5
NPS
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Ranked
#86
Business and Consumer Services Brands
Brand Page
ZipRecruiter
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ZipRecruiter is ranked #86 in Business and Consumer Services Brands
ZipRecruiter is ranked #86 in Business and Consumer Services Brands
About ZipRecruiter's Brand
ZipRecruiter is the smartest way to hire and get hired. ZipRecruiter’s brand is ranked #526 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ZipRecruiter. When compared to other organizations within the Business and Consumer Services industry, ZipRecruiter is ranked #86. Among its major competitors, ZipRecruiter is ranked in 5th place for NPS while JobTarget is 1st, and LinkedIn is 2nd. Overall, ZipRecruiter has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $950.00M
Brand at a Glance
74%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
2.8/5
Customer Service
ZipRecruiter Ranking
- #86 in Business and Consumer Services
- #3 / 4 of its competitors
ZipRecruiter NPS
ZipRecruiter's Net Promoter Score (NPS) is a 5 with 48% Promoters, 9% Passives, and 43% Detractors. Net Promoter Score tracks whether ZipRecruiter's customers would recommend using the product based on a scale of -100 to 100.
ZipRecruiter Overall NPS
| 48% | Promoters |
|---|---|
| 9% | Passives |
| 43% | Detractors |
ZipRecruiter NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 15 | Jan 2022 | 15 |
Feb 2022 13 | Feb 2022 | 13 |
Mar 2022 12 | Mar 2022 | 12 |
Aug 2022 12 | Aug 2022 | 12 |
Nov 2022 12 | Nov 2022 | 12 |
Dec 2022 10 | Dec 2022 | 10 |
Jan 2023 10 | Jan 2023 | 10 |
Mar 2023 8 | Mar 2023 | 8 |
Jun 2023 8 | Jun 2023 | 8 |
Jul 2023 8 | Jul 2023 | 8 |
Feb 2024 6 | Feb 2024 | 6 |
Nov 2024 5 | Nov 2024 | 5 |
How Other Brands Compare
ZipRecruiter is ranked third for NPS among its competitors. LinkedIn and Monster come in first and second, with Indeed.com coming in at #4. Among those competitors, it is the lowest valued company behind Indeed.com.
ZipRecruiter |  LinkedIn |  Indeed.com |  Monster | |
| Global Ranking | #526 | #29 | #253 | #- |
| NPS | 5 | 33 | 3 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $950.00M | - | $86.63B | $47.33B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ZipRecruiter NPS by Gender
Male customers rated ZipRecruiter's NPS 54 points higher than Female customers.
Male
12
ZipRecruiter's NPS was rated 12 by Male customers on Comparably.
56%
Promoters
0%
Passives
44%
Detractors
Female
-42
ZipRecruiter's NPS was rated -42 by Female customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
ZipRecruiter NPS by Ethnicity
ZipRecruiter's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
African American/Black -34 | African American/Black | -34 |
ZipRecruiter NPS by Age
ZipRecruiter's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
ZipRecruiter NPS by Usage
ZipRecruiter's NPS was rated the highest by customers who have used ZipRecruiter's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years 19 | 2 to 5 Years | 19 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
ZipRecruiter NPS vs. Competitors
Compared to its competitors, ZipRecruiter's NPS is rated right above Indeed.com, and is preceded by Hired.
| COMPANY | NPS Score | |
|---|---|---|
 | JobTarget | 42 |
| 33 | |
| Monster | 20 |
 | Hired | 12 |
| ZipRecruiter | 5 |
| Indeed.com | 3 |
 | Glassdoor | -4 |
 | CareerBuilder | -6 |
ZipRecruiter Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of ZipRecruiter users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ZipRecruiter Customer Loyalty Score by Gender
Female customers rated ZipRecruiter's Customer Loyalty score 27% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of ZipRecruiter.
Male
60%
Yes
Female
87%
Yes
ZipRecruiter Customer Loyalty Score by Ethnicity
ZipRecruiter's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ZipRecruiter.
82
out of 100
Caucasian
100
out of 100
African American/Black
ZipRecruiter Customer Loyalty Score by Age
ZipRecruiter's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ZipRecruiter.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
41-45 82% | 41-45 | 82% |
ZipRecruiter Customer Loyalty Score by Usage
ZipRecruiter's Customer Loyalty score was rated the highest by customers who have used ZipRecruiter's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ZipRecruiter Customer Loyalty Score by Industry
ZipRecruiter's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
ZipRecruiter Customer Loyalty vs. Competitors
Compared to its competitors, ZipRecruiter's Customer Loyalty score is rated right above Glassdoor, and is preceded by Monster.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| JobTarget | 100% |
| Hired | 100% |
| 85% | |
| Indeed.com | 78% |
| Monster | 76% |
| ZipRecruiter | 74% |
| Glassdoor | 72% |
| CareerBuilder | 69% |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZipRecruiter's Customer Loyalty score is rated right above FedEx, and is preceded by Bloomberg.
