Bimbo Bakeries NPS & Customer Reviews

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Bimbo Bakeries

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Bimbo Bakeries

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About Bimbo Bakeries' Brand

All across the U.S., families celebrate all eating occasions – big and small, at home or on the go – with our products.

Brand at a Glance

73%

Customer Loyalty

3.4/5

Product Quality

3.4/5

Pricing

3.5/5

Customer Service

Bimbo Bakeries NPS

Bimbo Bakeries's Net Promoter Score (NPS) is a 9 with 49% Promoters, 11% Passives, and 40% Detractors. Net Promoter Score tracks whether Bimbo Bakeries's customers would recommend using the product based on a scale of -100 to 100.

Bimbo Bakeries Overall NPS

NPS

49%	Promoters
11%	Passives
40%	Detractors

Bimbo Bakeries NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 12	Nov 2024	12
Dec 2024 12	Dec 2024	12
Jan 2025 10	Jan 2025	10
Feb 2025 10	Feb 2025	10
Apr 2025 10	Apr 2025	10
May 2025 10	May 2025	10
Jul 2025 8	Jul 2025	8
Aug 2025 10	Aug 2025	10
Sep 2025 8	Sep 2025	8
Oct 2025 8	Oct 2025	8
Nov 2025 8	Nov 2025	8
Dec 2025 8	Dec 2025	8

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bimbo Bakeries NPS by Gender

Male customers rated Bimbo Bakeries's NPS 5 points higher than Female customers.

Male

-6

Bimbo Bakeries's NPS was rated -6 by Male customers on Comparably.

43%

Promoters

Passives

49%

Detractors

Female

-11

Bimbo Bakeries's NPS was rated -11 by Female customers on Comparably.

37%

Promoters

15%

Passives

48%

Detractors

Bimbo Bakeries NPS by Ethnicity

Bimbo Bakeries's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -35	Caucasian	-35
Hispanic or Latino 40	Hispanic or Latino	40
African American/Black -25	African American/Black	-25
Asian or Pacific Islander 75	Asian or Pacific Islander	75
Other -1	Other	-1

Bimbo Bakeries NPS by Age

Bimbo Bakeries's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

64%

12%

24%

26-30

50%

25%

31-35

62%

13%

25%

36-40

43%

57%

41-45

67%

33%

46-50

33%

34%

33%

51-55

60%

40%

56-60

50%

61-65

25%

75%

66+

20%

80%

Bimbo Bakeries NPS by Usage

Bimbo Bakeries's NPS was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 10	Less than 1 Year	10
1 to 2 Years 8	1 to 2 Years	8
2 to 5 Years -28	2 to 5 Years	-28
5 to 10 Years 13	5 to 10 Years	13
Over 10 Years -7	Over 10 Years	-7

Bimbo Bakeries Customer Reviews

Out of the 14 Bimbo Bakeries customer reviews 5 were positive and 9 were constructive. Bimbo Bakeries customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Bimbo Bakeries Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Bimbo Bakeries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Bimbo Bakeries Customer Loyalty Score by Gender

Male customers rated Bimbo Bakeries's Customer Loyalty score 8% higher than Female customers.

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Male

75%

Yes

Female

67%

Yes

Bimbo Bakeries Customer Loyalty Score by Ethnicity

Bimbo Bakeries's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Bimbo Bakeries Customer Loyalty Score by Age

Bimbo Bakeries's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 79%	18-25	79%
26-30 66%	26-30	66%
31-35 66%	31-35	66%
36-40 87%	36-40	87%
41-45 40%	41-45	40%
46-50 100%	46-50	100%
51-55 100%	51-55	100%
56-60 55%	56-60	55%
61-65 66%	61-65	66%
66+ 70%	66+	70%

Bimbo Bakeries Customer Loyalty Score by Usage

Bimbo Bakeries's Customer Loyalty score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	65%
2 to 5 Years	67%
5 to 10 Years	94%
Over 10 Years	77%

Bimbo Bakeries Customer Loyalty Score by Industry

Bimbo Bakeries's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	78%
Accounting	66%
Aerospace and Aviation	33%
Architecture and Planning	70%
Business and Consumer Services	70%
Consumer Goods	100%
Education	78%
Retail	64%

Bimbo Bakeries Product Quality

3.4/5

Bimbo Bakeries has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Bimbo Bakeries Product Information

Bimbo Bakeries’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Bimbo Bakeries's product the highest. Reviewers from the Aerospace and Aviation industry rated Bimbo Bakeries the lowest at 1.5.

