TUI Group NPS & Customer Reviews | Comparably
Brand Page
TUI Group
Marketing or Exec? Claim Your Free Account

About TUI Group's Brand

TUI Group is an international tourism and hospitality organization that offers a range of tour, flights, cruises, and more.

Brand at a Glance

79%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service

TUI Group CMO

TUI Group NPS

TUI Group's Net Promoter Score (NPS) is a 25 with 54% Promoters, 17% Passives, and 29% Detractors. Net Promoter Score tracks whether TUI Group's customers would recommend using the product based on a scale of -100 to 100.

TUI Group Overall NPS

25
NPS
54%Promoters
17%Passives
29%Detractors
TUI Group Overall NPS

TUI Group NPS Trend

-100
-50
0
50
100
May 2024
35
May 202435
Aug 2024
38
Aug 202438
Sep 2024
26
Sep 202426
Oct 2024
21
Oct 202421
Nov 2024
20
Nov 202420
Jan 2025
24
Jan 202524
Mar 2025
25
Mar 202525
May 2025
31
May 202531
Jun 2025
33
Jun 202533
Oct 2025
36
Oct 202536
Feb 2026
31
Feb 202631
May 2026
26
May 202626

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TUI Group NPS by Gender

TUI Group's NPS was rated 61 by Male customers on Comparably.

Male

61

TUI Group's NPS was rated 61 by Male customers on Comparably.

74%
Promoters
13%
Passives
13%
Detractors

Female

N/A

TUI Group's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

TUI Group NPS by Ethnicity

TUI Group's NPS was rated 74 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
74
Caucasian74

TUI Group NPS by Age

TUI Group's NPS was rated 100 points by customers ages 51-55 on Comparably.

0
20
40
60
80
100
Promoters
100%
Passives
0%
Detractors
0%
51-55100%0%0%

TUI Group NPS by Usage

TUI Group's NPS was rated 72 points by customers who have used TUI Group's products/services for Over 10 Years.

-100
-50
0
50
100
Over 10 Years
72
Over 10 Years72

TUI Group Customer Reviews

Out of the 2 TUI Group customer reviews 2 were positive and 0 were constructive. TUI Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Bend over backwards to help you especially through Covid,as a nervous flyer they help and understand my needs
What do you value most about this brand?
Great service, friendly staff, great flights

TUI Group Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of TUI Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79
79%
21
21%
TUI Group Customer Loyalty

TUI Group Customer Loyalty Score by Gender

TUI Group's Customer Loyalty score was rated 89 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of TUI Group.
Male
89%
Yes
Female
N/A
Yes

TUI Group Customer Loyalty Score by Ethnicity

TUI Group's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TUI Group.
100
out of 100
Caucasian

TUI Group Customer Loyalty Score by Age

TUI Group's Customer Loyalty score was rated 100% by customers ages 51-55 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TUI Group.
0
20%
40%
60%
80%
100%
51-55
100%
51-55100%

TUI Group Customer Loyalty Score by Usage

TUI Group's Customer Loyalty score was rated 100% by customers who have used TUI Group's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Over 10 Years
100%

TUI Group Product Quality

4/5

TUI Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock TUI Group's overall Product Quality score rated by its users and customers.

TUI Group Product Information

TUI Group’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://www.tui-group.com/
Company Size
11-50 Employees

Industry

Tech
Social
Travel

Quick Insights into TUI Group Product Quality

TUI Group's Product Quality score was rated highest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked TUI Group's Product Quality.

Ranked TUI Group Product Quality the Highest

51-55
5
Caucasian
4.4
Over 10 Years
4.3

TUI Group Product Quality Score by Gender

TUI Group's Product Quality score was rated 4.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of TUI Group.

Male

4.1/5

Female

N/A

TUI Group Product Quality Score by Ethnicity

TUI Group's Product Quality score was rated 4.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TUI Group.
0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4

TUI Group Product Quality Score by Age

TUI Group's Product Quality score was rated 5 stars by customers ages 51-55 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TUI Group.
0
1
2
3
4
5
51-55
5
51-555

TUI Group Product Quality Score by Usage

TUI Group's Product Quality score was rated 4.3 stars by customers who have used TUI Group's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Over 10 Years
4.3

TUI Group Pricing

TUI Group ROI & Value For Money

3.9/5

TUI Group has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock TUI Group's overall ROI score rated by its users and customers.

