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Diageo is

Ranked

#29

Food and Beverages Brands

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Diageo

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Diageo

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Diageo is ranked #29 in Food and Beverages Brands

About Diageo's Brand

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and Diageo’s brand is ranked #344 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Diageo. When compared to other organizations within the Food and Beverages industry, Diageo is ranked #29. Among its major competitors, Diageo is ranked in 3rd place for NPS while Pernod Ricard is 1st, and Brown-Forman is 2nd.Their current market cap is $96.06B

Brand at a Glance

87%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

Diageo CMO

Jay Sethi

Diageo Ranking

^#29 in Food and Beverages
^#2 / 4 of its competitors

Diageo NPS

Diageo's Net Promoter Score (NPS) is a 43 with 63% Promoters, 17% Passives, and 20% Detractors. Net Promoter Score tracks whether Diageo's customers would recommend using the product based on a scale of -100 to 100.

Diageo Overall NPS

NPS

63%	Promoters
17%	Passives
20%	Detractors

Diageo NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 43	May 2024	43
Jul 2024 43	Jul 2024	43
Aug 2024 43	Aug 2024	43
Sep 2024 44	Sep 2024	44
Oct 2024 43	Oct 2024	43
Nov 2024 42	Nov 2024	42
Dec 2024 44	Dec 2024	44
Feb 2025 44	Feb 2025	44
Mar 2025 44	Mar 2025	44
Apr 2025 44	Apr 2025	44
May 2025 44	May 2025	44
Nov 2025 44	Nov 2025	44

How Other Brands Compare

Diageo is ranked second for NPS among its competitors. Pernod Ricard and Heineken come in first and third, with Constellation Brands coming in at #4. Among those competitors, it is the most valued company.

	Diageo	Constellation Brands	Heineken	Pernod Ricard
Global Ranking	#344	#472	#833	#-
NPS	43	40	41	49
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$96.06B	$43.31B	-	$51.72B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Diageo NPS by Gender

Male customers rated Diageo's NPS 9 points higher than Female customers.

Male

Diageo's NPS was rated 61 by Male customers on Comparably.

75%

Promoters

11%

Passives

14%

Detractors

Female

Diageo's NPS was rated 52 by Female customers on Comparably.

64%

Promoters

24%

Passives

12%

Detractors

Diageo NPS by Ethnicity

Diageo's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 51	Caucasian	51
Hispanic or Latino 60	Hispanic or Latino	60
African American/Black 71	African American/Black	71
Asian or Pacific Islander 37	Asian or Pacific Islander	37
Other 64	Other	64

Diageo NPS by Age

Diageo's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

23%

10%

26-30

75%

20%

31-35

69%

16%

15%

36-40

68%

19%

13%

41-45

89%

11%

46-50

62%

13%

25%

51-55

64%

29%

56-60

67%

33%

61-65

50%

25%

66+

57%

29%

14%

Diageo NPS by Usage

Diageo's NPS was rated the highest by customers who have used Diageo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 25	Less than 1 Year	25
1 to 2 Years 58	1 to 2 Years	58
2 to 5 Years 58	2 to 5 Years	58
5 to 10 Years 78	5 to 10 Years	78
Over 10 Years 47	Over 10 Years	47

Diageo NPS vs. Competitors

Compared to its competitors, Diageo's NPS is rated right above Heineken, and is preceded by Brown-Forman.

COMPANY		NPS Score
	Pernod Ricard	49
	Brown-Forman	44
	Diageo	43
	Heineken	41
	Constellation Brands	40
	Molson Coors	28
	AB Co.	N/A
	The PM Group	-100

Diageo NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Diageo's NPS is rated right above Red Bull, and is preceded by Chick-fil-A.

COMPANY		NPS Score
	Chick-fil-A	55
	Diageo	43
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Diageo Customer Reviews

Out of the 30 Diageo customer reviews 29 were positive and 1 was constructive. Diageo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Diageo Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Diageo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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87%

13%

Diageo Customer Loyalty Score by Gender

Male customers rated Diageo's Customer Loyalty score 1% higher than Female customers.