Website: https://bimbobakeriesusa.com

Company Size: 10,000+ Employees

Quick Insights into Bimbo Bakeries Product Quality

Bimbo Bakeries's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Bimbo Bakeries Product Quality the Highest

46-50	4.6
5 to 10 Years	3.9
Consumer Goods	3.9

Ranked Bimbo Bakeries Product Quality the Lowest

Female	2.9
66+	1.9
Aerospace and Aviation	1.5

Bimbo Bakeries Product Quality Score by Gender

Male customers rated Bimbo Bakeries's Product Quality score 0.5 stars higher than Female customers.

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Male

3.4/5

Female

2.9/5

Bimbo Bakeries Product Quality Score by Ethnicity

Bimbo Bakeries's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3	African American/Black	3
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3.5	Other	3.5

Bimbo Bakeries Product Quality Score by Age

Bimbo Bakeries's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.7	26-30	3.7
31-35 3.4	31-35	3.4
36-40 3.7	36-40	3.7
41-45 3.5	41-45	3.5
46-50 4.6	46-50	4.6
51-55 3.6	51-55	3.6
56-60 3	56-60	3
61-65 2.8	61-65	2.8
66+ 1.9	66+	1.9

Bimbo Bakeries Product Quality Score by Usage

Bimbo Bakeries's Product Quality score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	2.9
2 to 5 Years	3.4
5 to 10 Years	3.9
Over 10 Years	3.1

Bimbo Bakeries Product Quality Score by Industry

Bimbo Bakeries's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	3.5
Accounting	3.5
Aerospace and Aviation	1.5
Architecture and Planning	3.5
Business and Consumer Services	3.5
Consumer Goods	3.9
Education	3
Retail	2.7

Bimbo Bakeries Pricing

Bimbo Bakeries ROI & Value For Money

3.4/5

Bimbo Bakeries has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Bimbo Bakeries Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Bimbo Bakeries.

Quick Insights into Bimbo Bakeries ROI

Bimbo Bakeries's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Bimbo Bakeries ROI the Highest

Architecture and Planning	4.1
18-25	4
Asian or Pacific Islander	3.9

Ranked Bimbo Bakeries ROI the Lowest

African American/Black	2.7
66+	1.8
Aerospace and Aviation	1.5

Bimbo Bakeries ROI Score by Gender

Male customers rated Bimbo Bakeries's ROI score 0.3 stars higher than Female customers.

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Male

3.2/5

Female

2.9/5

Bimbo Bakeries ROI Score by Ethnicity

Bimbo Bakeries's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 2.7	African American/Black	2.7
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.6	Other	3.6

Bimbo Bakeries ROI Score by Age

Bimbo Bakeries's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.3	26-30	3.3
31-35 3.7	31-35	3.7
36-40 3.5	36-40	3.5
41-45 3.3	41-45	3.3
46-50 2.5	46-50	2.5
51-55 3.7	51-55	3.7
56-60 3.4	56-60	3.4
61-65 2.7	61-65	2.7
66+ 1.8	66+	1.8

Bimbo Bakeries ROI Score by Usage

Bimbo Bakeries's ROI score was rated the highest by customers who have used Bimbo Bakeries's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.2
2 to 5 Years	3.2
5 to 10 Years	3.4
Over 10 Years	3

Bimbo Bakeries ROI Score by Industry

Bimbo Bakeries's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	3.5
Accounting	3.4
Aerospace and Aviation	1.5
Architecture and Planning	4.1
Business and Consumer Services	3.3
Consumer Goods	3.1
Education	2.6
Retail	1.7

Bimbo Bakeries Customer Satisfaction (CSAT)

Bimbo Bakeries Customer Satisfaction (CSAT) Score

65 / 100

Bimbo Bakeries has an overall Customer Satisfaction score of 65 rated by its users and customers.

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Very Satisfied	44%
Satisfied	21%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	8%
Very Dissatisfied	17%

Very Satisfied

44%

Satisfied

21%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bimbo Bakeries Customer Satisfaction

Bimbo Bakeries's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Bimbo Bakeries Customer Satisfaction the Highest

18-25	94%
5 to 10 Years	80%
Hispanic or Latino	77%

Ranked Bimbo Bakeries Customer Satisfaction the Lowest

Over 10 Years	46%
66+	9%
Aerospace and Aviation	0%

Bimbo Bakeries Customer Satisfaction Score by Gender

Male customers rated Bimbo Bakeries's Customer Satisfaction score 6 points higher than Female customers.

