

Born & Brewed in California since 1963. We love coffee, tea and tweeting - all brewed fresh daily from our Home Office in Los Angeles. The Coffee Bean & Tea Leaf’s brand is ranked #436 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Coffee Bean & Tea Leaf. When compared to other organizations within the Food and Beverages industry, The Coffee Bean & Tea Leaf is ranked #36. Among its major competitors, The Coffee Bean & Tea Leaf is ranked in 3rd place for NPS while Starbucks is 1st, and Peet's Coffee & Tea is 2nd.
The Coffee Bean & Tea Leaf's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether The Coffee Bean & Tea Leaf's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 20 | Jul 2024 | 20 |
Sep 2024 18 | Sep 2024 | 18 |
Oct 2024 18 | Oct 2024 | 18 |
Nov 2024 18 | Nov 2024 | 18 |
Dec 2024 18 | Dec 2024 | 18 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 18 | Feb 2025 | 18 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 16 | Apr 2025 | 16 |
Jul 2025 17 | Jul 2025 | 17 |
Sep 2025 17 | Sep 2025 | 17 |
Oct 2025 19 | Oct 2025 | 19 |
The Coffee Bean & Tea Leaf is ranked third for NPS among its competitors. Starbucks and Peet's Coffee & Tea come in first and second, with Dunkin' coming in at #4.
![]() The Coffee Bean & Tea Leaf | ![]() Starbucks | ![]() Dunkin' | ![]() Peet's Coffee & Tea | |
| Global Ranking | #436 | #33 | #43 | #- |
| NPS | 18 | 30 | 12 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $128.77B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated The Coffee Bean & Tea Leaf's NPS 18 points higher than Male customers.
The Coffee Bean & Tea Leaf's NPS was rated -6 by Male customers on Comparably.
The Coffee Bean & Tea Leaf's NPS was rated 12 by Female customers on Comparably.
The Coffee Bean & Tea Leaf's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -43 | Caucasian | -43 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 38 | Asian or Pacific Islander | 38 |
Other 15 | Other | 15 |
The Coffee Bean & Tea Leaf's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
The Coffee Bean & Tea Leaf's NPS was rated the highest by customers who have used The Coffee Bean & Tea Leaf's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 27 | Less than 1 Year | 27 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years -11 | 5 to 10 Years | -11 |
Over 10 Years -12 | Over 10 Years | -12 |
Compared to its competitors, The Coffee Bean & Tea Leaf's NPS is rated right above Dunkin', and is preceded by Peet's Coffee & Tea.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Starbucks | 30 |
![]() | Peet's Coffee & Tea | 28 |
![]() | The Coffee Bean & Tea Leaf | 18 |
![]() | Dunkin' | 12 |
In the Food and Beverages industry, The Coffee Bean & Tea Leaf's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
![]() | The Coffee Bean & Tea Leaf | 18 |
Out of the 29 The Coffee Bean & Tea Leaf customer reviews 19 were positive and 10 were constructive. The Coffee Bean & Tea Leaf customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of The Coffee Bean & Tea Leaf users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated The Coffee Bean & Tea Leaf's Customer Loyalty score 8% higher than Male customers.
The Coffee Bean & Tea Leaf's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
The Coffee Bean & Tea Leaf's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 65% | 18-25 | 65% |
26-30 61% | 26-30 | 61% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
51-55 100% | 51-55 | 100% |
56-60 84% | 56-60 | 84% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
The Coffee Bean & Tea Leaf's Customer Loyalty score was rated the highest by customers who have used The Coffee Bean & Tea Leaf's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Coffee Bean & Tea Leaf's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, The Coffee Bean & Tea Leaf's Customer Loyalty score is rated right above Peet's Coffee & Tea, and is preceded by Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dunkin' | 80% |
![]() | Starbucks | 78% |
![]() | The Coffee Bean & Tea Leaf | 78% |
![]() | Peet's Coffee & Tea | 75% |
In the Food and Beverages industry, The Coffee Bean & Tea Leaf's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | The Coffee Bean & Tea Leaf | 78% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
The Coffee Bean & Tea Leaf has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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The Coffee Bean & Tea Leaf’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated The Coffee Bean & Tea Leaf's product the highest. Reviewers from the Tech industry rated The Coffee Bean & Tea Leaf the lowest at 3.6.
The Coffee Bean & Tea Leaf's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Consulting industry.
Female customers rated The Coffee Bean & Tea Leaf's Product Quality score 0.2 stars higher than Male customers.
The Coffee Bean & Tea Leaf's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.6 | Other | 3.6 |
The Coffee Bean & Tea Leaf's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.3 | 41-45 | 3.3 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2 | 56-60 | 2 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.5 | 66+ | 3.5 |
The Coffee Bean & Tea Leaf's Product Quality score was rated the highest by customers who have used The Coffee Bean & Tea Leaf's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Coffee Bean & Tea Leaf's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, The Coffee Bean & Tea Leaf's Product Quality score is rated right above Dunkin', and is preceded by Peet's Coffee & Tea.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Peet's Coffee & Tea | 4.1/5 |
![]() | The Coffee Bean & Tea Leaf | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
In the Food and Beverages industry, The Coffee Bean & Tea Leaf's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | The Coffee Bean & Tea Leaf | 3.7/5 |
![]() | McDonald's | 3.7/5 |
The Coffee Bean & Tea Leaf has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Consulting industry think that they had the lowest ROI from The Coffee Bean & Tea Leaf.
The Coffee Bean & Tea Leaf's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Consulting industry.
