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NPS
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Glassdoor
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About Glassdoor's Brand
Glassdoor is a jobs and recruiting marketplace that is changing how people search for jobs and how companies recruit top talent. Among its major competitors, Glassdoor is ranked in 6th place for NPS while Paysa is 1st, and PayScale is 2nd. Overall, Glassdoor has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
72%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Glassdoor Ranking
- #3 / 4 of its competitors
Glassdoor NPS
Glassdoor's Net Promoter Score (NPS) is a -4 with 40% Promoters, 16% Passives, and 44% Detractors. Net Promoter Score tracks whether Glassdoor's customers would recommend using the product based on a scale of -100 to 100.
Glassdoor Overall NPS
| 40% | Promoters |
|---|---|
| 16% | Passives |
| 44% | Detractors |
Glassdoor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -5 | Mar 2024 | -5 |
Apr 2024 -4 | Apr 2024 | -4 |
May 2024 -2 | May 2024 | -2 |
Jun 2024 -2 | Jun 2024 | -2 |
Jul 2024 -2 | Jul 2024 | -2 |
Aug 2024 -3 | Aug 2024 | -3 |
Sep 2024 -3 | Sep 2024 | -3 |
Oct 2024 -3 | Oct 2024 | -3 |
Dec 2024 -3 | Dec 2024 | -3 |
Jan 2025 -6 | Jan 2025 | -6 |
Jun 2025 -4 | Jun 2025 | -4 |
Dec 2025 -4 | Dec 2025 | -4 |
How Other Brands Compare
Glassdoor is ranked third for NPS among its competitors. LinkedIn and Indeed.com come in first and second, with CareerBuilder coming in at #4.
Glassdoor |  LinkedIn |  Indeed.com |  CareerBuilder | |
| Global Ranking | #- | #29 | #253 | #- |
| NPS | -4 | 33 | 3 | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $86.63B | $3.96B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Glassdoor NPS by Gender
Female customers rated Glassdoor's NPS 59 points higher than Male customers.
Male
-47
Glassdoor's NPS was rated -47 by Male customers on Comparably.
16%
Promoters
21%
Passives
63%
Detractors
Female
12
Glassdoor's NPS was rated 12 by Female customers on Comparably.
47%
Promoters
18%
Passives
35%
Detractors
Glassdoor NPS by Ethnicity
Glassdoor's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander -40 | Asian or Pacific Islander | -40 |
Other -59 | Other | -59 |
Glassdoor NPS by Age
Glassdoor's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Glassdoor NPS by Usage
Glassdoor's NPS was rated the highest by customers who have used Glassdoor's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years -46 | 2 to 5 Years | -46 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years 34 | Over 10 Years | 34 |
Glassdoor NPS vs. Competitors
Compared to its competitors, Glassdoor's NPS is rated right above CareerBuilder, and is preceded by Indeed.com.
| COMPANY | NPS Score | |
|---|---|---|
 | Paysa | 100 |
 | PayScale | 48 |
| 33 | |
 | Hired | 12 |
| Indeed.com | 3 |
| Glassdoor | -4 |
| CareerBuilder | -6 |
Glassdoor Customer Reviews
Out of the 11 Glassdoor customer reviews 5 were positive and 6 were constructive. Glassdoor customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Glassdoor Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Glassdoor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Glassdoor Customer Loyalty Score by Gender
Female customers rated Glassdoor's Customer Loyalty score 57% higher than Male customers.
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Male
43%
Yes
Female
100%
Yes
Glassdoor Customer Loyalty Score by Ethnicity
Glassdoor's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Glassdoor.