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ZipRecruiter Product Quality
3.5/5
ZipRecruiter has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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ZipRecruiter Product Information
ZipRecruiter serves markets in the United States and United Kingdom. ZipRecruiter supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
ZipRecruiter’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated ZipRecruiter's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated ZipRecruiter the lowest at 3.
- Website
- http://www.ziprecruiter.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Mobile App
SaaS
Languages Supported
English
Product Type
Staffing Agency Software
Applicant Tracking (ATS) Software
Recruitment Software
Talent Management Software
Video Interview Software
Recruiting Agency Software
Job Board Software
Quick Insights into ZipRecruiter Product Quality
ZipRecruiter's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 31-35.
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Ranked ZipRecruiter Product Quality the Highest
Ranked ZipRecruiter Product Quality the Lowest
ZipRecruiter Product Quality Score by Gender
Male customers rated ZipRecruiter's Product Quality score 1 stars higher than Female customers.
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Male
3.1/5
Female
2.1/5
ZipRecruiter Product Quality Score by Ethnicity
ZipRecruiter's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ZipRecruiter.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.1 | African American/Black | 3.1 |
ZipRecruiter Product Quality Score by Age
ZipRecruiter's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ZipRecruiter.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
41-45 3.9 | 41-45 | 3.9 |
ZipRecruiter Product Quality Score by Usage
ZipRecruiter's Product Quality score was rated the highest by customers who have used ZipRecruiter's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ZipRecruiter Product Quality Score by Industry
ZipRecruiter's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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ZipRecruiter Product Quality vs. Competitors
Compared to its competitors, ZipRecruiter's Product Quality score is rated right above Glassdoor, and is preceded by Monster.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hired | 4.2/5 |
| JobTarget | 4/5 |
| 4/5 | |
| Monster | 3.7/5 |
| ZipRecruiter | 3.5/5 |
| Glassdoor | 3.4/5 |
| Indeed.com | 3.3/5 |
| CareerBuilder | 3.1/5 |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZipRecruiter's Product Quality score is rated right above USAA, and is preceded by FedEx.
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ZipRecruiter Pricing
ZipRecruiter ROI & Value For Money
3.4/5
ZipRecruiter has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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ZipRecruiter Pricing Plans
ZipRecruiter has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from ZipRecruiter.
Who Uses ZipRecruiter?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into ZipRecruiter ROI
ZipRecruiter's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked ZipRecruiter ROI the Highest
Ranked ZipRecruiter ROI the Lowest
ZipRecruiter ROI Score by Gender
Male customers rated ZipRecruiter's ROI score 1.3 stars higher than Female customers.
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Male
3.1/5
Female
1.8/5
ZipRecruiter ROI Score by Ethnicity
ZipRecruiter's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ZipRecruiter.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2 | African American/Black | 2 |
ZipRecruiter ROI Score by Age
ZipRecruiter's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of ZipRecruiter.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
41-45 4 | 41-45 | 4 |
ZipRecruiter ROI Score by Usage
ZipRecruiter's ROI score was rated the highest by customers who have used ZipRecruiter's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ZipRecruiter ROI Score by Industry
ZipRecruiter's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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ZipRecruiter Pricing vs. Competitors
Compared to its competitors, ZipRecruiter's ROI score is rated right above CareerBuilder, and is preceded by Monster.
| COMPANY | Pricing Score | |
|---|---|---|
| Hired | 3.8/5 |
| JobTarget | 3.7/5 |
| 3.7/5 | |
| Monster | 3.7/5 |
| ZipRecruiter | 3.4/5 |
| CareerBuilder | 3.4/5 |
| Indeed.com | 3.2/5 |
| Glassdoor | 3.1/5 |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZipRecruiter's ROI score is rated right above FedEx, and is preceded by Accenture.
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ZipRecruiter Customer Satisfaction (CSAT)
ZipRecruiter Customer Satisfaction (CSAT) Score
47 / 100
ZipRecruiter has an overall Customer Satisfaction score of 47 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ZipRecruiter Customer Satisfaction
ZipRecruiter's Customer Satisfaction score was rated highest by customers who have used ZipRecruiter's products/services for 5 to 10 Years, and rated lowest by Female customers.
