8
NPS
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Bimbo Bakeries
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About Bimbo Bakeries' Brand
All across the U.S., families celebrate all eating occasions – big and small, at home or on the go – with our products.
Brand at a Glance
73%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Bimbo Bakeries NPS
Bimbo Bakeries's Net Promoter Score (NPS) is a 8 with 48% Promoters, 12% Passives, and 40% Detractors. Net Promoter Score tracks whether Bimbo Bakeries's customers would recommend using the product based on a scale of -100 to 100.
Bimbo Bakeries Overall NPS
| 48% | Promoters |
|---|---|
| 12% | Passives |
| 40% | Detractors |
Bimbo Bakeries NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2025 10 | Apr 2025 | 10 |
May 2025 10 | May 2025 | 10 |
Jul 2025 8 | Jul 2025 | 8 |
Aug 2025 10 | Aug 2025 | 10 |
Sep 2025 8 | Sep 2025 | 8 |
Oct 2025 8 | Oct 2025 | 8 |
Nov 2025 8 | Nov 2025 | 8 |
Dec 2025 8 | Dec 2025 | 8 |
Feb 2026 7 | Feb 2026 | 7 |
Mar 2026 8 | Mar 2026 | 8 |
Apr 2026 8 | Apr 2026 | 8 |
May 2026 8 | May 2026 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bimbo Bakeries NPS by Gender
Male customers rated Bimbo Bakeries's NPS 7 points higher than Female customers.
Male
-7
Bimbo Bakeries's NPS was rated -7 by Male customers on Comparably.
42%
Promoters
9%
Passives
49%
Detractors
Female
-14
Bimbo Bakeries's NPS was rated -14 by Female customers on Comparably.
36%
Promoters
14%
Passives
50%
Detractors
Bimbo Bakeries NPS by Ethnicity
Bimbo Bakeries's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black -32 | African American/Black | -32 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other -1 | Other | -1 |
Bimbo Bakeries NPS by Age
Bimbo Bakeries's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Bimbo Bakeries NPS by Usage
Bimbo Bakeries's NPS was rated the highest by customers who have used Bimbo Bakeries's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 10 | Less than 1 Year | 10 |
1 to 2 Years 8 | 1 to 2 Years | 8 |
2 to 5 Years -28 | 2 to 5 Years | -28 |
5 to 10 Years 7 | 5 to 10 Years | 7 |
Over 10 Years -9 | Over 10 Years | -9 |
Bimbo Bakeries Customer Reviews
Out of the 16 Bimbo Bakeries customer reviews 6 were positive and 10 were constructive. Bimbo Bakeries customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bimbo Bakeries Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Bimbo Bakeries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bimbo Bakeries Customer Loyalty Score by Gender
Male customers rated Bimbo Bakeries's Customer Loyalty score 9% higher than Female customers.
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Male
77%
Yes
Female
68%
Yes
Bimbo Bakeries Customer Loyalty Score by Ethnicity
Bimbo Bakeries's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bimbo Bakeries.
74
out of 100
Caucasian
76
out of 100
Hispanic or Latino
58
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
78
out of 100
Other
Bimbo Bakeries Customer Loyalty Score by Age
Bimbo Bakeries's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 66% | 26-30 | 66% |
31-35 66% | 31-35 | 66% |
36-40 87% | 36-40 | 87% |
41-45 55% | 41-45 | 55% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 55% | 56-60 | 55% |
61-65 73% | 61-65 | 73% |
66+ 74% | 66+ | 74% |
Bimbo Bakeries Customer Loyalty Score by Usage
Bimbo Bakeries's Customer Loyalty score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Bimbo Bakeries Customer Loyalty Score by Industry
Bimbo Bakeries's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.
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Bimbo Bakeries Product Quality
3.4/5
Bimbo Bakeries has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Bimbo Bakeries Product Information
Bimbo Bakeries’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Bimbo Bakeries's product the highest. Reviewers from the Retail industry rated Bimbo Bakeries the lowest at 2.7.
- Website
- https://bimbobakeriesusa.com
- Company Size
- 10,000+ Employees
Quick Insights into Bimbo Bakeries Product Quality
Bimbo Bakeries's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Bimbo Bakeries Product Quality the Highest
Ranked Bimbo Bakeries Product Quality the Lowest
Bimbo Bakeries Product Quality Score by Gender
Male customers rated Bimbo Bakeries's Product Quality score 0.4 stars higher than Female customers.
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Male
3.3/5
Female
2.9/5
Bimbo Bakeries Product Quality Score by Ethnicity
Bimbo Bakeries's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bimbo Bakeries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.5 | Other | 3.5 |
Bimbo Bakeries Product Quality Score by Age
Bimbo Bakeries's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Bimbo Bakeries.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3 | 56-60 | 3 |
61-65 3 | 61-65 | 3 |
66+ 2 | 66+ | 2 |
Bimbo Bakeries Product Quality Score by Usage
Bimbo Bakeries's Product Quality score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bimbo Bakeries Product Quality Score by Industry
Bimbo Bakeries's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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Bimbo Bakeries Pricing
Bimbo Bakeries ROI & Value For Money
3.4/5
Bimbo Bakeries has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Bimbo Bakeries Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Bimbo Bakeries.