55
out of 100
Caucasian
100
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
85
out of 100
Other
Glassdoor Customer Loyalty Score by Age
Glassdoor's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Glassdoor.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 82% | 31-35 | 82% |
36-40 40% | 36-40 | 40% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
56-60 82% | 56-60 | 82% |
61-65 40% | 61-65 | 40% |
Glassdoor Customer Loyalty Score by Usage
Glassdoor's Customer Loyalty score was rated the highest by customers who have used Glassdoor's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Glassdoor Customer Loyalty Score by Industry
Glassdoor's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Media and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Glassdoor Customer Loyalty vs. Competitors
Compared to its competitors, Glassdoor's Customer Loyalty score is rated right above CareerBuilder, and is preceded by Indeed.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Paysa | 100% |
| Hired | 100% |
| 85% | |
| PayScale | 81% |
| Indeed.com | 78% |
| Glassdoor | 72% |
| CareerBuilder | 69% |
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Glassdoor Product Quality
3.4/5
Glassdoor has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Glassdoor Product Information
Glassdoor’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Glassdoor's product the highest. Reviewers from the Media and Entertainment industry rated Glassdoor the lowest at 1.6.
- Website
- https://www.glassdoor.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Goods
Energy and Manufacturing
Business Services
Consumer Services
SaaS
Small Business Services
Social
Quick Insights into Glassdoor Product Quality
Glassdoor's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Media and Entertainment industry.
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Ranked Glassdoor Product Quality the Highest
Ranked Glassdoor Product Quality the Lowest
Glassdoor Product Quality Score by Gender
Female customers rated Glassdoor's Product Quality score 1.3 stars higher than Male customers.
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Male
2.6/5
Female
3.9/5
Glassdoor Product Quality Score by Ethnicity
Glassdoor's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Glassdoor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3 | Other | 3 |
Glassdoor Product Quality Score by Age
Glassdoor's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Glassdoor.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2 | 36-40 | 2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.9 | 56-60 | 3.9 |
61-65 1.6 | 61-65 | 1.6 |
Glassdoor Product Quality Score by Usage
Glassdoor's Product Quality score was rated the highest by customers who have used Glassdoor's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Glassdoor Product Quality Score by Industry
Glassdoor's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Media and Entertainment industry customers.
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Glassdoor Product Quality vs. Competitors
Compared to its competitors, Glassdoor's Product Quality score is rated right above Indeed.com, and is preceded by LinkedIn.
| COMPANY | Product Quality Score | |
|---|---|---|
| Paysa | 5/5 |
| PayScale | 4.2/5 |
| Hired | 4.2/5 |
| 4/5 | |
| Glassdoor | 3.4/5 |
| Indeed.com | 3.3/5 |
| CareerBuilder | 3.1/5 |
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Glassdoor Pricing
Glassdoor ROI & Value For Money
3.1/5
Glassdoor has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Glassdoor Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Media and Entertainment industry think that they had the lowest ROI from Glassdoor.
Quick Insights into Glassdoor ROI
Glassdoor's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Media and Entertainment industry.
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Ranked Glassdoor ROI the Highest
Ranked Glassdoor ROI the Lowest
Glassdoor ROI Score by Gender
Female customers rated Glassdoor's ROI score 0.9 stars higher than Male customers.
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Male
2.5/5
Female
3.4/5
Glassdoor ROI Score by Ethnicity
Glassdoor's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Glassdoor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.3 | Other | 2.3 |
Glassdoor ROI Score by Age
Glassdoor's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Glassdoor.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.3 | 56-60 | 3.3 |
61-65 1.8 | 61-65 | 1.8 |
Glassdoor ROI Score by Usage
Glassdoor's ROI score was rated the highest by customers who have used Glassdoor's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Glassdoor ROI Score by Industry
Glassdoor's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Media and Entertainment industry customers.
