42
NPS
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Fortinet is ranked #71 in Tech Brands
Fortinet is ranked #71 in Tech Brands
About Fortinet's Brand
"Fortinet is a provider of network security appliances that include firewalls, security gateways, and complementary products." Fortinet’s brand is ranked #275 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fortinet. When compared to other organizations within the Tech industry, Fortinet is ranked #71. Among its major competitors, Fortinet is ranked in 2nd place for NPS while Kaspersky is 1st, and Juniper Networks is 3rd. Overall, Fortinet has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $27.91B
Brand at a Glance
82%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Fortinet CMO
Fortinet Ranking
- #275 in Global Best Brands
- #71 in Tech
- #1 / 4 of its competitors
Fortinet NPS
Fortinet's Net Promoter Score (NPS) is a 42 with 62% Promoters, 18% Passives, and 20% Detractors. Net Promoter Score tracks whether Fortinet's customers would recommend using the product based on a scale of -100 to 100.
Fortinet Overall NPS
| 62% | Promoters |
|---|---|
| 18% | Passives |
| 20% | Detractors |
Fortinet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 39 | Oct 2024 | 39 |
Nov 2024 41 | Nov 2024 | 41 |
Dec 2024 41 | Dec 2024 | 41 |
Jan 2025 40 | Jan 2025 | 40 |
Feb 2025 41 | Feb 2025 | 41 |
Mar 2025 43 | Mar 2025 | 43 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Jul 2025 41 | Jul 2025 | 41 |
Aug 2025 43 | Aug 2025 | 43 |
Oct 2025 42 | Oct 2025 | 42 |
Dec 2025 42 | Dec 2025 | 42 |
How Other Brands Compare
Fortinet is ranked first for NPS among its competitors. Juniper Networks and FireEye, Inc. come in second and third, with McAfee coming in at #4. Among those competitors, it is the second most valued company behind McAfee.
 Fortinet |  McAfee |  Juniper Networks |  FireEye, Inc. | |
| Global Ranking | #275 | #503 | #816 | #- |
| NPS | 42 | 7 | 34 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $27.91B | $31.96B | $8.38B | $4.74B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fortinet NPS by Gender
Male customers rated Fortinet's NPS 38 points higher than Female customers.
Male
63
Fortinet's NPS was rated 63 by Male customers on Comparably.
71%
Promoters
21%
Passives
8%
Detractors
Female
25
Fortinet's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Fortinet NPS by Ethnicity
Fortinet's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 73 | Caucasian | 73 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 80 | African American/Black | 80 |
Asian or Pacific Islander 54 | Asian or Pacific Islander | 54 |
Other 28 | Other | 28 |
Fortinet NPS by Age
Fortinet's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Fortinet NPS by Usage
Fortinet's NPS was rated the highest by customers who have used Fortinet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 24 | Less than 1 Year | 24 |
1 to 2 Years 70 | 1 to 2 Years | 70 |
2 to 5 Years 81 | 2 to 5 Years | 81 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 13 | Over 10 Years | 13 |
Fortinet NPS vs. Competitors
Compared to its competitors, Fortinet's NPS is rated right above Juniper Networks, and is preceded by Kaspersky.
| COMPANY | NPS Score | |
|---|---|---|
 | Kaspersky | 53 |
| Fortinet | 42 |
| Juniper Networks | 34 |
| FireEye, Inc. | 30 |
 | Sophos | 22 |
| McAfee | 7 |
 | NETGEAR | -24 |
 | SonicWall | -34 |
Fortinet Customer Reviews
Out of the 14 Fortinet customer reviews 14 were positive and 0 were constructive. Fortinet customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Fortinet Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Fortinet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fortinet Customer Loyalty Score by Gender
Male customers rated Fortinet's Customer Loyalty score 11% higher than Female customers.
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Male
89%
Yes
Female
78%
Yes
Fortinet Customer Loyalty Score by Ethnicity
Fortinet's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fortinet.