The Coffee Bean & Tea Leaf's ROI score was rated 3.4 by both Female and Male customers on Comparably.
The Coffee Bean & Tea Leaf's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.3 | Other | 3.3 |
The Coffee Bean & Tea Leaf's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.2 | 41-45 | 3.2 |
51-55 4.1 | 51-55 | 4.1 |
56-60 2.2 | 56-60 | 2.2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.3 | 66+ | 3.3 |
The Coffee Bean & Tea Leaf's ROI score was rated the highest by customers who have used The Coffee Bean & Tea Leaf's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Coffee Bean & Tea Leaf's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, The Coffee Bean & Tea Leaf's ROI score is rated right above Dunkin', and is preceded by Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peet's Coffee & Tea | 3.9/5 |
![]() | Starbucks | 3.6/5 |
![]() | The Coffee Bean & Tea Leaf | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
In the Food and Beverages industry, The Coffee Bean & Tea Leaf's ROI score is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | The Coffee Bean & Tea Leaf | 3.6/5 |
![]() | McDonald's | 3.6/5 |
The Coffee Bean & Tea Leaf has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Coffee Bean & Tea Leaf's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.
Female customers rated The Coffee Bean & Tea Leaf's Customer Satisfaction score 10 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 9% | |
Very Dissatisfied | 28% |
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 3% | |
Very Dissatisfied | 25% |
The Coffee Bean & Tea Leaf's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
The Coffee Bean & Tea Leaf's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
The Coffee Bean & Tea Leaf's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
The Coffee Bean & Tea Leaf's Customer Satisfaction (CSAT) score was rated 97% according to Asian or Pacific Islander users and customers.
The Coffee Bean & Tea Leaf's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
The Coffee Bean & Tea Leaf's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 27% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 50% |
The Coffee Bean & Tea Leaf's Customer Satisfaction score was rated the highest by customers who have used The Coffee Bean & Tea Leaf's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Coffee Bean & Tea Leaf's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, The Coffee Bean & Tea Leaf's Customer Satisfaction score is rated right above Dunkin', and is preceded by Peet's Coffee & Tea.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Starbucks | 84% |
![]() | Peet's Coffee & Tea | 84% |
![]() | The Coffee Bean & Tea Leaf | 72% |
![]() | Dunkin' | 65% |
In the Food and Beverages industry, The Coffee Bean & Tea Leaf's Customer Satisfaction score is rated right above McDonald's, and is preceded by Mars.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | The Coffee Bean & Tea Leaf | 72% |
![]() | McDonald's | 72% |
The Coffee Bean & Tea Leaf has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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Los Angeles, CA
http://coffeebean.com
The Coffee Bean & Tea Leaf's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Consulting industry.
Female customers rated The Coffee Bean & Tea Leaf's Customer Service score 0.3 stars higher than Male customers.
The Coffee Bean & Tea Leaf's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.3 | Other | 3.3 |
The Coffee Bean & Tea Leaf's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.6 | 41-45 | 3.6 |
51-55 2.9 | 51-55 | 2.9 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.5 | 66+ | 3.5 |
The Coffee Bean & Tea Leaf's Customer Service score was rated the highest by customers who have used The Coffee Bean & Tea Leaf's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Coffee Bean & Tea Leaf's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, The Coffee Bean & Tea Leaf's Customer Service score is rated right above Dunkin', and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Peet's Coffee & Tea | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coffee Bean & Tea Leaf | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
In the Food and Beverages industry, The Coffee Bean & Tea Leaf's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | The Coffee Bean & Tea Leaf | 3.6/5 |
![]() | McDonald's | 3.6/5 |
The Coffee Bean & Tea Leaf has a 2.8/5 stars for its overall company culture rated by their employees

In the Bottom 25% of Similar Sized Companies on Comparably.
The Coffee Bean & Tea Leaf scored a 18 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of The Coffee Bean & Tea Leaf would recommend the brand to a friend. ENPS measures how likely The Coffee Bean & Tea Leaf employees would recommend working at The Coffee Bean & Tea Leaf to a friend.
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |
The Coffee Bean & Tea Leaf is ranked #436 in the Global Top 100 Brands. It ranks just behind Princess Cruises and just ahead of Avon.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
434 | ![]() | Squarespace | ![]() | Anthony Casalena | Tech |
435 | ![]() | Princess Cruises | ![]() | Jan Swartz | Travel and Hospitality |
436 | ![]() | The Coffee Bean & Tea Leaf | ![]() | John Fuller | Food and Beverages |
437 | ![]() | Avon | ![]() | Angela Cretu | Fashion and Beauty |
438 | ![]() | Speedway | ![]() | Anthony Kenney | Retail |
439 | ![]() | Texas Roadhouse | ![]() | Jerry Morgan | Food and Beverages |
440 | ![]() | Lids | ![]() | Ken Kocher | Retail |
The Coffee Bean & Tea Leaf is ranked #36 in the Food and Beverages Industry. It ranks just behind Outback Steakhouse and just ahead of Texas Roadhouse.
| RANK | COMPANY | Location | |
|---|---|---|---|
34 | ![]() | Olive Garden | Orlando, FL |
35 | ![]() | Outback Steakhouse | Tampa, FL |
36 | ![]() | The Coffee Bean & Tea Leaf | Los Angeles, CA |
37 | ![]() | Texas Roadhouse | Louisville, KY |
38 | ![]() | Jersey Mike's Subs | Manasquan, NJ |
39 | ![]() | Constellation Brands | Victor, NY |
40 | ![]() | Pampered Chef | Addison, IL |