Quick Insights into TUI Group ROI

TUI Group's ROI score was rated highest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked TUI Group's ROI score.

Ranked TUI Group ROI the Highest

51-55
4.6
Caucasian
4
Male
3.9

TUI Group ROI Score by Gender

TUI Group's ROI score was rated 3.9 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of TUI Group.

Male

3.9/5

Female

N/A

TUI Group ROI Score by Ethnicity

TUI Group's ROI score was rated 4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TUI Group.
0
1
2
3
4
5
Caucasian
4
Caucasian4

TUI Group ROI Score by Age

TUI Group's ROI score was rated 4.6 stars by customers ages 51-55 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of TUI Group.
0
1
2
3
4
5
51-55
4.6
51-554.6

TUI Group ROI Score by Usage

TUI Group's ROI score was rated 3.9 stars by customers who have used TUI Group's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Over 10 Years
3.9

TUI Group Customer Satisfaction (CSAT)

TUI Group Customer Satisfaction (CSAT) Score

63 / 100

TUI Group has an overall Customer Satisfaction score of 63 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied45%
Satisfied18%
Neither Satisfied nor Dissatisfied19%
Dissatisfied0%
Very Dissatisfied18%
Very Satisfied
45%
Satisfied
18%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into TUI Group Customer Satisfaction

TUI Group's Customer Satisfaction score was rated highest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked TUI Group's Customer Satisfaction.

Ranked TUI Group Customer Satisfaction the Highest

Caucasian
83%
Over 10 Years
83%
Male
67%

TUI Group Customer Satisfaction Score by Gender

TUI Group's Customer Satisfaction score was rated 67 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of TUI Group.
67 / 100
Male
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
16%

TUI Group Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

TUI Group's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TUI Group.
83 / 100
Very Satisfied83%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied17%
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%

TUI Group Customer Satisfaction Score by Usage

TUI Group's Customer Satisfaction score was rated 83 points by customers who have used TUI Group's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Over 10 Years
83

TUI Group Customer Service

4.2/5

TUI Group has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock TUI Group's overall Customer Service score rated by its users and customers.

About TUI Group's Customer Service

Website

https://www.tui-group.com/


Phone Number

+7 495 775-77-58

Quick Insights into TUI Group Customer Service

TUI Group's Customer Service score was rated highest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked TUI Group's Customer Service score.

Ranked TUI Group Customer Service the Highest

51-55
5
Caucasian
4.4
Over 10 Years
4.3

TUI Group Customer Service Score by Gender

TUI Group's Customer Service score was rated 4.2 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of TUI Group.

Male

4.2/5

Female

N/A

TUI Group Customer Service Score by Ethnicity

TUI Group's Customer Service score was rated 4.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TUI Group.
0
20
40
60
80
100
Caucasian
4.4
Caucasian4.4

TUI Group Customer Service Score by Age

TUI Group's Customer Service score was rated 5 stars by customers ages 51-55 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of TUI Group.
0
20
40
60
80
100
51-55
5
51-555

TUI Group Customer Service Score by Usage

TUI Group's Customer Service score was rated 4.3 stars by customers who have used TUI Group's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Over 10 Years
4.3

TUI Group as an Employer

3.4/5

TUI Group has a 3.4/5 stars for its overall company culture rated by their employees

  TUI Group CEO
top
35%
CEO of TUI Group

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TUI Group scored a 25 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of TUI Group would recommend the brand to a friend. ENPS measures how likely TUI Group employees would recommend working at TUI Group to a friend.

Net Promoter Score

25
NPS Score
54%Promoters
17%Passive
29%Detractors

Employee Net Promoter Score

41
eNPS Score
58%Promoters
25%Passive
17%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail