

A career at Sunrise is all about using your skills, compassion, and drive to enrich the lives of seniors. It’s a chance to make a real difference. Explore. Sunrise Senior Living’s brand is ranked #345 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sunrise Senior Living. When compared to other organizations within the Health and Wellness industry, Sunrise Senior Living is ranked #28. Among its major competitors, Sunrise Senior Living is ranked in 2nd place for NPS while Brookdale Senior Living is 1st, and Atria Senior Living is 3rd.
Sunrise Senior Living's Net Promoter Score (NPS) is a -54 with 18% Promoters, 10% Passives, and 72% Detractors. Net Promoter Score tracks whether Sunrise Senior Living's customers would recommend using the product based on a scale of -100 to 100.
| 18% | Promoters |
|---|---|
| 10% | Passives |
| 72% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -53 | Nov 2024 | -53 |
Dec 2024 -53 | Dec 2024 | -53 |
Jan 2025 -53 | Jan 2025 | -53 |
May 2025 -55 | May 2025 | -55 |
Jun 2025 -53 | Jun 2025 | -53 |
Jul 2025 -53 | Jul 2025 | -53 |
Aug 2025 -56 | Aug 2025 | -56 |
Sep 2025 -56 | Sep 2025 | -56 |
Oct 2025 -55 | Oct 2025 | -55 |
Nov 2025 -55 | Nov 2025 | -55 |
Dec 2025 -54 | Dec 2025 | -54 |
Jan 2026 -54 | Jan 2026 | -54 |
Sunrise Senior Living is ranked second for NPS among its competitors. Brookdale Senior Living and Atria Senior Living come in first and third, with Five Star Quality Care coming in at #4.
![]() Sunrise Senior Living | ![]() Brookdale Senior Living | ![]() Five Star Quality Care | ![]() Atria Senior Living | |
| Global Ranking | #345 | #- | #- | #- |
| NPS | -54 | -52 | -100 | -78 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $926.09M | $203.69M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Sunrise Senior Living's NPS 11 points higher than Female customers.
Sunrise Senior Living's NPS was rated -63 by Male customers on Comparably.
Sunrise Senior Living's NPS was rated -74 by Female customers on Comparably.
Sunrise Senior Living's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -83 | Caucasian | -83 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Other -13 | Other | -13 |
Sunrise Senior Living's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sunrise Senior Living's NPS was rated the highest by customers who have used Sunrise Senior Living's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -52 | Less than 1 Year | -52 |
1 to 2 Years -86 | 1 to 2 Years | -86 |
2 to 5 Years -61 | 2 to 5 Years | -61 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Compared to its competitors, Sunrise Senior Living's NPS is rated right above Atria Senior Living, and is preceded by Brookdale Senior Living.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Runwood Homes | N/A |
![]() | Brookdale Senior Living | -52 |
![]() | Sunrise Senior Living | -54 |
![]() | Atria Senior Living | -78 |
![]() | Five Star Quality Care | -100 |
In the Health and Wellness industry, Sunrise Senior Living's NPS is rated right below WW (formally Weight Watchers).
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
![]() | Sunrise Senior Living | -54 |
Out of the 16 Sunrise Senior Living customer reviews 2 were positive and 14 were constructive. Sunrise Senior Living customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Sunrise Senior Living users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Sunrise Senior Living's Customer Loyalty score 4% higher than Female customers.
Sunrise Senior Living's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sunrise Senior Living's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
46-50 40% | 46-50 | 40% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
61-65 40% | 61-65 | 40% |
66+ 77% | 66+ | 77% |
Sunrise Senior Living's Customer Loyalty score was rated the highest by customers who have used Sunrise Senior Living's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sunrise Senior Living's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Sunrise Senior Living's Customer Loyalty score is rated right above Brookdale Senior Living, and is preceded by Atria Senior Living.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Atria Senior Living | 71% |
![]() | Sunrise Senior Living | 69% |
![]() | Brookdale Senior Living | 66% |
![]() | Five Star Quality Care | N/A |
![]() | Runwood Homes | N/A |
In the Health and Wellness industry, Sunrise Senior Living's Customer Loyalty score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
![]() | Sunrise Senior Living | 69% |
Sunrise Senior Living has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Sunrise Senior Living’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Sunrise Senior Living's product the highest. Reviewers from the Arts and Entertainment industry rated Sunrise Senior Living the lowest at 1.5.
Sunrise Senior Living's Product Quality score was rated highest by Male customers, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Sunrise Senior Living's Product Quality score 1 stars higher than Female customers.
Sunrise Senior Living's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.4 | Other | 2.4 |
Sunrise Senior Living's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
46-50 2.1 | 46-50 | 2.1 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Sunrise Senior Living's Product Quality score was rated the highest by customers who have used Sunrise Senior Living's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sunrise Senior Living's Product Quality score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Sunrise Senior Living's Product Quality score is rated right above Atria Senior Living, and is preceded by Brookdale Senior Living.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brookdale Senior Living | 2.5/5 |
![]() | Sunrise Senior Living | 2.4/5 |
![]() | Atria Senior Living | 1.8/5 |
![]() | Five Star Quality Care | 1.5/5 |
![]() | Runwood Homes | N/A |
In the Health and Wellness industry, Sunrise Senior Living's Product Quality score is rated right below WW (formally Weight Watchers).
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
![]() | Sunrise Senior Living | 2.4/5 |
Sunrise Senior Living has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from Sunrise Senior Living.
Sunrise Senior Living's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Sunrise Senior Living's ROI score 0.7 stars higher than Female customers.
Sunrise Senior Living's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 2.5 | Other | 2.5 |
Sunrise Senior Living's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
46-50 2.6 | 46-50 | 2.6 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Sunrise Senior Living's ROI score was rated the highest by customers who have used Sunrise Senior Living's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sunrise Senior Living's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Sunrise Senior Living's ROI score is rated right above Atria Senior Living, and is preceded by Brookdale Senior Living.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Five Star Quality Care | 3.5/5 |
![]() | Brookdale Senior Living | 2.3/5 |
![]() | Sunrise Senior Living | 2/5 |
![]() | Atria Senior Living | 1.6/5 |
![]() | Runwood Homes | N/A |
In the Health and Wellness industry, Sunrise Senior Living's ROI score is rated right below WW (formally Weight Watchers).
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
![]() | Sunrise Senior Living | 2/5 |
Sunrise Senior Living has an overall Customer Satisfaction score of 29 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sunrise Senior Living's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Sunrise Senior Living's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 7% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 21% | |
Dissatisfied | 29% | |
Very Dissatisfied | 14% |
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 25% | |
Very Dissatisfied | 53% |
Sunrise Senior Living's Customer Satisfaction (CSAT) score was rated 22% according to Caucasian users and customers.
Sunrise Senior Living's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
Sunrise Senior Living's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
Sunrise Senior Living's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
Sunrise Senior Living's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 0% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 30% |
Sunrise Senior Living's Customer Satisfaction score was rated the highest by customers who have used Sunrise Senior Living's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sunrise Senior Living's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Sunrise Senior Living's Customer Satisfaction score is rated right above Brookdale Senior Living.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sunrise Senior Living | 29% |
![]() | Brookdale Senior Living | 25% |
![]() | Atria Senior Living | 17% |
![]() | Five Star Quality Care | 0% |
![]() | Runwood Homes | 0% |
In the Health and Wellness industry, Sunrise Senior Living's Customer Satisfaction score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 64% |
![]() | WW (formally Weight Watchers) | 46% |
![]() | Sunrise Senior Living | 29% |
Sunrise Senior Living has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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7902 Westpark Drive, Mclean, VA 22102
http://www.sunriseseniorliving.com
703-273-7500
Sunrise Senior Living's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Sunrise Senior Living's Customer Service score 0.7 stars higher than Female customers.
Sunrise Senior Living's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.3 | Other | 2.3 |
Sunrise Senior Living's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.8 | 46-50 | 1.8 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Sunrise Senior Living's Customer Service score was rated the highest by customers who have used Sunrise Senior Living's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sunrise Senior Living's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Sunrise Senior Living's Customer Service score is rated right above Atria Senior Living, and is preceded by Brookdale Senior Living.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Brookdale Senior Living | 2.4/5 |
![]() | Sunrise Senior Living | 2.2/5 |
![]() | Atria Senior Living | 1.7/5 |
![]() | Five Star Quality Care | N/A |
![]() | Runwood Homes | N/A |
In the Health and Wellness industry, Sunrise Senior Living's Customer Service score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
![]() | Sunrise Senior Living | 2.2/5 |
Sunrise Senior Living has a 2.5/5 stars for its overall company culture rated by their employees