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Glassdoor Pricing vs. Competitors
Compared to its competitors, Glassdoor's ROI score is rated right below Indeed.com.
| COMPANY | Pricing Score | |
|---|---|---|
| Paysa | 5/5 |
| PayScale | 4.1/5 |
| Hired | 3.8/5 |
| 3.7/5 | |
| CareerBuilder | 3.4/5 |
| Indeed.com | 3.2/5 |
| Glassdoor | 3.1/5 |
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Glassdoor Customer Satisfaction (CSAT)
Glassdoor Customer Satisfaction (CSAT) Score
59 / 100
Glassdoor has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
30%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Glassdoor Customer Satisfaction
Glassdoor's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers who have used Glassdoor's products/services for 2 to 5 Years.
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Ranked Glassdoor Customer Satisfaction the Highest
Ranked Glassdoor Customer Satisfaction the Lowest
Glassdoor Customer Satisfaction Score by Gender
Female customers rated Glassdoor's Customer Satisfaction score 37 points higher than Male customers.
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33 / 100
MaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 7% | |
Very Dissatisfied | 40% |
70 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Glassdoor Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Glassdoor's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
30%
Satisfied
8%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
31%
CSAT according to African American/Black
Glassdoor's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Glassdoor's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
0%
Satisfied
80%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Glassdoor's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
25%
Glassdoor Customer Satisfaction Score by Age
Glassdoor's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Glassdoor.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 61-65 | 33% |
Glassdoor Customer Satisfaction Score by Usage
Glassdoor's Customer Satisfaction score was rated the highest by customers who have used Glassdoor's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Glassdoor Customer Satisfaction Score by Industry
Glassdoor's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Media and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Glassdoor Customer Satisfaction Score by Industry",
"text": "Glassdoor's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Media and Entertainment industry customers.",
"bars": [
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"label": "Tech",
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},
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}Glassdoor Customer Satisfaction vs. Competitors
Compared to its competitors, Glassdoor's Customer Satisfaction score is rated right above Indeed.com, and is preceded by PayScale.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Paysa | 100% |
| Hired | 100% |
| 76% | |
| PayScale | 64% |
| Glassdoor | 59% |
| Indeed.com | 58% |
| CareerBuilder | 50% |
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Glassdoor Customer Service
3.1/5
Glassdoor has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Glassdoor's Customer Service
Address
Mill Valley, CA 94941
Website
https://www.glassdoor.com
Phone Number
(415) 339-9105
Quick Insights into Glassdoor Customer Service
Glassdoor's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Media and Entertainment industry.
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Ranked Glassdoor Customer Service the Highest
Ranked Glassdoor Customer Service the Lowest
Glassdoor Customer Service Score by Gender
Female customers rated Glassdoor's Customer Service score 0.9 stars higher than Male customers.
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Male
2.5/5
Female
3.4/5
Glassdoor Customer Service Score by Ethnicity
Glassdoor's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Glassdoor.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.4 | Other | 2.4 |
Glassdoor Customer Service Score by Age
Glassdoor's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Glassdoor.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.4 | 36-40 | 2.4 |
41-45 3 | 41-45 | 3 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2 | 61-65 | 2 |
Glassdoor Customer Service Score by Usage
Glassdoor's Customer Service score was rated the highest by customers who have used Glassdoor's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Glassdoor Customer Service Score by Industry
Glassdoor's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Media and Entertainment industry customers.
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Glassdoor Customer Service vs. Competitors
Compared to its competitors, Glassdoor's Customer Service score is rated right below Indeed.com.
| COMPANY | Customer Service Score | |
|---|---|---|
| Paysa | 5/5 |
| Hired | 5/5 |
| PayScale | 4.1/5 |
| 3.7/5 | |
| CareerBuilder | 3.4/5 |
| Indeed.com | 3.1/5 |
| Glassdoor | 3.1/5 |
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Glassdoor as an Employer
4.0/5
Glassdoor has a 4.0/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Glassdoor scored a -4 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Glassdoor would recommend the brand to a friend. ENPS measures how likely Glassdoor employees would recommend working at Glassdoor to a friend.
Net Promoter Score
-4
NPS Score
| 40% | Promoters |
|---|---|
| 16% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