88
out of 100
Caucasian
100
out of 100
Hispanic or Latino
91
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
87
out of 100
Other
Fortinet Customer Loyalty Score by Age
Fortinet's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 88% | 26-30 | 88% |
31-35 80% | 31-35 | 80% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
46-50 87% | 46-50 | 87% |
51-55 100% | 51-55 | 100% |
Fortinet Customer Loyalty Score by Usage
Fortinet's Customer Loyalty score was rated the highest by customers who have used Fortinet's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Fortinet Customer Loyalty Score by Industry
Fortinet's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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Fortinet Customer Loyalty vs. Competitors
Compared to its competitors, Fortinet's Customer Loyalty score is rated right above FireEye, Inc., and is preceded by McAfee.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Juniper Networks | 86% |
| McAfee | 83% |
| Fortinet | 82% |
| FireEye, Inc. | 80% |
| Sophos | 73% |
| Kaspersky | 70% |
| NETGEAR | 65% |
| SonicWall | 57% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Fortinet's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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Fortinet Product Quality
4.2/5
Fortinet has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Fortinet Product Information
Fortinet’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Fortinet's product the highest. Reviewers from the Telecommunications industry rated Fortinet the lowest at 4.4.
- Website
- http://fortinet.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Enterprise
Government & Legal
Hardware and Devices
Mobile App
Quick Insights into Fortinet Product Quality
Fortinet's Product Quality score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked Fortinet Product Quality the Highest
Ranked Fortinet Product Quality the Lowest
Fortinet Product Quality Score by Gender
Male customers rated Fortinet's Product Quality score 0.1 stars higher than Female customers.
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Male
4.5/5
Female
4.4/5
Fortinet Product Quality Score by Ethnicity
Fortinet's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.9 | Other | 3.9 |
Fortinet Product Quality Score by Age
Fortinet's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
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3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4 | 46-50 | 4 |
51-55 4.8 | 51-55 | 4.8 |
Fortinet Product Quality Score by Usage
Fortinet's Product Quality score was rated the highest by customers who have used Fortinet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fortinet Product Quality Score by Industry
Fortinet's Product Quality score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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Fortinet Product Quality vs. Competitors
Compared to its competitors, Fortinet's Product Quality score is rated right above Juniper Networks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Fortinet | 4.2/5 |
| Juniper Networks | 4.2/5 |
| FireEye, Inc. | 4/5 |
| Kaspersky | 3.9/5 |
| Sophos | 3.8/5 |
| McAfee | 3.8/5 |
| SonicWall | 2.9/5 |
| NETGEAR | 2.6/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Fortinet's Product Quality score is rated right above Google, and is preceded by Spotify.
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Fortinet Pricing
Fortinet ROI & Value For Money
4.2/5
Fortinet has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Fortinet Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Tech industry think that they had the lowest ROI from Fortinet.
Quick Insights into Fortinet ROI
Fortinet's ROI score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked Fortinet ROI the Highest
Ranked Fortinet ROI the Lowest
Fortinet ROI Score by Gender
Fortinet's ROI score was rated 4.4 by both Female and Male customers on Comparably.
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Male
4.4/5
Female
4.4/5
Fortinet ROI Score by Ethnicity
Fortinet's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.8 | Other | 3.8 |
Fortinet ROI Score by Age
Fortinet's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.5 | 51-55 | 4.5 |
Fortinet ROI Score by Usage
Fortinet's ROI score was rated the highest by customers who have used Fortinet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fortinet ROI Score by Industry
Fortinet's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Fortinet Pricing vs. Competitors
Compared to its competitors, Fortinet's ROI score is rated right above Juniper Networks, and is preceded by Kaspersky.
| COMPANY | Pricing Score | |
|---|---|---|
| Kaspersky | 4.2/5 |
| Fortinet | 4.2/5 |
| Juniper Networks | 4.2/5 |
| Sophos | 3.9/5 |
| FireEye, Inc. | 3.8/5 |
| McAfee | 3.5/5 |
| NETGEAR | 2.5/5 |
| SonicWall | 2.5/5 |
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ROI for Other Tech Brands
In the Tech industry, Fortinet's ROI score is rated right above Zoom Video Communications.
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Fortinet Customer Satisfaction (CSAT)
Fortinet Customer Satisfaction (CSAT) Score
83 / 100
Fortinet has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
49%
Satisfied
34%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
1%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fortinet Customer Satisfaction
Fortinet's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 51-55.
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Ranked Fortinet Customer Satisfaction the Highest
Ranked Fortinet Customer Satisfaction the Lowest
Fortinet Customer Satisfaction Score by Gender
Female customers rated Fortinet's Customer Satisfaction score 7 points higher than Male customers.
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93 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 2% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Fortinet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fortinet's Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.
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93 / 100
Very Satisfied
53%
Satisfied
40%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Fortinet's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Fortinet's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Fortinet's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.
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92 / 100
Very Satisfied
67%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Fortinet's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
Fortinet Customer Satisfaction Score by Age
Fortinet's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 92% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 80% |
Fortinet Customer Satisfaction Score by Usage
Fortinet's Customer Satisfaction score was rated the highest by customers who have used Fortinet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Fortinet Customer Satisfaction Score by Industry
Fortinet's Customer Satisfaction score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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"title": "Fortinet Customer Satisfaction Score by Industry",
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}Fortinet Customer Satisfaction vs. Competitors
Compared to its competitors, Fortinet's Customer Satisfaction score is rated right above Juniper Networks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Fortinet | 83% |
| Juniper Networks | 78% |
| Kaspersky | 75% |
| Sophos | 73% |
| FireEye, Inc. | 67% |
| McAfee | 58% |
| SonicWall | 57% |
| NETGEAR | 39% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Fortinet's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
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Fortinet Customer Service
4.3/5
Fortinet has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Fortinet's Customer Service
Address
899 Kifer Rd., Sunnyvale, CA 94086
Website
http://fortinet.com
Quick Insights into Fortinet Customer Service
Fortinet's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Fortinet's products/services for Less than 1 Year.
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Ranked Fortinet Customer Service the Highest
Ranked Fortinet Customer Service the Lowest
Fortinet Customer Service Score by Gender
Female customers rated Fortinet's Customer Service score 0.3 stars higher than Male customers.
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Male
4.3/5
Female
4.6/5
Fortinet Customer Service Score by Ethnicity
Fortinet's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.3 | Other | 4.3 |
Fortinet Customer Service Score by Age
Fortinet's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4 | 46-50 | 4 |
51-55 4.6 | 51-55 | 4.6 |
Fortinet Customer Service Score by Usage
Fortinet's Customer Service score was rated the highest by customers who have used Fortinet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fortinet Customer Service Score by Industry
Fortinet's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Fortinet Customer Service vs. Competitors
Compared to its competitors, Fortinet's Customer Service score is rated right above Juniper Networks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Fortinet | 4.3/5 |
| Juniper Networks | 4.2/5 |
| Kaspersky | 4.2/5 |
| Sophos | 3.9/5 |
| McAfee | 3.6/5 |
| FireEye, Inc. | 3.5/5 |
| SonicWall | 2.8/5 |
| NETGEAR | 2.3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Fortinet's Customer Service score is rated right above Apple.
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Consumer vs. Employees
Fortinet scored a 42 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Fortinet would recommend the brand to a friend. ENPS measures how likely Fortinet employees would recommend working at Fortinet to a friend.
Net Promoter Score
42
NPS Score
| 62% | Promoters |
|---|---|
| 18% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 59% | Promoters |
|---|---|
| 19% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
Fortinet is ranked #275 in the Global Top 100 Brands. It ranks just behind Qualtrics and just ahead of Sprout Social.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
273 |  | Ernst & Young (EY) |  | Carmine Di Sibio | Business and Consumer Services |
274 |  | Qualtrics |  | Zig Serafin | Tech |
275 | | Fortinet |  | Ken Xie | Tech |
276 |  | Sprout Social |  | Justyn Howard | Tech |
277 |  | Hot Topic |  | Steve Vranes | Retail |
278 |  | Jack in the Box |  | Leonard Comma | Food and Beverages |
279 |  | Sotheby's |  | Charles F. Stewart | Ecommerce and Marketplaces |
Tech Ranking Snapshot
Fortinet is ranked #71 in the Tech Industry. It ranks just behind Qualtrics and just ahead of Sprout Social.
| RANK | COMPANY | Location | |
|---|---|---|---|
69 |  | Palantir Technologies | Palo Alto, CA |
70 | | Qualtrics | Provo, UT |
71 | | Fortinet | Sunnyvale, CA |
72 | | Sprout Social | Chicago, IL |
73 | | Sotheby's | New York City, NY |
74 |  | Yelp | San Francisco, CA |
75 |  | Nielsen | New York City, NY |
