-52
NPS
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Brookdale Senior Living
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About Brookdale Senior Living's Brand
Brand at a Glance
67%
Customer Loyalty
2.5/5
Product Quality
2.3/5
Pricing
2.4/5
Customer Service
Brookdale Senior Living NPS
Brookdale Senior Living's Net Promoter Score (NPS) is a -52 with 21% Promoters, 6% Passives, and 73% Detractors. Net Promoter Score tracks whether Brookdale Senior Living's customers would recommend using the product based on a scale of -100 to 100.
Brookdale Senior Living Overall NPS
| 21% | Promoters |
|---|---|
| 6% | Passives |
| 73% | Detractors |
Brookdale Senior Living NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 -57 | Feb 2025 | -57 |
Mar 2025 -57 | Mar 2025 | -57 |
May 2025 -55 | May 2025 | -55 |
Jun 2025 -57 | Jun 2025 | -57 |
Jul 2025 -57 | Jul 2025 | -57 |
Aug 2025 -57 | Aug 2025 | -57 |
Sep 2025 -53 | Sep 2025 | -53 |
Oct 2025 -53 | Oct 2025 | -53 |
Nov 2025 -52 | Nov 2025 | -52 |
Jan 2026 -54 | Jan 2026 | -54 |
Apr 2026 -54 | Apr 2026 | -54 |
May 2026 -52 | May 2026 | -52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brookdale Senior Living NPS by Gender
Female customers rated Brookdale Senior Living's NPS 35 points higher than Male customers.
Male
-83
Brookdale Senior Living's NPS was rated -83 by Male customers on Comparably.
4%
Promoters
9%
Passives
87%
Detractors
Female
-48
Brookdale Senior Living's NPS was rated -48 by Female customers on Comparably.
20%
Promoters
12%
Passives
68%
Detractors
Brookdale Senior Living NPS by Ethnicity
Brookdale Senior Living's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -61 | Caucasian | -61 |
Other -76 | Other | -76 |
Brookdale Senior Living NPS by Age
Brookdale Senior Living's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Brookdale Senior Living NPS by Usage
Brookdale Senior Living's NPS was rated the highest by customers who have used Brookdale Senior Living's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -81 | Less than 1 Year | -81 |
1 to 2 Years -60 | 1 to 2 Years | -60 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -56 | 5 to 10 Years | -56 |
Over 10 Years -34 | Over 10 Years | -34 |
Brookdale Senior Living Customer Reviews
Out of the 13 Brookdale Senior Living customer reviews 4 were positive and 9 were constructive. Brookdale Senior Living customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Brookdale Senior Living Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Brookdale Senior Living users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Brookdale Senior Living Customer Loyalty Score by Gender
Female customers rated Brookdale Senior Living's Customer Loyalty score 14% higher than Male customers.
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Male
57%
Yes
Female
71%
Yes
Brookdale Senior Living Customer Loyalty Score by Ethnicity
Brookdale Senior Living's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Brookdale Senior Living.
66
out of 100
Caucasian
44
out of 100
Other
Brookdale Senior Living Customer Loyalty Score by Age
Brookdale Senior Living's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Brookdale Senior Living.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
26-30 40% | 26-30 | 40% |
46-50 33% | 46-50 | 33% |
56-60 64% | 56-60 | 64% |
61-65 100% | 61-65 | 100% |
66+ 63% | 66+ | 63% |
Brookdale Senior Living Customer Loyalty Score by Usage
Brookdale Senior Living's Customer Loyalty score was rated the highest by customers who have used Brookdale Senior Living's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Brookdale Senior Living Customer Loyalty Score by Industry
Brookdale Senior Living's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Brookdale Senior Living Product Quality
2.5/5
Brookdale Senior Living has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Brookdale Senior Living Product Information
Brookdale Senior Living’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Brookdale Senior Living's product the highest. Reviewers from the Education industry rated Brookdale Senior Living the lowest at 2.1.
- Website
- http://www.brookdale.com
- Company Size
- 10,000+ Employees
Quick Insights into Brookdale Senior Living Product Quality
Brookdale Senior Living's Product Quality score was rated highest by customers who have used Brookdale Senior Living's products/services for Over 10 Years, and rated lowest by customers ages 56-60.
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Ranked Brookdale Senior Living Product Quality the Highest
Ranked Brookdale Senior Living Product Quality the Lowest
Brookdale Senior Living Product Quality Score by Gender
Brookdale Senior Living's Product Quality score was rated 2.4 by both Female and Male customers on Comparably.
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Male
2.4/5
Female
2.4/5
Brookdale Senior Living Product Quality Score by Ethnicity
Brookdale Senior Living's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Brookdale Senior Living.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.9 | Other | 1.9 |
Brookdale Senior Living Product Quality Score by Age
Brookdale Senior Living's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Brookdale Senior Living.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.3 | 26-30 | 2.3 |
46-50 2.4 | 46-50 | 2.4 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.2 | 66+ | 2.2 |
Brookdale Senior Living Product Quality Score by Usage
Brookdale Senior Living's Product Quality score was rated the highest by customers who have used Brookdale Senior Living's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Brookdale Senior Living Product Quality Score by Industry
Brookdale Senior Living's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Brookdale Senior Living Pricing
Brookdale Senior Living ROI & Value For Money
2.3/5
Brookdale Senior Living has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Brookdale Senior Living Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Brookdale Senior Living.
