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Alaska Air Group is

Ranked

#24

Travel and Hospitality Brands

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Alaska Air Group

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Alaska Air Group

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Alaska Air Group is ranked #24 in Travel and Hospitality Brands

About Alaska Air Group's Brand

Alaska Air Group’s brand is ranked #222 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Alaska Air Group. When compared to other organizations within the Travel and Hospitality industry, Alaska Air Group is ranked #24. Among its major competitors, Alaska Air Group is ranked in 3rd place for NPS while Southwest Airlines is 1st, and Delta Air Lines is 2nd.Their current market cap is $8.61B

Brand at a Glance

79%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

4/5

Customer Service

Alaska Air Group Ranking

^#24 in Travel and Hospitality
^#3 / 4 of its competitors

Alaska Air Group NPS

Alaska Air Group's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether Alaska Air Group's customers would recommend using the product based on a scale of -100 to 100.

Alaska Air Group Overall NPS

NPS

59%	Promoters
18%	Passives
23%	Detractors

Alaska Air Group NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 33	Oct 2024	33
Nov 2024 32	Nov 2024	32
Dec 2024 34	Dec 2024	34
Jan 2025 34	Jan 2025	34
Feb 2025 34	Feb 2025	34
Mar 2025 34	Mar 2025	34
Jun 2025 35	Jun 2025	35
Jul 2025 35	Jul 2025	35
Sep 2025 35	Sep 2025	35
Oct 2025 35	Oct 2025	35
Dec 2025 37	Dec 2025	37
Jan 2026 35	Jan 2026	35

How Other Brands Compare

Alaska Air Group is ranked third for NPS among its competitors. Southwest Airlines and Delta Air Lines come in first and second, with American Airlines coming in at #4. Among those competitors, it is the lowest valued company behind Southwest Airlines.

	Alaska Air Group	Delta Air Lines	Southwest Airlines	American Airlines
Global Ranking	#222	#21	#24	#138
NPS	36	43	47	14
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$8.61B	$31.16B	$31.19B	$11.95B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Alaska Air Group NPS by Gender

Female customers rated Alaska Air Group's NPS 27 points higher than Male customers.

Male

Alaska Air Group's NPS was rated 25 by Male customers on Comparably.

53%

Promoters

19%

Passives

28%

Detractors

Female

Alaska Air Group's NPS was rated 52 by Female customers on Comparably.

72%

Promoters

Passives

20%

Detractors

Alaska Air Group NPS by Ethnicity

Alaska Air Group's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 28	Caucasian	28
Hispanic or Latino 83	Hispanic or Latino	83
African American/Black 10	African American/Black	10
Asian or Pacific Islander 33	Asian or Pacific Islander	33
Other 42	Other	42

Alaska Air Group NPS by Age

Alaska Air Group's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

84%

26-30

67%

33%

31-35

67%

33%

36-40

75%

25%

41-45

57%

14%

29%

46-50

44%

23%

33%

51-55

40%

20%

40%

56-60

75%

25%

66+

33%

11%

56%

Alaska Air Group NPS by Usage

Alaska Air Group's NPS was rated the highest by customers who have used Alaska Air Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 20	Less than 1 Year	20
1 to 2 Years 20	1 to 2 Years	20
2 to 5 Years 57	2 to 5 Years	57
5 to 10 Years 46	5 to 10 Years	46
Over 10 Years 33	Over 10 Years	33

Alaska Air Group NPS vs. Competitors

Compared to its competitors, Alaska Air Group's NPS is rated right above American Airlines, and is preceded by Delta Air Lines.

COMPANY		NPS Score
	Southwest Airlines	47
	Delta Air Lines	43
	Alaska Air Group	36
	American Airlines	14
	easyJet	8
	JetBlue Airways	-10
	Spirit Airlines	-54

Alaska Air Group NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Alaska Air Group's NPS is rated right above Starbucks, and is preceded by Ritz-Carlton.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Alaska Air Group	36
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12

Alaska Air Group Customer Reviews

Out of the 16 Alaska Air Group customer reviews 13 were positive and 3 were constructive. Alaska Air Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Alaska Air Group Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Alaska Air Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Alaska Air Group Customer Loyalty Score by Gender

Male customers rated Alaska Air Group's Customer Loyalty score 6% higher than Female customers.

