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Frito-Lay is

Ranked

#31

Food and Beverages Brands

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Frito-Lay

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Frito-Lay

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Frito-Lay is ranked #31 in Food and Beverages Brands

About Frito-Lay's Brand

Frito-Lay, Inc. is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. Frito-Lay’s brand is ranked #377 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Frito-Lay. When compared to other organizations within the Food and Beverages industry, Frito-Lay is ranked #31. Among its major competitors, Frito-Lay is ranked in 3rd place for NPS while Mondelez International North America is 1st, and PepsiCo is 2nd. Overall, Frito-Lay has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

80%

Customer Loyalty

3.9/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

Frito-Lay Ranking

^#377 in Global Best Brands
^#31 in Food and Beverages
^#3 / 4 of its competitors

Frito-Lay NPS

Frito-Lay's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether Frito-Lay's customers would recommend using the product based on a scale of -100 to 100.

Frito-Lay Overall NPS

NPS

52%	Promoters
17%	Passives
31%	Detractors

Frito-Lay NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 22	Jan 2025	22
Feb 2025 22	Feb 2025	22
Mar 2025 21	Mar 2025	21
Apr 2025 22	Apr 2025	22
May 2025 22	May 2025	22
Jun 2025 22	Jun 2025	22
Jul 2025 22	Jul 2025	22
Aug 2025 21	Aug 2025	21
Sep 2025 21	Sep 2025	21
Nov 2025 21	Nov 2025	21
Dec 2025 21	Dec 2025	21
Jan 2026 21	Jan 2026	21

How Other Brands Compare

Frito-Lay is ranked third for NPS among its competitors. Mondelez International North America and PepsiCo come in first and second, with Foods You Can coming in at #4.

	Frito-Lay	PepsiCo	Mondelez International North America	Foods You Can
Global Ranking	#377	#105	#988	#-
NPS	21	24	31	-
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$195.21B	$76.69B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Frito-Lay NPS by Gender

Male customers rated Frito-Lay's NPS 20 points higher than Female customers.

Male

Frito-Lay's NPS was rated 29 by Male customers on Comparably.

56%

Promoters

17%

Passives

27%

Detractors

Female

Frito-Lay's NPS was rated 9 by Female customers on Comparably.

46%

Promoters

17%

Passives

37%

Detractors

Frito-Lay NPS by Ethnicity

Frito-Lay's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 5	Caucasian	5
Hispanic or Latino 49	Hispanic or Latino	49
African American/Black 13	African American/Black	13
Asian or Pacific Islander 29	Asian or Pacific Islander	29
Native American 0	Native American	0
Other 3	Other	3

Frito-Lay NPS by Age

Frito-Lay's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

55%

23%

22%

26-30

53%

20%

27%

31-35

31%

23%

46%

36-40

43%

50%

41-45

55%

17%

28%

46-50

30%

10%

60%

51-55

60%

20%

56-60

67%

33%

61-65

60%

20%

66+

29%

65%

Frito-Lay NPS by Usage

Frito-Lay's NPS was rated the highest by customers who have used Frito-Lay's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 35	1 to 2 Years	35
2 to 5 Years -15	2 to 5 Years	-15
5 to 10 Years 31	5 to 10 Years	31
Over 10 Years 17	Over 10 Years	17

Frito-Lay NPS vs. Competitors

Compared to its competitors, Frito-Lay's NPS is rated right below PepsiCo.

COMPANY		NPS Score
	Mondelez International North America	31
	PepsiCo	24
	Frito-Lay	21

Frito-Lay NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Frito-Lay's NPS is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	Frito-Lay	21
	McDonald's	19

Frito-Lay Customer Reviews

Out of the 42 Frito-Lay customer reviews 33 were positive and 9 were constructive. Frito-Lay customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Frito-Lay Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Frito-Lay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80%

20%

Frito-Lay Customer Loyalty Score by Gender

Male customers rated Frito-Lay's Customer Loyalty score 4% higher than Female customers.

