7
NPS
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McAfee is ranked #156 in Tech Brands
McAfee is ranked #156 in Tech Brands
About McAfee's Brand
McAfee Threat Center provides the latest virus alerts and analysis on new malware, network security threats, and web vulnerabilities. McAfee’s brand is ranked #503 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of McAfee. When compared to other organizations within the Tech industry, McAfee is ranked #156. Among its major competitors, McAfee is ranked in 6th place for NPS while Barracuda Networks is 1st, and Fortinet is 2nd. Overall, McAfee has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $31.96B
Brand at a Glance
83%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
McAfee CMO
Allison Cerra
Allison Cerra serves as the Senior Vice President, Chief Marketing Officer of McAfee. Allison started at McAfee in Apr of 2017. Allison currently resides in the Dallas/Fort Worth Area.
McAfee Ranking
- #503 in Global Best Brands
- #156 in Tech
- #4 / 4 of its competitors
McAfee NPS
McAfee's Net Promoter Score (NPS) is a 7 with 46% Promoters, 15% Passives, and 39% Detractors. Net Promoter Score tracks whether McAfee's customers would recommend using the product based on a scale of -100 to 100.
McAfee Overall NPS
| 46% | Promoters |
|---|---|
| 15% | Passives |
| 39% | Detractors |
McAfee NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 12 | Jan 2024 | 12 |
Feb 2024 12 | Feb 2024 | 12 |
Mar 2024 9 | Mar 2024 | 9 |
Apr 2024 7 | Apr 2024 | 7 |
May 2024 7 | May 2024 | 7 |
Jun 2024 5 | Jun 2024 | 5 |
Sep 2024 4 | Sep 2024 | 4 |
Dec 2024 6 | Dec 2024 | 6 |
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 6 | Feb 2025 | 6 |
May 2025 5 | May 2025 | 5 |
Dec 2025 7 | Dec 2025 | 7 |
How Other Brands Compare
McAfee is ranked #4 for NPS among its competitors. Fortinet and Proofpoint come in first and second, with SecureWorks coming in at third. Among those competitors, it is the most valued company.
 McAfee |  Fortinet |  Proofpoint |  SecureWorks | |
| Global Ranking | #503 | #275 | #- | #- |
| NPS | 7 | 42 | 25 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $31.96B | $27.91B | $7.22B | $182.02M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
McAfee NPS by Gender
Female customers rated McAfee's NPS 10 points higher than Male customers.
Male
-10
McAfee's NPS was rated -10 by Male customers on Comparably.
40%
Promoters
10%
Passives
50%
Detractors
Female
0
McAfee's NPS was rated by Female customers on Comparably.
30%
Promoters
40%
Passives
30%
Detractors
McAfee NPS by Ethnicity
McAfee's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -89 | Caucasian | -89 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander -1 | Asian or Pacific Islander | -1 |
McAfee NPS by Age
McAfee's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
McAfee NPS by Usage
McAfee's NPS was rated the highest by customers who have used McAfee's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 12 | 5 to 10 Years | 12 |
Over 10 Years -14 | Over 10 Years | -14 |
McAfee NPS vs. Competitors
Compared to its competitors, McAfee's NPS is rated right above enSilo, and is preceded by SecureWorks.
| COMPANY | NPS Score | |
|---|---|---|
 | Barracuda Networks | 56 |
| Fortinet | 42 |
| Proofpoint | 25 |
 | Sophos | 22 |
| SecureWorks | 20 |
| McAfee | 7 |
 | enSilo | N/A |
 | K7 Computing | N/A |
McAfee Customer Reviews
Out of the 6 McAfee customer reviews 3 were positive and 3 were constructive. McAfee customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
McAfee Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of McAfee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
McAfee Customer Loyalty Score by Gender
Female customers rated McAfee's Customer Loyalty score 4% higher than Male customers.
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Male
87%
Yes
Female
91%
Yes
McAfee Customer Loyalty Score by Ethnicity
McAfee's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of McAfee.
