

Norweigian Cruise Line is a travel company that takes customers to exotic destinations using cruise ships. Among its major competitors, Norwegian Cruise Line is ranked in 3rd place for NPS while Royal Caribbean International is 1st, and TUI Group is 2nd.Their current market cap is $5.77B

Meg Lee serves as the Senior Vice President and Chief Marketing Officer of Norwegian Cruise Line. Meg started at Norwegian Cruise Line in Jan of 2016. Meg currently resides in the Miami/Fort Lauderdale Area.
Norwegian Cruise Line's Net Promoter Score (NPS) is a 4 with 45% Promoters, 14% Passives, and 41% Detractors. Net Promoter Score tracks whether Norwegian Cruise Line's customers would recommend using the product based on a scale of -100 to 100.
| 45% | Promoters |
|---|---|
| 14% | Passives |
| 41% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 6 | Sep 2024 | 6 |
Oct 2024 3 | Oct 2024 | 3 |
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 5 | Dec 2024 | 5 |
Jan 2025 4 | Jan 2025 | 4 |
Feb 2025 3 | Feb 2025 | 3 |
Jun 2025 4 | Jun 2025 | 4 |
Jul 2025 4 | Jul 2025 | 4 |
Sep 2025 4 | Sep 2025 | 4 |
Oct 2025 4 | Oct 2025 | 4 |
Nov 2025 3 | Nov 2025 | 3 |
Dec 2025 4 | Dec 2025 | 4 |
Norwegian Cruise Line is ranked third for NPS among its competitors. Royal Caribbean International and TUI Group come in first and second, with Princess Cruises coming in at #4. Among those competitors, it is the lowest valued company behind Princess Cruises.
![]() Norwegian Cruise Line | ![]() Royal Caribbean International | ![]() Princess Cruises | ![]() TUI Group | |
| Global Ranking | #- | #255 | #435 | #- |
| NPS | 4 | 39 | -47 | 35 |
| Valuation Updated every 24 hours for public companies | $5.77B | $22.06B | $29.65B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Norwegian Cruise Line's NPS 8 points higher than Male customers.
Norwegian Cruise Line's NPS was rated -19 by Male customers on Comparably.
Norwegian Cruise Line's NPS was rated -11 by Female customers on Comparably.
Norwegian Cruise Line's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -18 | Caucasian | -18 |
Hispanic or Latino 37 | Hispanic or Latino | 37 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other -40 | Other | -40 |
Norwegian Cruise Line's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Norwegian Cruise Line's NPS was rated the highest by customers who have used Norwegian Cruise Line's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -15 | Less than 1 Year | -15 |
1 to 2 Years -6 | 1 to 2 Years | -6 |
2 to 5 Years -11 | 2 to 5 Years | -11 |
5 to 10 Years -21 | 5 to 10 Years | -21 |
Over 10 Years -13 | Over 10 Years | -13 |
Compared to its competitors, Norwegian Cruise Line's NPS is rated right above Princess Cruises, and is preceded by TUI Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Royal Caribbean International | 39 |
![]() | TUI Group | 35 |
![]() | Norwegian Cruise Line | 4 |
![]() | Princess Cruises | -47 |
Out of the 27 Norwegian Cruise Line customer reviews 17 were positive and 10 were constructive. Norwegian Cruise Line customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Norwegian Cruise Line users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Norwegian Cruise Line's Customer Loyalty score 4% higher than Female customers.
Norwegian Cruise Line's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Norwegian Cruise Line's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 55% | 26-30 | 55% |
31-35 64% | 31-35 | 64% |
36-40 70% | 36-40 | 70% |
41-45 72% | 41-45 | 72% |
46-50 81% | 46-50 | 81% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
61-65 74% | 61-65 | 74% |
66+ 78% | 66+ | 78% |
Norwegian Cruise Line's Customer Loyalty score was rated the highest by customers who have used Norwegian Cruise Line's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Norwegian Cruise Line's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Norwegian Cruise Line's Customer Loyalty score is rated right above Princess Cruises, and is preceded by Royal Caribbean International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | TUI Group | 84% |
![]() | Royal Caribbean International | 83% |
![]() | Norwegian Cruise Line | 78% |
![]() | Princess Cruises | 77% |
Norwegian Cruise Line has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Norwegian Cruise Line’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Norwegian Cruise Line's product the highest. Reviewers from the Tech industry rated Norwegian Cruise Line the lowest at 3.
Norwegian Cruise Line's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Hospitality industry.
Male customers rated Norwegian Cruise Line's Product Quality score 0.2 stars higher than Female customers.
Norwegian Cruise Line's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.7 | Other | 2.7 |
Norwegian Cruise Line's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4.1 | 51-55 | 4.1 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.7 | 66+ | 2.7 |
