37
NPS
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Sprout Social is ranked #72 in Tech Brands
Sprout Social is ranked #72 in Tech Brands
About Sprout Social's Brand
"Sprout Social is a social media management tool that helps users to manage social media engagement, publishing and analytics." Sprout Social’s brand is ranked #276 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sprout Social. When compared to other organizations within the Tech industry, Sprout Social is ranked #72. Among its major competitors, Sprout Social is ranked in 1st place for NPS while Spredfast is 2nd, and Moz is 3rd.Their current valuation is $3.40B
Brand at a Glance
90%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4/5
Customer Service
Sprout Social CMO
Jamie Gilpin
Jamie Gilpin serves as the Chief Marketing Officer of Sprout Social, Inc.. Jamie started at Sprout Social, Inc. in Apr of 2018. Jamie currently resides in the Greater Chicago Area.
Sprout Social Ranking
- #72 in Tech
- #1 / 4 of its competitors
Sprout Social NPS
Sprout Social's Net Promoter Score (NPS) is a 37 with 63% Promoters, 11% Passives, and 26% Detractors. Net Promoter Score tracks whether Sprout Social's customers would recommend using the product based on a scale of -100 to 100.
Sprout Social Overall NPS
| 63% | Promoters |
|---|---|
| 11% | Passives |
| 26% | Detractors |
Sprout Social NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 34 | Aug 2022 | 34 |
Sep 2022 34 | Sep 2022 | 34 |
Oct 2022 33 | Oct 2022 | 33 |
Nov 2022 35 | Nov 2022 | 35 |
Jan 2023 34 | Jan 2023 | 34 |
Jun 2023 34 | Jun 2023 | 34 |
Jul 2023 34 | Jul 2023 | 34 |
Nov 2023 36 | Nov 2023 | 36 |
Apr 2024 34 | Apr 2024 | 34 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 36 | Sep 2024 | 36 |
Mar 2025 36 | Mar 2025 | 36 |
How Other Brands Compare
Sprout Social is ranked first for NPS among its competitors. Moz and Hootsuite come in second and third, with Sprinklr coming in at #4. Among those competitors, it is the most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sprout Social NPS by Gender
Sprout Social's NPS was rated 49 by Female customers on Comparably.
Female
49
Sprout Social's NPS was rated 49 by Female customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Male
N/A
Sprout Social's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Sprout Social NPS by Ethnicity
Sprout Social's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Sprout Social NPS by Age
Sprout Social's NPS was rated 25 points by customers ages 26-30 on Comparably.
Sprout Social NPS by Usage
Sprout Social's NPS was rated the highest by customers who have used Sprout Social's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Sprout Social NPS vs. Competitors
Compared to its competitors, Sprout Social's NPS is rated right above Spredfast.
| COMPANY | NPS Score | |
|---|---|---|
 | Sprout Social | 37 |
 | Spredfast | 34 |
 | Moz | 31 |
 | Hootsuite | 24 |
 | Socialbakers | 11 |
 | Sprinklr | 10 |
Sprout Social NPS vs Companies in Tech
In the Tech industry, Sprout Social's NPS is rated right above Peloton, and is preceded by ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Zoom Video Communications | 44 |
 | Netflix | 43 |
 | 42 | |
 | ROBLOX | 38 |
| Sprout Social | 37 |
 | Peloton | 31 |
Sprout Social Customer Reviews
Out of the 2 Sprout Social customer reviews 1 was positive and 1 was constructive. Sprout Social customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Sprout Social Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Sprout Social users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sprout Social Customer Loyalty Score by Gender
Sprout Social's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Sprout Social Customer Loyalty Score by Ethnicity
Sprout Social's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sprout Social.
100
out of 100
Caucasian
Sprout Social Customer Loyalty Score by Age
Sprout Social's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sprout Social.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
Sprout Social Customer Loyalty Score by Usage
Sprout Social's Customer Loyalty score was rated 100% by customers who have used Sprout Social's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sprout Social Customer Loyalty Score by Industry
Sprout Social's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Sprout Social Customer Loyalty vs. Competitors
Compared to its competitors, Sprout Social's Customer Loyalty score is rated right above Hootsuite.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sprout Social | 90% |
| Hootsuite | 76% |
| Sprinklr | 76% |
| Socialbakers | 69% |
| Moz | 68% |
| Spredfast | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Sprout Social's Customer Loyalty score is rated right above ROBLOX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sprout Social | 90% |
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| 87% | |
| Spotify | 87% |
| Apple | 86% |
| Zoom Video Communications | 84% |
| Peloton | 82% |
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Sprout Social Product Quality
4.1/5
Sprout Social has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Sprout Social Product Information
Sprout Social serves markets in the United States, Asia, China, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, and Latin America. Sprout Social supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Sprout Social’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Sprout Social's product the highest. Reviewers from the Banking and Financial Services industry rated Sprout Social the lowest at 4.4.
