-44
NPS
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Farmer Brothers
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About Farmer Brothers' Brand
With our foodservice coffee and restaurant supply services, we don't just deliver product; we deliver success. Among its major competitors, Farmer Brothers is ranked in 8th place for NPS while Lancaster Colony Corporation is 1st, and Caribou Coffee is 2nd.
Brand at a Glance
66%
Customer Loyalty
2.5/5
Product Quality
2.1/5
Pricing
2.3/5
Customer Service
Farmer Brothers Ranking
- #4 / 4 of its competitors
Farmer Brothers NPS
Farmer Brothers's Net Promoter Score (NPS) is a -44 with 23% Promoters, 10% Passives, and 67% Detractors. Net Promoter Score tracks whether Farmer Brothers's customers would recommend using the product based on a scale of -100 to 100.
Farmer Brothers Overall NPS
| 23% | Promoters |
|---|---|
| 10% | Passives |
| 67% | Detractors |
Farmer Brothers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -17 | Oct 2022 | -17 |
Feb 2023 -29 | Feb 2023 | -29 |
Mar 2023 -37 | Mar 2023 | -37 |
Apr 2023 -44 | Apr 2023 | -44 |
Jul 2023 -50 | Jul 2023 | -50 |
Feb 2024 -62 | Feb 2024 | -62 |
Mar 2024 -41 | Mar 2024 | -41 |
May 2024 -43 | May 2024 | -43 |
Jul 2024 -48 | Jul 2024 | -48 |
Oct 2024 -52 | Oct 2024 | -52 |
Dec 2024 -45 | Dec 2024 | -45 |
Feb 2025 -44 | Feb 2025 | -44 |
How Other Brands Compare
Farmer Brothers is ranked #4 for NPS among its competitors. McDonald's and Dunkin' come in first and second, with Sysco coming in at third.
Farmer Brothers |  Dunkin' |  McDonald's |  Sysco | |
| Global Ranking | #- | #43 | #85 | #146 |
| NPS | -44 | 12 | 19 | -17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $167.91B | $39.81B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Farmer Brothers NPS by Gender
Farmer Brothers's NPS was rated -76 by Male customers on Comparably.
Male
-76
Farmer Brothers's NPS was rated -76 by Male customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Female
N/A
Farmer Brothers's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Farmer Brothers NPS by Usage
Farmer Brothers's NPS was rated -100 points by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -100 | 5 to 10 Years | -100 |
Farmer Brothers NPS vs. Competitors
Compared to its competitors, Farmer Brothers's NPS is rated right below Sysco.
| COMPANY | NPS Score | |
|---|---|---|
 | Lancaster Colony Corporation | 100 |
 | Caribou Coffee | 35 |
| McDonald's | 19 |
 | Flowers Foods | 17 |
| Dunkin' | 12 |
 | B&G Foods | 10 |
| Sysco | -17 |
| Farmer Brothers | -44 |
Farmer Brothers Customer Reviews
Out of the 2 Farmer Brothers customer reviews 0 were positive and 2 were constructive. Farmer Brothers customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Farmer Brothers Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Farmer Brothers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Farmer Brothers Customer Loyalty Score by Gender
Farmer Brothers's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
Farmer Brothers Customer Loyalty Score by Usage
Farmer Brothers's Customer Loyalty score was rated 100% by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
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Farmer Brothers Customer Loyalty vs. Competitors
Compared to its competitors, Farmer Brothers's Customer Loyalty score is rated right above B&G Foods, and is preceded by Sysco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Caribou Coffee | 84% |
| Flowers Foods | 84% |
| Dunkin' | 80% |
| McDonald's | 79% |
| Sysco | 71% |
| Farmer Brothers | 66% |
| B&G Foods | 65% |
| Lancaster Colony Corporation | N/A |
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Farmer Brothers Product Quality
2.5/5
Farmer Brothers has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Farmer Brothers Product Information
Farmer Brothers’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://www.farmerbros.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Food & Beverages
Quick Insights into Farmer Brothers Product Quality
Farmer Brothers's Product Quality score was rated highest by Male customers.
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Ranked Farmer Brothers Product Quality the Highest
Farmer Brothers Product Quality Score by Gender
Farmer Brothers's Product Quality score was rated 2 by Male customers on Comparably.
