

Constellation Brands is a producer and marketer of beer, wine, and spirits. Constellation Brands’s brand is ranked #472 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Constellation Brands. When compared to other organizations within the Food and Beverages industry, Constellation Brands is ranked #39. Among its major competitors, Constellation Brands is ranked in 4th place for NPS while Brown-Forman is 1st, and Diageo is 2nd. Overall, Constellation Brands has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $43.31B

Mr. Ben Dollard has been Senior Vice President and Chief Marketing Officer & International for the Wine & Spirits Division at Constellation Brands Inc. since January 30, 2017. Mr. Dollard served as the Chief Growth Officer of Beer and Wine & Spirits Divisions at Constellation Brands Inc. since January 26, 2016 until January 2017. Mr. Dollard served as the President of Canadian Business at President of Canadian Business since March 2013. He served as Senior Vice President of International at Constellation Brands Inc.until March 2013. Mr. Dollard joined CBI in 2001 and has extensive brand building, sales, marketing and production experience, including being involved in U.S. exports into Canada. He has focused on establishing and executing CBI's emerging markets strategy.
Constellation Brands's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether Constellation Brands's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 16% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 51 | Mar 2024 | 51 |
Apr 2024 50 | Apr 2024 | 50 |
May 2024 49 | May 2024 | 49 |
Jun 2024 49 | Jun 2024 | 49 |
Jul 2024 46 | Jul 2024 | 46 |
Aug 2024 45 | Aug 2024 | 45 |
Sep 2024 42 | Sep 2024 | 42 |
Oct 2024 40 | Oct 2024 | 40 |
Dec 2024 39 | Dec 2024 | 39 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 38 | Apr 2025 | 38 |
Jul 2025 40 | Jul 2025 | 40 |
Constellation Brands is ranked #4 for NPS among its competitors. Brown-Forman and Diageo come in first and second, with Heineken coming in at third. Among those competitors, it is the lowest valued company behind Diageo.
![]() Constellation Brands | ![]() Diageo | ![]() Heineken | ![]() Brown-Forman | |
| Global Ranking | #472 | #344 | #833 | #- |
| NPS | 40 | 43 | 41 | 44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $43.31B | $96.06B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Constellation Brands's NPS 24 points higher than Female customers.
Constellation Brands's NPS was rated 58 by Male customers on Comparably.
Constellation Brands's NPS was rated 34 by Female customers on Comparably.
Constellation Brands's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Constellation Brands's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Constellation Brands's NPS was rated the highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, Constellation Brands's NPS is rated right above Gallo Sales, and is preceded by Heineken.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Brown-Forman | 44 |
![]() | Diageo | 43 |
![]() | Heineken | 41 |
![]() | Constellation Brands | 40 |
![]() | Gallo Sales | N/A |
![]() | Wine Group | N/A |
![]() | MONIN | N/A |
![]() | AB Co. | N/A |
![]() | Which Winery | N/A |
In the Food and Beverages industry, Constellation Brands's NPS is rated right above The Coca-Cola Company, and is preceded by Red Bull.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | Constellation Brands | 40 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 5 Constellation Brands customer reviews 4 were positive and 1 was constructive. Constellation Brands customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Constellation Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Constellation Brands's Customer Loyalty score was rated 85 by both Female and Male customers on Comparably.
Constellation Brands's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Constellation Brands's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
41-45 55% | 41-45 | 55% |
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
Constellation Brands's Customer Loyalty score was rated the highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Compared to its competitors, Constellation Brands's Customer Loyalty score is rated right above Gallo Sales, and is preceded by Heineken.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brown-Forman | 91% |
![]() | Diageo | 87% |
![]() | Heineken | 86% |
![]() | Constellation Brands | 72% |
![]() | Gallo Sales | N/A |
![]() | Wine Group | N/A |
![]() | MONIN | N/A |
![]() | AB Co. | N/A |
![]() | Which Winery | N/A |
In the Food and Beverages industry, Constellation Brands's Customer Loyalty score is rated right below Mars.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
![]() | Constellation Brands | 72% |
Constellation Brands has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Constellation Brands’s product quality score is a 4 out of 5 as rated by its users and customers.
Constellation Brands's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 51-55.
Female customers rated Constellation Brands's Product Quality score 0.3 stars higher than Male customers.
Constellation Brands's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Constellation Brands's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
41-45 4.4 | 41-45 | 4.4 |
46-50 5 | 46-50 | 5 |
51-55 3.6 | 51-55 | 3.6 |
Constellation Brands's Product Quality score was rated the highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Constellation Brands's Product Quality score is rated right above Gallo Sales, and is preceded by Diageo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brown-Forman | 4.4/5 |
![]() | Heineken | 4.3/5 |
![]() | Diageo | 4.2/5 |
![]() | Constellation Brands | 4/5 |
![]() | Gallo Sales | N/A |
![]() | Wine Group | N/A |
![]() | MONIN | N/A |
![]() | AB Co. | N/A |
![]() | Which Winery | N/A |
In the Food and Beverages industry, Constellation Brands's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Constellation Brands | 4/5 |
![]() | McDonald's | 3.7/5 |
Constellation Brands has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Constellation Brands's ROI score was rated highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.
Female customers rated Constellation Brands's ROI score 0.6 stars higher than Male customers.
Constellation Brands's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Constellation Brands's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
41-45 4.2 | 41-45 | 4.2 |
46-50 4.6 | 46-50 | 4.6 |
51-55 2.9 | 51-55 | 2.9 |
Constellation Brands's ROI score was rated the highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Constellation Brands's ROI score is rated right above Gallo Sales, and is preceded by Heineken.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brown-Forman | 4.2/5 |
![]() | Diageo | 4.1/5 |
![]() | Heineken | 4/5 |
![]() | Constellation Brands | 4/5 |
![]() | Gallo Sales | N/A |
![]() | Wine Group | N/A |
![]() | MONIN | N/A |
![]() | AB Co. | N/A |
![]() | Which Winery | N/A |
In the Food and Beverages industry, Constellation Brands's ROI score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | Constellation Brands | 4/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Constellation Brands has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Constellation Brands's Customer Satisfaction score was rated highest by customers who have used Constellation Brands's products/services for 1 to 2 Years, and rated lowest by Female customers.
Male customers rated Constellation Brands's Customer Satisfaction score 42 points higher than Female customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Constellation Brands' Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
Constellation Brands' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Constellation Brands' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Constellation Brands's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 50% | |||||||||||||||
| 51-55 | 75% |
Constellation Brands's Customer Satisfaction score was rated the highest by customers who have used Constellation Brands's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Compared to its competitors, Constellation Brands's Customer Satisfaction score is rated right above Gallo Sales, and is preceded by Diageo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Heineken | 87% |
![]() | Brown-Forman | 85% |
![]() | Diageo | 83% |
![]() | Constellation Brands | 72% |
![]() | Gallo Sales | 0% |
![]() | Wine Group | 0% |
![]() | MONIN | 0% |
![]() | AB Co. | 0% |
![]() | Which Winery | 0% |
In the Food and Beverages industry, Constellation Brands's Customer Satisfaction score is rated right above McDonald's, and is preceded by Mars.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | Constellation Brands | 72% |
![]() | McDonald's | 72% |
Constellation Brands has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Building 100, 207 High Point Drive, Victor, NY
http://cbrands.com
(585) 396-8085
Constellation Brands's Customer Service score was rated highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.
Female customers rated Constellation Brands's Customer Service score 0.4 stars higher than Male customers.
Constellation Brands's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Constellation Brands's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.2 | 41-45 | 4.2 |
46-50 4.8 | 46-50 | 4.8 |
51-55 3.2 | 51-55 | 3.2 |
Constellation Brands's Customer Service score was rated the highest by customers who have used Constellation Brands's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Constellation Brands's Customer Service score is rated right above Gallo Sales, and is preceded by Heineken.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Brown-Forman | 4.3/5 |
![]() | Diageo | 4.1/5 |
![]() | Heineken | 4.1/5 |
![]() | Constellation Brands | 4/5 |
![]() | Gallo Sales | N/A |
![]() | Wine Group | N/A |
![]() | MONIN | N/A |
![]() | AB Co. | N/A |
![]() | Which Winery | N/A |
In the Food and Beverages industry, Constellation Brands's Customer Service score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Constellation Brands | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Constellation Brands has a 3.8/5 stars for its overall company culture rated by their employees

Constellation Brands scored a 40 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Constellation Brands would recommend the brand to a friend. ENPS measures how likely Constellation Brands employees would recommend working at Constellation Brands to a friend.
| 62% | Promoters |
|---|---|
| 16% | Passive |
| 22% | Detractors |
| 46% | Promoters |
|---|---|
| 31% | Passive |
| 23% | Detractors |
Constellation Brands is ranked #472 in the Global Top 100 Brands. It ranks just behind Phillips66 and just ahead of Wiley.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
470 | ![]() | Georgia-Pacific | ![]() | Christian Fischer | Energy and Manufacturing |
471 | ![]() | Phillips66 | ![]() | Greg Garland | Energy and Manufacturing |
472 | ![]() | Constellation Brands | ![]() | Rob Sands | Food and Beverages |
473 | ![]() | Wiley | ![]() | Brian Napack | Media and Entertainment |
474 | ![]() | Dynatrace | ![]() | Rick McConnell | Tech |
475 | ![]() | Seagate Technology | ![]() | Dave Mosley | Tech |
476 | ![]() | Zoho Corporation | ![]() | Sridhar Vembu | Tech |
Constellation Brands is ranked #39 in the Food and Beverages Industry. It ranks just behind Jersey Mike's Subs and just ahead of Pampered Chef.
| RANK | COMPANY | Location | |
|---|---|---|---|
37 | ![]() | Texas Roadhouse | Louisville, KY |
38 | ![]() | Jersey Mike's Subs | Manasquan, NJ |
39 | ![]() | Constellation Brands | Victor, NY |
40 | ![]() | Pampered Chef | Addison, IL |
41 | ![]() | Krispy Kreme | Winston Salem, NC |
42 | ![]() | Bloomin' Brands | Tampa, FL |
43 | ![]() | Levy Restaurants | Chicago, IL |