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Male

90%

Yes

Female

89%

Yes

Diageo Customer Loyalty Score by Ethnicity

Diageo's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Diageo Customer Loyalty Score by Age

Diageo's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 87%	26-30	87%
31-35 86%	31-35	86%
36-40 94%	36-40	94%
41-45 80%	41-45	80%
46-50 78%	46-50	78%
51-55 94%	51-55	94%
56-60 100%	56-60	100%
61-65 100%	61-65	100%
66+ 74%	66+	74%

Diageo Customer Loyalty Score by Usage

Diageo's Customer Loyalty score was rated the highest by customers who have used Diageo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	66%
1 to 2 Years	88%
2 to 5 Years	94%
5 to 10 Years	96%
Over 10 Years	88%

Diageo Customer Loyalty Score by Industry

Diageo's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consumer Goods industry customers.

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Tech	92%
Accounting	84%
Beverage, Wine and Spirits	91%
Business and Consumer Services	100%
Consulting	85%
Consumer Goods	74%
Education	100%
Government and Public Policy	100%
Hospitality	78%
Marketing, Advertising and Research	85%
Retail	100%

Diageo Customer Loyalty vs. Competitors

Compared to its competitors, Diageo's Customer Loyalty score is rated right above Heineken, and is preceded by Brown-Forman.

COMPANY		Customer Loyalty Score
	Brown-Forman	91%
	Diageo	87%
	Heineken	86%
	Molson Coors	76%
	Pernod Ricard	73%
	Constellation Brands	72%
	The PM Group	10%
	AB Co.	N/A

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Diageo's Customer Loyalty score is rated right above Chick-fil-A.

COMPANY		Customer Loyalty Score
	Diageo	87%
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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Diageo Product Quality

4.2/5

Diageo has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Diageo Product Information

Diageo’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated Diageo's product the highest. Reviewers from the Tech industry rated Diageo the lowest at 4.3.

Website: http://www.diageo.com

Company Size: 10,000+ Employees

Industry

Tech

Food and Beverages

Quick Insights into Diageo Product Quality

Diageo's Product Quality score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers ages 56-60.

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Ranked Diageo Product Quality the Highest

Beverage, Wine and Spirits	4.8
5 to 10 Years	4.7
51-55	4.6

Ranked Diageo Product Quality the Lowest

Less than 1 Year	4.1
Retail	3.9
56-60	3.5

Diageo Product Quality Score by Gender

Female customers rated Diageo's Product Quality score 0.1 stars higher than Male customers.

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Male

4.3/5

Female

4.4/5

Diageo Product Quality Score by Ethnicity

Diageo's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.4	Other	4.4

Diageo Product Quality Score by Age

Diageo's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.3	26-30	4.3
31-35 4.4	31-35	4.4
36-40 4.2	36-40	4.2
41-45 4	41-45	4
46-50 4.3	46-50	4.3
51-55 4.6	51-55	4.6
56-60 3.5	56-60	3.5
61-65 4.5	61-65	4.5
66+ 4	66+	4

Diageo Product Quality Score by Usage

Diageo's Product Quality score was rated the highest by customers who have used Diageo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.2
2 to 5 Years	4.2
5 to 10 Years	4.7
Over 10 Years	4.4

Diageo Product Quality Score by Industry

Diageo's Product Quality score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Retail industry customers.

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Tech	4.3
Accounting	4.1
Beverage, Wine and Spirits	4.8
Business and Consumer Services	4.6
Consulting	4.5
Consumer Goods	4.3
Education	4.3
Government and Public Policy	4.6
Hospitality	4.1
Marketing, Advertising and Research	4.4
Retail	3.9

Diageo Product Quality vs. Competitors

Compared to its competitors, Diageo's Product Quality score is rated right above Molson Coors, and is preceded by Heineken.

COMPANY		Product Quality Score
	Brown-Forman	4.4/5
	Heineken	4.3/5
	Diageo	4.2/5
	Molson Coors	4/5
	Pernod Ricard	4/5
	Constellation Brands	4/5
	The PM Group	1.5/5
	AB Co.	N/A

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Diageo's Product Quality score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	Diageo	4.2/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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Diageo Pricing

Diageo ROI & Value For Money

4.1/5

Diageo has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Diageo Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry. The users from the Retail industry think that they had the lowest ROI from Diageo.

Quick Insights into Diageo ROI

Diageo's ROI score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers ages 56-60.

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Ranked Diageo ROI the Highest

Beverage, Wine and Spirits	4.6
41-45	4.4
5 to 10 Years	4.4

Ranked Diageo ROI the Lowest

Less than 1 Year	3.7
Retail	3.5
56-60	3

Diageo ROI Score by Gender

Female customers rated Diageo's ROI score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Diageo ROI Score by Ethnicity

Diageo's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.4	Other	4.4

Diageo ROI Score by Age

Diageo's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2
31-35 4.2	31-35	4.2
36-40 3.9	36-40	3.9
41-45 4.4	41-45	4.4
46-50 3.9	46-50	3.9
51-55 4.1	51-55	4.1
56-60 3	56-60	3
61-65 4.4	61-65	4.4
66+ 3.8	66+	3.8

Diageo ROI Score by Usage

Diageo's ROI score was rated the highest by customers who have used Diageo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4
2 to 5 Years	4.2
5 to 10 Years	4.4
Over 10 Years	4.2

Diageo ROI Score by Industry

Diageo's ROI score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Retail industry customers.

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Tech	4.1
Accounting	4.2
Beverage, Wine and Spirits	4.6
Business and Consumer Services	4.5
Consulting	4.1
Consumer Goods	4
Education	4.2
Government and Public Policy	4.3
Hospitality	4.4
Marketing, Advertising and Research	4.1
Retail	3.5

Diageo Pricing vs. Competitors

Compared to its competitors, Diageo's ROI score is rated right above Heineken, and is preceded by Brown-Forman.

COMPANY		Pricing Score
	Brown-Forman	4.2/5
	Diageo	4.1/5
	Heineken	4/5
	Constellation Brands	4/5
	Pernod Ricard	3.8/5
	Molson Coors	3.8/5
	The PM Group	1.5/5
	AB Co.	N/A

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Diageo's ROI score is rated right above Chick-fil-A.

COMPANY		Pricing Score
	Diageo	4.1/5
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Diageo Customer Satisfaction (CSAT)

Diageo Customer Satisfaction (CSAT) Score

83 / 100

Diageo has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied	49%
Satisfied	34%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	7%

Very Satisfied

49%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Diageo Customer Satisfaction

Diageo's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Retail industry.

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Ranked Diageo Customer Satisfaction the Highest

Business and Consumer Services	100%
Other	100%
26-30	94%

Ranked Diageo Customer Satisfaction the Lowest

Caucasian	75%
61-65	67%
Retail	67%

Diageo Customer Satisfaction Score by Gender

Female customers rated Diageo's Customer Satisfaction score 2 points higher than Male customers.

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86 / 100

Male

	Very Satisfied	56%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	2%
	Very Dissatisfied	7%

88 / 100

Female

	Very Satisfied	58%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	0%
	Very Dissatisfied	5%

Diageo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Diageo's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	57%
Satisfied	18%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	4%
Very Dissatisfied	11%

Very Satisfied

57%

Satisfied

18%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

11%

CSAT according to Hispanic or Latino

Diageo's Customer Satisfaction (CSAT) score was rated 79% according to Hispanic or Latino users and customers.

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79 / 100

Very Satisfied	58%
Satisfied	21%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	21%

Very Satisfied

58%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

21%

CSAT according to African American/Black

Diageo's Customer Satisfaction (CSAT) score was rated 95% according to African American/Black users and customers.

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95 / 100

Very Satisfied	68%
Satisfied	27%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

68%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Diageo's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100

Very Satisfied	44%
Satisfied	44%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

44%

Satisfied

44%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Diageo's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	53%
Satisfied	47%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

53%

Satisfied

47%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Diageo Customer Satisfaction Score by Age

Diageo's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

92%

26-30

94%

31-35

90%

36-40

86%

41-45

71%

46-50

86%

51-55

90%

56-60

67%

61-65

67%

66+

75%

Diageo Customer Satisfaction Score by Usage

Diageo's Customer Satisfaction score was rated the highest by customers who have used Diageo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	80
1 to 2 Years	84
2 to 5 Years	91
5 to 10 Years	88
Over 10 Years	88

Diageo Customer Satisfaction Score by Industry

Diageo's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Retail industry customers.

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			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Diageo's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Diageo's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Diageo's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Diageo's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Diageo's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Diageo's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Diageo's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	94
Accounting	88
Beverage, Wine and Spirits	88
Business and Consumer Services	100
Consulting	83
Consumer Goods	80
Education	75
Hospitality	67
Marketing, Advertising and Research	100
Retail	67

Diageo Customer Satisfaction vs. Competitors

Compared to its competitors, Diageo's Customer Satisfaction score is rated right above Molson Coors, and is preceded by Brown-Forman.

COMPANY		Customer Satisfaction (CSAT) Score
	Heineken	87%
	Brown-Forman	85%
	Diageo	83%
	Molson Coors	77%
	Pernod Ricard	75%
	Constellation Brands	72%
	The PM Group	0%
	AB Co.	0%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Diageo's Customer Satisfaction score is rated right above Red Bull, and is preceded by Starbucks.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Diageo	83%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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Diageo Customer Service

4.1/5

Diageo has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Diageo's Customer Service

Address

London, AR

Website

http://www.diageo.com

Quick Insights into Diageo Customer Service

Diageo's Customer Service score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers ages 56-60.

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Ranked Diageo Customer Service the Highest

Beverage, Wine and Spirits	4.5
5 to 10 Years	4.3
Other	4.3

Ranked Diageo Customer Service the Lowest

Caucasian	3.7
Retail	3.5
56-60	2.8

Diageo Customer Service Score by Gender

Diageo's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Diageo Customer Service Score by Ethnicity

Diageo's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.3	Other	4.3

Diageo Customer Service Score by Age

Diageo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2
31-35 4.2	31-35	4.2
36-40 3.8	36-40	3.8
41-45 3.9	41-45	3.9
46-50 3.9	46-50	3.9
51-55 4.2	51-55	4.2
56-60 2.8	56-60	2.8
61-65 4.2	61-65	4.2
66+ 3.8	66+	3.8

Diageo Customer Service Score by Usage

Diageo's Customer Service score was rated the highest by customers who have used Diageo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4.3
Over 10 Years	4

Diageo Customer Service Score by Industry

Diageo's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Retail industry customers.

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Tech	4.1
Accounting	3.8
Beverage, Wine and Spirits	4.5
Business and Consumer Services	4.4
Consulting	3.9
Consumer Goods	4
Education	4.1
Government and Public Policy	4.3
Hospitality	4.4
Marketing, Advertising and Research	3.9
Retail	3.5

Diageo Customer Service vs. Competitors

Compared to its competitors, Diageo's Customer Service score is rated right above Heineken, and is preceded by Brown-Forman.

COMPANY		Customer Service Score
	Brown-Forman	4.3/5
	Diageo	4.1/5
	Heineken	4.1/5
	Constellation Brands	4/5
	Molson Coors	3.8/5
	Pernod Ricard	3.7/5
	The PM Group	1.5/5
	AB Co.	N/A

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Diageo's Customer Service score is rated right above Starbucks, and is preceded by Chick-fil-A.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Diageo	4.1/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Diageo as an Employer

4.5/5

Diageo has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Diageo

Ivan Menezes

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Diageo scored a 43 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Diageo would recommend the brand to a friend. ENPS measures how likely Diageo employees would recommend working at Diageo to a friend.

Net Promoter Score

NPS Score

63%	Promoters
17%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

63%	Promoters
18%	Passive
19%	Detractors

Global Ranking Snapshot

Diageo is ranked #344 in the Global Top 100 Brands. It ranks just behind Poshmark and just ahead of Sunrise Senior Living.

RANK			INDUSTRY
342	Darden Restaurants	Gene Lee	Food and Beverages
343	Poshmark	Manish Chandra	Tech
344	Diageo	Ivan Menezes	Food and Beverages
345	Sunrise Senior Living	Jack Callison	Health and Wellness
346	Omnicom Media Group	Daryl Simm	Media and Entertainment
347	Trimble	Robert G. Painter	Tech
348	Olive Garden Italian Restaurants	Dan Kiernan	Food and Beverages

Food and Beverages Ranking Snapshot

Diageo is ranked #29 in the Food and Beverages Industry. It ranks just behind Darden Restaurants and just ahead of Olive Garden Italian Restaurants.

RANK		Location
27	California Pizza Kitchen	Los Angeles, CA
28	Darden Restaurants	Orlando, FL
29	Diageo	London, AR
30	Olive Garden Italian Restaurants
31	Frito-Lay	Plano, TX
32	Toast	Boston, MA
33	Dairy Queen	Minneapolis, MN