Quick Insights into Brookdale Senior Living ROI
Brookdale Senior Living's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked Brookdale Senior Living ROI the Highest
Ranked Brookdale Senior Living ROI the Lowest
Brookdale Senior Living ROI Score by Gender
Female customers rated Brookdale Senior Living's ROI score 0.3 stars higher than Male customers.
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Male
1.9/5
Female
2.2/5
Brookdale Senior Living ROI Score by Ethnicity
Brookdale Senior Living's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brookdale Senior Living.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 1.7 | Other | 1.7 |
Brookdale Senior Living ROI Score by Age
Brookdale Senior Living's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Brookdale Senior Living.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 2 | 26-30 | 2 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.1 | 66+ | 2.1 |
Brookdale Senior Living ROI Score by Usage
Brookdale Senior Living's ROI score was rated the highest by customers who have used Brookdale Senior Living's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Brookdale Senior Living ROI Score by Industry
Brookdale Senior Living's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Brookdale Senior Living Customer Satisfaction (CSAT)
Brookdale Senior Living Customer Satisfaction (CSAT) Score
26 / 100
Brookdale Senior Living has an overall Customer Satisfaction score of 26 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
12%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
31%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brookdale Senior Living Customer Satisfaction
Brookdale Senior Living's Customer Satisfaction score was rated highest by customers who have used Brookdale Senior Living's products/services for 5 to 10 Years, and rated lowest by customers who have used Brookdale Senior Living's products/services for Less than 1 Year.
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Ranked Brookdale Senior Living Customer Satisfaction the Highest
Ranked Brookdale Senior Living Customer Satisfaction the Lowest
Brookdale Senior Living Customer Satisfaction Score by Gender
Male customers rated Brookdale Senior Living's Customer Satisfaction score 1 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Brookdale Senior Living.
20 / 100
MaleVery Satisfied | 5% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 40% | |
Very Dissatisfied | 20% |
19 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 45% | |
Very Dissatisfied | 31% |
Brookdale Senior Living Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brookdale Senior Living's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
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23 / 100
Very Satisfied
10%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
37%
Very Dissatisfied
27%
CSAT according to Other
Brookdale Senior Living's Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Brookdale Senior Living.
13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
75%
Very Dissatisfied
12%
Brookdale Senior Living Customer Satisfaction Score by Age
Brookdale Senior Living's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Brookdale Senior Living.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 33% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 20% |
Brookdale Senior Living Customer Satisfaction Score by Usage
Brookdale Senior Living's Customer Satisfaction score was rated the highest by customers who have used Brookdale Senior Living's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Brookdale Senior Living Customer Satisfaction Score by Industry
Brookdale Senior Living's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Brookdale Senior Living Customer Service
2.4/5
Brookdale Senior Living has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Brookdale Senior Living's Customer Service
Address
Brentwood, TN
Website
http://www.brookdale.com
Quick Insights into Brookdale Senior Living Customer Service
Brookdale Senior Living's Customer Service score was rated highest by customers ages 61-65, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Brookdale Senior Living's Customer Service score.
Ranked Brookdale Senior Living Customer Service the Highest
Ranked Brookdale Senior Living Customer Service the Lowest
Brookdale Senior Living Customer Service Score by Gender
Brookdale Senior Living's Customer Service score was rated 2.3 by both Female and Male customers on Comparably.
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Male
2.3/5
Female
2.3/5
Brookdale Senior Living Customer Service Score by Ethnicity
Brookdale Senior Living's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Brookdale Senior Living.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.5 | Other | 1.5 |
Brookdale Senior Living Customer Service Score by Age
Brookdale Senior Living's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Brookdale Senior Living.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 1.8 | 26-30 | 1.8 |
46-50 1.9 | 46-50 | 1.9 |
56-60 1.7 | 56-60 | 1.7 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2 | 66+ | 2 |
Brookdale Senior Living Customer Service Score by Usage
Brookdale Senior Living's Customer Service score was rated the highest by customers who have used Brookdale Senior Living's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Brookdale Senior Living Customer Service Score by Industry
Brookdale Senior Living's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Brookdale Senior Living as an Employer
2.5/5
Brookdale Senior Living has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
CEO of Brookdale Senior Living
In the Bottom 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Brookdale Senior Living scored a -52 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Brookdale Senior Living would recommend the brand to a friend. ENPS measures how likely Brookdale Senior Living employees would recommend working at Brookdale Senior Living to a friend.
Net Promoter Score
-52
NPS Score
| 21% | Promoters |
|---|---|
| 6% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 28% | Promoters |
|---|---|
| 16% | Passive |
| 56% | Detractors |