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Male
2/5
Female
N/A
Farmer Brothers Product Quality Score by Usage
Farmer Brothers's Product Quality score was rated 1.6 stars by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
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Farmer Brothers Product Quality vs. Competitors
Compared to its competitors, Farmer Brothers's Product Quality score is rated right above Lancaster Colony Corporation, and is preceded by B&G Foods.
| COMPANY | Product Quality Score | |
|---|---|---|
| Caribou Coffee | 4.1/5 |
| McDonald's | 3.7/5 |
| Dunkin' | 3.6/5 |
| Flowers Foods | 3.4/5 |
| Sysco | 3/5 |
| B&G Foods | 2.9/5 |
| Farmer Brothers | 2.5/5 |
| Lancaster Colony Corporation | N/A |
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Farmer Brothers Pricing
Farmer Brothers ROI & Value For Money
2.1/5
Farmer Brothers has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Quick Insights into Farmer Brothers ROI
Farmer Brothers's ROI score was rated highest by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
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Ranked Farmer Brothers ROI the Highest
Farmer Brothers ROI Score by Gender
Farmer Brothers's ROI score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Farmer Brothers ROI Score by Usage
Farmer Brothers's ROI score was rated 1.5 stars by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
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Farmer Brothers Pricing vs. Competitors
Compared to its competitors, Farmer Brothers's ROI score is rated right above Lancaster Colony Corporation, and is preceded by B&G Foods.
| COMPANY | Pricing Score | |
|---|---|---|
| McDonald's | 3.6/5 |
| Caribou Coffee | 3.5/5 |
| Dunkin' | 3.4/5 |
| Flowers Foods | 3.3/5 |
| Sysco | 3/5 |
| B&G Foods | 2.9/5 |
| Farmer Brothers | 2.1/5 |
| Lancaster Colony Corporation | N/A |
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Farmer Brothers Customer Satisfaction (CSAT)
Farmer Brothers Customer Satisfaction (CSAT) Score
47 / 100
Farmer Brothers has an overall Customer Satisfaction score of 47 rated by its users and customers.
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Very Satisfied
35%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Farmer Brothers Customer Satisfaction
Farmer Brothers's Customer Satisfaction score was rated highest by Male customers.
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Ranked Farmer Brothers Customer Satisfaction the Highest
Farmer Brothers Customer Satisfaction Score by Gender
Farmer Brothers's Customer Satisfaction score was rated 29 by Male customers on Comparably.
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29 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 57% |
Farmer Brothers Customer Satisfaction Score by Usage
Farmer Brothers's Customer Satisfaction score was rated 0 points by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
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Farmer Brothers Customer Satisfaction vs. Competitors
Compared to its competitors, Farmer Brothers's Customer Satisfaction score is rated right above Sysco, and is preceded by Flowers Foods.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Caribou Coffee | 82% |
| McDonald's | 72% |
| Dunkin' | 65% |
| Flowers Foods | 51% |
| Farmer Brothers | 47% |
| Sysco | 40% |
| B&G Foods | 38% |
| Lancaster Colony Corporation | 0% |
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Farmer Brothers Customer Service
2.3/5
Farmer Brothers has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Farmer Brothers's Customer Service
Address
Lubbock, TX 79415-1110
Website
http://www.farmerbros.com
Phone Number
+1 (800) 735-2878
Quick Insights into Farmer Brothers Customer Service
Farmer Brothers's Customer Service score was rated highest by Male customers.
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Ranked Farmer Brothers Customer Service the Highest
Farmer Brothers Customer Service Score by Gender
Farmer Brothers's Customer Service score was rated 2.1 by Male customers on Comparably.
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Male
2.1/5
Female
N/A
Farmer Brothers Customer Service Score by Usage
Farmer Brothers's Customer Service score was rated 1.5 stars by customers who have used Farmer Brothers's products/services for 5 to 10 Years.
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Farmer Brothers Customer Service vs. Competitors
Compared to its competitors, Farmer Brothers's Customer Service score is rated right above Lancaster Colony Corporation, and is preceded by B&G Foods.
| COMPANY | Customer Service Score | |
|---|---|---|
| Caribou Coffee | 3.9/5 |
| McDonald's | 3.6/5 |
| Dunkin' | 3.4/5 |
| Flowers Foods | 3.3/5 |
| Sysco | 3/5 |
| B&G Foods | 2.9/5 |
| Farmer Brothers | 2.3/5 |
| Lancaster Colony Corporation | N/A |
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Farmer Brothers as an Employer
3.2/5
Farmer Brothers has a 3.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Farmer Brothers scored a -44 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Farmer Brothers would recommend the brand to a friend. ENPS measures how likely Farmer Brothers employees would recommend working at Farmer Brothers to a friend.
Net Promoter Score
-44
NPS Score
| 23% | Promoters |
|---|---|
| 10% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
