28
NPS
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Peet's Coffee & Tea
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About Peet's Coffee & Tea's Brand
secret to great coffee Among its major competitors, Peet's Coffee & Tea is ranked in 3rd place for NPS while Caribou Coffee is 1st, and Starbucks is 2nd.
Brand at a Glance
75%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Peet's Coffee & Tea Ranking
- #2 / 4 of its competitors
Peet's Coffee & Tea NPS
Peet's Coffee & Tea's Net Promoter Score (NPS) is a 28 with 54% Promoters, 20% Passives, and 26% Detractors. Net Promoter Score tracks whether Peet's Coffee & Tea's customers would recommend using the product based on a scale of -100 to 100.
Peet's Coffee & Tea Overall NPS
| 54% | Promoters |
|---|---|
| 20% | Passives |
| 26% | Detractors |
Peet's Coffee & Tea NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 25 | May 2024 | 25 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 26 | Jul 2024 | 26 |
Aug 2024 26 | Aug 2024 | 26 |
Sep 2024 26 | Sep 2024 | 26 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 27 | Jan 2025 | 27 |
Feb 2025 27 | Feb 2025 | 27 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Sep 2025 28 | Sep 2025 | 28 |
How Other Brands Compare
Peet's Coffee & Tea is ranked second for NPS among its competitors. Starbucks and McDonald's come in first and third, with Dunkin' coming in at #4.
Peet's Coffee & Tea |  Starbucks |  Dunkin' |  McDonald's | |
| Global Ranking | #- | #33 | #43 | #85 |
| NPS | 28 | 30 | 12 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $128.77B | - | $167.91B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Peet's Coffee & Tea NPS by Gender
Female customers rated Peet's Coffee & Tea's NPS 5 points higher than Male customers.
Male
40
Peet's Coffee & Tea's NPS was rated 40 by Male customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Female
45
Peet's Coffee & Tea's NPS was rated 45 by Female customers on Comparably.
57%
Promoters
31%
Passives
12%
Detractors
Peet's Coffee & Tea NPS by Ethnicity
Peet's Coffee & Tea's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 27 | Caucasian | 27 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black 20 | African American/Black | 20 |
Other 33 | Other | 33 |
Peet's Coffee & Tea NPS by Age
Peet's Coffee & Tea's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Peet's Coffee & Tea NPS by Usage
Peet's Coffee & Tea's NPS was rated the highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 74 | Over 10 Years | 74 |
Peet's Coffee & Tea NPS vs. Competitors
Compared to its competitors, Peet's Coffee & Tea's NPS is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
 | Caribou Coffee | 35 |
| Starbucks | 30 |
| Peet's Coffee & Tea | 28 |
| McDonald's | 19 |
 | The Coffee Bean & Tea Leaf | 18 |
| Dunkin' | 12 |
 | Harmless Harvest | N/A |
 | The Cheesecake Factory | -22 |
Peet's Coffee & Tea Customer Reviews
Out of the 11 Peet's Coffee & Tea customer reviews 10 were positive and 1 was constructive. Peet's Coffee & Tea customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Peet's Coffee & Tea Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Peet's Coffee & Tea users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Peet's Coffee & Tea Customer Loyalty Score by Gender
Male customers rated Peet's Coffee & Tea's Customer Loyalty score 4% higher than Female customers.
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Male
76%
Yes
Female
72%
Yes
Peet's Coffee & Tea Customer Loyalty Score by Ethnicity
Peet's Coffee & Tea's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Peet's Coffee & Tea.
70
out of 100
Caucasian
85
out of 100
Hispanic or Latino
64
out of 100
African American/Black
70
out of 100
Other
Peet's Coffee & Tea Customer Loyalty Score by Age
Peet's Coffee & Tea's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
31-35 64% | 31-35 | 64% |
41-45 64% | 41-45 | 64% |
51-55 100% | 51-55 | 100% |
56-60 55% | 56-60 | 55% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Peet's Coffee & Tea Customer Loyalty Score by Usage
Peet's Coffee & Tea's Customer Loyalty score was rated the highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Peet's Coffee & Tea Customer Loyalty Score by Industry
Peet's Coffee & Tea's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Peet's Coffee & Tea Customer Loyalty vs. Competitors
Compared to its competitors, Peet's Coffee & Tea's Customer Loyalty score is rated right above Harmless Harvest, and is preceded by The Cheesecake Factory.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Caribou Coffee | 84% |
| Dunkin' | 80% |
| McDonald's | 79% |
| Starbucks | 78% |
| The Coffee Bean & Tea Leaf | 78% |
| The Cheesecake Factory | 77% |
| Peet's Coffee & Tea | 75% |
| Harmless Harvest | N/A |
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Peet's Coffee & Tea Product Quality
4.1/5
Peet's Coffee & Tea has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Peet's Coffee & Tea Product Information
Peet's Coffee & Tea’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Peet's Coffee & Tea's product the highest. Reviewers from the Consulting industry rated Peet's Coffee & Tea the lowest at 3.8.
