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NPS
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Flowers Foods
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About Flowers Foods' Brand
Flowers Foods , headquartered in Thomasville, Ga., is a leading producer and marketer of packaged bakery foods in the United States Among its major competitors, Flowers Foods is ranked in 3rd place for NPS while Hostess Brands is 1st, and ARYZTA is 2nd.Their current market cap is $5.04B
Brand at a Glance
84%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Flowers Foods CMO
Flowers Foods Ranking
- #3 / 4 of its competitors
Flowers Foods NPS
Flowers Foods's Net Promoter Score (NPS) is a 17 with 53% Promoters, 11% Passives, and 36% Detractors. Net Promoter Score tracks whether Flowers Foods's customers would recommend using the product based on a scale of -100 to 100.
Flowers Foods Overall NPS
| 53% | Promoters |
|---|---|
| 11% | Passives |
| 36% | Detractors |
Flowers Foods NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 27 | Mar 2024 | 27 |
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 30 | Jul 2024 | 30 |
Aug 2024 30 | Aug 2024 | 30 |
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 21 | Nov 2024 | 21 |
Jan 2025 21 | Jan 2025 | 21 |
Feb 2025 18 | Feb 2025 | 18 |
Apr 2025 18 | Apr 2025 | 18 |
May 2025 15 | May 2025 | 15 |
Jul 2025 17 | Jul 2025 | 17 |
How Other Brands Compare
Flowers Foods is ranked third for NPS among its competitors. Hostess Brands and ARYZTA come in first and second, with Conagra Brands coming in at #4. Among those competitors, it is the lowest valued company behind Conagra Brands.
Flowers Foods |  Conagra Brands |  Hostess Brands |  ARYZTA | |
| Global Ranking | #- | #353 | #- | #- |
| NPS | 17 | 6 | 72 | 40 |
| Valuation Updated every 24 hours for public companies | $5.04B | $17.68B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Flowers Foods NPS by Gender
Female customers rated Flowers Foods's NPS 46 points higher than Male customers.
Male
0
Flowers Foods's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
46
Flowers Foods's NPS was rated 46 by Female customers on Comparably.
64%
Promoters
18%
Passives
18%
Detractors
Flowers Foods NPS by Ethnicity
Flowers Foods's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
African American/Black 0 | African American/Black | 0 |
Flowers Foods NPS by Age
Flowers Foods's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Flowers Foods NPS by Usage
Flowers Foods's NPS was rated the highest by customers who have used Flowers Foods's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 33 | 1 to 2 Years | 33 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years 18 | Over 10 Years | 18 |
Flowers Foods NPS vs. Competitors
Compared to its competitors, Flowers Foods's NPS is rated right above Bimbo Bakeries, and is preceded by ARYZTA.
| COMPANY | NPS Score | |
|---|---|---|
| Hostess Brands | 72 |
| ARYZTA | 40 |
| Flowers Foods | 17 |
 | Bimbo Bakeries | 9 |
| Conagra Brands | 6 |
 | Farmer Brothers | -44 |
 | Metcash | -100 |
Flowers Foods Customer Reviews
Out of the 5 Flowers Foods customer reviews 3 were positive and 2 were constructive. Flowers Foods customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Flowers Foods Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Flowers Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Flowers Foods Customer Loyalty Score by Gender
Female customers rated Flowers Foods's Customer Loyalty score 6% higher than Male customers.
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Male
78%
Yes
Female
84%
Yes
Flowers Foods Customer Loyalty Score by Ethnicity
Flowers Foods's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Flowers Foods.
81
out of 100
Caucasian
100
out of 100
African American/Black
Flowers Foods Customer Loyalty Score by Age
Flowers Foods's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 100% | 36-40 | 100% |
51-55 78% | 51-55 | 78% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 82% | 66+ | 82% |
Flowers Foods Customer Loyalty Score by Usage
Flowers Foods's Customer Loyalty score was rated the highest by customers who have used Flowers Foods's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Flowers Foods Customer Loyalty Score by Industry
Flowers Foods's Customer Loyalty score was rated 100% by Tech industry customers.
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Flowers Foods Customer Loyalty vs. Competitors
Compared to its competitors, Flowers Foods's Customer Loyalty score is rated right above Conagra Brands, and is preceded by ARYZTA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ARYZTA | 100% |
| Flowers Foods | 84% |
| Conagra Brands | 79% |
| Hostess Brands | 76% |
| Bimbo Bakeries | 73% |
| Farmer Brothers | 66% |
| Metcash | 10% |
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Flowers Foods Product Quality
3.4/5
Flowers Foods has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Flowers Foods Product Information
Flowers Foods’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Flowers Foods's product the highest.
- Website
- http://flowersfoods.com
- Company Size
- 10,000+ Employees
Industry
Tech
Food and Beverages
Quick Insights into Flowers Foods Product Quality
Flowers Foods's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used Flowers Foods's products/services for 5 to 10 Years.
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Ranked Flowers Foods Product Quality the Highest
Ranked Flowers Foods Product Quality the Lowest
Flowers Foods Product Quality Score by Gender
Female customers rated Flowers Foods's Product Quality score 1 stars higher than Male customers.
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Male
3/5
Female
4/5
Flowers Foods Product Quality Score by Ethnicity
Flowers Foods's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Flowers Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Flowers Foods Product Quality Score by Age
Flowers Foods's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
36-40 4.3 | 36-40 | 4.3 |
51-55 3 | 51-55 | 3 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.6 | 66+ | 3.6 |
Flowers Foods Product Quality Score by Usage
Flowers Foods's Product Quality score was rated the highest by customers who have used Flowers Foods's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Flowers Foods Product Quality Score by Industry
Flowers Foods's Product Quality score was rated 4.1 stars by Tech industry customers.
