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McAfee is
Ranked
#156
in
Tech Brands
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McAfee is ranked #156 in Tech Brands

About McAfee's Brand

McAfee Threat Center provides the latest virus alerts and analysis on new malware, network security threats, and web vulnerabilities. McAfee’s brand is ranked #503 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of McAfee. When compared to other organizations within the Tech industry, McAfee is ranked #156. Among its major competitors, McAfee is ranked in 5th place for NPS while Fortinet is 1st, and Proofpoint is 2nd. Overall, McAfee has a negative social sentiment, when analyzing social media channels and online mentions.Their current valuation is $31.96B

Brand at a Glance

80%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
McAfee CMO
  McAfee CMO

Allison Cerra

Allison Cerra serves as the Senior Vice President, Chief Marketing Officer of McAfee. Allison started at McAfee in Apr of 2017. Allison currently resides in the Dallas/Fort Worth Area.

McAfee Ranking

McAfee NPS

McAfee's Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether McAfee's customers would recommend using the product based on a scale of -100 to 100.

McAfee Overall NPS

12
NPS
48%Promoters
16%Passives
36%Detractors
McAfee Overall NPS

McAfee NPS Trend

-100
-50
0
50
100
May 2021
23
May 202123
Jul 2021
29
Jul 202129
Aug 2021
28
Aug 202128
Sep 2021
36
Sep 202136
Nov 2021
31
Nov 202131
Dec 2021
28
Dec 202128
Jan 2022
21
Jan 202221
Feb 2022
11
Feb 202211
Mar 2022
12
Mar 202212
Apr 2022
10
Apr 202210
May 2022
10
May 202210
Jun 2022
12
Jun 202212

How Other Brands Compare

McAfee is ranked third for NPS among its competitors. Fortinet and Proofpoint come in first and second, with SecureWorks coming in at #4. Among those competitors, it is the most valued company.

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McAfee's Logo
McAfee
Fortinet's Logo
Fortinet
Proofpoint's Logo
Proofpoint
SecureWorks' Logo
SecureWorks
Global Ranking#503#275#-#-
NPS125037-15
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNeutral-
Valuation Updated every 24 hours for public companies$31.96B$27.91B$7.22B$182.02M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

McAfee NPS by Gender

Male customers rated McAfee's NPS 48 points higher than Female customers.

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Male

23

McAfee's NPS was rated 23 by Male customers on Comparably.

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56%
Promoters
11%
Passives
33%
Detractors

Female

-25

McAfee's NPS was rated -25 by Female customers on Comparably.

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25%
Promoters
25%
Passives
50%
Detractors

McAfee NPS by Ethnicity

McAfee's NPS was rated -100 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
-100
Caucasian-100

McAfee NPS by Age

McAfee's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20
40
60
80
100
Promoters
100%
Passives
0%
Detractors
0%
41-45100%0%0%
Promoters
25%
Passives
0%
Detractors
75%
66+25%0%75%

McAfee NPS by Usage

McAfee's NPS was rated the highest by customers who have used McAfee's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
20
5 to 10 Years20
Over 10 Years
0
Over 10 Years0

McAfee NPS vs. Competitors

Compared to its competitors, McAfee's NPS is rated right above enSilo, and is preceded by Sophos.

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McAfee NPS vs Companies in Tech

In the Tech industry, McAfee's NPS is rated right below ROBLOX.

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McAfee Customer Reviews

Out of the 4 McAfee customer reviews 1 was positive and 3 were constructive. McAfee customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Your vault issue have lingered for 3 years and still not fixed. You have turned my life upside down with loss of files. Outraged
Review from San Francisco, CA / Male / Caucasian / 56-60
What do you value most about this brand?
Well established and reliable business
Review from San Francisco, CA / Male / Other / 66+Posted 23 days ago
What can this brand most improve?
STOP ABUSE OF CUSTOMER ON PHONE
Review from San Francisco, CA / Female / Other / 66+
What can this brand most improve?
Competent Tech Support and follow up on what is promised
Review from San Francisco, CA / Male / Caucasian / 56-60

McAfee Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of McAfee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
McAfee Customer Loyalty

McAfee Customer Loyalty Score by Gender

Male customers rated McAfee's Customer Loyalty score 12% higher than Female customers.

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Male
90%
Yes
Female
78%
Yes

McAfee Customer Loyalty Score by Ethnicity

McAfee's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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78
out of 100
Caucasian

McAfee Customer Loyalty Score by Age

McAfee's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
41-45
100%
41-45100%
66+
78%
66+78%

McAfee Customer Loyalty Score by Usage

McAfee's Customer Loyalty score was rated the highest by customers who have used McAfee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
100%
5 to 10 Years
100%
Over 10 Years
78%

McAfee Customer Loyalty Score by Industry

McAfee's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
100%
Accounting
70%

McAfee Customer Loyalty vs. Competitors

Compared to its competitors, McAfee's Customer Loyalty score is rated right above Sophos.

