

A multi-channel British clothing retailer, specialising in formal men’s shirts, shoes, suits, knitwear and accessories Among its major competitors, Charles Tyrwhitt is ranked in 1st place for NPS while Superdry is 2nd, and ZARA FRANCE is 3rd.
Charles Tyrwhitt's Net Promoter Score (NPS) is a 56 with 66% Promoters, 24% Passives, and 10% Detractors. Net Promoter Score tracks whether Charles Tyrwhitt's customers would recommend using the product based on a scale of -100 to 100.
| 66% | Promoters |
|---|---|
| 24% | Passives |
| 10% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 40 | Apr 2023 | 40 |
May 2023 38 | May 2023 | 38 |
Jul 2023 42 | Jul 2023 | 42 |
Aug 2023 46 | Aug 2023 | 46 |
Nov 2023 47 | Nov 2023 | 47 |
Dec 2023 48 | Dec 2023 | 48 |
Feb 2024 49 | Feb 2024 | 49 |
Apr 2024 52 | Apr 2024 | 52 |
Jan 2025 52 | Jan 2025 | 52 |
Feb 2025 57 | Feb 2025 | 57 |
Apr 2025 54 | Apr 2025 | 54 |
Jun 2025 56 | Jun 2025 | 56 |
Charles Tyrwhitt is ranked first for NPS among its competitors. Superdry and ZARA FRANCE come in second and third, with Brooks Brothers coming in at #4.
![]() Charles Tyrwhitt | ![]() Brooks Brothers | ![]() Superdry | ![]() ZARA FRANCE | |
| Global Ranking | #- | #444 | #- | #- |
| NPS | 56 | 0 | 27 | 17 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Charles Tyrwhitt's NPS was rated 59 by Male customers on Comparably.
Charles Tyrwhitt's NPS was rated 59 by Male customers on Comparably.
Charles Tyrwhitt's NPS is not yet rated by Female customers.
Charles Tyrwhitt's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 77 | Caucasian | 77 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 0 | African American/Black | 0 |
Other 25 | Other | 25 |
Charles Tyrwhitt's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Charles Tyrwhitt's NPS was rated the highest by customers who have used Charles Tyrwhitt's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 86 | Less than 1 Year | 86 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, Charles Tyrwhitt's NPS is rated right above Superdry.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 56 |
![]() | Superdry | 27 |
![]() | ZARA FRANCE | 17 |
![]() | Brooks Brothers | 0 |
Out of the 8 Charles Tyrwhitt customer reviews 8 were positive and 0 were constructive. Charles Tyrwhitt customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Charles Tyrwhitt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Charles Tyrwhitt's Customer Loyalty score was rated 93 by Male customers on Comparably.
Charles Tyrwhitt's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Charles Tyrwhitt's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
41-45 100% | 41-45 | 100% |
51-55 82% | 51-55 | 82% |
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
Charles Tyrwhitt's Customer Loyalty score was rated the highest by customers who have used Charles Tyrwhitt's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Charles Tyrwhitt's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Charles Tyrwhitt's Customer Loyalty score is rated right above ZARA FRANCE.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 81% |
![]() | ZARA FRANCE | 80% |
![]() | Brooks Brothers | 70% |
![]() | Superdry | 69% |
Charles Tyrwhitt has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Charles Tyrwhitt’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Charles Tyrwhitt's product the highest. Reviewers from the Banking and Financial Services industry rated Charles Tyrwhitt the lowest at 4.3.
Charles Tyrwhitt's Product Quality score was rated highest by customers ages 66+, and rated lowest by Other customers.
Charles Tyrwhitt's Product Quality score was rated 4.5 by Male customers on Comparably.
Charles Tyrwhitt's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 3.5 | Other | 3.5 |
Charles Tyrwhitt's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
41-45 4.1 | 41-45 | 4.1 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.6 | 56-60 | 4.6 |
66+ 4.8 | 66+ | 4.8 |
Charles Tyrwhitt's Product Quality score was rated the highest by customers who have used Charles Tyrwhitt's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Charles Tyrwhitt's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Charles Tyrwhitt's Product Quality score is rated right above ZARA FRANCE.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 4.3/5 |
![]() | ZARA FRANCE | 3.8/5 |
![]() | Superdry | 3.8/5 |
![]() | Brooks Brothers | 3.3/5 |
Charles Tyrwhitt has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Charles Tyrwhitt.
Charles Tyrwhitt's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Charles Tyrwhitt's ROI score was rated 4.3 by Male customers on Comparably.
Charles Tyrwhitt's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4 | African American/Black | 4 |
Other 3.5 | Other | 3.5 |
Charles Tyrwhitt's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
41-45 3.5 | 41-45 | 3.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.1 | 56-60 | 4.1 |
66+ 4.4 | 66+ | 4.4 |
Charles Tyrwhitt's ROI score was rated the highest by customers who have used Charles Tyrwhitt's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Charles Tyrwhitt's ROI score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Charles Tyrwhitt's ROI score is rated right above Superdry.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 4.2/5 |
![]() | Superdry | 3.8/5 |
![]() | ZARA FRANCE | 3.5/5 |
![]() | Brooks Brothers | 3.2/5 |
Charles Tyrwhitt has an overall Customer Satisfaction score of 90 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Charles Tyrwhitt's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Hispanic or Latino customers.
Charles Tyrwhitt's Customer Satisfaction score was rated 89 by Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 3% | |
Very Dissatisfied | 4% |
Charles Tyrwhitt's Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.
Charles Tyrwhitt's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Charles Tyrwhitt's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Charles Tyrwhitt's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Charles Tyrwhitt's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 100% |
Charles Tyrwhitt's Customer Satisfaction score was rated the highest by customers who have used Charles Tyrwhitt's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Charles Tyrwhitt's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Charles Tyrwhitt's Customer Satisfaction score is rated right above Superdry.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 90% |
![]() | Superdry | 83% |
![]() | ZARA FRANCE | 79% |
![]() | Brooks Brothers | 58% |
Charles Tyrwhitt has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Charles Tyrwhitt, Cottons Centre, 1st Floor, Cottons Lane, LDN Bridge, London, MN SE1 2QG United Kingdom
http://www.ctshirts.com/
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Charles Tyrwhitt's Customer Service score was rated highest by customers ages 66+, and rated lowest by Hispanic or Latino customers.
Charles Tyrwhitt's Customer Service score was rated 4.2 by Male customers on Comparably.
Charles Tyrwhitt's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 4 | African American/Black | 4 |
Other 3.9 | Other | 3.9 |
Charles Tyrwhitt's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.1 | 56-60 | 4.1 |
66+ 4.6 | 66+ | 4.6 |
Charles Tyrwhitt's Customer Service score was rated the highest by customers who have used Charles Tyrwhitt's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Charles Tyrwhitt's Customer Service score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Charles Tyrwhitt's Customer Service score is rated right above Superdry.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Charles Tyrwhitt | 4.1/5 |
![]() | Superdry | 3.8/5 |
![]() | ZARA FRANCE | 3.5/5 |
![]() | Brooks Brothers | 3/5 |
Charles Tyrwhitt has a 3.7/5 stars for its overall company culture rated by their employees

Charles Tyrwhitt scored a 56 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Charles Tyrwhitt would recommend the brand to a friend. ENPS measures how likely Charles Tyrwhitt employees would recommend working at Charles Tyrwhitt to a friend.
| 66% | Promoters |
|---|---|
| 24% | Passive |
| 10% | Detractors |
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |