72
NPS
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Hostess Brands
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About Hostess Brands' Brand
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
4.2/5
Pricing
4/5
Customer Service
Hostess Brands NPS
Hostess Brands's Net Promoter Score (NPS) is a 72 with 86% Promoters, 0% Passives, and 14% Detractors. Net Promoter Score tracks whether Hostess Brands's customers would recommend using the product based on a scale of -100 to 100.
Hostess Brands Overall NPS
| 86% | Promoters |
|---|---|
| 0% | Passives |
| 14% | Detractors |
Hostess Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Jul 2022 100 | Jul 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Mar 2023 100 | Mar 2023 | 100 |
May 2023 100 | May 2023 | 100 |
Nov 2023 100 | Nov 2023 | 100 |
Apr 2024 71 | Apr 2024 | 71 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hostess Brands Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Hostess Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hostess Brands Product Quality
3.9/5
Hostess Brands has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Hostess Brands' overall Product Quality score rated by its users and customers.
Hostess Brands Product Information
Hostess Brands’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 11-50 Employees
Hostess Brands Pricing
Hostess Brands ROI & Value For Money
4.2/5
Hostess Brands has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Hostess Brands Customer Satisfaction (CSAT)
Hostess Brands Customer Satisfaction (CSAT) Score
100 / 100
Hostess Brands has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
83%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hostess Brands Customer Service
4/5
Hostess Brands has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Hostess Brands as an Employer
2.4/5
Hostess Brands has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Hostess Brands scored a 72 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Hostess Brands would recommend the brand to a friend. ENPS measures how likely Hostess Brands employees would recommend working at Hostess Brands to a friend.
Net Promoter Score
72
NPS Score
| 86% | Promoters |
|---|---|
| 0% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 40% | Promoters |
|---|---|
| 30% | Passive |
| 30% | Detractors |