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Male

88%

Yes

Female

82%

Yes

Alaska Air Group Customer Loyalty Score by Ethnicity

Alaska Air Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

Alaska Air Group Customer Loyalty Score by Age

Alaska Air Group's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Alaska Air Group.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 79%	18-25	79%
26-30 70%	26-30	70%
31-35 100%	31-35	100%
36-40 100%	36-40	100%
41-45 74%	41-45	74%
46-50 100%	46-50	100%
51-55 100%	51-55	100%
56-60 78%	56-60	78%
66+ 80%	66+	80%

Alaska Air Group Customer Loyalty Score by Usage

Alaska Air Group's Customer Loyalty score was rated the highest by customers who have used Alaska Air Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	46%
1 to 2 Years	91%
2 to 5 Years	61%
5 to 10 Years	89%
Over 10 Years	93%

Alaska Air Group Customer Loyalty Score by Industry

Alaska Air Group's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	74%
Accounting	55%
Aerospace and Aviation	100%
Arts and Entertainment	55%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	100%
Military and Defense	100%

Alaska Air Group Customer Loyalty vs. Competitors

Compared to its competitors, Alaska Air Group's Customer Loyalty score is rated right above JetBlue Airways, and is preceded by Delta Air Lines.

COMPANY		Customer Loyalty Score
	Southwest Airlines	85%
	Delta Air Lines	83%
	Alaska Air Group	79%
	JetBlue Airways	74%
	American Airlines	70%
	easyJet	66%
	Spirit Airlines	49%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Alaska Air Group's Customer Loyalty score is rated right above Ritz-Carlton, and is preceded by Dunkin'.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Alaska Air Group	79%
	Ritz-Carlton	79%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%

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Alaska Air Group Product Quality

4/5

Alaska Air Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Alaska Air Group Product Information

Alaska Air Group’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated Alaska Air Group's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Alaska Air Group the lowest at 2.

Website: https://www.alaskaair.com

Company Size: 10,000+ Employees

Industry

Travel

Quick Insights into Alaska Air Group Product Quality

Alaska Air Group's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Alaska Air Group Product Quality the Highest

26-30	5
Government and Public Policy	5
1 to 2 Years	4.4

Ranked Alaska Air Group Product Quality the Lowest

Less than 1 Year	3.7
66+	2.9
Healthcare, Hospitals and Medicine	2

Alaska Air Group Product Quality Score by Gender

Female customers rated Alaska Air Group's Product Quality score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

Alaska Air Group Product Quality Score by Ethnicity

Alaska Air Group's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.2	Other	4.2

Alaska Air Group Product Quality Score by Age

Alaska Air Group's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 5	26-30	5
31-35 4.1	31-35	4.1
36-40 4.9	36-40	4.9
41-45 4.1	41-45	4.1
46-50 3.6	46-50	3.6
51-55 3.6	51-55	3.6
56-60 4.4	56-60	4.4
66+ 2.9	66+	2.9

Alaska Air Group Product Quality Score by Usage

Alaska Air Group's Product Quality score was rated the highest by customers who have used Alaska Air Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.4
2 to 5 Years	4
5 to 10 Years	4
Over 10 Years	4.1

Alaska Air Group Product Quality Score by Industry

Alaska Air Group's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.2
Accounting	3.9
Aerospace and Aviation	4.8
Arts and Entertainment	2.6
Government and Public Policy	5
Healthcare, Hospitals and Medicine	2
Military and Defense	4.6

Alaska Air Group Product Quality vs. Competitors

Compared to its competitors, Alaska Air Group's Product Quality score is rated right above American Airlines, and is preceded by Delta Air Lines.

COMPANY		Product Quality Score
	Southwest Airlines	4.1/5
	Delta Air Lines	4.1/5
	Alaska Air Group	4/5
	American Airlines	3.4/5
	easyJet	3.4/5
	JetBlue Airways	2.9/5
	Spirit Airlines	1.7/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Alaska Air Group's Product Quality score is rated right above Chipotle, and is preceded by Ritz-Carlton.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Alaska Air Group	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5

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Alaska Air Group Pricing

Alaska Air Group ROI & Value For Money

3.7/5

Alaska Air Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Alaska Air Group Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Alaska Air Group.

Quick Insights into Alaska Air Group ROI

Alaska Air Group's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Alaska Air Group ROI the Highest

Aerospace and Aviation	4.5
36-40	4.4
1 to 2 Years	4.1

Ranked Alaska Air Group ROI the Lowest

Less than 1 Year	3.5
66+	2.4
Healthcare, Hospitals and Medicine	2

Alaska Air Group ROI Score by Gender

Male customers rated Alaska Air Group's ROI score 0.1 stars higher than Female customers.