Norwegian Cruise Line's Product Quality score was rated the highest by customers who have used Norwegian Cruise Line's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Norwegian Cruise Line's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Norwegian Cruise Line's Product Quality score is rated right above Princess Cruises, and is preceded by TUI Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Royal Caribbean International | 4.1/5 |
![]() | TUI Group | 4/5 |
![]() | Norwegian Cruise Line | 3.4/5 |
![]() | Princess Cruises | 2.3/5 |
Norwegian Cruise Line has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Norwegian Cruise Line.
Norwegian Cruise Line's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Norwegian Cruise Line's ROI score 0.1 stars higher than Female customers.
Norwegian Cruise Line's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3 | Other | 3 |
Norwegian Cruise Line's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.2 | 26-30 | 3.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3 | 46-50 | 3 |
51-55 3.8 | 51-55 | 3.8 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.8 | 66+ | 2.8 |
Norwegian Cruise Line's ROI score was rated the highest by customers who have used Norwegian Cruise Line's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Norwegian Cruise Line's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Norwegian Cruise Line's ROI score is rated right above Princess Cruises, and is preceded by TUI Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Royal Caribbean International | 4/5 |
![]() | TUI Group | 3.9/5 |
![]() | Norwegian Cruise Line | 3.3/5 |
![]() | Princess Cruises | 2.4/5 |
Norwegian Cruise Line has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Norwegian Cruise Line's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Travel and Hospitality industry.
Female customers rated Norwegian Cruise Line's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 16% | |
Very Dissatisfied | 30% |
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 14% | |
Very Dissatisfied | 30% |
Norwegian Cruise Line's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
Norwegian Cruise Line's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
Norwegian Cruise Line's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Norwegian Cruise Line's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Norwegian Cruise Line's Customer Satisfaction (CSAT) score was rated 41% according to Other users and customers.
Norwegian Cruise Line's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 41-45 | 58% | |||||||||||||||
| 46-50 | 58% | |||||||||||||||
| 51-55 | 70% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 35% |
Norwegian Cruise Line's Customer Satisfaction score was rated the highest by customers who have used Norwegian Cruise Line's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Norwegian Cruise Line's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Travel and Hospitality industry customers.
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}Compared to its competitors, Norwegian Cruise Line's Customer Satisfaction score is rated right above Princess Cruises, and is preceded by TUI Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Royal Caribbean International | 79% |
![]() | TUI Group | 65% |
![]() | Norwegian Cruise Line | 58% |
![]() | Princess Cruises | 26% |
Norwegian Cruise Line has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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Miami, FL
http://www.ncl.com
(866) 234-7350
Norwegian Cruise Line's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Travel and Hospitality industry.
Female customers rated Norwegian Cruise Line's Customer Service score 0.1 stars higher than Male customers.
Norwegian Cruise Line's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.3 | Other | 2.3 |
Norwegian Cruise Line's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.9 | 46-50 | 2.9 |
51-55 4 | 51-55 | 4 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.2 | 66+ | 2.2 |
Norwegian Cruise Line's Customer Service score was rated the highest by customers who have used Norwegian Cruise Line's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Norwegian Cruise Line's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Travel and Hospitality industry customers.
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Compared to its competitors, Norwegian Cruise Line's Customer Service score is rated right above Princess Cruises, and is preceded by Royal Caribbean International.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | TUI Group | 4.3/5 |
![]() | Royal Caribbean International | 4.1/5 |
![]() | Norwegian Cruise Line | 3.2/5 |
![]() | Princess Cruises | 2/5 |
Norwegian Cruise Line has a 4.5/5 stars for its overall company culture rated by their employees

Norwegian Cruise Line scored a 4 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Norwegian Cruise Line would recommend the brand to a friend. ENPS measures how likely Norwegian Cruise Line employees would recommend working at Norwegian Cruise Line to a friend.
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |
| 66% | Promoters |
|---|---|
| 11% | Passive |
| 23% | Detractors |