46
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Semrush
Marketing or Exec? Claim Your Free Account
About Semrush's Brand
Semrush is an online visibility management and content marketing SaaS platform
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
Semrush NPS
Semrush's Net Promoter Score (NPS) is a 46 with 63% Promoters, 20% Passives, and 17% Detractors. Net Promoter Score tracks whether Semrush's customers would recommend using the product based on a scale of -100 to 100.
Semrush Overall NPS
| 63% | Promoters |
|---|---|
| 20% | Passives |
| 17% | Detractors |
Semrush NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 48 | Jan 2024 | 48 |
Feb 2024 48 | Feb 2024 | 48 |
Mar 2024 47 | Mar 2024 | 47 |
May 2024 45 | May 2024 | 45 |
Nov 2024 45 | Nov 2024 | 45 |
Jan 2025 45 | Jan 2025 | 45 |
Feb 2025 45 | Feb 2025 | 45 |
Mar 2025 45 | Mar 2025 | 45 |
Apr 2025 45 | Apr 2025 | 45 |
Jul 2025 46 | Jul 2025 | 46 |
Aug 2025 44 | Aug 2025 | 44 |
Sep 2025 46 | Sep 2025 | 46 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Semrush NPS by Gender
Male customers rated Semrush's NPS 24 points higher than Female customers.
Male
57
Semrush's NPS was rated 57 by Male customers on Comparably.
64%
Promoters
29%
Passives
7%
Detractors
Female
33
Semrush's NPS was rated 33 by Female customers on Comparably.
44%
Promoters
45%
Passives
11%
Detractors
Semrush NPS by Ethnicity
Semrush's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other 57 | Other | 57 |
Semrush NPS by Age
Semrush's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Semrush NPS by Usage
Semrush's NPS was rated the highest by customers who have used Semrush's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 55 | Less than 1 Year | 55 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 83 | 5 to 10 Years | 83 |
Semrush Customer Reviews
Out of the 2 Semrush customer reviews 2 were positive and 0 were constructive. Semrush customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Semrush Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Semrush users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Semrush Customer Loyalty Score by Gender
Male customers rated Semrush's Customer Loyalty score 1% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Semrush.
Male
81%
Yes
Female
80%
Yes
Semrush Customer Loyalty Score by Ethnicity
Semrush's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Semrush.
70
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
87
out of 100
Other
Semrush Customer Loyalty Score by Age
Semrush's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Semrush.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
26-30 87% | 26-30 | 87% |
31-35 100% | 31-35 | 100% |
41-45 40% | 41-45 | 40% |
Semrush Customer Loyalty Score by Usage
Semrush's Customer Loyalty score was rated the highest by customers who have used Semrush's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Semrush Customer Loyalty Score by Industry
Semrush's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Semrush Product Quality
4.1/5
Semrush has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Semrush's overall Product Quality score rated by its users and customers.
Semrush Product Information
Semrush serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Semrush supports Web devices and offers products for small, medium, and large sized businesses.
Semrush’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Semrush's product the highest. Reviewers from the Tech industry rated Semrush the lowest at 4.1.
- Website
- http://www.semrush.com
- Company Size
- 1,001-5,000 Employees
Industry
Information Services
Tech
Analytics
SaaS
Languages Supported
English
French
German
Portuguese
Spanish
Chinese (Simplified)
Italian
Russian
Product Type
Facebook App Software
Social Media Marketing Software
Advertising Software
Campaign Management Software
Content Marketing Software
Analytics Software
Marketing Analytics Software
Web Analytics Software
Competitive Intelligence Software
Market Research Software
Search Marketing Software
SEO/SEM Software
PPC Software
Link Management Tools Software
Quick Insights into Semrush Product Quality
Semrush's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Semrush's Product Quality.
Ranked Semrush Product Quality the Highest
Ranked Semrush Product Quality the Lowest
Semrush Product Quality Score by Gender
Female customers rated Semrush's Product Quality score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Semrush.
Male
4.2/5
Female
4.3/5
Semrush Product Quality Score by Ethnicity
Semrush's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Semrush.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.2 | Other | 4.2 |
Semrush Product Quality Score by Age
Semrush's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Semrush.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4 | 26-30 | 4 |
31-35 4.5 | 31-35 | 4.5 |
41-45 4.1 | 41-45 | 4.1 |
Semrush Product Quality Score by Usage
Semrush's Product Quality score was rated the highest by customers who have used Semrush's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Semrush Product Quality Score by Industry
Semrush's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Semrush Pricing
Semrush ROI & Value For Money
4/5
Semrush has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Semrush's overall ROI score rated by its users and customers.
Semrush Pricing Plans
Semrush has a pricing structure that accommodates small, medium, and large businesses. Starting from $99.95/month, Semrush uses a subscription model and offers the following: Guru: $199.95/month or $1999.40/year, Business: $399.95/month or $3999.40/year, and Enterprise: upon request.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Content industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Semrush.
Who Uses Semrush?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Semrush ROI
Semrush's ROI score was rated highest by customers from the Content industry, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Semrush's ROI score.
Ranked Semrush ROI the Highest
Ranked Semrush ROI the Lowest
Semrush ROI Score by Gender
Semrush's ROI score was rated 4 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Semrush.
Male
4/5
Female
4/5
Semrush ROI Score by Ethnicity
Semrush's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Semrush.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.1 | Other | 4.1 |
Semrush ROI Score by Age
Semrush's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Semrush.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
41-45 3.3 | 41-45 | 3.3 |
Semrush ROI Score by Usage
Semrush's ROI score was rated the highest by customers who have used Semrush's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Semrush ROI Score by Industry
Semrush's ROI score was rated the highest by Content industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Semrush Customer Satisfaction (CSAT)
Semrush Customer Satisfaction (CSAT) Score
71 / 100
Semrush has an overall Customer Satisfaction score of 71 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Semrush Customer Satisfaction
Semrush's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Semrush's Customer Satisfaction.
Ranked Semrush Customer Satisfaction the Highest
Ranked Semrush Customer Satisfaction the Lowest
Semrush Customer Satisfaction Score by Gender
Female customers rated Semrush's Customer Satisfaction score 9 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Semrush.
79 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
88 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Semrush Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Semrush's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Semrush.
100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Semrush's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Semrush.
83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Semrush's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Semrush.
86 / 100
Very Satisfied
29%
Satisfied
57%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
Semrush Customer Satisfaction Score by Age
Semrush's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Semrush.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 100% |
Semrush Customer Satisfaction Score by Usage
Semrush's Customer Satisfaction score was rated the highest by customers who have used Semrush's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Semrush Customer Satisfaction Score by Industry
Semrush's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Semrush Customer Satisfaction Score by Industry",
"text": "Semrush's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Semrush's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Semrush's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Semrush's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Semrush Customer Service
3.9/5
Semrush has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Semrush's overall Customer Service score rated by its users and customers.
About Semrush's Customer Service
Address
800 Boylston St, Suite 2475, Boston, NY 02199
Website
http://www.semrush.com
Phone Number
(855) 814-4510
Semrush's Social Links
Quick Insights into Semrush Customer Service
Semrush's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Semrush's Customer Service score.
Ranked Semrush Customer Service the Highest
Ranked Semrush Customer Service the Lowest
Semrush Customer Service Score by Gender
Female customers rated Semrush's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Semrush.
Male
4/5
Female
4.2/5
Semrush Customer Service Score by Ethnicity
Semrush's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Semrush.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.3 | Other | 4.3 |
Semrush Customer Service Score by Age
Semrush's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Semrush.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
41-45 3.1 | 41-45 | 3.1 |
Semrush Customer Service Score by Usage
Semrush's Customer Service score was rated the highest by customers who have used Semrush's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Semrush Customer Service Score by Industry
Semrush's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Semrush as an Employer
3.8/5
Semrush has a 3.8/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Semrush scored a 46 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Semrush would recommend the brand to a friend. ENPS measures how likely Semrush employees would recommend working at Semrush to a friend.
Net Promoter Score
46
NPS Score
| 63% | Promoters |
|---|---|
| 20% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 39% | Promoters |
|---|---|
| 26% | Passive |
| 35% | Detractors |