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Male

3.8/5

Female

3.7/5

Alaska Air Group ROI Score by Ethnicity

Alaska Air Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.7	Other	3.7

Alaska Air Group ROI Score by Age

Alaska Air Group's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 3.6	31-35	3.6
36-40 4.4	36-40	4.4
41-45 4.4	41-45	4.4
46-50 3.8	46-50	3.8
51-55 3.6	51-55	3.6
56-60 4.2	56-60	4.2
66+ 2.4	66+	2.4

Alaska Air Group ROI Score by Usage

Alaska Air Group's ROI score was rated the highest by customers who have used Alaska Air Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	4.1
2 to 5 Years	3.9
5 to 10 Years	3.7
Over 10 Years	3.8

Alaska Air Group ROI Score by Industry

Alaska Air Group's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.1
Accounting	2.8
Aerospace and Aviation	4.5
Arts and Entertainment	2.7
Government and Public Policy	3.6
Healthcare, Hospitals and Medicine	2
Military and Defense	4

Alaska Air Group Pricing vs. Competitors

Compared to its competitors, Alaska Air Group's ROI score is rated right above American Airlines, and is preceded by Delta Air Lines.

COMPANY		Pricing Score
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Alaska Air Group	3.7/5
	American Airlines	3.4/5
	easyJet	3.1/5
	JetBlue Airways	2.8/5
	Spirit Airlines	1.9/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Alaska Air Group's ROI score is rated right above Starbucks, and is preceded by Ritz-Carlton.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Alaska Air Group	3.7/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5

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Alaska Air Group Customer Satisfaction (CSAT)

Alaska Air Group Customer Satisfaction (CSAT) Score

75 / 100

Alaska Air Group has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied	45%
Satisfied	30%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	7%
Very Dissatisfied	9%

Very Satisfied

45%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Alaska Air Group Customer Satisfaction

Alaska Air Group's Customer Satisfaction score was rated highest by customers who have used Alaska Air Group's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.

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Ranked Alaska Air Group Customer Satisfaction the Highest

1 to 2 Years	100%
26-30	100%
Aerospace and Aviation	100%

Ranked Alaska Air Group Customer Satisfaction the Lowest

Caucasian	68%
Arts and Entertainment	50%
56-60	34%

Alaska Air Group Customer Satisfaction Score by Gender

Female customers rated Alaska Air Group's Customer Satisfaction score 3 points higher than Male customers.

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79 / 100

Male

	Very Satisfied	47%
	Satisfied	32%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	9%
	Very Dissatisfied	6%

82 / 100

Female

	Very Satisfied	64%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	5%
	Very Dissatisfied	13%

Alaska Air Group Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Alaska Air Group's Customer Satisfaction (CSAT) score was rated 68% according to Caucasian users and customers.

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68 / 100

Very Satisfied	54%
Satisfied	14%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	14%
Very Dissatisfied	14%

Very Satisfied

54%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

14%

CSAT according to Hispanic or Latino

Alaska Air Group's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.

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84 / 100

Very Satisfied	67%
Satisfied	17%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

17%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Alaska Air Group's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Alaska Air Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Alaska Air Group's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.

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86 / 100

Very Satisfied	57%
Satisfied	29%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

57%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

Alaska Air Group Customer Satisfaction Score by Age

Alaska Air Group's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

93%

26-30

100%

36-40

100%

41-45

80%

46-50

89%

51-55

60%

56-60

34%

66+

51%

Alaska Air Group Customer Satisfaction Score by Usage

Alaska Air Group's Customer Satisfaction score was rated the highest by customers who have used Alaska Air Group's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	75
1 to 2 Years	100
2 to 5 Years	72
5 to 10 Years	79
Over 10 Years	78

Alaska Air Group Customer Satisfaction Score by Industry

Alaska Air Group's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

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{
	"title": "Alaska Air Group Customer Satisfaction Score by Industry",
	"text": "Alaska Air Group's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
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			"score": 80,
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		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
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			"text": "Alaska Air Group's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	86
Accounting	80
Aerospace and Aviation	100
Arts and Entertainment	50
Government and Public Policy	100

Alaska Air Group Customer Satisfaction vs. Competitors

Compared to its competitors, Alaska Air Group's Customer Satisfaction score is rated right above easyJet, and is preceded by Delta Air Lines.

