27
NPS
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Brand Page
Superdry
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About Superdry's Brand
Brand at a Glance
69%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Superdry NPS
Superdry's Net Promoter Score (NPS) is a 27 with 47% Promoters, 33% Passives, and 20% Detractors. Net Promoter Score tracks whether Superdry's customers would recommend using the product based on a scale of -100 to 100.
Superdry Overall NPS
| 47% | Promoters |
|---|---|
| 33% | Passives |
| 20% | Detractors |
Superdry NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 100 | Jun 2021 | 100 |
Sep 2021 100 | Sep 2021 | 100 |
Oct 2021 25 | Oct 2021 | 25 |
Nov 2021 34 | Nov 2021 | 34 |
Mar 2022 13 | Mar 2022 | 13 |
Dec 2022 0 | Dec 2022 | 0 |
Jan 2023 0 | Jan 2023 | 0 |
May 2023 10 | May 2023 | 10 |
Aug 2023 9 | Aug 2023 | 9 |
Nov 2023 16 | Nov 2023 | 16 |
Feb 2024 29 | Feb 2024 | 29 |
Dec 2025 26 | Dec 2025 | 26 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Superdry Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Superdry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Superdry Product Quality
3.8/5
Superdry has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Superdry Product Information
Superdry’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.superdry.com
- Company Size
- 5,001-10,000 Employees
Superdry Pricing
Superdry ROI & Value For Money
3.8/5
Superdry has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Superdry Customer Satisfaction (CSAT)
Superdry Customer Satisfaction (CSAT) Score
84 / 100
Superdry has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Superdry Customer Service
3.8/5
Superdry has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Superdry's Customer Service
Address
United Kingdom
Website
http://www.superdry.com
Consumer vs. Employees
Superdry scored a 27 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Superdry would recommend the brand to a friend. ENPS measures how likely Superdry employees would recommend working at Superdry to a friend.
Net Promoter Score
27
NPS Score
| 47% | Promoters |
|---|---|
| 33% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
