

TUI Group is an international tourism and hospitality organization that offers a range of tour, flights, cruises, and more.
TUI Group's Net Promoter Score (NPS) is a 25 with 54% Promoters, 17% Passives, and 29% Detractors. Net Promoter Score tracks whether TUI Group's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 17% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 35 | May 2024 | 35 |
Aug 2024 38 | Aug 2024 | 38 |
Sep 2024 26 | Sep 2024 | 26 |
Oct 2024 21 | Oct 2024 | 21 |
Nov 2024 20 | Nov 2024 | 20 |
Jan 2025 24 | Jan 2025 | 24 |
Mar 2025 25 | Mar 2025 | 25 |
May 2025 31 | May 2025 | 31 |
Jun 2025 33 | Jun 2025 | 33 |
Oct 2025 36 | Oct 2025 | 36 |
Feb 2026 31 | Feb 2026 | 31 |
May 2026 26 | May 2026 | 26 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TUI Group's NPS was rated 61 by Male customers on Comparably.
TUI Group's NPS was rated 61 by Male customers on Comparably.
TUI Group's NPS is not yet rated by Female customers.
TUI Group's NPS was rated 74 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 74 | Caucasian | 74 |
TUI Group's NPS was rated 100 points by customers ages 51-55 on Comparably.
TUI Group's NPS was rated 72 points by customers who have used TUI Group's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 72 | Over 10 Years | 72 |
Out of the 2 TUI Group customer reviews 2 were positive and 0 were constructive. TUI Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of TUI Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TUI Group's Customer Loyalty score was rated 89 by Male customers on Comparably.
TUI Group's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
TUI Group's Customer Loyalty score was rated 100% by customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 100% | 51-55 | 100% |
TUI Group's Customer Loyalty score was rated 100% by customers who have used TUI Group's products/services for Over 10 Years.
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TUI Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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TUI Group’s product quality score is a 4 out of 5 as rated by its users and customers.
TUI Group's Product Quality score was rated highest by customers ages 51-55.
TUI Group's Product Quality score was rated 4.1 by Male customers on Comparably.
TUI Group's Product Quality score was rated 4.4 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
TUI Group's Product Quality score was rated 5 stars by customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 5 | 51-55 | 5 |
TUI Group's Product Quality score was rated 4.3 stars by customers who have used TUI Group's products/services for Over 10 Years.
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TUI Group has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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TUI Group's ROI score was rated highest by customers ages 51-55.
TUI Group's ROI score was rated 3.9 by Male customers on Comparably.
TUI Group's ROI score was rated 4 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
TUI Group's ROI score was rated 4.6 stars by customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 4.6 | 51-55 | 4.6 |
TUI Group's ROI score was rated 3.9 stars by customers who have used TUI Group's products/services for Over 10 Years.
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TUI Group has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TUI Group's Customer Satisfaction score was rated highest by Caucasian customers.
TUI Group's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
TUI Group's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
TUI Group's Customer Satisfaction score was rated 83 points by customers who have used TUI Group's products/services for Over 10 Years.
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TUI Group has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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https://www.tui-group.com/
+7 495 775-77-58
TUI Group's Customer Service score was rated highest by customers ages 51-55.
TUI Group's Customer Service score was rated 4.2 by Male customers on Comparably.
TUI Group's Customer Service score was rated 4.4 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
TUI Group's Customer Service score was rated 5 stars by customers ages 51-55 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 5 | 51-55 | 5 |
TUI Group's Customer Service score was rated 4.3 stars by customers who have used TUI Group's products/services for Over 10 Years.
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TUI Group has a 3.4/5 stars for its overall company culture rated by their employees

TUI Group scored a 25 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of TUI Group would recommend the brand to a friend. ENPS measures how likely TUI Group employees would recommend working at TUI Group to a friend.
| 54% | Promoters |
|---|---|
| 17% | Passive |
| 29% | Detractors |
| 58% | Promoters |
|---|---|
| 25% | Passive |
| 17% | Detractors |