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Bloomin' Brands is

Ranked

#42

Food and Beverages Brands

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Bloomin' Brands

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Bloomin' Brands

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Bloomin' Brands is ranked #42 in Food and Beverages Brands

About Bloomin' Brands' Brand

"Bloomin’ Brands operates restaurants under various concepts, including Outback Steakhouse, a casual dining steakhouse." Bloomin' Brands’s brand is ranked #528 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bloomin' Brands. When compared to other organizations within the Food and Beverages industry, Bloomin' Brands is ranked #42. Among its major competitors, Bloomin' Brands is ranked in 2nd place for NPS while Kimpton Hotels is 1st, and Darden Restaurants is 3rd.Their current market cap is $2.31B

Brand at a Glance

77%

Customer Loyalty

3.5/5

Product Quality

3.5/5

Pricing

3.5/5

Customer Service

Bloomin' Brands CMO

Danielle Vona

Bloomin' Brands Ranking

^#42 in Food and Beverages
^#1 / 4 of its competitors

Bloomin' Brands NPS

Bloomin' Brands's Net Promoter Score (NPS) is a 22 with 55% Promoters, 12% Passives, and 33% Detractors. Net Promoter Score tracks whether Bloomin' Brands's customers would recommend using the product based on a scale of -100 to 100.

Bloomin' Brands Overall NPS

NPS

55%	Promoters
12%	Passives
33%	Detractors

Bloomin' Brands NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2023 27	Nov 2023	27
Dec 2023 25	Dec 2023	25
Jan 2024 22	Jan 2024	22
Feb 2024 22	Feb 2024	22
Mar 2024 21	Mar 2024	21
May 2024 19	May 2024	19
Jun 2024 18	Jun 2024	18
Aug 2024 20	Aug 2024	20
Sep 2024 17	Sep 2024	17
Oct 2024 19	Oct 2024	19
Feb 2025 21	Feb 2025	21
Nov 2025 21	Nov 2025	21

How Other Brands Compare

Bloomin' Brands is ranked first for NPS among its competitors. Darden Restaurants and Chipotle come in second and third, with Carrabba's Italian Grill coming in at #4. Among those competitors, it is the third most valued company behind Chipotle.

	Bloomin' Brands	Chipotle	Darden Restaurants	Carrabba's Italian Grill
Global Ranking	#528	#45	#342	#975
NPS	22	16	20	4
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$2.31B	$41.46B	$18.85B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bloomin' Brands NPS by Gender

Female customers rated Bloomin' Brands's NPS 17 points higher than Male customers.

Male

-6

Bloomin' Brands's NPS was rated -6 by Male customers on Comparably.

47%

Promoters

Passives

53%

Detractors

Female

Bloomin' Brands's NPS was rated 11 by Female customers on Comparably.

44%

Promoters

23%

Passives

33%

Detractors

Bloomin' Brands NPS by Ethnicity

Bloomin' Brands's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -28	Caucasian	-28
Hispanic or Latino 33	Hispanic or Latino	33
African American/Black 100	African American/Black	100

Bloomin' Brands NPS by Age

Bloomin' Brands's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

41-45

60%

40%

56-60

60%

40%

66+

43%

57%

Bloomin' Brands NPS by Usage

Bloomin' Brands's NPS was rated -5 points by customers who have used Bloomin' Brands's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years -5	Over 10 Years	-5

Bloomin' Brands NPS vs. Competitors

Compared to its competitors, Bloomin' Brands's NPS is rated right above Darden Restaurants, and is preceded by Kimpton Hotels.

COMPANY		NPS Score
	Kimpton Hotels	24
	Bloomin' Brands	22
	Darden Restaurants	20
	Chipotle	16
	Carrabba's Italian Grill	4

Bloomin' Brands NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Bloomin' Brands's NPS is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	Bloomin' Brands	22
	McDonald's	19

Bloomin' Brands Customer Reviews

Out of the 8 Bloomin' Brands customer reviews 4 were positive and 4 were constructive. Bloomin' Brands customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Bloomin' Brands Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Bloomin' Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Bloomin' Brands Customer Loyalty Score by Gender

Female customers rated Bloomin' Brands's Customer Loyalty score 8% higher than Male customers.