- Website
- https://sproutsocial.com/
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Analytics
SaaS
Languages Supported
English
Product Type
Customer Experience Software
Facebook App Software
Social Media Marketing Software
Content Marketing Software
Web Collaboration Software
Marketing Analytics Software
Social Media Management Software
Competitive Intelligence Software
Brand Management Software
Customer Engagement Software
Reputation Management Software
Publishing Software
Social Networking Software
Social CRM Software
Social Media Monitoring Software
Social Media Analytics Tools Software
Quick Insights into Sprout Social Product Quality
Sprout Social's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Sprout Social's products/services for 1 to 2 Years.
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Ranked Sprout Social Product Quality the Highest
Ranked Sprout Social Product Quality the Lowest
Sprout Social Product Quality Score by Gender
Sprout Social's Product Quality score was rated 4.8 by Female customers on Comparably.
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Female
4.8/5
Male
N/A
Sprout Social Product Quality Score by Ethnicity
Sprout Social's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sprout Social.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Sprout Social Product Quality Score by Age
Sprout Social's Product Quality score was rated 4.7 stars by customers ages 26-30 on Comparably.
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0
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| Summary | Age | Score |
|---|---|---|
26-30 4.7 | 26-30 | 4.7 |
Sprout Social Product Quality Score by Usage
Sprout Social's Product Quality score was rated the highest by customers who have used Sprout Social's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sprout Social Product Quality Score by Industry
Sprout Social's Product Quality score was rated the highest by Education industry customers, and the lowest by Media and Entertainment industry customers.
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Sprout Social Product Quality vs. Competitors
Compared to its competitors, Sprout Social's Product Quality score is rated right above Moz.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sprout Social | 4.1/5 |
| Moz | 4.1/5 |
| Spredfast | 4/5 |
| Hootsuite | 3.9/5 |
| Sprinklr | 3.9/5 |
| Socialbakers | 3.7/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Sprout Social's Product Quality score is rated right above Google, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Zoom Video Communications | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| Sprout Social | 4.1/5 |
| 4.1/5 | |
| Peloton | 4/5 |
| ROBLOX | 4/5 |
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Sprout Social Pricing
Sprout Social ROI & Value For Money
4/5
Sprout Social has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Sprout Social Pricing Plans
Sprout Social has a pricing structure that accommodates small, medium, and large businesses. Starting from $99/month, Sprout Social uses a subscription model and offers the following: $99 PER USER/MONTH, Corporate, and $149 PER USER/MONTH.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Sprout Social.
Who Uses Sprout Social?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Sprout Social ROI
Sprout Social's ROI score was rated highest by Female customers, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Sprout Social ROI the Highest
Ranked Sprout Social ROI the Lowest
Sprout Social ROI Score by Gender
Sprout Social's ROI score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
Sprout Social ROI Score by Ethnicity
Sprout Social's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Sprout Social ROI Score by Age
Sprout Social's ROI score was rated 4.4 stars by customers ages 26-30 on Comparably.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
26-30 4.4 | 26-30 | 4.4 |
Sprout Social ROI Score by Usage
Sprout Social's ROI score was rated 4.2 stars by customers who have used Sprout Social's products/services for Less than 1 Year.
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Sprout Social ROI Score by Industry
Sprout Social's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Sprout Social Pricing vs. Competitors
Compared to its competitors, Sprout Social's ROI score is rated right above Moz.
| COMPANY | Pricing Score | |
|---|---|---|
| Sprout Social | 4/5 |
| Moz | 4/5 |
| Sprinklr | 3.9/5 |
| Hootsuite | 3.7/5 |
| Socialbakers | 3.6/5 |
| Spredfast | 3.5/5 |
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ROI for Other Tech Brands
In the Tech industry, Sprout Social's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
| COMPANY | Pricing Score | |
|---|---|---|
| Zoom Video Communications | 4.1/5 |
| Sprout Social | 4/5 |
| 4/5 | |
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| ROBLOX | 3.8/5 |
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Sprout Social Customer Satisfaction (CSAT)
Sprout Social Customer Satisfaction (CSAT) Score
74 / 100
Sprout Social has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
39%
Satisfied
35%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
17%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sprout Social Customer Satisfaction
Sprout Social's Customer Satisfaction score was rated highest by customers ages 26-30.
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Ranked Sprout Social Customer Satisfaction the Highest
Sprout Social Customer Satisfaction Score by Gender
Sprout Social's Customer Satisfaction score was rated 66 by Female customers on Comparably.
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66 / 100
FemaleVery Satisfied | 66% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Sprout Social Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sprout Social's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Sprout Social Customer Satisfaction Score by Age
Sprout Social's Customer Satisfaction score was rated 75 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sprout Social.
0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% |
Sprout Social Customer Satisfaction Score by Usage
Sprout Social's Customer Satisfaction score was rated 57 points by customers who have used Sprout Social's products/services for Less than 1 Year.
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Sprout Social Customer Satisfaction Score by Industry
Sprout Social's Customer Satisfaction score was rated 75 points by Tech industry customers.
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}Sprout Social Customer Satisfaction vs. Competitors
Compared to its competitors, Sprout Social's Customer Satisfaction score is rated right above Hootsuite, and is preceded by Sprinklr.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Socialbakers | 83% |
| Sprinklr | 76% |
| Sprout Social | 74% |
| Hootsuite | 66% |
| Moz | 50% |
| Spredfast | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Sprout Social's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| 81% | |
| Sprout Social | 74% |
| Zoom Video Communications | 74% |
| ROBLOX | 73% |
| Peloton | 63% |
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Sprout Social Customer Service
4/5
Sprout Social has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Sprout Social's Customer Service
Address
131 S. Dearborn Street, Chicago, IL 60603
Website
https://sproutsocial.com/
Phone Number
866-878-3231
Sprout Social's Social Links
Quick Insights into Sprout Social Customer Service
Sprout Social's Customer Service score was rated highest by customers from the Tech industry.
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Ranked Sprout Social Customer Service the Highest
Sprout Social Customer Service Score by Gender
Sprout Social's Customer Service score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
Sprout Social Customer Service Score by Ethnicity
Sprout Social's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Sprout Social Customer Service Score by Age
Sprout Social's Customer Service score was rated 4.2 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
Sprout Social Customer Service Score by Usage
Sprout Social's Customer Service score was rated 4.1 stars by customers who have used Sprout Social's products/services for Less than 1 Year.
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Sprout Social Customer Service Score by Industry
Sprout Social's Customer Service score was rated 4.5 stars by Tech industry customers.
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Sprout Social Customer Service vs. Competitors
Compared to its competitors, Sprout Social's Customer Service score is rated right above Socialbakers.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sprout Social | 4/5 |
| Socialbakers | 3.8/5 |
| Sprinklr | 3.8/5 |
| Spredfast | 3.7/5 |
| Hootsuite | 3.6/5 |
| Moz | 3.5/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Sprout Social's Customer Service score is rated right above Google, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| Sprout Social | 4/5 |
| 4/5 | |
| Zoom Video Communications | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| ROBLOX | 3.6/5 |
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Sprout Social as an Employer
4.2/5
Sprout Social has a 4.2/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Sprout Social scored a 37 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Sprout Social would recommend the brand to a friend. ENPS measures how likely Sprout Social employees would recommend working at Sprout Social to a friend.
Net Promoter Score
37
NPS Score
| 63% | Promoters |
|---|---|
| 11% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 62% | Promoters |
|---|---|
| 10% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
Sprout Social is ranked #276 in the Global Top 100 Brands. It ranks just behind Fortinet and just ahead of Hot Topic.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
274 |  | Qualtrics |  | Zig Serafin | Tech |
275 |  | Fortinet |  | Ken Xie | Tech |
276 | | Sprout Social | | Justyn Howard | Tech |
277 |  | Hot Topic |  | Steve Vranes | Retail |
278 |  | Jack in the Box |  | Leonard Comma | Food and Beverages |
279 |  | Sotheby's |  | Charles F. Stewart | Ecommerce and Marketplaces |
280 |  | Yelp |  | Jeremy Stoppelman | Tech |
Tech Ranking Snapshot
Sprout Social is ranked #72 in the Tech Industry. It ranks just behind Fortinet and just ahead of Sotheby's.