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Male

85%

Yes

Female

81%

Yes

Frito-Lay Customer Loyalty Score by Ethnicity

Frito-Lay's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Frito-Lay Customer Loyalty Score by Age

Frito-Lay's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 80%	18-25	80%
26-30 82%	26-30	82%
31-35 86%	31-35	86%
36-40 61%	36-40	61%
41-45 85%	41-45	85%
46-50 64%	46-50	64%
51-55 94%	51-55	94%
56-60 94%	56-60	94%
61-65 91%	61-65	91%
66+ 89%	66+	89%

Frito-Lay Customer Loyalty Score by Usage

Frito-Lay's Customer Loyalty score was rated the highest by customers who have used Frito-Lay's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	90%
1 to 2 Years	89%
2 to 5 Years	61%
5 to 10 Years	77%
Over 10 Years	84%

Frito-Lay Customer Loyalty Score by Industry

Frito-Lay's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	72%
Accounting	78%
Aerospace and Aviation	87%
Architecture and Planning	89%
Arts and Entertainment	50%
Automotive and Transportation	46%
Banking and Financial Services	74%
Business and Consumer Services	79%
Business Supplies and Equipment	100%
Consumer Goods	100%
Consumer Services	100%
Education	92%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	82%
Hospitality	82%
Logistics and Supply Chain	100%
Manufacturing and Machinery	82%
Marketing, Advertising and Research	78%
Public Relations and Communications	100%
Restaurants	100%
Retail	93%
Warehousing	100%

Frito-Lay Customer Loyalty vs. Competitors

Compared to its competitors, Frito-Lay's Customer Loyalty score is rated right above Mondelez International North America, and is preceded by PepsiCo.

COMPANY		Customer Loyalty Score
	PepsiCo	82%
	Frito-Lay	80%
	Mondelez International North America	78%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Frito-Lay's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	Frito-Lay	80%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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Frito-Lay Product Quality

3.9/5

Frito-Lay has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Frito-Lay Product Information

Frito-Lay’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Frito-Lay's product the highest. Reviewers from the Business and Consumer Services industry rated Frito-Lay the lowest at 4.5.

Website: http://www.fritolay.com/index.htm

Company Size: 10,000+ Employees

Industry

Tech

Hardware and Devices

Quick Insights into Frito-Lay Product Quality

Frito-Lay's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked Frito-Lay Product Quality the Highest

Hospitality	5
Native American	5
61-65	4.6

Ranked Frito-Lay Product Quality the Lowest

2 to 5 Years	3.1
36-40	2.8
Automotive and Transportation	1.5

Frito-Lay Product Quality Score by Gender

Male customers rated Frito-Lay's Product Quality score 0.2 stars higher than Female customers.

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Male

4/5

Female

3.8/5

Frito-Lay Product Quality Score by Ethnicity

Frito-Lay's Product Quality score was rated the highest by Native American customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 5	Native American	5
Other 3.8	Other	3.8

Frito-Lay Product Quality Score by Age

Frito-Lay's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.4	26-30	4.4
31-35 3.5	31-35	3.5
36-40 2.8	36-40	2.8
41-45 3.9	41-45	3.9
46-50 2.9	46-50	2.9
51-55 4.4	51-55	4.4
56-60 4	56-60	4
61-65 4.6	61-65	4.6
66+ 3.1	66+	3.1

Frito-Lay Product Quality Score by Usage

Frito-Lay's Product Quality score was rated the highest by customers who have used Frito-Lay's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.2
2 to 5 Years	3.1
5 to 10 Years	4.1
Over 10 Years	3.9

Frito-Lay Product Quality Score by Industry

Frito-Lay's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	3.5
Accounting	4.2
Aerospace and Aviation	4.2
Architecture and Planning	4
Arts and Entertainment	2.3
Automotive and Transportation	1.5
Banking and Financial Services	4.3
Business and Consumer Services	4.5
Business Supplies and Equipment	4.6
Consumer Goods	4.9
Consumer Services	1.6
Education	3.7
Government and Public Policy	4.6
Healthcare, Hospitals and Medicine	3.2
Hospitality	5
Logistics and Supply Chain	5
Manufacturing and Machinery	4.1
Marketing, Advertising and Research	4.3
Public Relations and Communications	3.8
Restaurants	5
Retail	4.1
Warehousing	5

Frito-Lay Product Quality vs. Competitors

Compared to its competitors, Frito-Lay's Product Quality score is rated right below Mondelez International North America.