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61 / 100

Male

	Very Satisfied	41%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	5%
	Very Dissatisfied	20%

55 / 100

Female

	Very Satisfied	22%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	4%
	Very Dissatisfied	33%

Bimbo Bakeries Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.

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53 / 100

Very Satisfied	40%
Satisfied	13%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	7%
Very Dissatisfied	30%

Very Satisfied

40%

Satisfied

13%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

30%

CSAT according to Hispanic or Latino

Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 77% according to Hispanic or Latino users and customers.

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77 / 100

Very Satisfied	39%
Satisfied	38%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	15%

Very Satisfied

39%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

CSAT according to African American/Black

Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100

Very Satisfied	8%
Satisfied	42%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	8%
Very Dissatisfied	17%

Very Satisfied

Satisfied

42%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

17%

CSAT according to Asian or Pacific Islander

Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Bimbo Bakeries' Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.

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71 / 100

Very Satisfied	57%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	29%

Very Satisfied

57%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

29%

Bimbo Bakeries Customer Satisfaction Score by Age

Bimbo Bakeries's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

94%

26-30

86%

31-35

75%

36-40

72%

41-45

67%

51-55

75%

56-60

43%

61-65

43%

66+

Bimbo Bakeries Customer Satisfaction Score by Usage

Bimbo Bakeries's Customer Satisfaction score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	80
1 to 2 Years	60
2 to 5 Years	67
5 to 10 Years	80
Over 10 Years	46

Bimbo Bakeries Customer Satisfaction Score by Industry

Bimbo Bakeries's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

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{
	"title": "Bimbo Bakeries Customer Satisfaction Score by Industry",
	"text": "Bimbo Bakeries's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
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			"scoreLabel": 70
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			"label": "Accounting",
			"groupId": 495,
			"score": 67,
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			"score": 0,
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			"groupId": 498,
			"score": 67,
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			"label": "Education",
			"groupId": 515,
			"score": 33,
			"stars": 0,
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			"groupId": 559,
			"score": 25,
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Tech	70
Accounting	67
Aerospace and Aviation	0
Architecture and Planning	67
Education	33
Retail	25

Bimbo Bakeries Customer Service

3.5/5

Bimbo Bakeries has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Bimbo Bakeries's Customer Service

Website

https://bimbobakeriesusa.com

Phone Number

8668278140

Quick Insights into Bimbo Bakeries Customer Service

Bimbo Bakeries's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Bimbo Bakeries Customer Service the Highest

Architecture and Planning	4.5
18-25	4.2
Asian or Pacific Islander	4

Ranked Bimbo Bakeries Customer Service the Lowest

Over 10 Years	2.9
66+	1.7
Aerospace and Aviation	1.5

Bimbo Bakeries Customer Service Score by Gender

Male customers rated Bimbo Bakeries's Customer Service score 0.4 stars higher than Female customers.

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Male

3.4/5

Female

3/5

Bimbo Bakeries Customer Service Score by Ethnicity

Bimbo Bakeries's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.6	Other	3.6

Bimbo Bakeries Customer Service Score by Age

Bimbo Bakeries's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 3.5	26-30	3.5
31-35 3.9	31-35	3.9
36-40 3.8	36-40	3.8
41-45 3.6	41-45	3.6
46-50 3.3	46-50	3.3
51-55 3.5	51-55	3.5
56-60 2.9	56-60	2.9
61-65 3.2	61-65	3.2
66+ 1.7	66+	1.7

Bimbo Bakeries Customer Service Score by Usage

Bimbo Bakeries's Customer Service score was rated the highest by customers who have used Bimbo Bakeries's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.2
2 to 5 Years	3.7
5 to 10 Years	3.9
Over 10 Years	2.9

Bimbo Bakeries Customer Service Score by Industry

Bimbo Bakeries's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	3.5
Accounting	3.7
Aerospace and Aviation	1.5
Architecture and Planning	4.5
Business and Consumer Services	3.1
Consumer Goods	3.5
Education	2.7
Retail	1.8

Bimbo Bakeries as an Employer

2.7/5

Bimbo Bakeries has a 2.7/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Bimbo Bakeries

Daniel Servitje

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bimbo Bakeries scored a 9 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Bimbo Bakeries would recommend the brand to a friend. ENPS measures how likely Bimbo Bakeries employees would recommend working at Bimbo Bakeries to a friend.

Net Promoter Score

NPS Score

49%	Promoters
11%	Passive
40%	Detractors

Employee Net Promoter Score

-17

eNPS Score

34%	Promoters
15%	Passive
51%	Detractors

Global Ranking Snapshot

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2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail