

Spirit Airlines is an American ultra-low-cost carrier headquartered in Miramar, Florida. We’re among the fastest growing airlines and we don’t plan to stop. Among its major competitors, Spirit Airlines is ranked in 5th place for NPS while Alaska Air Group is 1st, and Heathrow Airport is 2nd.Their current market cap is $3.75B
Spirit Airlines's Net Promoter Score (NPS) is a -54 with 20% Promoters, 6% Passives, and 74% Detractors. Net Promoter Score tracks whether Spirit Airlines's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 6% | Passives |
| 74% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -56 | Jan 2025 | -56 |
Feb 2025 -56 | Feb 2025 | -56 |
Mar 2025 -55 | Mar 2025 | -55 |
Apr 2025 -55 | Apr 2025 | -55 |
May 2025 -55 | May 2025 | -55 |
Jun 2025 -55 | Jun 2025 | -55 |
Jul 2025 -55 | Jul 2025 | -55 |
Aug 2025 -55 | Aug 2025 | -55 |
Sep 2025 -55 | Sep 2025 | -55 |
Oct 2025 -55 | Oct 2025 | -55 |
Dec 2025 -55 | Dec 2025 | -55 |
Jan 2026 -55 | Jan 2026 | -55 |
Spirit Airlines is ranked #4 for NPS among its competitors. Alaska Air Group and United Airlines come in first and second, with AirHelp coming in at third. Among those competitors, it is the third most valued company behind United Airlines.
![]() Spirit Airlines | ![]() United Airlines | ![]() Alaska Air Group | ![]() AirHelp | |
| Global Ranking | #- | #144 | #222 | #- |
| NPS | -54 | 5 | 36 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.75B | $18.71B | $8.61B | $50.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Spirit Airlines's NPS 14 points higher than Female customers.
Spirit Airlines's NPS was rated -63 by Male customers on Comparably.
Spirit Airlines's NPS was rated -77 by Female customers on Comparably.
Spirit Airlines's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -73 | Caucasian | -73 |
Hispanic or Latino -79 | Hispanic or Latino | -79 |
African American/Black -59 | African American/Black | -59 |
Asian or Pacific Islander -30 | Asian or Pacific Islander | -30 |
Native American -72 | Native American | -72 |
Other -77 | Other | -77 |
Spirit Airlines's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Spirit Airlines's NPS was rated the highest by customers who have used Spirit Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -89 | Less than 1 Year | -89 |
1 to 2 Years -70 | 1 to 2 Years | -70 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -62 | 5 to 10 Years | -62 |
Over 10 Years -58 | Over 10 Years | -58 |
Compared to its competitors, Spirit Airlines's NPS is rated right above Frontier Airlines, and is preceded by AirHelp.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Alaska Air Group | 36 |
![]() | Heathrow Airport | 20 |
![]() | United Airlines | 5 |
![]() | AirHelp | 0 |
![]() | Spirit Airlines | -54 |
![]() | Frontier Airlines | -63 |
Out of the 122 Spirit Airlines customer reviews 23 were positive and 99 were constructive. Spirit Airlines customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
49% of Spirit Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Spirit Airlines's Customer Loyalty score 4% higher than Male customers.
Spirit Airlines's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Spirit Airlines's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 43% | 18-25 | 43% |
26-30 48% | 26-30 | 48% |
31-35 58% | 31-35 | 58% |
36-40 49% | 36-40 | 49% |
41-45 43% | 41-45 | 43% |
46-50 47% | 46-50 | 47% |
51-55 57% | 51-55 | 57% |
56-60 48% | 56-60 | 48% |
61-65 53% | 61-65 | 53% |
66+ 50% | 66+ | 50% |
Spirit Airlines's Customer Loyalty score was rated the highest by customers who have used Spirit Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Spirit Airlines's Customer Loyalty score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Telecommunications industry customers.
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Compared to its competitors, Spirit Airlines's Customer Loyalty score is rated right above Frontier Airlines, and is preceded by United Airlines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | AirHelp | 100% |
![]() | Alaska Air Group | 79% |
![]() | Heathrow Airport | 76% |
![]() | United Airlines | 72% |
![]() | Spirit Airlines | 49% |
![]() | Frontier Airlines | 48% |
Spirit Airlines has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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Spirit Airlines’s product quality score is a 1.7 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated Spirit Airlines's product the highest. Reviewers from the Accounting industry rated Spirit Airlines the lowest at 1.8.
Spirit Airlines's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Transportation industry.
Spirit Airlines's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Spirit Airlines's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Spirit Airlines's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 1.8 | 26-30 | 1.8 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Spirit Airlines's Product Quality score was rated the highest by customers who have used Spirit Airlines's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Spirit Airlines's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Spirit Airlines's Product Quality score is rated right above Frontier Airlines, and is preceded by United Airlines.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | AirHelp | 4.5/5 |
![]() | Alaska Air Group | 4/5 |
![]() | Heathrow Airport | 3.6/5 |
![]() | United Airlines | 3.2/5 |
![]() | Spirit Airlines | 1.7/5 |
![]() | Frontier Airlines | 1.5/5 |
Spirit Airlines has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Spirit Airlines' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Spirit Airlines.
Spirit Airlines's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Telecommunications industry.
Male customers rated Spirit Airlines's ROI score 0.2 stars higher than Female customers.
