31
NPS
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Moz
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About Moz's Brand
Moz is the world's most popular provider of inbound marketing software. Among its major competitors, Moz is ranked in 4th place for NPS while Semrush is 1st, and Sprout Social is 2nd.Their current valuation is $130.00M
Brand at a Glance
68%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
3.5/5
Customer Service
Moz Ranking
- #4 / 4 of its competitors
Moz NPS
Moz's Net Promoter Score (NPS) is a 31 with 58% Promoters, 15% Passives, and 27% Detractors. Net Promoter Score tracks whether Moz's customers would recommend using the product based on a scale of -100 to 100.
Moz Overall NPS
| 58% | Promoters |
|---|---|
| 15% | Passives |
| 27% | Detractors |
Moz NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 34 | Aug 2020 | 34 |
Feb 2022 34 | Feb 2022 | 34 |
Jun 2023 34 | Jun 2023 | 34 |
Jul 2023 32 | Jul 2023 | 32 |
Oct 2023 32 | Oct 2023 | 32 |
Sep 2024 31 | Sep 2024 | 31 |
How Other Brands Compare
Moz is ranked #4 for NPS among its competitors. Semrush and Sprout Social come in first and second, with Yext coming in at third. Among those competitors, it is the third most valued company behind Sprout Social.
Moz |  Sprout Social |  Yext |  Semrush | |
| Global Ranking | #- | #276 | #634 | #- |
| NPS | 31 | 37 | 36 | 46 |
| Valuation Updated every 24 hours for public companies | $130.00M | $3.40B | $1.85B | $100.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Moz NPS by Usage
Moz's NPS was rated the highest by customers who have used Moz's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Moz NPS vs. Competitors
Compared to its competitors, Moz's NPS is rated right below Yext .
| COMPANY | NPS Score | |
|---|---|---|
| Semrush | 46 |
| Sprout Social | 37 |
| Yext | 36 |
| Moz | 31 |
Moz Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Moz users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Moz Customer Loyalty vs. Competitors
Compared to its competitors, Moz's Customer Loyalty score is rated right below Yext .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sprout Social | 90% |
| Semrush | 81% |
| Yext | 76% |
| Moz | 68% |
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Moz Product Quality
4.1/5
Moz has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Moz Product Information
Moz serves markets in the United States, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Moz supports Web devices and offers products for small, medium, and large sized businesses.
Moz’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- https://moz.com/
- Company Size
- 51-200 Employees
Industry
Tech
Languages Supported
English
Product Type
Testing Software
Analytics Software
Marketing Analytics Software
Web Analytics Software
Brand Management Software
Store Locator Software
Feedback and Reviews Management Software
Social Media Monitoring Software
Search Marketing Software
SEO/SEM Software
Location Intelligence Software
Quick Insights into Moz Product Quality
Moz's Product Quality score was rated highest by customers who have used Moz's products/services for Less than 1 Year.
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Ranked Moz Product Quality the Highest
Moz Product Quality Score by Usage
Moz's Product Quality score was rated 3.7 stars by customers who have used Moz's products/services for Less than 1 Year.
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Moz Product Quality vs. Competitors
Compared to its competitors, Moz's Product Quality score is rated right above Yext , and is preceded by Sprout Social.
| COMPANY | Product Quality Score | |
|---|---|---|
| Semrush | 4.1/5 |
| Sprout Social | 4.1/5 |
| Moz | 4.1/5 |
| Yext | 3.9/5 |
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Moz Pricing
Moz ROI & Value For Money
4/5
Moz has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Moz Pricing Plans
Moz has a pricing structure that accommodates small, medium, and large businesses. Starting from $99/month, Moz uses a subscription model and offers the following: Medium: $179/month (billed monthly) or $143/month (billed annually)., Large: $249/month (billed monthly) or $199/month (billed annually)., and Premium: $999/month (billed monthly) or $799/month (billed annually)..
Who Uses Moz?
Small Businesses
Medium Businesses
Large Enterprises
Moz Pricing vs. Competitors
Compared to its competitors, Moz's ROI score is rated right above Yext , and is preceded by Semrush.
| COMPANY | Pricing Score | |
|---|---|---|
| Sprout Social | 4/5 |
| Semrush | 4/5 |
| Moz | 4/5 |
| Yext | 3.9/5 |
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Moz Customer Satisfaction (CSAT)
Moz Customer Satisfaction (CSAT) Score
50 / 100
Moz has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Moz Customer Satisfaction vs. Competitors
Compared to its competitors, Moz's Customer Satisfaction score is rated right below Semrush.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Yext | 82% |
| Sprout Social | 74% |
| Semrush | 71% |
| Moz | 50% |
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Moz Customer Service
3.5/5
Moz has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Moz's Customer Service
Address
Seattle, WA
Website
https://moz.com/
Moz Customer Service vs. Competitors
Compared to its competitors, Moz's Customer Service score is rated right below Yext .
| COMPANY | Customer Service Score | |
|---|---|---|
| Sprout Social | 4/5 |
| Semrush | 3.9/5 |
| Yext | 3.9/5 |
| Moz | 3.5/5 |
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Moz as an Employer
2.9/5
Moz has a 2.9/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Moz scored a 31 for Net Promoter Score and a -62 for Employee Net Promoter Score. NPS gauges how likely a customer of Moz would recommend the brand to a friend. ENPS measures how likely Moz employees would recommend working at Moz to a friend.
Net Promoter Score
31
NPS Score
| 58% | Promoters |
|---|---|
| 15% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-62
eNPS Score
| 8% | Promoters |
|---|---|
| 22% | Passive |
| 70% | Detractors |