COMPANY		Product Quality Score
	PepsiCo	4/5
	Mondelez International North America	4/5
	Frito-Lay	3.9/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Frito-Lay's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	Frito-Lay	3.9/5
	McDonald's	3.7/5

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Frito-Lay Pricing

Frito-Lay ROI & Value For Money

3.6/5

Frito-Lay has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Frito-Lay Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Warehousing industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Frito-Lay.

Quick Insights into Frito-Lay ROI

Frito-Lay's ROI score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked Frito-Lay ROI the Highest

Warehousing	4.8
Native American	4.3
51-55	4.2

Ranked Frito-Lay ROI the Lowest

2 to 5 Years	2.8
66+	2.3
Automotive and Transportation	1.9

Frito-Lay ROI Score by Gender

Male customers rated Frito-Lay's ROI score 0.2 stars higher than Female customers.

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Male

3.6/5

Female

3.4/5

Frito-Lay ROI Score by Ethnicity

Frito-Lay's ROI score was rated the highest by Native American customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 4.3	Native American	4.3
Other 3.3	Other	3.3

Frito-Lay ROI Score by Age

Frito-Lay's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 4	26-30	4
31-35 3.1	31-35	3.1
36-40 2.7	36-40	2.7
41-45 3.5	41-45	3.5
46-50 2.9	46-50	2.9
51-55 4.2	51-55	4.2
56-60 3.5	56-60	3.5
61-65 3.5	61-65	3.5
66+ 2.3	66+	2.3

Frito-Lay ROI Score by Usage

Frito-Lay's ROI score was rated the highest by customers who have used Frito-Lay's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.1
2 to 5 Years	2.8
5 to 10 Years	3.9
Over 10 Years	3.4

Frito-Lay ROI Score by Industry

Frito-Lay's ROI score was rated the highest by Warehousing industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	3.3
Accounting	3.8
Aerospace and Aviation	3.8
Architecture and Planning	3.7
Arts and Entertainment	2
Automotive and Transportation	1.9
Banking and Financial Services	4.2
Business and Consumer Services	4.2
Business Supplies and Equipment	4.1
Consumer Goods	4.4
Consumer Services	2.3
Education	3.5
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	2.8
Hospitality	4.2
Logistics and Supply Chain	4.3
Manufacturing and Machinery	3.4
Marketing, Advertising and Research	4.2
Public Relations and Communications	3.8
Restaurants	2.1
Retail	3.3
Warehousing	4.8

Frito-Lay Pricing vs. Competitors

Compared to its competitors, Frito-Lay's ROI score is rated right below PepsiCo.

COMPANY		Pricing Score
	Mondelez International North America	3.8/5
	PepsiCo	3.8/5
	Frito-Lay	3.6/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Frito-Lay's ROI score is rated right above Starbucks, and is preceded by PepsiCo.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Frito-Lay	3.6/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Frito-Lay Customer Satisfaction (CSAT)

Frito-Lay Customer Satisfaction (CSAT) Score

69 / 100

Frito-Lay has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied	43%
Satisfied	26%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	4%
Very Dissatisfied	13%

Very Satisfied

43%

Satisfied

26%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Frito-Lay Customer Satisfaction

Frito-Lay's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked Frito-Lay Customer Satisfaction the Highest

Aerospace and Aviation	100%
Native American	100%
1 to 2 Years	85%

Ranked Frito-Lay Customer Satisfaction the Lowest

African American/Black	55%
66+	37%
Automotive and Transportation	0%

Frito-Lay Customer Satisfaction Score by Gender

Female customers rated Frito-Lay's Customer Satisfaction score 3 points higher than Male customers.