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Flowers Foods Product Quality vs. Competitors
Compared to its competitors, Flowers Foods's Product Quality score is rated right above Bimbo Bakeries, and is preceded by Conagra Brands.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hostess Brands | 3.9/5 |
| Conagra Brands | 3.9/5 |
| Flowers Foods | 3.4/5 |
| Bimbo Bakeries | 3.4/5 |
| Farmer Brothers | 2.5/5 |
| ARYZTA | 2.5/5 |
| Metcash | 2.5/5 |
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Flowers Foods Pricing
Flowers Foods ROI & Value For Money
3.3/5
Flowers Foods has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Flowers Foods Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Flowers Foods ROI
Flowers Foods's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Flowers Foods's products/services for 5 to 10 Years.
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Ranked Flowers Foods ROI the Highest
Ranked Flowers Foods ROI the Lowest
Flowers Foods ROI Score by Gender
Female customers rated Flowers Foods's ROI score 0.9 stars higher than Male customers.
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Male
2.8/5
Female
3.7/5
Flowers Foods ROI Score by Ethnicity
Flowers Foods's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.3 | African American/Black | 3.3 |
Flowers Foods ROI Score by Age
Flowers Foods's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
36-40 4.3 | 36-40 | 4.3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.8 | 66+ | 2.8 |
Flowers Foods ROI Score by Usage
Flowers Foods's ROI score was rated the highest by customers who have used Flowers Foods's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Flowers Foods ROI Score by Industry
Flowers Foods's ROI score was rated 4.1 stars by Tech industry customers.
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Flowers Foods Pricing vs. Competitors
Compared to its competitors, Flowers Foods's ROI score is rated right above ARYZTA, and is preceded by Bimbo Bakeries.
| COMPANY | Pricing Score | |
|---|---|---|
| Hostess Brands | 4.2/5 |
| Conagra Brands | 3.7/5 |
| Bimbo Bakeries | 3.4/5 |
| Flowers Foods | 3.3/5 |
| ARYZTA | 3.2/5 |
| Metcash | 2.5/5 |
| Farmer Brothers | 2.1/5 |
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Flowers Foods Customer Satisfaction (CSAT)
Flowers Foods Customer Satisfaction (CSAT) Score
51 / 100
Flowers Foods has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
28%
Satisfied
23%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
11%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Flowers Foods Customer Satisfaction
Flowers Foods's Customer Satisfaction score was rated highest by customers who have used Flowers Foods's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked Flowers Foods Customer Satisfaction the Highest
Ranked Flowers Foods Customer Satisfaction the Lowest
Flowers Foods Customer Satisfaction Score by Gender
Female customers rated Flowers Foods's Customer Satisfaction score 21 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 36% |
67 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 11% |
Flowers Foods Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Flowers Foods' Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
36%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
29%
CSAT according to African American/Black
Flowers Foods' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
Flowers Foods Customer Satisfaction Score by Age
Flowers Foods's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 60% |
Flowers Foods Customer Satisfaction Score by Usage
Flowers Foods's Customer Satisfaction score was rated the highest by customers who have used Flowers Foods's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Flowers Foods Customer Satisfaction Score by Industry
Flowers Foods's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Flowers Foods Customer Satisfaction vs. Competitors
Compared to its competitors, Flowers Foods's Customer Satisfaction score is rated right above Farmer Brothers, and is preceded by Bimbo Bakeries.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hostess Brands | 100% |
| Conagra Brands | 70% |
| ARYZTA | 67% |
| Bimbo Bakeries | 65% |
| Flowers Foods | 51% |
| Farmer Brothers | 47% |
| Metcash | 0% |
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Flowers Foods Customer Service
3.3/5
Flowers Foods has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Flowers Foods's Customer Service
Address
Thomasville, GA
Website
http://flowersfoods.com
Phone Number
1(186)624-5892
Quick Insights into Flowers Foods Customer Service
Flowers Foods's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Flowers Foods's products/services for 5 to 10 Years.
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Ranked Flowers Foods Customer Service the Highest
Ranked Flowers Foods Customer Service the Lowest
Flowers Foods Customer Service Score by Gender
Female customers rated Flowers Foods's Customer Service score 0.6 stars higher than Male customers.
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Male
3.1/5
Female
3.7/5
Flowers Foods Customer Service Score by Ethnicity
Flowers Foods's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4.6 | African American/Black | 4.6 |
Flowers Foods Customer Service Score by Age
Flowers Foods's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
36-40 4.3 | 36-40 | 4.3 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.6 | 56-60 | 2.6 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.4 | 66+ | 3.4 |
Flowers Foods Customer Service Score by Usage
Flowers Foods's Customer Service score was rated the highest by customers who have used Flowers Foods's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Flowers Foods Customer Service Score by Industry
Flowers Foods's Customer Service score was rated 3.5 stars by Tech industry customers.
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Flowers Foods Customer Service vs. Competitors
Compared to its competitors, Flowers Foods's Customer Service score is rated right above ARYZTA, and is preceded by Bimbo Bakeries.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hostess Brands | 4/5 |
| Conagra Brands | 3.7/5 |
| Bimbo Bakeries | 3.5/5 |
| Flowers Foods | 3.3/5 |
| ARYZTA | 3.2/5 |
| Metcash | 2.5/5 |
| Farmer Brothers | 2.3/5 |
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Flowers Foods as an Employer
2.5/5
Flowers Foods has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Flowers Foods scored a 17 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Flowers Foods would recommend the brand to a friend. ENPS measures how likely Flowers Foods employees would recommend working at Flowers Foods to a friend.
Net Promoter Score
17
NPS Score
| 53% | Promoters |
|---|---|
| 11% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 31% | Promoters |
|---|---|
| 16% | Passive |
| 53% | Detractors |
