

Among its major competitors, Viking Cruises is ranked in 4th place for NPS while Seabourn is 1st, and Crystal Cruises is 2nd.Their current valuation is $22.06B
Viking Cruises's Net Promoter Score (NPS) is a -18 with 36% Promoters, 10% Passives, and 54% Detractors. Net Promoter Score tracks whether Viking Cruises's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 10% | Passives |
| 54% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -19 | Feb 2025 | -19 |
Mar 2025 -19 | Mar 2025 | -19 |
Apr 2025 -19 | Apr 2025 | -19 |
May 2025 -19 | May 2025 | -19 |
Jun 2025 -19 | Jun 2025 | -19 |
Jul 2025 -19 | Jul 2025 | -19 |
Aug 2025 -20 | Aug 2025 | -20 |
Sep 2025 -18 | Sep 2025 | -18 |
Oct 2025 -18 | Oct 2025 | -18 |
Nov 2025 -18 | Nov 2025 | -18 |
Dec 2025 -18 | Dec 2025 | -18 |
Jan 2026 -18 | Jan 2026 | -18 |
Viking Cruises is ranked third for NPS among its competitors. Seabourn and Norwegian Cruise Line come in first and second, with Princess Cruises coming in at #4. Among those competitors, it is the third most valued company behind Princess Cruises.
![]() Viking Cruises | ![]() Princess Cruises | ![]() Norwegian Cruise Line | ![]() Seabourn | |
| Global Ranking | #- | #435 | #- | #- |
| NPS | -18 | -47 | 4 | 100 |
| Valuation Updated every 24 hours for public companies | $22.06B | $29.65B | $5.77B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Viking Cruises's NPS 3 points higher than Female customers.
Viking Cruises's NPS was rated -26 by Male customers on Comparably.
Viking Cruises's NPS was rated -29 by Female customers on Comparably.
Viking Cruises's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
Hispanic or Latino 14 | Hispanic or Latino | 14 |
African American/Black -19 | African American/Black | -19 |
Asian or Pacific Islander -14 | Asian or Pacific Islander | -14 |
Other -31 | Other | -31 |
Viking Cruises's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Viking Cruises's NPS was rated the highest by customers who have used Viking Cruises's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -39 | Less than 1 Year | -39 |
1 to 2 Years -18 | 1 to 2 Years | -18 |
2 to 5 Years -41 | 2 to 5 Years | -41 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -32 | Over 10 Years | -32 |
Compared to its competitors, Viking Cruises's NPS is rated right above Princess Cruises, and is preceded by Louis.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Seabourn | 100 |
![]() | Crystal Cruises | 10 |
![]() | Norwegian Cruise Line | 4 |
![]() | Louis | N/A |
![]() | Viking Cruises | -18 |
![]() | Princess Cruises | -47 |
![]() | Vantage Deluxe World Travel | -94 |
Out of the 131 Viking Cruises customer reviews 66 were positive and 65 were constructive. Viking Cruises customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Viking Cruises users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Viking Cruises's Customer Loyalty score 2% higher than Female customers.
Viking Cruises's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Viking Cruises's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 89% | 41-45 | 89% |
46-50 67% | 46-50 | 67% |
51-55 63% | 51-55 | 63% |
56-60 63% | 56-60 | 63% |
61-65 65% | 61-65 | 65% |
66+ 71% | 66+ | 71% |
Viking Cruises's Customer Loyalty score was rated the highest by customers who have used Viking Cruises's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Viking Cruises's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Viking Cruises's Customer Loyalty score is rated right above Vantage Deluxe World Travel, and is preceded by Princess Cruises.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Seabourn | 100% |
![]() | Crystal Cruises | 80% |
![]() | Norwegian Cruise Line | 78% |
![]() | Princess Cruises | 77% |
![]() | Viking Cruises | 71% |
![]() | Vantage Deluxe World Travel | 67% |
![]() | Louis | N/A |
Viking Cruises has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Viking Cruises' overall Product Quality score rated by its users and customers.
Viking Cruises’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Commercial Real Estate industry rated Viking Cruises's product the highest. Reviewers from the Hospitality industry rated Viking Cruises the lowest at 3.5.
Viking Cruises's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Business and Consumer Services industry.
Male customers rated Viking Cruises's Product Quality score 0.2 stars higher than Female customers.