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67 / 100

Male

	Very Satisfied	43%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	4%
	Very Dissatisfied	14%

70 / 100

Female

	Very Satisfied	46%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	4%
	Very Dissatisfied	17%

Frito-Lay Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Frito-Lay's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.

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64 / 100

Very Satisfied	43%
Satisfied	21%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	2%
Very Dissatisfied	19%

Very Satisfied

43%

Satisfied

21%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

19%

CSAT according to Hispanic or Latino

Frito-Lay's Customer Satisfaction (CSAT) score was rated 77% according to Hispanic or Latino users and customers.

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77 / 100

Very Satisfied	44%
Satisfied	33%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	11%
Very Dissatisfied	6%

Very Satisfied

44%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

CSAT according to African American/Black

Frito-Lay's Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.

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55 / 100

Very Satisfied	40%
Satisfied	15%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	35%

Very Satisfied

40%

Satisfied

15%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

35%

CSAT according to Asian or Pacific Islander

Frito-Lay's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100

Very Satisfied	38%
Satisfied	50%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

38%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Frito-Lay's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100

Very Satisfied	100%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

100%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Frito-Lay's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.

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60 / 100

Very Satisfied	49%
Satisfied	11%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	7%
Very Dissatisfied	11%

Very Satisfied

49%

Satisfied

11%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

11%

Frito-Lay Customer Satisfaction Score by Age

Frito-Lay's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

74%

26-30

75%

31-35

67%

36-40

50%

41-45

75%

46-50

56%

51-55

72%

56-60

72%

61-65

67%

66+

37%

Frito-Lay Customer Satisfaction Score by Usage

Frito-Lay's Customer Satisfaction score was rated the highest by customers who have used Frito-Lay's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	72
1 to 2 Years	85
2 to 5 Years	56
5 to 10 Years	67
Over 10 Years	67

Frito-Lay Customer Satisfaction Score by Industry

Frito-Lay's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Automotive and Transportation industry customers.

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{
	"title": "Frito-Lay Customer Satisfaction Score by Industry",
	"text": "Frito-Lay's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Automotive and Transportation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
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			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
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			"scoreClassName": "",
			"scoreLabel": 73
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			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 55,
			"stars": 0,
			"csatScore": 55,
			"text": "Frito-Lay's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 55
		}
	]
}

Tech	58
Accounting	73
Aerospace and Aviation	100
Architecture and Planning	84
Arts and Entertainment	25
Automotive and Transportation	0
Banking and Financial Services	100
Business and Consumer Services	86
Consumer Goods	80
Consumer Services	33
Education	88
Government and Public Policy	60
Healthcare, Hospitals and Medicine	60
Hospitality	67
Manufacturing and Machinery	80
Marketing, Advertising and Research	100
Restaurants	100
Retail	55

Frito-Lay Customer Satisfaction vs. Competitors

Compared to its competitors, Frito-Lay's Customer Satisfaction score is rated right below PepsiCo.

COMPANY		Customer Satisfaction (CSAT) Score
	Mondelez International North America	79%
	PepsiCo	79%
	Frito-Lay	69%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Frito-Lay's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	Frito-Lay	69%

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Frito-Lay Customer Service

3.7/5

Frito-Lay has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Frito-Lay's Customer Service

Address

Plano, TX

Website

http://www.fritolay.com/index.htm

Phone Number

972-334-7000

Quick Insights into Frito-Lay Customer Service

Frito-Lay's Customer Service score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Consumer Services industry.

