16
NPS
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Lagunitas Brewing Company
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About Lagunitas Brewing Company's Brand
Brand at a Glance
69%
Customer Loyalty
3.4/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Lagunitas Brewing Company NPS
Lagunitas Brewing Company's Net Promoter Score (NPS) is a 16 with 55% Promoters, 6% Passives, and 39% Detractors. Net Promoter Score tracks whether Lagunitas Brewing Company's customers would recommend using the product based on a scale of -100 to 100.
Lagunitas Brewing Company Overall NPS
| 55% | Promoters |
|---|---|
| 6% | Passives |
| 39% | Detractors |
Lagunitas Brewing Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 100 | Nov 2021 | 100 |
Dec 2021 71 | Dec 2021 | 71 |
May 2022 50 | May 2022 | 50 |
Jun 2022 33 | Jun 2022 | 33 |
Jul 2022 9 | Jul 2022 | 9 |
Aug 2022 17 | Aug 2022 | 17 |
Sep 2022 7 | Sep 2022 | 7 |
Dec 2022 15 | Dec 2022 | 15 |
Jan 2023 20 | Jan 2023 | 20 |
Mar 2023 19 | Mar 2023 | 19 |
Jan 2024 22 | Jan 2024 | 22 |
May 2024 16 | May 2024 | 16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lagunitas Brewing Company Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Lagunitas Brewing Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Lagunitas Brewing Company Product Quality
3.4/5
Lagunitas Brewing Company has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Lagunitas Brewing Company Product Information
Lagunitas Brewing Company’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.LAGUNITAS.com
Lagunitas Brewing Company Pricing
Lagunitas Brewing Company ROI & Value For Money
3.5/5
Lagunitas Brewing Company has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Lagunitas Brewing Company Customer Satisfaction (CSAT)
Lagunitas Brewing Company Customer Satisfaction (CSAT) Score
46 / 100
Lagunitas Brewing Company has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
23%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lagunitas Brewing Company Customer Service
3.5/5
Lagunitas Brewing Company has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Lagunitas Brewing Company's Customer Service
Website
http://www.LAGUNITAS.com
Lagunitas Brewing Company as an Employer
3.0/5
Lagunitas Brewing Company has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Lagunitas Brewing Company
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Lagunitas Brewing Company scored a 16 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Lagunitas Brewing Company would recommend the brand to a friend. ENPS measures how likely Lagunitas Brewing Company employees would recommend working at Lagunitas Brewing Company to a friend.
Net Promoter Score
16
NPS Score
| 55% | Promoters |
|---|---|
| 6% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 33% | Promoters |
|---|---|
| 9% | Passive |
| 58% | Detractors |