90
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
McAfee Customer Loyalty Score by Age
McAfee's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
51-55 70% | 51-55 | 70% |
66+ 85% | 66+ | 85% |
McAfee Customer Loyalty Score by Usage
McAfee's Customer Loyalty score was rated the highest by customers who have used McAfee's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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McAfee Customer Loyalty Score by Industry
McAfee's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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McAfee Customer Loyalty vs. Competitors
Compared to its competitors, McAfee's Customer Loyalty score is rated right above Fortinet.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| McAfee | 83% |
| Fortinet | 82% |
| SecureWorks | 78% |
| Proofpoint | 76% |
| Barracuda Networks | 74% |
| Sophos | 73% |
| enSilo | N/A |
| K7 Computing | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, McAfee's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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McAfee Product Quality
3.8/5
McAfee has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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McAfee Product Information
McAfee’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated McAfee's product the highest. Reviewers from the Accounting industry rated McAfee the lowest at 3.9.
- Website
- http://www.mcafee.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Enterprise
Government & Legal
SaaS
Quick Insights into McAfee Product Quality
McAfee's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked McAfee Product Quality the Highest
Ranked McAfee Product Quality the Lowest
McAfee Product Quality Score by Gender
Female customers rated McAfee's Product Quality score 0.6 stars higher than Male customers.
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Male
3/5
Female
3.6/5
McAfee Product Quality Score by Ethnicity
McAfee's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
McAfee Product Quality Score by Age
McAfee's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
36-40 5 | 36-40 | 5 |
41-45 4.6 | 41-45 | 4.6 |
51-55 3.5 | 51-55 | 3.5 |
66+ 1.5 | 66+ | 1.5 |
McAfee Product Quality Score by Usage
McAfee's Product Quality score was rated the highest by customers who have used McAfee's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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McAfee Product Quality Score by Industry
McAfee's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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McAfee Product Quality vs. Competitors
Compared to its competitors, McAfee's Product Quality score is rated right above SecureWorks, and is preceded by Sophos.
| COMPANY | Product Quality Score | |
|---|---|---|
| Barracuda Networks | 4.7/5 |
| Fortinet | 4.2/5 |
| Sophos | 3.8/5 |
| McAfee | 3.8/5 |
| SecureWorks | 3.5/5 |
| Proofpoint | 3.1/5 |
| enSilo | N/A |
| K7 Computing | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, McAfee's Product Quality score is rated right below ROBLOX.
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McAfee Pricing
McAfee ROI & Value For Money
3.5/5
McAfee has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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McAfee Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from McAfee.
Quick Insights into McAfee ROI
McAfee's ROI score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked McAfee ROI the Highest
Ranked McAfee ROI the Lowest
McAfee ROI Score by Gender
Female customers rated McAfee's ROI score 0.6 stars higher than Male customers.
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Male
2.7/5
Female
3.3/5
McAfee ROI Score by Ethnicity
McAfee's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
McAfee ROI Score by Age
McAfee's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3 | 26-30 | 3 |
36-40 5 | 36-40 | 5 |
41-45 3.9 | 41-45 | 3.9 |
51-55 3 | 51-55 | 3 |
66+ 1.5 | 66+ | 1.5 |
McAfee ROI Score by Usage
McAfee's ROI score was rated the highest by customers who have used McAfee's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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McAfee ROI Score by Industry
McAfee's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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McAfee Pricing vs. Competitors
Compared to its competitors, McAfee's ROI score is rated right above Proofpoint, and is preceded by SecureWorks.
| COMPANY | Pricing Score | |
|---|---|---|
| Fortinet | 4.2/5 |
| Barracuda Networks | 4.2/5 |
| Sophos | 3.9/5 |
| SecureWorks | 3.6/5 |
| McAfee | 3.5/5 |
| Proofpoint | 3.5/5 |
| enSilo | N/A |
| K7 Computing | N/A |
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ROI for Other Tech Brands
In the Tech industry, McAfee's ROI score is rated right below ROBLOX.
