24
NPS
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Hootsuite is ranked #60 in Tech Brands
Hootsuite is ranked #60 in Tech Brands
About Hootsuite's Brand
Hootsuite is the most widely used social media management platform. Hootsuite’s brand is ranked #225 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hootsuite. When compared to other organizations within the Tech industry, Hootsuite is ranked #60. Among its major competitors, Hootsuite is ranked in 4th place for NPS while Sprout Social is 1st, and HubSpot is 2nd. Overall, Hootsuite has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.40B
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Hootsuite Ranking
- #225 in Global Best Brands
- #60 in Tech
- #3 / 4 of its competitors
Hootsuite NPS
Hootsuite's Net Promoter Score (NPS) is a 24 with 54% Promoters, 16% Passives, and 30% Detractors. Net Promoter Score tracks whether Hootsuite's customers would recommend using the product based on a scale of -100 to 100.
Hootsuite Overall NPS
| 54% | Promoters |
|---|---|
| 16% | Passives |
| 30% | Detractors |
Hootsuite NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 25 | Sep 2023 | 25 |
Oct 2023 25 | Oct 2023 | 25 |
Nov 2023 25 | Nov 2023 | 25 |
Jan 2024 25 | Jan 2024 | 25 |
Feb 2024 23 | Feb 2024 | 23 |
Mar 2024 24 | Mar 2024 | 24 |
Apr 2024 25 | Apr 2024 | 25 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 24 | Aug 2024 | 24 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 22 | Nov 2024 | 22 |
Nov 2025 24 | Nov 2025 | 24 |
How Other Brands Compare
Hootsuite is ranked third for NPS among its competitors. Sprout Social and HubSpot come in first and second, with Sprinklr coming in at #4. Among those competitors, it is the third most valued company behind HubSpot.
 Hootsuite |  HubSpot |  Sprout Social |  Sprinklr | |
| Global Ranking | #225 | #224 | #276 | #534 |
| NPS | 24 | 35 | 37 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Positive |
| Valuation Updated every 24 hours for public companies | $3.40B | $22.51B | $3.40B | $1.80B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hootsuite NPS by Gender
Female customers rated Hootsuite's NPS 80 points higher than Male customers.
Male
-64
Hootsuite's NPS was rated -64 by Male customers on Comparably.
9%
Promoters
18%
Passives
73%
Detractors
Female
16
Hootsuite's NPS was rated 16 by Female customers on Comparably.
33%
Promoters
50%
Passives
17%
Detractors
Hootsuite NPS by Ethnicity
Hootsuite's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
African American/Black 0 | African American/Black | 0 |
Other -50 | Other | -50 |
Hootsuite NPS by Age
Hootsuite's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Hootsuite NPS by Usage
Hootsuite's NPS was rated the highest by customers who have used Hootsuite's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 22 | Less than 1 Year | 22 |
1 to 2 Years -6 | 1 to 2 Years | -6 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 21 | 5 to 10 Years | 21 |
Hootsuite NPS vs. Competitors
Compared to its competitors, Hootsuite's NPS is rated right above Socialbakers, and is preceded by Spredfast.
| COMPANY | NPS Score | |
|---|---|---|
| Sprout Social | 37 |
| HubSpot | 35 |
 | Spredfast | 34 |
| Hootsuite | 24 |
 | Socialbakers | 11 |
| Sprinklr | 10 |
 | Meltwater | -65 |
Hootsuite Customer Reviews
Out of the 5 Hootsuite customer reviews 2 were positive and 3 were constructive. Hootsuite customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hootsuite Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Hootsuite users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hootsuite Customer Loyalty Score by Gender
Female customers rated Hootsuite's Customer Loyalty score 18% higher than Male customers.
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Male
67%
Yes
Female
85%
Yes
Hootsuite Customer Loyalty Score by Ethnicity
Hootsuite's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hootsuite.
74
out of 100
Caucasian
100
out of 100
African American/Black
33
out of 100
Other
Hootsuite Customer Loyalty Score by Age
Hootsuite's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 55% | 26-30 | 55% |
31-35 100% | 31-35 | 100% |
41-45 55% | 41-45 | 55% |
Hootsuite Customer Loyalty Score by Usage
Hootsuite's Customer Loyalty score was rated the highest by customers who have used Hootsuite's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hootsuite Customer Loyalty Score by Industry
Hootsuite's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Hootsuite Customer Loyalty vs. Competitors
Compared to its competitors, Hootsuite's Customer Loyalty score is rated right above Sprinklr, and is preceded by HubSpot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sprout Social | 90% |
| HubSpot | 79% |
| Hootsuite | 76% |
| Sprinklr | 76% |
| Socialbakers | 69% |
| Meltwater | 60% |
| Spredfast | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Hootsuite's Customer Loyalty score is rated right below Peloton.
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Hootsuite Product Quality
3.9/5
Hootsuite has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Hootsuite Product Information
Hootsuite serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Hootsuite supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Hootsuite’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Hootsuite's product the highest. Reviewers from the Tech industry rated Hootsuite the lowest at 3.6.
- Website
- http://www.hootsuite.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Enterprise
Media
Languages Supported
English
Dutch
French
German
Portuguese
Spanish
Japanese
Turkish
Italian
Polish
Quick Insights into Hootsuite Product Quality
Hootsuite's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 41-45.
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Ranked Hootsuite Product Quality the Highest
Ranked Hootsuite Product Quality the Lowest
Hootsuite Product Quality Score by Gender
Female customers rated Hootsuite's Product Quality score 1.7 stars higher than Male customers.
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Male
2.9/5
Female
4.6/5
Hootsuite Product Quality Score by Ethnicity
Hootsuite's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4.7 | African American/Black | 4.7 |
Other 3 | Other | 3 |
Hootsuite Product Quality Score by Age
Hootsuite's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.5 | 26-30 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
41-45 2.6 | 41-45 | 2.6 |
Hootsuite Product Quality Score by Usage
Hootsuite's Product Quality score was rated the highest by customers who have used Hootsuite's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hootsuite Product Quality Score by Industry
Hootsuite's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Hootsuite Product Quality vs. Competitors
Compared to its competitors, Hootsuite's Product Quality score is rated right above Sprinklr, and is preceded by Spredfast.
| COMPANY | Product Quality Score | |
|---|---|---|
| HubSpot | 4.2/5 |
| Sprout Social | 4.1/5 |
| Spredfast | 4/5 |
| Hootsuite | 3.9/5 |
| Sprinklr | 3.9/5 |
| Socialbakers | 3.7/5 |
| Meltwater | 3.7/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Hootsuite's Product Quality score is rated right below ROBLOX.
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Hootsuite Pricing
Hootsuite ROI & Value For Money
3.7/5
Hootsuite has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Hootsuite Pricing Plans
Hootsuite has a pricing structure that accommodates small, medium, and large businesses. Starting from $29/month, Hootsuite uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Hootsuite.
Who Uses Hootsuite?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Hootsuite ROI
Hootsuite's ROI score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Hootsuite ROI the Highest
Ranked Hootsuite ROI the Lowest
Hootsuite ROI Score by Gender
Female customers rated Hootsuite's ROI score 0.9 stars higher than Male customers.
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Male
2.7/5
Female
3.6/5
Hootsuite ROI Score by Ethnicity
Hootsuite's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 4 | African American/Black | 4 |
Other 2.6 | Other | 2.6 |
Hootsuite ROI Score by Age
Hootsuite's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
31-35 4.8 | 31-35 | 4.8 |
41-45 2.7 | 41-45 | 2.7 |
Hootsuite ROI Score by Usage
Hootsuite's ROI score was rated the highest by customers who have used Hootsuite's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Hootsuite ROI Score by Industry
Hootsuite's ROI score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
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Hootsuite Pricing vs. Competitors
Compared to its competitors, Hootsuite's ROI score is rated right above Socialbakers, and is preceded by Sprinklr.
| COMPANY | Pricing Score | |
|---|---|---|
| Sprout Social | 4/5 |
| HubSpot | 4/5 |
| Sprinklr | 3.9/5 |
| Hootsuite | 3.7/5 |
| Socialbakers | 3.6/5 |
| Spredfast | 3.5/5 |
| Meltwater | 3.4/5 |
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ROI for Other Tech Brands
In the Tech industry, Hootsuite's ROI score is rated right below ROBLOX.
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Hootsuite Customer Satisfaction (CSAT)
Hootsuite Customer Satisfaction (CSAT) Score
65 / 100
Hootsuite has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Very Satisfied
33%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hootsuite Customer Satisfaction
Hootsuite's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Male customers.
