

Royal Caribbean International is a cruise line brand famous for its vessel, Oasis of the Seas. Royal Caribbean International’s brand is ranked #255 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Royal Caribbean International. When compared to other organizations within the Travel and Hospitality industry, Royal Caribbean International is ranked #25. Among its major competitors, Royal Caribbean International is ranked in 1st place for NPS while Norwegian Cruise Line is 2nd, and Carnival Corporation is 3rd.Their current market cap is $22.06B

Jim Berra serves as the Chief Marketing Officer of Royal Caribbean International. Jim started at Royal Caribbean International in July of 2015. Jim currently resides in the Miami/Fort Lauderdale Area.
Royal Caribbean International's Net Promoter Score (NPS) is a 39 with 63% Promoters, 13% Passives, and 24% Detractors. Net Promoter Score tracks whether Royal Caribbean International's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 13% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 39 | Dec 2024 | 39 |
Jan 2025 39 | Jan 2025 | 39 |
Feb 2025 39 | Feb 2025 | 39 |
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
May 2025 39 | May 2025 | 39 |
Jul 2025 39 | Jul 2025 | 39 |
Aug 2025 39 | Aug 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Oct 2025 39 | Oct 2025 | 39 |
Nov 2025 37 | Nov 2025 | 37 |
Jan 2026 39 | Jan 2026 | 39 |
Royal Caribbean International is ranked first for NPS among its competitors. Norwegian Cruise Line and Carnival Corporation come in second and third, with Princess Cruises coming in at #4. Among those competitors, it is the third most valued company behind Princess Cruises.
![]() Royal Caribbean International | ![]() Princess Cruises | ![]() Carnival Corporation | ![]() Norwegian Cruise Line | |
| Global Ranking | #255 | #435 | #- | #- |
| NPS | 39 | -47 | -15 | 4 |
| Valuation Updated every 24 hours for public companies | $22.06B | $29.65B | $27.15B | $5.77B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Royal Caribbean International's NPS 14 points higher than Male customers.
Royal Caribbean International's NPS was rated 25 by Male customers on Comparably.
Royal Caribbean International's NPS was rated 39 by Female customers on Comparably.
Royal Caribbean International's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 47 | Caucasian | 47 |
Hispanic or Latino 30 | Hispanic or Latino | 30 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 10 | Asian or Pacific Islander | 10 |
Native American 100 | Native American | 100 |
Other -6 | Other | -6 |
Royal Caribbean International's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Royal Caribbean International's NPS was rated the highest by customers who have used Royal Caribbean International's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 31 | 5 to 10 Years | 31 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Royal Caribbean International's NPS is rated right above Norwegian Cruise Line.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Royal Caribbean International | 39 |
![]() | Norwegian Cruise Line | 4 |
![]() | Carnival Corporation | -15 |
![]() | Princess Cruises | -47 |
In the Travel and Hospitality industry, Royal Caribbean International's NPS is rated right above Ritz-Carlton, and is preceded by Delta Air Lines.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | Royal Caribbean International | 39 |
![]() | Ritz-Carlton | 38 |
![]() | Starbucks | 30 |
![]() | Airbnb | 24 |
![]() | Chipotle | 16 |
![]() | Dunkin' | 12 |
Out of the 27 Royal Caribbean International customer reviews 23 were positive and 4 were constructive. Royal Caribbean International customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Royal Caribbean International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Royal Caribbean International's Customer Loyalty score 1% higher than Male customers.
Royal Caribbean International's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
Royal Caribbean International's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 87% | 26-30 | 87% |
31-35 75% | 31-35 | 75% |
36-40 93% | 36-40 | 93% |
41-45 93% | 41-45 | 93% |
46-50 92% | 46-50 | 92% |
51-55 100% | 51-55 | 100% |
56-60 85% | 56-60 | 85% |
61-65 78% | 61-65 | 78% |
66+ 70% | 66+ | 70% |
Royal Caribbean International's Customer Loyalty score was rated the highest by customers who have used Royal Caribbean International's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Royal Caribbean International's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Royal Caribbean International's Customer Loyalty score is rated right above Norwegian Cruise Line, and is preceded by Carnival Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Carnival Corporation | 86% |
![]() | Royal Caribbean International | 83% |
![]() | Norwegian Cruise Line | 78% |
![]() | Princess Cruises | 77% |
In the Travel and Hospitality industry, Royal Caribbean International's Customer Loyalty score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Southwest Airlines | 85% |
![]() | Royal Caribbean International | 83% |
![]() | Delta Air Lines | 83% |
![]() | Dunkin' | 80% |
![]() | Ritz-Carlton | 80% |
![]() | Starbucks | 78% |
![]() | Chipotle | 76% |
![]() | Airbnb | 76% |
Royal Caribbean International has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Royal Caribbean International’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Royal Caribbean International's product the highest. Reviewers from the Business and Consumer Services industry rated Royal Caribbean International the lowest at 4.2.
Royal Caribbean International's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
Male customers rated Royal Caribbean International's Product Quality score 0.2 stars higher than Female customers.
Royal Caribbean International's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 4.7 | Native American | 4.7 |
Other 3.1 | Other | 3.1 |
Royal Caribbean International's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4.8 | 51-55 | 4.8 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.6 | 66+ | 2.6 |
Royal Caribbean International's Product Quality score was rated the highest by customers who have used Royal Caribbean International's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Royal Caribbean International's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Royal Caribbean International's Product Quality score is rated right above Norwegian Cruise Line.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Royal Caribbean International | 4.1/5 |
![]() | Norwegian Cruise Line | 3.4/5 |
![]() | Carnival Corporation | 3.1/5 |
![]() | Princess Cruises | 2.3/5 |
In the Travel and Hospitality industry, Royal Caribbean International's Product Quality score is rated right above Delta Air Lines, and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Royal Caribbean International | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.8/5 |
![]() | Airbnb | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
Royal Caribbean International has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the Tech industry think that they had the lowest ROI from Royal Caribbean International.