Viking Cruises's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.9 | Other | 2.9 |
Viking Cruises's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 5 | 36-40 | 5 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3 | 46-50 | 3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.9 | 66+ | 2.9 |
Viking Cruises's Product Quality score was rated the highest by customers who have used Viking Cruises's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Viking Cruises's Product Quality score was rated the highest by Commercial Real Estate industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Viking Cruises's Product Quality score is rated right above Princess Cruises, and is preceded by Norwegian Cruise Line.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Seabourn | 5/5 |
![]() | Crystal Cruises | 3.6/5 |
![]() | Norwegian Cruise Line | 3.4/5 |
![]() | Viking Cruises | 3/5 |
![]() | Princess Cruises | 2.3/5 |
![]() | Vantage Deluxe World Travel | 1.5/5 |
![]() | Louis | N/A |
Viking Cruises has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Viking Cruises' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Viking Cruises.
Viking Cruises's ROI score was rated highest by customers ages 36-40, and rated lowest by customers from the Telecommunications industry.
Male customers rated Viking Cruises's ROI score 0.1 stars higher than Female customers.
Viking Cruises's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.5 | Other | 2.5 |
Viking Cruises's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.8 | 36-40 | 4.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.7 | 66+ | 2.7 |
Viking Cruises's ROI score was rated the highest by customers who have used Viking Cruises's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Viking Cruises's ROI score was rated the highest by Transportation industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Viking Cruises's ROI score is rated right above Princess Cruises, and is preceded by Norwegian Cruise Line.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Seabourn | 4.5/5 |
![]() | Crystal Cruises | 3.5/5 |
![]() | Norwegian Cruise Line | 3.3/5 |
![]() | Viking Cruises | 2.8/5 |
![]() | Princess Cruises | 2.4/5 |
![]() | Vantage Deluxe World Travel | 1.7/5 |
![]() | Louis | N/A |
Viking Cruises has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Viking Cruises's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Telecommunications industry.
Male customers rated Viking Cruises's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 16% | |
Very Dissatisfied | 37% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 18% | |
Very Dissatisfied | 41% |
Viking Cruises' Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
Viking Cruises' Customer Satisfaction (CSAT) score was rated 57% according to Hispanic or Latino users and customers.
Viking Cruises' Customer Satisfaction (CSAT) score was rated 63% according to African American/Black users and customers.
Viking Cruises' Customer Satisfaction (CSAT) score was rated 42% according to Asian or Pacific Islander users and customers.
Viking Cruises' Customer Satisfaction (CSAT) score was rated 37% according to Other users and customers.
Viking Cruises's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 76% | |||||||||||||||
| 46-50 | 27% | |||||||||||||||
| 51-55 | 47% | |||||||||||||||
| 56-60 | 45% | |||||||||||||||
| 61-65 | 36% | |||||||||||||||
| 66+ | 37% |
Viking Cruises's Customer Satisfaction score was rated the highest by customers who have used Viking Cruises's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Viking Cruises's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 513,
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"label": "Education",
"groupId": 515,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Events Services",
"groupId": 517,
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"groupId": 521,
"score": 42,
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"groupId": 522,
"score": 49,
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"groupId": 529,
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}Compared to its competitors, Viking Cruises's Customer Satisfaction score is rated right above Princess Cruises, and is preceded by Norwegian Cruise Line.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Seabourn | 100% |
![]() | Crystal Cruises | 78% |
![]() | Norwegian Cruise Line | 58% |
![]() | Viking Cruises | 44% |
![]() | Princess Cruises | 26% |
![]() | Vantage Deluxe World Travel | 9% |
![]() | Louis | 0% |
Viking Cruises has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Viking Cruises' overall Customer Service score rated by its users and customers.
Woodland Hills, CA 91367
http://www.vikingcruises.com
Viking Cruises's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Telecommunications industry.
Male customers rated Viking Cruises's Customer Service score 0.1 stars higher than Female customers.
Viking Cruises's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.3 | Other | 2.3 |
Viking Cruises's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.5 | 66+ | 2.5 |
Viking Cruises's Customer Service score was rated the highest by customers who have used Viking Cruises's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Viking Cruises's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Viking Cruises's Customer Service score is rated right above Princess Cruises, and is preceded by Norwegian Cruise Line.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Seabourn | 5/5 |
![]() | Crystal Cruises | 3.7/5 |
![]() | Norwegian Cruise Line | 3.2/5 |
![]() | Viking Cruises | 2.7/5 |
![]() | Princess Cruises | 2/5 |
![]() | Vantage Deluxe World Travel | 1.5/5 |
![]() | Louis | N/A |
Viking Cruises has a 4.0/5 stars for its overall company culture rated by their employees

Viking Cruises scored a -18 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Viking Cruises would recommend the brand to a friend. ENPS measures how likely Viking Cruises employees would recommend working at Viking Cruises to a friend.
| 36% | Promoters |
|---|---|
| 10% | Passive |
| 54% | Detractors |
| 57% | Promoters |
|---|---|
| 10% | Passive |
| 33% | Detractors |