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Male

82%

Yes

Female

90%

Yes

Bloomin' Brands Customer Loyalty Score by Ethnicity

Bloomin' Brands's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bloomin' Brands.

out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

Bloomin' Brands Customer Loyalty Score by Age

Bloomin' Brands's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bloomin' Brands.

20%

40%

60%

80%

100%

Summary	Age	Score
41-45 100%	41-45	100%
56-60 82%	56-60	82%
66+ 87%	66+	87%

Bloomin' Brands Customer Loyalty Score by Usage

Bloomin' Brands's Customer Loyalty score was rated 91% by customers who have used Bloomin' Brands's products/services for Over 10 Years.

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Over 10 Years	91%

Bloomin' Brands Customer Loyalty Score by Industry

Bloomin' Brands's Customer Loyalty score was rated 78% by Tech industry customers.

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Tech	78%

Bloomin' Brands Customer Loyalty vs. Competitors

Compared to its competitors, Bloomin' Brands's Customer Loyalty score is rated right above Chipotle, and is preceded by Carrabba's Italian Grill.

COMPANY		Customer Loyalty Score
	Carrabba's Italian Grill	79%
	Bloomin' Brands	77%
	Chipotle	76%
	Kimpton Hotels	68%
	Darden Restaurants	63%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Bloomin' Brands's Customer Loyalty score is rated right below Mars.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%
	Bloomin' Brands	77%

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Bloomin' Brands Product Quality

3.5/5

Bloomin' Brands has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Bloomin' Brands Product Information

Bloomin' Brands’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Bloomin' Brands's product the highest.

Website: www.bloominbrands.com

Company Size: 10,000+ Employees

Industry

Restaurants

Travel

Quick Insights into Bloomin' Brands Product Quality

Bloomin' Brands's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.

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Ranked Bloomin' Brands Product Quality the Highest

African American/Black	5
56-60	3.4
Female	3.4

Ranked Bloomin' Brands Product Quality the Lowest

Male	2.8
66+	2.5
Caucasian	2.5

Bloomin' Brands Product Quality Score by Gender

Female customers rated Bloomin' Brands's Product Quality score 0.6 stars higher than Male customers.

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Male

2.8/5

Female

3.4/5

Bloomin' Brands Product Quality Score by Ethnicity

Bloomin' Brands's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bloomin' Brands.

Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 5	African American/Black	5

Bloomin' Brands Product Quality Score by Age

Bloomin' Brands's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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Summary	Age	Score
41-45 3.2	41-45	3.2
56-60 3.4	56-60	3.4
66+ 2.5	66+	2.5

Bloomin' Brands Product Quality Score by Usage

Bloomin' Brands's Product Quality score was rated 2.9 stars by customers who have used Bloomin' Brands's products/services for Over 10 Years.

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Over 10 Years	2.9

Bloomin' Brands Product Quality Score by Industry

Bloomin' Brands's Product Quality score was rated 2.7 stars by Tech industry customers.

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Tech	2.7

Bloomin' Brands Product Quality vs. Competitors

Compared to its competitors, Bloomin' Brands's Product Quality score is rated right above Carrabba's Italian Grill, and is preceded by Chipotle.

COMPANY		Product Quality Score
	Darden Restaurants	3.8/5
	Kimpton Hotels	3.8/5
	Chipotle	3.8/5
	Bloomin' Brands	3.5/5
	Carrabba's Italian Grill	3.4/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Bloomin' Brands's Product Quality score is rated right below McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5
	Bloomin' Brands	3.5/5

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Bloomin' Brands Pricing

Bloomin' Brands ROI & Value For Money

3.5/5

Bloomin' Brands has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Bloomin' Brands Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Bloomin' Brands ROI

Bloomin' Brands's ROI score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.