Spirit Airlines's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Native American 2.1 | Native American | 2.1 |
Other 1.5 | Other | 1.5 |
Spirit Airlines's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
26-30 2 | 26-30 | 2 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Spirit Airlines's ROI score was rated the highest by customers who have used Spirit Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spirit Airlines's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Telecommunications industry customers.
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Compared to its competitors, Spirit Airlines's ROI score is rated right above Frontier Airlines, and is preceded by United Airlines.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | AirHelp | 3.7/5 |
![]() | Alaska Air Group | 3.7/5 |
![]() | Heathrow Airport | 3.6/5 |
![]() | United Airlines | 3.1/5 |
![]() | Spirit Airlines | 1.9/5 |
![]() | Frontier Airlines | 1.7/5 |
Spirit Airlines has an overall Customer Satisfaction score of 22 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Spirit Airlines's Customer Satisfaction score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Transportation industry.
Male customers rated Spirit Airlines's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 5% | |
Very Dissatisfied | 69% |
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 5% | |
Very Dissatisfied | 76% |
Spirit Airlines' Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
Spirit Airlines' Customer Satisfaction (CSAT) score was rated 13% according to Hispanic or Latino users and customers.
Spirit Airlines' Customer Satisfaction (CSAT) score was rated 26% according to African American/Black users and customers.
Spirit Airlines' Customer Satisfaction (CSAT) score was rated 30% according to Asian or Pacific Islander users and customers.
Spirit Airlines' Customer Satisfaction (CSAT) score was rated 17% according to Native American users and customers.
Spirit Airlines' Customer Satisfaction (CSAT) score was rated 11% according to Other users and customers.
Spirit Airlines's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 30% | |||||||||||||||
| 26-30 | 17% | |||||||||||||||
| 31-35 | 28% | |||||||||||||||
| 36-40 | 16% | |||||||||||||||
| 41-45 | 16% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 51-55 | 10% | |||||||||||||||
| 56-60 | 15% | |||||||||||||||
| 61-65 | 9% | |||||||||||||||
| 66+ | 23% |
Spirit Airlines's Customer Satisfaction score was rated the highest by customers who have used Spirit Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spirit Airlines's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 501,
"score": 6,
"stars": 0,
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"groupId": 503,
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"label": "Business and Consumer Services",
"groupId": 504,
"score": 8,
"stars": 0,
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"label": "Construction",
"groupId": 510,
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"stars": 0,
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"label": "Consulting",
"groupId": 511,
"score": 17,
"stars": 0,
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"label": "Consumer Services",
"groupId": 514,
"score": 14,
"stars": 0,
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{
"label": "Education",
"groupId": 515,
"score": 6,
"stars": 0,
"csatScore": 6,
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"scoreClassName": "",
"scoreLabel": 6
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 12,
"stars": 0,
"csatScore": 12,
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{
"label": "Hospitality",
"groupId": 523,
"score": 30,
"stars": 0,
"csatScore": 30,
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"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Insurance",
"groupId": 526,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Legal",
"groupId": 529,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
"scoreLabel": 17
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{
"label": "Travel and Hospitality",
"groupId": 530,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "max",
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 57,
"stars": 0,
"csatScore": 57,
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{
"label": "Media and Entertainment",
"groupId": 537,
"score": 0,
"stars": 0,
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"label": "Military and Defense",
"groupId": 538,
"score": 0,
"stars": 0,
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"label": "Package, Freight Delivery or Containers",
"groupId": 543,
"score": 33,
"stars": 0,
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"label": "Professional Services",
"groupId": 549,
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"stars": 0,
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}Compared to its competitors, Spirit Airlines's Customer Satisfaction score is rated right above Frontier Airlines, and is preceded by AirHelp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Heathrow Airport | 75% |
![]() | Alaska Air Group | 74% |
![]() | United Airlines | 59% |
![]() | AirHelp | 33% |
![]() | Spirit Airlines | 22% |
![]() | Frontier Airlines | 20% |
Spirit Airlines has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Spirit Airlines' overall Customer Service score rated by its users and customers.
2800 Executive Way, Miramar Beach, FL 33025
http://www.spirit.com/default.aspx
954-447-7920
Spirit Airlines's Customer Service score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Telecommunications industry.
Male customers rated Spirit Airlines's Customer Service score 0.1 stars higher than Female customers.
Spirit Airlines's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Spirit Airlines's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Spirit Airlines's Customer Service score was rated the highest by customers who have used Spirit Airlines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Spirit Airlines's Customer Service score was rated the highest by Travel and Hospitality industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Spirit Airlines's Customer Service score is rated right above Frontier Airlines, and is preceded by United Airlines.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | AirHelp | 5/5 |
![]() | Alaska Air Group | 4/5 |
![]() | Heathrow Airport | 3.6/5 |
![]() | United Airlines | 3.1/5 |
![]() | Spirit Airlines | 1.7/5 |
![]() | Frontier Airlines | 1.5/5 |
Spirit Airlines has a 3.9/5 stars for its overall company culture rated by their employees

Spirit Airlines scored a -54 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Spirit Airlines would recommend the brand to a friend. ENPS measures how likely Spirit Airlines employees would recommend working at Spirit Airlines to a friend.
| 20% | Promoters |
|---|---|
| 6% | Passive |
| 74% | Detractors |
| 54% | Promoters |
|---|---|
| 14% | Passive |
| 32% | Detractors |