In the Bottom 10% of Similar Sized Companies on Comparably.

Sunrise Senior Living scored a -54 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Sunrise Senior Living would recommend the brand to a friend. ENPS measures how likely Sunrise Senior Living employees would recommend working at Sunrise Senior Living to a friend.
| 18% | Promoters |
|---|---|
| 10% | Passive |
| 72% | Detractors |
| 27% | Promoters |
|---|---|
| 12% | Passive |
| 61% | Detractors |
Sunrise Senior Living is ranked #345 in the Global Top 100 Brands. It ranks just behind Diageo and just ahead of Omnicom Media Group.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
343 | ![]() | Poshmark | ![]() | Manish Chandra | Tech |
344 | ![]() | Diageo | ![]() | Ivan Menezes | Food and Beverages |
345 | ![]() | Sunrise Senior Living | ![]() | Jack Callison | Health and Wellness |
346 | ![]() | Omnicom Media Group | ![]() | Daryl Simm | Media and Entertainment |
347 | ![]() | Trimble | ![]() | Robert G. Painter | Tech |
348 | ![]() | Olive Garden Italian Restaurants | ![]() | Dan Kiernan | Food and Beverages |
349 | ![]() | GE Healthcare | ![]() | Kieran Murphy | Health and Wellness |
Sunrise Senior Living is ranked #28 in the Health and Wellness Industry. It ranks just behind Roche and just ahead of GE Healthcare.
| RANK | COMPANY | Location | |
|---|---|---|---|
26 | ![]() | Merck | Rahway, NJ |
27 | ![]() | Roche | |
28 | ![]() | Sunrise Senior Living | Mclean, VA |
29 | ![]() | GE Healthcare | Chicago, IL |
30 | ![]() | Wellhub | New York City, NY |
31 | ![]() | Fitbit | San Francisco, CA |
32 | ![]() | Biogen | Cambridge, MA |