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McAfee Customer Satisfaction (CSAT)
McAfee Customer Satisfaction (CSAT) Score
58 / 100
McAfee has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
31%
Satisfied
27%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
10%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into McAfee Customer Satisfaction
McAfee's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked McAfee Customer Satisfaction the Highest
Ranked McAfee Customer Satisfaction the Lowest
McAfee Customer Satisfaction Score by Gender
McAfee's Customer Satisfaction score was rated 50 by both Female and Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 13% | |
Very Dissatisfied | 24% |
50 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 16% |
McAfee Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
McAfee's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
43%
Very Dissatisfied
43%
CSAT according to African American/Black
McAfee's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
McAfee's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
McAfee Customer Satisfaction Score by Age
McAfee's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 66+ | 25% |
McAfee Customer Satisfaction Score by Usage
McAfee's Customer Satisfaction score was rated the highest by customers who have used McAfee's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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McAfee Customer Satisfaction Score by Industry
McAfee's Customer Satisfaction score was rated 67 points by both Accounting and Tech industry customers.
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}McAfee Customer Satisfaction vs. Competitors
Compared to its competitors, McAfee's Customer Satisfaction score is rated right above enSilo, and is preceded by Proofpoint.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Barracuda Networks | 100% |
| Fortinet | 83% |
| Sophos | 73% |
| SecureWorks | 67% |
| Proofpoint | 60% |
| McAfee | 58% |
| enSilo | 0% |
| K7 Computing | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, McAfee's Customer Satisfaction score is rated right below Peloton.
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McAfee Customer Service
3.6/5
McAfee has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About McAfee's Customer Service
Address
3965 Freedom Circle, Santa Clara, CA
Website
http://www.mcafee.com
Quick Insights into McAfee Customer Service
McAfee's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked McAfee Customer Service the Highest
Ranked McAfee Customer Service the Lowest
McAfee Customer Service Score by Gender
Female customers rated McAfee's Customer Service score 0.4 stars higher than Male customers.
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Male
2.9/5
Female
3.3/5
McAfee Customer Service Score by Ethnicity
McAfee's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
McAfee Customer Service Score by Age
McAfee's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
36-40 4.9 | 36-40 | 4.9 |
41-45 4.5 | 41-45 | 4.5 |
51-55 3 | 51-55 | 3 |
66+ 1.5 | 66+ | 1.5 |
McAfee Customer Service Score by Usage
McAfee's Customer Service score was rated the highest by customers who have used McAfee's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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McAfee Customer Service Score by Industry
McAfee's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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McAfee Customer Service vs. Competitors
Compared to its competitors, McAfee's Customer Service score is rated right above Proofpoint, and is preceded by Sophos.
| COMPANY | Customer Service Score | |
|---|---|---|
| Fortinet | 4.3/5 |
| Barracuda Networks | 4/5 |
| SecureWorks | 4/5 |
| Sophos | 3.9/5 |
| McAfee | 3.6/5 |
| Proofpoint | 3.6/5 |
| enSilo | N/A |
| K7 Computing | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, McAfee's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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McAfee as an Employer
4.3/5
McAfee has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
McAfee scored a 7 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of McAfee would recommend the brand to a friend. ENPS measures how likely McAfee employees would recommend working at McAfee to a friend.
Net Promoter Score
7
NPS Score
| 46% | Promoters |
|---|---|
| 15% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 53% | Promoters |
|---|---|
| 24% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
McAfee is ranked #503 in the Global Top 100 Brands. It ranks just behind Infosys and just ahead of GoPro.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
501 |  | PPG |  | Michael McGarry | Consumer Goods |
502 |  | Infosys |  | Salil Parekh | Tech |
503 | | McAfee | | Peter Leav | Tech |
504 |  | GoPro |  | Nick Woodman | Tech |
505 |  | Udemy |  | Greg Brown | Business and Consumer Services |
506 |  | Boston Consulting Group |  | Christoph Schweizer | Business and Consumer Services |
507 |  | Malwarebytes |  | Marcin Kleczynski | Tech |
Tech Ranking Snapshot
McAfee is ranked #156 in the Tech Industry. It ranks just behind Infosys and just ahead of GoPro.
| RANK | COMPANY | Location | |
|---|---|---|---|
154 |  | Siemens | Washington, DC |
155 | | Infosys | New York City, NY |
156 | | McAfee | Santa Clara, CA |
157 | | GoPro | San Mateo, CA |
158 | | Boston Consulting Group | Boston, MA |
159 | | Malwarebytes | Santa Clara, CA |
160 |  | Upwork | San Francisco, CA |