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Ranked ZipRecruiter Customer Satisfaction the Highest
Ranked ZipRecruiter Customer Satisfaction the Lowest
ZipRecruiter Customer Satisfaction Score by Gender
Male customers rated ZipRecruiter's Customer Satisfaction score 0 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ZipRecruiter.
50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
ZipRecruiter Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ZipRecruiter's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to African American/Black
ZipRecruiter's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
ZipRecruiter Customer Satisfaction Score by Usage
ZipRecruiter's Customer Satisfaction score was rated the highest by customers who have used ZipRecruiter's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ZipRecruiter Customer Satisfaction Score by Industry
ZipRecruiter's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}ZipRecruiter Customer Satisfaction vs. Competitors
Compared to its competitors, ZipRecruiter's Customer Satisfaction score is rated right below CareerBuilder.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| JobTarget | 100% |
| Hired | 100% |
| 76% | |
| Monster | 71% |
| Glassdoor | 59% |
| Indeed.com | 58% |
| CareerBuilder | 50% |
| ZipRecruiter | 47% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZipRecruiter's Customer Satisfaction score is rated right above Allstate, and is preceded by T-Mobile.
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ZipRecruiter Customer Service
2.8/5
ZipRecruiter has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About ZipRecruiter's Customer Service
Address
604 Arizona Ave, Santa Monica, CA 90401
Website
http://www.ziprecruiter.com/
Phone Number
1-877-252-1062
ZipRecruiter's Social Links
Quick Insights into ZipRecruiter Customer Service
ZipRecruiter's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used ZipRecruiter's products/services for 1 to 2 Years.
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Ranked ZipRecruiter Customer Service the Highest
Ranked ZipRecruiter Customer Service the Lowest
ZipRecruiter Customer Service Score by Gender
Male customers rated ZipRecruiter's Customer Service score 0.8 stars higher than Female customers.
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Male
2.6/5
Female
1.8/5
ZipRecruiter Customer Service Score by Ethnicity
ZipRecruiter's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ZipRecruiter.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 2.1 | African American/Black | 2.1 |
ZipRecruiter Customer Service Score by Age
ZipRecruiter's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ZipRecruiter.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.8 | 31-35 | 1.8 |
41-45 4 | 41-45 | 4 |
ZipRecruiter Customer Service Score by Usage
ZipRecruiter's Customer Service score was rated the highest by customers who have used ZipRecruiter's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ZipRecruiter Customer Service Score by Industry
ZipRecruiter's Customer Service score was rated 3.8 stars by Tech industry customers.
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ZipRecruiter Customer Service vs. Competitors
Compared to its competitors, ZipRecruiter's Customer Service score is rated right below Glassdoor.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hired | 5/5 |
| Monster | 3.8/5 |
| JobTarget | 3.7/5 |
| 3.7/5 | |
| CareerBuilder | 3.4/5 |
| Indeed.com | 3.1/5 |
| Glassdoor | 3.1/5 |
| ZipRecruiter | 2.8/5 |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZipRecruiter's Customer Service score is rated right above Allstate, and is preceded by T-Mobile.
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ZipRecruiter as an Employer
4.8/5
ZipRecruiter has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
ZipRecruiter scored a 5 for Net Promoter Score and a 78 for Employee Net Promoter Score. NPS gauges how likely a customer of ZipRecruiter would recommend the brand to a friend. ENPS measures how likely ZipRecruiter employees would recommend working at ZipRecruiter to a friend.
Net Promoter Score
5
NPS Score
| 48% | Promoters |
|---|---|
| 9% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
78
eNPS Score
| 82% | Promoters |
|---|---|
| 14% | Passive |
| 4% | Detractors |
Global Ranking Snapshot
ZipRecruiter is ranked #526 in the Global Top 100 Brands. It ranks just behind Randstad and just ahead of Activision Blizzard.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
524 |  | Capgemini |  | Aiman Ezzat | Tech |
525 |  | Randstad |  | Jacques Broek | Business and Consumer Services |
526 | | ZipRecruiter | | Ian Siegel | Business and Consumer Services |
527 |  | Activision Blizzard |  | Bobby Kotick | Media and Entertainment |
528 |  | Bloomin' Brands |  | David Deno | Food and Beverages |
529 |  | Amdocs |  | Shuky Sheffer | Tech |
530 |  | Reebok |  | Matt O'Toole | Retail |
Business and Consumer Services Ranking Snapshot
ZipRecruiter is ranked #86 in the Business and Consumer Services Industry. It ranks just behind Randstad and just ahead of Amdocs.
