28
NPS
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Molson Coors
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About Molson Coors' Brand
Molson Coors is a beer company and distributor that brews the world's favorite beer brands. Among its major competitors, Molson Coors is ranked in 2nd place for NPS while Diageo is 1st, and AB InBev is 3rd.
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Molson Coors CMO
Molson Coors Ranking
- #2 / 4 of its competitors
Molson Coors NPS
Molson Coors's Net Promoter Score (NPS) is a 28 with 53% Promoters, 22% Passives, and 25% Detractors. Net Promoter Score tracks whether Molson Coors's customers would recommend using the product based on a scale of -100 to 100.
Molson Coors Overall NPS
| 53% | Promoters |
|---|---|
| 22% | Passives |
| 25% | Detractors |
Molson Coors NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 26 | Aug 2024 | 26 |
Oct 2024 27 | Oct 2024 | 27 |
Nov 2024 26 | Nov 2024 | 26 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 26 | Jan 2025 | 26 |
Feb 2025 28 | Feb 2025 | 28 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 27 | Apr 2025 | 27 |
May 2025 28 | May 2025 | 28 |
Jul 2025 28 | Jul 2025 | 28 |
Aug 2025 29 | Aug 2025 | 29 |
Oct 2025 28 | Oct 2025 | 28 |
How Other Brands Compare
Molson Coors is ranked second for NPS among its competitors. Diageo and AB InBev come in first and third, with MCBC Holdings coming in at #4.
Molson Coors |  AB InBev |  Diageo |  MCBC Holdings | |
| Global Ranking | #- | #114 | #344 | #- |
| NPS | 28 | 18 | 43 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $128.81B | $96.06B | $483.74M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Molson Coors NPS by Gender
Female customers rated Molson Coors's NPS 37 points higher than Male customers.
Male
0
Molson Coors's NPS was rated by Male customers on Comparably.
35%
Promoters
30%
Passives
35%
Detractors
Female
37
Molson Coors's NPS was rated 37 by Female customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
Molson Coors NPS by Ethnicity
Molson Coors's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other 17 | Other | 17 |
Molson Coors NPS by Age
Molson Coors's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Molson Coors NPS by Usage
Molson Coors's NPS was rated the highest by customers who have used Molson Coors's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years 0 | Over 10 Years | 0 |
Molson Coors NPS vs. Competitors
Compared to its competitors, Molson Coors's NPS is rated right above AB InBev, and is preceded by Diageo.
| COMPANY | NPS Score | |
|---|---|---|
| Diageo | 43 |
| Molson Coors | 28 |
| AB InBev | 18 |
 | Lagunitas Brewing Company | 16 |
Molson Coors Customer Reviews
Out of the 4 Molson Coors customer reviews 4 were positive and 0 were constructive. Molson Coors customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Molson Coors Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Molson Coors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Molson Coors Customer Loyalty Score by Gender
Female customers rated Molson Coors's Customer Loyalty score 2% higher than Male customers.
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Male
87%
Yes
Female
89%
Yes
Molson Coors Customer Loyalty Score by Ethnicity
Molson Coors's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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90
out of 100
Caucasian
70
out of 100
Other
Molson Coors Customer Loyalty Score by Age
Molson Coors's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
61-65 100% | 61-65 | 100% |
Molson Coors Customer Loyalty Score by Usage
Molson Coors's Customer Loyalty score was rated the highest by customers who have used Molson Coors's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Molson Coors Customer Loyalty Score by Industry
Molson Coors's Customer Loyalty score was rated 70% by Tech industry customers.
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Molson Coors Customer Loyalty vs. Competitors
Compared to its competitors, Molson Coors's Customer Loyalty score is rated right above Lagunitas Brewing Company, and is preceded by AB InBev.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Diageo | 87% |
| AB InBev | 79% |
| Molson Coors | 76% |
| Lagunitas Brewing Company | 69% |
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Molson Coors Product Quality
4/5
Molson Coors has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Molson Coors Product Information
Molson Coors’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Molson Coors's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Beverage, Wine and Spirits
Quick Insights into Molson Coors Product Quality
Molson Coors's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 18-25.
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Ranked Molson Coors Product Quality the Highest
Ranked Molson Coors Product Quality the Lowest
Molson Coors Product Quality Score by Gender
Male customers rated Molson Coors's Product Quality score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Molson Coors Product Quality Score by Ethnicity
Molson Coors's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 4.2 | Other | 4.2 |
Molson Coors Product Quality Score by Age
Molson Coors's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.7 | 36-40 | 4.7 |
61-65 4.4 | 61-65 | 4.4 |
Molson Coors Product Quality Score by Usage
Molson Coors's Product Quality score was rated the highest by customers who have used Molson Coors's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Molson Coors Product Quality Score by Industry
Molson Coors's Product Quality score was rated 3.5 stars by Tech industry customers.