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Ranked Hootsuite Customer Satisfaction the Highest
Ranked Hootsuite Customer Satisfaction the Lowest
Hootsuite Customer Satisfaction Score by Gender
Female customers rated Hootsuite's Customer Satisfaction score 75 points higher than Male customers.
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25 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Hootsuite Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hootsuite's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
0%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
14%
CSAT according to African American/Black
Hootsuite's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Hootsuite's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
Hootsuite Customer Satisfaction Score by Age
Hootsuite's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 41-45 | 33% |
Hootsuite Customer Satisfaction Score by Usage
Hootsuite's Customer Satisfaction score was rated the highest by customers who have used Hootsuite's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Hootsuite Customer Satisfaction Score by Industry
Hootsuite's Customer Satisfaction score was rated 50 points by Tech industry customers.
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}Hootsuite Customer Satisfaction vs. Competitors
Compared to its competitors, Hootsuite's Customer Satisfaction score is rated right above HubSpot, and is preceded by Sprout Social.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Socialbakers | 83% |
| Sprinklr | 76% |
| Sprout Social | 75% |
| Hootsuite | 66% |
| HubSpot | 61% |
| Meltwater | 29% |
| Spredfast | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Hootsuite's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Hootsuite Customer Service
3.6/5
Hootsuite has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Hootsuite's Customer Service
Address
111 E 5th Avenue, Vancouver V5T 4L1 Canada
Website
http://www.hootsuite.com
Phone Number
604-681-4668
Hootsuite's Social Links
Quick Insights into Hootsuite Customer Service
Hootsuite's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Hootsuite Customer Service the Highest
Ranked Hootsuite Customer Service the Lowest
Hootsuite Customer Service Score by Gender
Female customers rated Hootsuite's Customer Service score 1.3 stars higher than Male customers.
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Male
2.8/5
Female
4.1/5
Hootsuite Customer Service Score by Ethnicity
Hootsuite's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.2 | African American/Black | 4.2 |
Other 2.7 | Other | 2.7 |
Hootsuite Customer Service Score by Age
Hootsuite's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
31-35 4.6 | 31-35 | 4.6 |
41-45 2.5 | 41-45 | 2.5 |
Hootsuite Customer Service Score by Usage
Hootsuite's Customer Service score was rated the highest by customers who have used Hootsuite's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hootsuite Customer Service Score by Industry
Hootsuite's Customer Service score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Hootsuite Customer Service vs. Competitors
Compared to its competitors, Hootsuite's Customer Service score is rated right below Meltwater.
| COMPANY | Customer Service Score | |
|---|---|---|
| HubSpot | 4.1/5 |
| Sprout Social | 4/5 |
| Socialbakers | 3.8/5 |
| Sprinklr | 3.8/5 |
| Spredfast | 3.7/5 |
| Meltwater | 3.7/5 |
| Hootsuite | 3.6/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Hootsuite's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Hootsuite as an Employer
4.2/5
Hootsuite has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Hootsuite scored a 24 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Hootsuite would recommend the brand to a friend. ENPS measures how likely Hootsuite employees would recommend working at Hootsuite to a friend.
Net Promoter Score
24
NPS Score
| 54% | Promoters |
|---|---|
| 16% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 53% | Promoters |
|---|---|
| 22% | Passive |
| 25% | Detractors |
Global Ranking Snapshot
Hootsuite is ranked #225 in the Global Top 100 Brands. It ranks just behind HubSpot and just ahead of Discovery Communications.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
223 |  | Warby Parker |  | Neil Blumenthal & David Gilboa | Fashion and Beauty |
224 | | HubSpot |  | Yamini Rangan | Tech |
225 | | Hootsuite | | Irina Novoselsky | Tech |
226 |  | Discovery Communications |  | David Zaslav | Media and Entertainment |
227 |  | Thomson Reuters |  | Steve Hasker | Business and Consumer Services |
228 |  | ViacomCBS |  | Robert Bakish | Media and Entertainment |
229 |  | Mayo Clinic |  | Dr. Gianrico Farrugia | Health and Wellness |
Tech Ranking Snapshot
Hootsuite is ranked #60 in the Tech Industry. It ranks just behind HubSpot and just ahead of Marketo.
