49
NPS
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Pernod Ricard
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About Pernod Ricard's Brand
Pernod Ricard produces distilled beverages that includes a range of wines and spirits. Among its major competitors, Pernod Ricard is ranked in 1st place for NPS while Brown-Forman is 2nd, and Diageo is 3rd.Their current market cap is $51.72B
Brand at a Glance
73%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
Pernod Ricard CMO
Pernod Ricard Ranking
- #1 / 4 of its competitors
Pernod Ricard NPS
Pernod Ricard's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether Pernod Ricard's customers would recommend using the product based on a scale of -100 to 100.
Pernod Ricard Overall NPS
| 66% | Promoters |
|---|---|
| 17% | Passives |
| 17% | Detractors |
Pernod Ricard NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Jan 2022 0 | Jan 2022 | 0 |
Jun 2022 33 | Jun 2022 | 33 |
Mar 2023 50 | Mar 2023 | 50 |
Dec 2024 60 | Dec 2024 | 60 |
May 2025 49 | May 2025 | 49 |
How Other Brands Compare
Pernod Ricard is ranked first for NPS among its competitors. Brown-Forman and Diageo come in second and third, with Constellation Brands coming in at #4. Among those competitors, it is the most valued company behind Diageo.
Pernod Ricard |  Diageo |  Constellation Brands |  Brown-Forman | |
| Global Ranking | #- | #344 | #472 | #- |
| NPS | 49 | 43 | 40 | 44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $51.72B | $96.06B | $43.31B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pernod Ricard NPS vs. Competitors
Compared to its competitors, Pernod Ricard's NPS is rated right above Brown-Forman.
| COMPANY | NPS Score | |
|---|---|---|
| Pernod Ricard | 49 |
| Brown-Forman | 44 |
| Diageo | 43 |
| Constellation Brands | 40 |
 | Whisk | N/A |
 | KEO | N/A |
 | B.M.F. - BACARDI MARTINI FRANCE | N/A |
Pernod Ricard Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Pernod Ricard users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Pernod Ricard Customer Loyalty vs. Competitors
Compared to its competitors, Pernod Ricard's Customer Loyalty score is rated right above Constellation Brands, and is preceded by Diageo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Brown-Forman | 91% |
| Diageo | 87% |
| Pernod Ricard | 73% |
| Constellation Brands | 72% |
| Whisk | N/A |
| KEO | N/A |
| B.M.F. - BACARDI MARTINI FRANCE | N/A |
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Pernod Ricard Product Quality
4/5
Pernod Ricard has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Pernod Ricard Product Information
Pernod Ricard’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Food and Beverages
Social
Pernod Ricard Product Quality vs. Competitors
Compared to its competitors, Pernod Ricard's Product Quality score is rated right above Constellation Brands, and is preceded by Diageo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Brown-Forman | 4.4/5 |
| Diageo | 4.2/5 |
| Pernod Ricard | 4/5 |
| Constellation Brands | 4/5 |
| Whisk | N/A |
| KEO | N/A |
| B.M.F. - BACARDI MARTINI FRANCE | N/A |
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Pernod Ricard Pricing
Pernod Ricard ROI & Value For Money
3.8/5
Pernod Ricard has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Pernod Ricard Pricing vs. Competitors
Compared to its competitors, Pernod Ricard's ROI score is rated right above Whisk , and is preceded by Constellation Brands.
| COMPANY | Pricing Score | |
|---|---|---|
| Brown-Forman | 4.2/5 |
| Diageo | 4.1/5 |
| Constellation Brands | 4/5 |
| Pernod Ricard | 3.8/5 |
| Whisk | N/A |
| KEO | N/A |
| B.M.F. - BACARDI MARTINI FRANCE | N/A |
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Pernod Ricard Customer Satisfaction (CSAT)
Pernod Ricard Customer Satisfaction (CSAT) Score
75 / 100
Pernod Ricard has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Pernod Ricard Customer Satisfaction vs. Competitors
Compared to its competitors, Pernod Ricard's Customer Satisfaction score is rated right above Constellation Brands, and is preceded by Diageo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Brown-Forman | 85% |
| Diageo | 83% |
| Pernod Ricard | 75% |
| Constellation Brands | 72% |
| Whisk | 0% |
| KEO | 0% |
| B.M.F. - BACARDI MARTINI FRANCE | 0% |
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Pernod Ricard Customer Service
3.7/5
Pernod Ricard has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Pernod Ricard's Customer Service
Address
Pernod Ricard 12 Place des Etats-Unis Paris, 75116, Paris, TN
Website
http://pernod-ricard.com/21/home
Pernod Ricard Customer Service vs. Competitors
Compared to its competitors, Pernod Ricard's Customer Service score is rated right above Whisk , and is preceded by Constellation Brands.
| COMPANY | Customer Service Score | |
|---|---|---|
| Brown-Forman | 4.3/5 |
| Diageo | 4.1/5 |
| Constellation Brands | 4/5 |
| Pernod Ricard | 3.7/5 |
| Whisk | N/A |
| KEO | N/A |
| B.M.F. - BACARDI MARTINI FRANCE | N/A |
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Consumer vs. Employees
Pernod Ricard scored a 49 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Pernod Ricard would recommend the brand to a friend. ENPS measures how likely Pernod Ricard employees would recommend working at Pernod Ricard to a friend.
Net Promoter Score
49
NPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