COMPANY		Customer Satisfaction (CSAT) Score
	Southwest Airlines	81%
	Delta Air Lines	79%
	Alaska Air Group	74%
	easyJet	68%
	American Airlines	65%
	JetBlue Airways	45%
	Spirit Airlines	22%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Alaska Air Group's Customer Satisfaction score is rated right above Airbnb, and is preceded by Ritz-Carlton.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	79%
	Alaska Air Group	74%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%

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Alaska Air Group Customer Service

4/5

Alaska Air Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Alaska Air Group's Customer Service

Address

P.O. Box 24948, 98124

Website

https://www.alaskaair.com

Phone Number

1-800-654-5669

Quick Insights into Alaska Air Group Customer Service

Alaska Air Group's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Alaska Air Group Customer Service the Highest

26-30	5
Government and Public Policy	4.8
1 to 2 Years	4.4

Ranked Alaska Air Group Customer Service the Lowest

Less than 1 Year	3.6
66+	2.8
Healthcare, Hospitals and Medicine	2.1

Alaska Air Group Customer Service Score by Gender

Alaska Air Group's Customer Service score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Alaska Air Group Customer Service Score by Ethnicity

Alaska Air Group's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4	Other	4

Alaska Air Group Customer Service Score by Age

Alaska Air Group's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 5	26-30	5
31-35 4	31-35	4
36-40 4.4	36-40	4.4
41-45 4.5	41-45	4.5
46-50 4	46-50	4
51-55 3.6	51-55	3.6
56-60 4.2	56-60	4.2
66+ 2.8	66+	2.8

Alaska Air Group Customer Service Score by Usage

Alaska Air Group's Customer Service score was rated the highest by customers who have used Alaska Air Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.4
2 to 5 Years	3.9
5 to 10 Years	4
Over 10 Years	4

Alaska Air Group Customer Service Score by Industry

Alaska Air Group's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.2
Accounting	3.3
Aerospace and Aviation	4.6
Arts and Entertainment	2.7
Government and Public Policy	4.8
Healthcare, Hospitals and Medicine	2.1
Military and Defense	4.6

Alaska Air Group Customer Service vs. Competitors

Compared to its competitors, Alaska Air Group's Customer Service score is rated right above American Airlines, and is preceded by Delta Air Lines.

COMPANY		Customer Service Score
	Southwest Airlines	4.1/5
	Delta Air Lines	4/5
	Alaska Air Group	4/5
	American Airlines	3.4/5
	easyJet	3.1/5
	JetBlue Airways	2.7/5
	Spirit Airlines	1.7/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Alaska Air Group's Customer Service score is rated right above Delta Air Lines, and is preceded by Starbucks.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Alaska Air Group	4/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5

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Alaska Air Group as an Employer

3.8/5

Alaska Air Group has a 3.8/5 stars for its overall company culture rated by their employees

top

CEO of Alaska Air Group

Bradley Tilden

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Alaska Air Group scored a 36 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Alaska Air Group would recommend the brand to a friend. ENPS measures how likely Alaska Air Group employees would recommend working at Alaska Air Group to a friend.

Net Promoter Score

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
26%	Passive
21%	Detractors

Global Ranking Snapshot

Alaska Air Group is ranked #222 in the Global Top 100 Brands. It ranks just behind Zumiez and just ahead of Warby Parker.

RANK			INDUSTRY
220	Beachbody	Carl Daikeler	Health and Wellness
221	Zumiez	Rick Brooks	Retail
222	Alaska Air Group	Bradley Tilden	Travel and Hospitality
223	Warby Parker	Neil Blumenthal & David Gilboa	Fashion and Beauty
224	HubSpot	Yamini Rangan	Tech
225	Hootsuite	Irina Novoselsky	Tech
226	Discovery Communications	David Zaslav	Media and Entertainment

Travel and Hospitality Ranking Snapshot

Alaska Air Group is ranked #24 in the Travel and Hospitality Industry. It ranks just behind SpaceX and just ahead of Royal Caribbean International.

RANK		Location
22	MGM Resorts International	Las Vegas, NV
23	SpaceX	Hawthorne, CA
24	Alaska Air Group
25	Royal Caribbean International	Miami, FL
26	Four Seasons Hotels and Resorts
27	Shake Shack	New York City, NY
28	Tripadvisor	Needham, MA