35
NPS
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Caribou Coffee
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About Caribou Coffee's Brand
Caribou Coffee Company is a specialty coffee and espresso retailer. Among its major competitors, Caribou Coffee is ranked in 1st place for NPS while McDonald's is 2nd, and Dunkin' is 3rd.
Brand at a Glance
84%
Customer Loyalty
4.1/5
Product Quality
3.5/5
Pricing
3.9/5
Customer Service
Caribou Coffee Ranking
- #1 / 4 of its competitors
Caribou Coffee NPS
Caribou Coffee's Net Promoter Score (NPS) is a 35 with 50% Promoters, 35% Passives, and 15% Detractors. Net Promoter Score tracks whether Caribou Coffee's customers would recommend using the product based on a scale of -100 to 100.
Caribou Coffee Overall NPS
| 50% | Promoters |
|---|---|
| 35% | Passives |
| 15% | Detractors |
Caribou Coffee NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 22 | Mar 2024 | 22 |
Apr 2024 25 | Apr 2024 | 25 |
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 30 | Jul 2024 | 30 |
Aug 2024 27 | Aug 2024 | 27 |
Sep 2024 30 | Sep 2024 | 30 |
Oct 2024 33 | Oct 2024 | 33 |
Nov 2024 34 | Nov 2024 | 34 |
Jan 2025 32 | Jan 2025 | 32 |
Feb 2025 35 | Feb 2025 | 35 |
May 2025 36 | May 2025 | 36 |
Oct 2025 35 | Oct 2025 | 35 |
How Other Brands Compare
Caribou Coffee is ranked first for NPS among its competitors. McDonald's and Dunkin' come in second and third, with Pressed Juicery coming in at #4.
Caribou Coffee |  Dunkin' |  McDonald's |  Pressed Juicery | |
| Global Ranking | #- | #43 | #85 | #697 |
| NPS | 35 | 12 | 19 | 12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $167.91B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Caribou Coffee NPS by Gender
Female customers rated Caribou Coffee's NPS 30 points higher than Male customers.
Male
13
Caribou Coffee's NPS was rated 13 by Male customers on Comparably.
42%
Promoters
29%
Passives
29%
Detractors
Female
43
Caribou Coffee's NPS was rated 43 by Female customers on Comparably.
57%
Promoters
29%
Passives
14%
Detractors
Caribou Coffee NPS by Ethnicity
Caribou Coffee's NPS was rated 36 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Caribou Coffee NPS by Age
Caribou Coffee's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Caribou Coffee NPS by Usage
Caribou Coffee's NPS was rated the highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 0 | Over 10 Years | 0 |
Caribou Coffee NPS vs. Competitors
Compared to its competitors, Caribou Coffee's NPS is rated right above McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
| Caribou Coffee | 35 |
| McDonald's | 19 |
| Dunkin' | 12 |
| Pressed Juicery | 12 |
 | Einstein Bros. Bagels | -21 |
 | Farmer Brothers | -44 |
Caribou Coffee Customer Reviews
Out of the 3 Caribou Coffee customer reviews 3 were positive and 0 were constructive. Caribou Coffee customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Caribou Coffee Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Caribou Coffee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Caribou Coffee Customer Loyalty Score by Gender
Caribou Coffee's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
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Male
87%
Yes
Female
87%
Yes
Caribou Coffee Customer Loyalty Score by Ethnicity
Caribou Coffee's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Caribou Coffee Customer Loyalty Score by Age
Caribou Coffee's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
41-45 100% | 41-45 | 100% |
Caribou Coffee Customer Loyalty Score by Usage
Caribou Coffee's Customer Loyalty score was rated the highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Caribou Coffee Customer Loyalty vs. Competitors
Compared to its competitors, Caribou Coffee's Customer Loyalty score is rated right above Dunkin'.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Caribou Coffee | 84% |
| Dunkin' | 80% |
| McDonald's | 79% |
| Pressed Juicery | 67% |
| Farmer Brothers | 66% |
| Einstein Bros. Bagels | 64% |
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Caribou Coffee Product Quality
4.1/5
Caribou Coffee has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Caribou Coffee Product Information
Caribou Coffee’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Retail
Quick Insights into Caribou Coffee Product Quality
Caribou Coffee's Product Quality score was rated highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and rated lowest by customers who have used Caribou Coffee's products/services for Over 10 Years.
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Ranked Caribou Coffee Product Quality the Highest
Ranked Caribou Coffee Product Quality the Lowest
Caribou Coffee Product Quality Score by Gender
Female customers rated Caribou Coffee's Product Quality score 0.7 stars higher than Male customers.
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Male
3.5/5
Female
4.2/5
Caribou Coffee Product Quality Score by Ethnicity
Caribou Coffee's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Caribou Coffee Product Quality Score by Age
Caribou Coffee's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Caribou Coffee.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 4.6 | 41-45 | 4.6 |
Caribou Coffee Product Quality Score by Usage
Caribou Coffee's Product Quality score was rated the highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Caribou Coffee Product Quality vs. Competitors
Compared to its competitors, Caribou Coffee's Product Quality score is rated right above McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Caribou Coffee | 4.1/5 |
| McDonald's | 3.7/5 |
| Pressed Juicery | 3.6/5 |
| Dunkin' | 3.6/5 |
| Einstein Bros. Bagels | 2.9/5 |
| Farmer Brothers | 2.5/5 |
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Caribou Coffee Pricing
Caribou Coffee ROI & Value For Money
3.5/5
Caribou Coffee has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Caribou Coffee ROI
Caribou Coffee's ROI score was rated highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and rated lowest by customers ages 18-25.
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Ranked Caribou Coffee ROI the Highest
Ranked Caribou Coffee ROI the Lowest
Caribou Coffee ROI Score by Gender
Female customers rated Caribou Coffee's ROI score 0.1 stars higher than Male customers.
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Male
3.3/5
Female
3.4/5
Caribou Coffee ROI Score by Ethnicity
Caribou Coffee's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Caribou Coffee.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Caribou Coffee ROI Score by Age
Caribou Coffee's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
41-45 3.9 | 41-45 | 3.9 |
Caribou Coffee ROI Score by Usage
Caribou Coffee's ROI score was rated the highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Caribou Coffee Pricing vs. Competitors
Compared to its competitors, Caribou Coffee's ROI score is rated right above Pressed Juicery, and is preceded by McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
| McDonald's | 3.6/5 |
| Caribou Coffee | 3.5/5 |
| Pressed Juicery | 3.5/5 |
| Dunkin' | 3.4/5 |
| Einstein Bros. Bagels | 2.7/5 |
| Farmer Brothers | 2.1/5 |
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Caribou Coffee Customer Satisfaction (CSAT)
Caribou Coffee Customer Satisfaction (CSAT) Score
82 / 100
Caribou Coffee has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
45%
Satisfied
37%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Caribou Coffee Customer Satisfaction
Caribou Coffee's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Male customers.
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Ranked Caribou Coffee Customer Satisfaction the Highest
Ranked Caribou Coffee Customer Satisfaction the Lowest
Caribou Coffee Customer Satisfaction Score by Gender
Female customers rated Caribou Coffee's Customer Satisfaction score 20 points higher than Male customers.
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66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
86 / 100
FemaleVery Satisfied | 71% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Caribou Coffee Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Caribou Coffee's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
75%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
Caribou Coffee Customer Satisfaction Score by Age
Caribou Coffee's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 41-45 | 100% |
Caribou Coffee Customer Satisfaction Score by Usage
Caribou Coffee's Customer Satisfaction score was rated the highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Caribou Coffee Customer Satisfaction vs. Competitors
Compared to its competitors, Caribou Coffee's Customer Satisfaction score is rated right above McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Caribou Coffee | 82% |
| McDonald's | 72% |
| Pressed Juicery | 67% |
| Dunkin' | 65% |
| Farmer Brothers | 47% |
| Einstein Bros. Bagels | 39% |
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Caribou Coffee Customer Service
3.9/5
Caribou Coffee has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Caribou Coffee's Customer Service
Address
Minneapolis, MN
Website
https://www.cariboucoffee.com/
Quick Insights into Caribou Coffee Customer Service
Caribou Coffee's Customer Service score was rated highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and rated lowest by customers who have used Caribou Coffee's products/services for Over 10 Years.
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Ranked Caribou Coffee Customer Service the Highest
Ranked Caribou Coffee Customer Service the Lowest
Caribou Coffee Customer Service Score by Gender
Female customers rated Caribou Coffee's Customer Service score 0.8 stars higher than Male customers.
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Male
3.5/5
Female
4.3/5
Caribou Coffee Customer Service Score by Ethnicity
Caribou Coffee's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Caribou Coffee.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Caribou Coffee Customer Service Score by Age
Caribou Coffee's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
41-45 4.2 | 41-45 | 4.2 |
Caribou Coffee Customer Service Score by Usage
Caribou Coffee's Customer Service score was rated the highest by customers who have used Caribou Coffee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Caribou Coffee Customer Service vs. Competitors
Compared to its competitors, Caribou Coffee's Customer Service score is rated right above Pressed Juicery.
| COMPANY | Customer Service Score | |
|---|---|---|
| Caribou Coffee | 3.9/5 |
| Pressed Juicery | 3.8/5 |
| McDonald's | 3.6/5 |
| Dunkin' | 3.4/5 |
| Einstein Bros. Bagels | 2.6/5 |
| Farmer Brothers | 2.3/5 |
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Caribou Coffee as an Employer
2.4/5
Caribou Coffee has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Caribou Coffee scored a 35 for Net Promoter Score and a -53 for Employee Net Promoter Score. NPS gauges how likely a customer of Caribou Coffee would recommend the brand to a friend. ENPS measures how likely Caribou Coffee employees would recommend working at Caribou Coffee to a friend.
Net Promoter Score
35
NPS Score
| 50% | Promoters |
|---|---|
| 35% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
-53
eNPS Score
| 16% | Promoters |
|---|---|
| 15% | Passive |
| 69% | Detractors |