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Ranked Bloomin' Brands ROI the Highest

African American/Black	4.6
56-60	4
Female	3.3

Ranked Bloomin' Brands ROI the Lowest

Male	3
66+	2.8
Caucasian	2.7

Bloomin' Brands ROI Score by Gender

Female customers rated Bloomin' Brands's ROI score 0.3 stars higher than Male customers.

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Male

3/5

Female

3.3/5

Bloomin' Brands ROI Score by Ethnicity

Bloomin' Brands's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 4.6	African American/Black	4.6

Bloomin' Brands ROI Score by Age

Bloomin' Brands's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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Summary	Age	Score
41-45 3.2	41-45	3.2
56-60 4	56-60	4
66+ 2.8	66+	2.8

Bloomin' Brands ROI Score by Usage

Bloomin' Brands's ROI score was rated 3 stars by customers who have used Bloomin' Brands's products/services for Over 10 Years.

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Over 10 Years	3

Bloomin' Brands ROI Score by Industry

Bloomin' Brands's ROI score was rated 2.4 stars by Tech industry customers.

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Tech	2.4

Bloomin' Brands Pricing vs. Competitors

Compared to its competitors, Bloomin' Brands's ROI score is rated right above Chipotle, and is preceded by Kimpton Hotels.

COMPANY		Pricing Score
	Darden Restaurants	3.7/5
	Kimpton Hotels	3.6/5
	Bloomin' Brands	3.5/5
	Chipotle	3.5/5
	Carrabba's Italian Grill	3.3/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Bloomin' Brands's ROI score is rated right below McDonald's.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5
	Bloomin' Brands	3.5/5

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Bloomin' Brands Customer Satisfaction (CSAT)

Bloomin' Brands Customer Satisfaction (CSAT) Score

61 / 100

Bloomin' Brands has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied	38%
Satisfied	23%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	3%
Very Dissatisfied	23%

Very Satisfied

38%

Satisfied

23%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bloomin' Brands Customer Satisfaction

Bloomin' Brands's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers ages 66+.

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Ranked Bloomin' Brands Customer Satisfaction the Highest

African American/Black	100%
56-60	75%
Female	51%

Ranked Bloomin' Brands Customer Satisfaction the Lowest

Male	47%
Caucasian	43%
66+	33%

Bloomin' Brands Customer Satisfaction Score by Gender

Female customers rated Bloomin' Brands's Customer Satisfaction score 4 points higher than Male customers.

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47 / 100

Male

	Very Satisfied	38%
	Satisfied	9%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	15%
	Very Dissatisfied	38%

51 / 100

Female

	Very Satisfied	38%
	Satisfied	13%
	Neither Satisfied nor Dissatisfied	24%
	Dissatisfied	0%
	Very Dissatisfied	25%

Bloomin' Brands Customer Satisfaction Score by Ethnicity

Caucasian
43%
African American/Black
100%

CSAT according to Caucasian

Bloomin' Brands' Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.

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43 / 100

Very Satisfied	36%
Satisfied	7%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	7%
Very Dissatisfied	43%

Very Satisfied

36%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

43%

CSAT according to African American/Black

Bloomin' Brands' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	100%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

100%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Bloomin' Brands Customer Satisfaction Score by Age

Bloomin' Brands's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

41-45

50%

56-60

75%

66+

33%

Bloomin' Brands Customer Satisfaction Score by Usage

Bloomin' Brands's Customer Satisfaction score was rated 47 points by customers who have used Bloomin' Brands's products/services for Over 10 Years.

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Over 10 Years	47

Bloomin' Brands Customer Satisfaction Score by Industry

Bloomin' Brands's Customer Satisfaction score was rated 50 points by Tech industry customers.