Royal Caribbean International's ROI score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers ages 66+.
Male customers rated Royal Caribbean International's ROI score 0.1 stars higher than Female customers.
Royal Caribbean International's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 4.6 | Native American | 4.6 |
Other 3.1 | Other | 3.1 |
Royal Caribbean International's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 2.9 | 46-50 | 2.9 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4 | 56-60 | 4 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.4 | 66+ | 2.4 |
Royal Caribbean International's ROI score was rated the highest by customers who have used Royal Caribbean International's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Royal Caribbean International's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Royal Caribbean International's ROI score is rated right above Norwegian Cruise Line.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Royal Caribbean International | 4/5 |
![]() | Norwegian Cruise Line | 3.3/5 |
![]() | Carnival Corporation | 3.2/5 |
![]() | Princess Cruises | 2.4/5 |
In the Travel and Hospitality industry, Royal Caribbean International's ROI score is rated right above Southwest Airlines, and is preceded by In-N-Out Burger.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Royal Caribbean International | 4/5 |
![]() | Southwest Airlines | 4/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | Ritz-Carlton | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Royal Caribbean International has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Royal Caribbean International's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
Female customers rated Royal Caribbean International's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 1% | |
Very Dissatisfied | 15% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 12% |
Royal Caribbean International's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Royal Caribbean International's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
Royal Caribbean International's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Royal Caribbean International's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
Royal Caribbean International's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
Royal Caribbean International's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Royal Caribbean International's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 31-35 | 70% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 92% | |||||||||||||||
| 46-50 | 64% | |||||||||||||||
| 51-55 | 92% | |||||||||||||||
| 56-60 | 84% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 23% |
Royal Caribbean International's Customer Satisfaction score was rated the highest by customers who have used Royal Caribbean International's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Royal Caribbean International's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Royal Caribbean International's Customer Satisfaction score is rated right above Carnival Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Royal Caribbean International | 79% |
![]() | Carnival Corporation | 60% |
![]() | Norwegian Cruise Line | 58% |
![]() | Princess Cruises | 26% |
In the Travel and Hospitality industry, Royal Caribbean International's Customer Satisfaction score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Starbucks | 84% |
![]() | Southwest Airlines | 81% |
![]() | Royal Caribbean International | 79% |
![]() | Delta Air Lines | 79% |
![]() | Ritz-Carlton | 78% |
![]() | Airbnb | 72% |
![]() | Dunkin' | 65% |
![]() | Chipotle | 62% |
Royal Caribbean International has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Royal Caribbean International's overall Customer Service score rated by its users and customers.
Miami, FL
http://www.royalcaribbean.com/
305-539-6000
Royal Caribbean International's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.
Royal Caribbean International's Customer Service score was rated 4 by both Female and Male customers on Comparably.
Royal Caribbean International's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4.7 | Native American | 4.7 |
Other 3 | Other | 3 |
Royal Caribbean International's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3 | 46-50 | 3 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.4 | 66+ | 2.4 |
Royal Caribbean International's Customer Service score was rated the highest by customers who have used Royal Caribbean International's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Royal Caribbean International's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Royal Caribbean International's Customer Service score is rated right above Norwegian Cruise Line.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Royal Caribbean International | 4.1/5 |
![]() | Norwegian Cruise Line | 3.2/5 |
![]() | Carnival Corporation | 3/5 |
![]() | Princess Cruises | 2/5 |
In the Travel and Hospitality industry, Royal Caribbean International's Customer Service score is rated right above Southwest Airlines, and is preceded by In-N-Out Burger.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Royal Caribbean International | 4.1/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Royal Caribbean International has a 4.7/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.
Royal Caribbean International scored a 39 for Net Promoter Score and a 52 for Employee Net Promoter Score. NPS gauges how likely a customer of Royal Caribbean International would recommend the brand to a friend. ENPS measures how likely Royal Caribbean International employees would recommend working at Royal Caribbean International to a friend.
| 63% | Promoters |
|---|---|
| 13% | Passive |
| 24% | Detractors |
| 69% | Promoters |
|---|---|
| 14% | Passive |
| 17% | Detractors |
Royal Caribbean International is ranked #255 in the Global Top 100 Brands. It ranks just behind Macy's and just ahead of Four Seasons Hotels and Resorts.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
253 | ![]() | Indeed.com | ![]() | Chris Hyams | Tech |
254 | ![]() | Macy's | ![]() | Jeff Gennette | Retail |
255 | ![]() | Royal Caribbean International | ![]() | Michael Bayley | Travel and Hospitality |
256 | ![]() | Four Seasons Hotels and Resorts | ![]() | John Davison | Travel and Hospitality |
257 | ![]() | H E B | ![]() | Charles Butt | Retail |
258 | ![]() | Red Hat | ![]() | Matt Hicks | Tech |
259 | ![]() | Dollar Tree | ![]() | Michael C. Creedon Jr. | Retail |
Royal Caribbean International is ranked #25 in the Travel and Hospitality Industry. It ranks just behind Alaska Air Group and just ahead of Four Seasons Hotels and Resorts.
| RANK | COMPANY | Location | |
|---|---|---|---|
23 | ![]() | SpaceX | Hawthorne, CA |
24 | ![]() | Alaska Air Group | |
25 | ![]() | Royal Caribbean International | Miami, FL |
26 | ![]() | Four Seasons Hotels and Resorts | |
27 | ![]() | Shake Shack | New York City, NY |
28 | ![]() | Tripadvisor | Needham, MA |
29 | ![]() | KAYAK | Stamford, CT |