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Molson Coors Product Quality vs. Competitors
Compared to its competitors, Molson Coors's Product Quality score is rated right above AB InBev, and is preceded by Diageo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Diageo | 4.2/5 |
| Molson Coors | 4/5 |
| AB InBev | 3.7/5 |
| Lagunitas Brewing Company | 3.4/5 |
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Molson Coors Pricing
Molson Coors ROI & Value For Money
3.8/5
Molson Coors has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Molson Coors Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Molson Coors ROI
Molson Coors's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Molson Coors's products/services for Over 10 Years.
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Ranked Molson Coors ROI the Highest
Ranked Molson Coors ROI the Lowest
Molson Coors ROI Score by Gender
Female customers rated Molson Coors's ROI score 0.4 stars higher than Male customers.
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Male
3.5/5
Female
3.9/5
Molson Coors ROI Score by Ethnicity
Molson Coors's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 3.6 | Other | 3.6 |
Molson Coors ROI Score by Age
Molson Coors's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.1 | 36-40 | 4.1 |
61-65 4.2 | 61-65 | 4.2 |
Molson Coors ROI Score by Usage
Molson Coors's ROI score was rated the highest by customers who have used Molson Coors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Molson Coors ROI Score by Industry
Molson Coors's ROI score was rated 4.3 stars by Tech industry customers.
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Molson Coors Pricing vs. Competitors
Compared to its competitors, Molson Coors's ROI score is rated right above AB InBev, and is preceded by Diageo.
| COMPANY | Pricing Score | |
|---|---|---|
| Diageo | 4.1/5 |
| Molson Coors | 3.8/5 |
| AB InBev | 3.7/5 |
| Lagunitas Brewing Company | 3.5/5 |
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Molson Coors Customer Satisfaction (CSAT)
Molson Coors Customer Satisfaction (CSAT) Score
77 / 100
Molson Coors has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
48%
Satisfied
29%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Molson Coors Customer Satisfaction
Molson Coors's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers who have used Molson Coors's products/services for Over 10 Years.
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Ranked Molson Coors Customer Satisfaction the Highest
Ranked Molson Coors Customer Satisfaction the Lowest
Molson Coors Customer Satisfaction Score by Gender
Male customers rated Molson Coors's Customer Satisfaction score 10 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Molson Coors Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Molson Coors' Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
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59 / 100
Very Satisfied
41%
Satisfied
18%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
29%
CSAT according to Other
Molson Coors' Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Molson Coors Customer Satisfaction Score by Age
Molson Coors's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 31-35 | 84% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 61-65 | 75% |
Molson Coors Customer Satisfaction Score by Usage
Molson Coors's Customer Satisfaction score was rated the highest by customers who have used Molson Coors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Molson Coors Customer Satisfaction Score by Industry
Molson Coors's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Molson Coors Customer Satisfaction vs. Competitors
Compared to its competitors, Molson Coors's Customer Satisfaction score is rated right above AB InBev, and is preceded by Diageo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Diageo | 83% |
| Molson Coors | 76% |
| AB InBev | 70% |
| Lagunitas Brewing Company | 46% |
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Molson Coors Customer Service
3.8/5
Molson Coors has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Molson Coors's Customer Service
Address
Denver, CO
Website
http://www.molsoncoors.com/en/
Phone Number
1(800)645-5376
Quick Insights into Molson Coors Customer Service
Molson Coors's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Molson Coors's products/services for Over 10 Years.
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Ranked Molson Coors Customer Service the Highest
Ranked Molson Coors Customer Service the Lowest
Molson Coors Customer Service Score by Gender
Female customers rated Molson Coors's Customer Service score 0.4 stars higher than Male customers.
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Male
3.5/5
Female
3.9/5
Molson Coors Customer Service Score by Ethnicity
Molson Coors's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 3.7 | Other | 3.7 |
Molson Coors Customer Service Score by Age
Molson Coors's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.1 | 36-40 | 4.1 |
61-65 4.1 | 61-65 | 4.1 |
Molson Coors Customer Service Score by Usage
Molson Coors's Customer Service score was rated the highest by customers who have used Molson Coors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Molson Coors Customer Service Score by Industry
Molson Coors's Customer Service score was rated 4.3 stars by Tech industry customers.
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Molson Coors Customer Service vs. Competitors
Compared to its competitors, Molson Coors's Customer Service score is rated right above AB InBev, and is preceded by Diageo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Diageo | 4.1/5 |
| Molson Coors | 3.8/5 |
| AB InBev | 3.7/5 |
| Lagunitas Brewing Company | 3.5/5 |
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Molson Coors as an Employer
3.6/5
Molson Coors has a 3.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Molson Coors scored a 28 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Molson Coors would recommend the brand to a friend. ENPS measures how likely Molson Coors employees would recommend working at Molson Coors to a friend.
Net Promoter Score
28
NPS Score
| 53% | Promoters |
|---|---|
| 22% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 41% | Promoters |
|---|---|
| 25% | Passive |
| 34% | Detractors |