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	"title": "Bloomin' Brands Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
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Tech	50

Bloomin' Brands Customer Satisfaction vs. Competitors

Compared to its competitors, Bloomin' Brands's Customer Satisfaction score is rated right above Carrabba's Italian Grill, and is preceded by Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	Darden Restaurants	71%
	Kimpton Hotels	69%
	Chipotle	62%
	Bloomin' Brands	61%
	Carrabba's Italian Grill	60%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Bloomin' Brands's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	Bloomin' Brands	61%

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Bloomin' Brands Customer Service

3.5/5

Bloomin' Brands has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Bloomin' Brands's Customer Service

Address

Tampa, FL

Website

www.bloominbrands.com

Quick Insights into Bloomin' Brands Customer Service

Bloomin' Brands's Customer Service score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.

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Ranked Bloomin' Brands Customer Service the Highest

African American/Black	4.8
56-60	4.2
Female	3.1

Ranked Bloomin' Brands Customer Service the Lowest

Male	3.1
66+	2.7
Caucasian	2.6

Bloomin' Brands Customer Service Score by Gender

Bloomin' Brands's Customer Service score was rated 3.1 by both Female and Male customers on Comparably.

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Male

3.1/5

Female

3.1/5

Bloomin' Brands Customer Service Score by Ethnicity

Bloomin' Brands's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 4.8	African American/Black	4.8

Bloomin' Brands Customer Service Score by Age

Bloomin' Brands's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
41-45 3.1	41-45	3.1
56-60 4.2	56-60	4.2
66+ 2.7	66+	2.7

Bloomin' Brands Customer Service Score by Usage

Bloomin' Brands's Customer Service score was rated 3 stars by customers who have used Bloomin' Brands's products/services for Over 10 Years.

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Over 10 Years	3

Bloomin' Brands Customer Service Score by Industry

Bloomin' Brands's Customer Service score was rated 2.9 stars by Tech industry customers.

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Tech	2.9

Bloomin' Brands Customer Service vs. Competitors

Compared to its competitors, Bloomin' Brands's Customer Service score is rated right above Carrabba's Italian Grill, and is preceded by Chipotle.

COMPANY		Customer Service Score
	Darden Restaurants	3.7/5
	Kimpton Hotels	3.6/5
	Chipotle	3.6/5
	Bloomin' Brands	3.5/5
	Carrabba's Italian Grill	3.4/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Bloomin' Brands's Customer Service score is rated right below McDonald's.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5
	Bloomin' Brands	3.5/5

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Bloomin' Brands as an Employer

2.9/5

Bloomin' Brands has a 2.9/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of Bloomin' Brands

David Deno

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bloomin' Brands scored a 22 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Bloomin' Brands would recommend the brand to a friend. ENPS measures how likely Bloomin' Brands employees would recommend working at Bloomin' Brands to a friend.

Net Promoter Score

NPS Score

55%	Promoters
12%	Passive
33%	Detractors

Employee Net Promoter Score

-6

eNPS Score

41%	Promoters
12%	Passive
47%	Detractors

Global Ranking Snapshot

Bloomin' Brands is ranked #528 in the Global Top 100 Brands. It ranks just behind Activision Blizzard and just ahead of Amdocs.

RANK			INDUSTRY
526	ZipRecruiter	Ian Siegel	Business and Consumer Services
527	Activision Blizzard	Bobby Kotick	Media and Entertainment
528	Bloomin' Brands	David Deno	Food and Beverages
529	Amdocs	Shuky Sheffer	Tech
530	Reebok	Matt O'Toole	Retail
531	CarGurus	Jason Trevisan	Tech
532	Fred Meyer	Joe Grieshaber	Retail

Food and Beverages Ranking Snapshot

Bloomin' Brands is ranked #42 in the Food and Beverages Industry. It ranks just behind Krispy Kreme and just ahead of Levy Restaurants.

RANK		Location
40	Pampered Chef	Addison, IL
41	Krispy Kreme	Winston Salem, NC
42	Bloomin' Brands	Tampa, FL
43	Levy Restaurants	Chicago, IL
44	Gopuff	Philadelphia, PA
45	US FOODS INC.	Rosamond, IL
46	HelloFresh	New York City, NY