- Website
- http://www.peets.com/
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into Peet's Coffee & Tea Product Quality
Peet's Coffee & Tea's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Peet's Coffee & Tea Product Quality the Highest
Ranked Peet's Coffee & Tea Product Quality the Lowest
Peet's Coffee & Tea Product Quality Score by Gender
Male customers rated Peet's Coffee & Tea's Product Quality score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Peet's Coffee & Tea Product Quality Score by Ethnicity
Peet's Coffee & Tea's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 4.3 | Other | 4.3 |
Peet's Coffee & Tea Product Quality Score by Age
Peet's Coffee & Tea's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 3.1 | 31-35 | 3.1 |
41-45 5 | 41-45 | 5 |
51-55 4.4 | 51-55 | 4.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 4.6 | 61-65 | 4.6 |
66+ 4.8 | 66+ | 4.8 |
Peet's Coffee & Tea Product Quality Score by Usage
Peet's Coffee & Tea's Product Quality score was rated the highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Peet's Coffee & Tea Product Quality Score by Industry
Peet's Coffee & Tea's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Peet's Coffee & Tea Product Quality vs. Competitors
Compared to its competitors, Peet's Coffee & Tea's Product Quality score is rated right above McDonald's, and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Caribou Coffee | 4.1/5 |
| Starbucks | 4.1/5 |
| Peet's Coffee & Tea | 4.1/5 |
| McDonald's | 3.7/5 |
| The Coffee Bean & Tea Leaf | 3.7/5 |
| Dunkin' | 3.6/5 |
| The Cheesecake Factory | 2.8/5 |
| Harmless Harvest | N/A |
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Peet's Coffee & Tea Pricing
Peet's Coffee & Tea ROI & Value For Money
3.9/5
Peet's Coffee & Tea has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Peet's Coffee & Tea Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Peet's Coffee & Tea.
Quick Insights into Peet's Coffee & Tea ROI
Peet's Coffee & Tea's ROI score was rated highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked Peet's Coffee & Tea ROI the Highest
Ranked Peet's Coffee & Tea ROI the Lowest
Peet's Coffee & Tea ROI Score by Gender
Female customers rated Peet's Coffee & Tea's ROI score 0.1 stars higher than Male customers.
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Male
3.8/5
Female
3.9/5
Peet's Coffee & Tea ROI Score by Ethnicity
Peet's Coffee & Tea's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Peet's Coffee & Tea.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 3.3 | Other | 3.3 |
Peet's Coffee & Tea ROI Score by Age
Peet's Coffee & Tea's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
41-45 4.8 | 41-45 | 4.8 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.6 | 61-65 | 3.6 |
66+ 4.3 | 66+ | 4.3 |
Peet's Coffee & Tea ROI Score by Usage
Peet's Coffee & Tea's ROI score was rated the highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Peet's Coffee & Tea ROI Score by Industry
Peet's Coffee & Tea's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Peet's Coffee & Tea Pricing vs. Competitors
Compared to its competitors, Peet's Coffee & Tea's ROI score is rated right above Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
| Peet's Coffee & Tea | 3.9/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
| The Coffee Bean & Tea Leaf | 3.6/5 |
| Caribou Coffee | 3.5/5 |
| Dunkin' | 3.4/5 |
| The Cheesecake Factory | 2.6/5 |
| Harmless Harvest | N/A |
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Peet's Coffee & Tea Customer Satisfaction (CSAT)
Peet's Coffee & Tea Customer Satisfaction (CSAT) Score
84 / 100
Peet's Coffee & Tea has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
49%
Satisfied
35%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Peet's Coffee & Tea Customer Satisfaction
Peet's Coffee & Tea's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Peet's Coffee & Tea Customer Satisfaction the Highest
Ranked Peet's Coffee & Tea Customer Satisfaction the Lowest
Peet's Coffee & Tea Customer Satisfaction Score by Gender
Female customers rated Peet's Coffee & Tea's Customer Satisfaction score 8 points higher than Male customers.