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Ranked Frito-Lay Customer Service the Highest

Warehousing	4.8
1 to 2 Years	4.2
Hispanic or Latino	4.1

Ranked Frito-Lay Customer Service the Lowest

Caucasian	3.3
66+	2.7
Consumer Services	2

Frito-Lay Customer Service Score by Gender

Male customers rated Frito-Lay's Customer Service score 0.4 stars higher than Female customers.

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Male

3.8/5

Female

3.4/5

Frito-Lay Customer Service Score by Ethnicity

Frito-Lay's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 4.1	Native American	4.1
Other 3.4	Other	3.4

Frito-Lay Customer Service Score by Age

Frito-Lay's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.7	26-30	3.7
31-35 3.2	31-35	3.2
36-40 2.9	36-40	2.9
41-45 3.9	41-45	3.9
46-50 3	46-50	3
51-55 4	51-55	4
56-60 3.5	56-60	3.5
61-65 4	61-65	4
66+ 2.7	66+	2.7

Frito-Lay Customer Service Score by Usage

Frito-Lay's Customer Service score was rated the highest by customers who have used Frito-Lay's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	3.3
5 to 10 Years	4.1
Over 10 Years	3.5

Frito-Lay Customer Service Score by Industry

Frito-Lay's Customer Service score was rated the highest by Warehousing industry customers, and the lowest by Consumer Services industry customers.

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Tech	3.4
Accounting	3.9
Aerospace and Aviation	4
Architecture and Planning	4
Arts and Entertainment	2.2
Automotive and Transportation	2.8
Banking and Financial Services	4.4
Business and Consumer Services	4.2
Business Supplies and Equipment	4.6
Consumer Goods	4.5
Consumer Services	2
Education	3.5
Government and Public Policy	3.8
Healthcare, Hospitals and Medicine	2.9
Hospitality	3.9
Logistics and Supply Chain	4.5
Manufacturing and Machinery	3.3
Marketing, Advertising and Research	4.2
Public Relations and Communications	3.8
Restaurants	3.1
Retail	3.2
Warehousing	4.8

Frito-Lay Customer Service vs. Competitors

Compared to its competitors, Frito-Lay's Customer Service score is rated right below PepsiCo.

COMPANY		Customer Service Score
	Mondelez International North America	3.9/5
	PepsiCo	3.8/5
	Frito-Lay	3.7/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Frito-Lay's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	Frito-Lay	3.7/5
	McDonald's	3.6/5

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Frito-Lay as an Employer

3.1/5

Frito-Lay has a 3.1/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Frito-Lay

Steven William

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Frito-Lay scored a 21 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Frito-Lay would recommend the brand to a friend. ENPS measures how likely Frito-Lay employees would recommend working at Frito-Lay to a friend.

Net Promoter Score

NPS Score

52%	Promoters
17%	Passive
31%	Detractors

Employee Net Promoter Score

-10

eNPS Score

37%	Promoters
16%	Passive
47%	Detractors

Global Ranking Snapshot

Frito-Lay is ranked #377 in the Global Top 100 Brands. It ranks just behind Eventbrite and just ahead of Hallmark.

RANK			INDUSTRY
375	Fitbit	James Park	Health and Wellness
376	Eventbrite	Julia Hartz	Business and Consumer Services
377	Frito-Lay	Steven William	Food and Beverages
378	Hallmark	Mike Perry	Consumer Goods
379	Freddie Mac		Banking and Financial Services
380	BNP Paribas	Jean-Laurent Bonnafé	Banking and Financial Services
381	Travelers	Alan Schnitzer	Business and Consumer Services

Food and Beverages Ranking Snapshot

Frito-Lay is ranked #31 in the Food and Beverages Industry. It ranks just behind Olive Garden Italian Restaurants and just ahead of Toast.

RANK		Location
29	Diageo	London, AR
30	Olive Garden Italian Restaurants
31	Frito-Lay	Plano, TX
32	Toast	Boston, MA
33	Dairy Queen	Minneapolis, MN
34	Olive Garden	Orlando, FL
35	Outback Steakhouse	Tampa, FL