5 |
![]() | Charles Tyrwhitt | 4.2/5 |
![]() | Tory Burch | 3.8/5 |
![]() | Brooks Brothers | 3.2/5 |
![]() | Saks Fifth Avenue | 3/5 |
![]() | Paul Smith | N/A |
In the Retail industry, Brooks Brothers's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Brooks Brothers | 3.2/5 |
Brooks Brothers has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Brooks Brothers's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Male customers rated Brooks Brothers's Customer Satisfaction score 15 points higher than Female customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 34% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
Brooks Brothers' Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
Brooks Brothers' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Brooks Brothers' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Brooks Brothers' Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Brooks Brothers' Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
Brooks Brothers's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 78% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 34% |
Brooks Brothers's Customer Satisfaction score was rated the highest by customers who have used Brooks Brothers's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Brooks Brothers's Customer Satisfaction score was rated the highest by Legal industry customers, and the lowest by Banking and Financial Services industry customers.
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"title": "Brooks Brothers Customer Satisfaction Score by Industry",
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}Compared to its competitors, Brooks Brothers's Customer Satisfaction score is rated right above Paul Smith, and is preceded by Saks Fifth Avenue.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 90% |
![]() | Boot Barn Holdings | 78% |
![]() | Tory Burch | 71% |
![]() | Saks Fifth Avenue | 59% |
![]() | Brooks Brothers | 58% |
![]() | Paul Smith | 0% |
In the Retail industry, Brooks Brothers's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
![]() | Brooks Brothers | 58% |
Brooks Brothers has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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New York City, NY 10017
http://www.brooksbrothers.com
1(860)741-4800
Brooks Brothers's Customer Service score was rated highest by customers from the Legal industry, and rated lowest by customers ages 36-40.
Female customers rated Brooks Brothers's Customer Service score 0.1 stars higher than Male customers.
Brooks Brothers's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
Brooks Brothers's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 3 | 41-45 | 3 |
46-50 4 | 46-50 | 4 |
51-55 3.6 | 51-55 | 3.6 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.1 | 66+ | 2.1 |
Brooks Brothers's Customer Service score was rated the highest by customers who have used Brooks Brothers's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Brooks Brothers's Customer Service score was rated the highest by Legal industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Brooks Brothers's Customer Service score is rated right above Paul Smith, and is preceded by Saks Fifth Avenue.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Boot Barn Holdings | 4.2/5 |
![]() | Charles Tyrwhitt | 4.1/5 |
![]() | Tory Burch | 3.9/5 |
![]() | Saks Fifth Avenue | 3.1/5 |
![]() | Brooks Brothers | 3/5 |
![]() | Paul Smith | N/A |
In the Retail industry, Brooks Brothers's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Brooks Brothers | 3/5 |
Brooks Brothers has a 2.9/5 stars for its overall company culture rated by their employees

Brooks Brothers scored a 0 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Brooks Brothers would recommend the brand to a friend. ENPS measures how likely Brooks Brothers employees would recommend working at Brooks Brothers to a friend.
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
| 29% | Promoters |
|---|---|
| 15% | Passive |
| 56% | Detractors |
Brooks Brothers is ranked #444 in the Global Top 100 Brands. It ranks just behind JLL and just ahead of Jersey Mike's Subs.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
442 | ![]() | Dollar Shave Club | ![]() | Michael Dubin | Consumer Goods |
443 | ![]() | JLL | ![]() | Christian Ulbrich | Banking and Financial Services |
444 | ![]() | Brooks Brothers | ![]() | Claudio Vecchio | Retail |
445 | ![]() | Jersey Mike's Subs | ![]() | Peter Cancro | Retail |
446 | ![]() | Palo Alto Networks | ![]() | Nikesh Arora | Tech |
447 | ![]() | Redfin | ![]() | Glenn Kelman | Business and Consumer Services |
448 | ![]() | Southern Company | ![]() | Thomas Fanning | Energy and Manufacturing |
Brooks Brothers is ranked #76 in the Retail Industry. It ranks just behind Lids and just ahead of Jersey Mike's Subs.
| RANK | COMPANY | Location | |
|---|---|---|---|
74 | ![]() | Speedway | Enon, OH |
75 | ![]() | Lids | Indianapolis, IN |
76 | ![]() | Brooks Brothers | New York City, NY |
77 | ![]() | Jersey Mike's Subs | Manasquan, NJ |
78 | ![]() | Bonobos | York, NY |
79 | ![]() | Vista | Waltham, MA |
80 | ![]() | Topshop | London, AR |