Quick Insights into Bimbo Bakeries ROI
Bimbo Bakeries's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Bimbo Bakeries ROI the Highest
Ranked Bimbo Bakeries ROI the Lowest
Bimbo Bakeries ROI Score by Gender
Male customers rated Bimbo Bakeries's ROI score 0.3 stars higher than Female customers.
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Male
3.2/5
Female
2.9/5
Bimbo Bakeries ROI Score by Ethnicity
Bimbo Bakeries's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bimbo Bakeries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.6 | Other | 3.6 |
Bimbo Bakeries ROI Score by Age
Bimbo Bakeries's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Bimbo Bakeries.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.5 | 46-50 | 2.5 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.9 | 61-65 | 2.9 |
66+ 1.9 | 66+ | 1.9 |
Bimbo Bakeries ROI Score by Usage
Bimbo Bakeries's ROI score was rated the highest by customers who have used Bimbo Bakeries's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Bimbo Bakeries ROI Score by Industry
Bimbo Bakeries's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Bimbo Bakeries Customer Satisfaction (CSAT)
Bimbo Bakeries Customer Satisfaction (CSAT) Score
64 / 100
Bimbo Bakeries has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
21%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
8%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bimbo Bakeries Customer Satisfaction
Bimbo Bakeries's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Bimbo Bakeries Customer Satisfaction the Highest
Ranked Bimbo Bakeries Customer Satisfaction the Lowest
Bimbo Bakeries Customer Satisfaction Score by Gender
Male customers rated Bimbo Bakeries's Customer Satisfaction score 8 points higher than Female customers.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 4% | |
Very Dissatisfied | 20% |
52 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 4% | |
Very Dissatisfied | 36% |
Bimbo Bakeries Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
39%
Satisfied
15%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
6%
Very Dissatisfied
31%
CSAT according to Hispanic or Latino
Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
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76 / 100
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
16%
CSAT according to African American/Black
Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 46% according to African American/Black users and customers.
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46 / 100
Very Satisfied
8%
Satisfied
38%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
23%
CSAT according to Asian or Pacific Islander
Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.
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71 / 100
Very Satisfied
57%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
29%
Bimbo Bakeries Customer Satisfaction Score by Age
Bimbo Bakeries's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 43% | |||||||||||||||
| 61-65 | 44% | |||||||||||||||
| 66+ | 16% |
Bimbo Bakeries Customer Satisfaction Score by Usage
Bimbo Bakeries's Customer Satisfaction score was rated the highest by customers who have used Bimbo Bakeries's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Bimbo Bakeries Customer Satisfaction Score by Industry
Bimbo Bakeries's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "Bimbo Bakeries Customer Satisfaction Score by Industry",
"text": "Bimbo Bakeries's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 70,
"stars": 0,
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"groupId": 495,
"score": 71,
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"groupId": 498,
"score": 67,
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"scoreClassName": "",
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{
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 33,
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"scoreClassName": "",
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{
"label": "Retail",
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"stars": 0,
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]
}Bimbo Bakeries Customer Service
3.5/5
Bimbo Bakeries has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Bimbo Bakeries's Customer Service
Website
https://bimbobakeriesusa.com
Phone Number
8668278140
Quick Insights into Bimbo Bakeries Customer Service
Bimbo Bakeries's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Bimbo Bakeries Customer Service the Highest
Ranked Bimbo Bakeries Customer Service the Lowest
Bimbo Bakeries Customer Service Score by Gender
Male customers rated Bimbo Bakeries's Customer Service score 0.4 stars higher than Female customers.
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Male
3.3/5
Female
2.9/5
Bimbo Bakeries Customer Service Score by Ethnicity
Bimbo Bakeries's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bimbo Bakeries.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.6 | Other | 3.6 |
Bimbo Bakeries Customer Service Score by Age
Bimbo Bakeries's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3 | 41-45 | 3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.3 | 61-65 | 3.3 |
66+ 1.7 | 66+ | 1.7 |
Bimbo Bakeries Customer Service Score by Usage
Bimbo Bakeries's Customer Service score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Bimbo Bakeries Customer Service Score by Industry
Bimbo Bakeries's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Bimbo Bakeries as an Employer
2.7/5
Bimbo Bakeries has a 2.7/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Bimbo Bakeries scored a 8 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Bimbo Bakeries would recommend the brand to a friend. ENPS measures how likely Bimbo Bakeries employees would recommend working at Bimbo Bakeries to a friend.
Net Promoter Score
8
NPS Score
| 48% | Promoters |
|---|---|
| 12% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |