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82 / 100
MaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
90 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 0% |
Peet's Coffee & Tea Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Peet's Coffee & Tea's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
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82 / 100
Very Satisfied
63%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
6%
CSAT according to Hispanic or Latino
Peet's Coffee & Tea's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Peet's Coffee & Tea's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Peet's Coffee & Tea's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Peet's Coffee & Tea Customer Satisfaction Score by Age
Peet's Coffee & Tea's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 66+ | 100% |
Peet's Coffee & Tea Customer Satisfaction Score by Usage
Peet's Coffee & Tea's Customer Satisfaction score was rated the highest by customers who have used Peet's Coffee & Tea's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Peet's Coffee & Tea Customer Satisfaction Score by Industry
Peet's Coffee & Tea's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.
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{
"title": "Peet's Coffee & Tea Customer Satisfaction Score by Industry",
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}Peet's Coffee & Tea Customer Satisfaction vs. Competitors
Compared to its competitors, Peet's Coffee & Tea's Customer Satisfaction score is rated right above Caribou Coffee, and is preceded by Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| Peet's Coffee & Tea | 84% |
| Caribou Coffee | 82% |
| McDonald's | 72% |
| The Coffee Bean & Tea Leaf | 72% |
| Dunkin' | 65% |
| The Cheesecake Factory | 46% |
| Harmless Harvest | 0% |
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Peet's Coffee & Tea Customer Service
4.1/5
Peet's Coffee & Tea has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Peet's Coffee & Tea's Customer Service
Address
Emeryville, CA 94608-3520
Website
http://www.peets.com/
Phone Number
5108443622
Quick Insights into Peet's Coffee & Tea Customer Service
Peet's Coffee & Tea's Customer Service score was rated highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked Peet's Coffee & Tea Customer Service the Highest
Ranked Peet's Coffee & Tea Customer Service the Lowest
Peet's Coffee & Tea Customer Service Score by Gender
Female customers rated Peet's Coffee & Tea's Customer Service score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Peet's Coffee & Tea Customer Service Score by Ethnicity
Peet's Coffee & Tea's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 3.6 | Other | 3.6 |
Peet's Coffee & Tea Customer Service Score by Age
Peet's Coffee & Tea's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4.8 | 41-45 | 4.8 |
51-55 4.2 | 51-55 | 4.2 |
56-60 2.7 | 56-60 | 2.7 |
61-65 4.1 | 61-65 | 4.1 |
66+ 4.5 | 66+ | 4.5 |
Peet's Coffee & Tea Customer Service Score by Usage
Peet's Coffee & Tea's Customer Service score was rated the highest by customers who have used Peet's Coffee & Tea's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Peet's Coffee & Tea Customer Service Score by Industry
Peet's Coffee & Tea's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Peet's Coffee & Tea Customer Service vs. Competitors
Compared to its competitors, Peet's Coffee & Tea's Customer Service score is rated right above Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peet's Coffee & Tea | 4.1/5 |
| Starbucks | 4.1/5 |
| Caribou Coffee | 3.9/5 |
| McDonald's | 3.6/5 |
| The Coffee Bean & Tea Leaf | 3.6/5 |
| Dunkin' | 3.4/5 |
| The Cheesecake Factory | 2.6/5 |
| Harmless Harvest | N/A |
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Peet's Coffee & Tea as an Employer
3.2/5
Peet's Coffee & Tea has a 3.2/5 stars for its overall company culture rated by their employees
bottom
15%
CEO of Peet's Coffee & Tea
In the Bottom 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Peet's Coffee & Tea scored a 28 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Peet's Coffee & Tea would recommend the brand to a friend. ENPS measures how likely Peet's Coffee & Tea employees would recommend working at Peet's Coffee & Tea to a friend.
Net Promoter Score
28
NPS Score
| 54% | Promoters |
|---|---|
| 20% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 27% | Promoters |
|---|---|
| 22% | Passive |
| 51% | Detractors |