COMPANYCustomer Loyalty Score
McAfee80%
Sophos76%
Fortinet75%
Proofpoint71%
Barracuda Networks70%
SecureWorks65%
enSiloN/A

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Customer Loyalty for Other Tech Brands

In the Tech industry, McAfee's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%
McAfee80%

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McAfee Product Quality

3.8/5

McAfee has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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McAfee Product Information

McAfee’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated McAfee's product the highest. Reviewers from the Tech industry rated McAfee the lowest at 3.5.

Website
http://www.mcafee.com
Company Size
5,001-10,000 Employees

Industry

Tech
Business Services
Enterprise
Government & Legal
SaaS

Quick Insights into McAfee Product Quality

McAfee's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.

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Ranked McAfee Product Quality the Highest

41-45
4.6
Accounting
3.8
2 to 5 Years
3.1

Ranked McAfee Product Quality the Lowest

Over 10 Years
3
Female
2.7
66+
1.6

McAfee Product Quality Score by Gender

Male customers rated McAfee's Product Quality score 0.4 stars higher than Female customers.

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Male

3.1/5

Female

2.7/5

McAfee Product Quality Score by Ethnicity

McAfee's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

McAfee Product Quality Score by Age

McAfee's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
1
2
3
4
5
41-45
4.6
41-454.6
66+
1.6
66+1.6

McAfee Product Quality Score by Usage

McAfee's Product Quality score was rated the highest by customers who have used McAfee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
3.1
5 to 10 Years
3
Over 10 Years
3

McAfee Product Quality Score by Industry

McAfee's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3.5
Accounting
3.8

McAfee Product Quality vs. Competitors

Compared to its competitors, McAfee's Product Quality score is rated right above Proofpoint, and is preceded by Sophos.

COMPANYProduct Quality Score
Barracuda Networks4.6/5
Fortinet4.3/5
Sophos4/5
McAfee3.8/5
Proofpoint3.4/5
SecureWorks3/5
enSiloN/A

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Product Quality for Other Tech Brands

In the Tech industry, McAfee's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5
McAfee3.8/5

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McAfee Pricing

McAfee ROI & Value For Money

3.5/5

McAfee has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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McAfee Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from McAfee.

Quick Insights into McAfee ROI

McAfee's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.

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Ranked McAfee ROI the Highest

41-45
4.5
Accounting
4.1
Male
3.1

Ranked McAfee ROI the Lowest

Over 10 Years
2.7
Female
2.5
66+
1.5

McAfee ROI Score by Gender

Male customers rated McAfee's ROI score 0.6 stars higher than Female customers.

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Male

3.1/5

Female

2.5/5

McAfee ROI Score by Ethnicity

McAfee's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

McAfee ROI Score by Age

McAfee's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
1
2
3
4
5
41-45
4.5
41-454.5
66+
1.5
66+1.5

McAfee ROI Score by Usage

McAfee's ROI score was rated the highest by customers who have used McAfee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
3
5 to 10 Years
2.8
Over 10 Years
2.7

McAfee ROI Score by Industry

McAfee's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3.1
Accounting
4.1

McAfee Pricing vs. Competitors

Compared to its competitors, McAfee's ROI score is rated right above Proofpoint, and is preceded by Sophos.

COMPANYPricing Score
Fortinet4.2/5
Barracuda Networks4.1/5
Sophos4/5
McAfee3.5/5
Proofpoint3.5/5
SecureWorks3.1/5
enSiloN/A

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ROI for Other Tech Brands

In the Tech industry, McAfee's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.9/5
McAfee3.5/5

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McAfee Customer Satisfaction (CSAT)

McAfee Customer Satisfaction (CSAT) Score

47 / 100

McAfee has an overall Customer Satisfaction score of 47 rated by its users and customers.

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Very Satisfied20%
Satisfied27%
Neither Satisfied nor Dissatisfied19%
Dissatisfied27%
Very Dissatisfied7%
Very Satisfied
20%
Satisfied
27%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
27%
Very Dissatisfied
7%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into McAfee Customer Satisfaction

McAfee's Customer Satisfaction score was rated highest by Male customers.

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Ranked McAfee Customer Satisfaction the Highest

Male
40%
5 to 10 Years
33%
Tech
33%

McAfee Customer Satisfaction Score by Gender

McAfee's Customer Satisfaction score was rated 40 by Male customers on Comparably.

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40 / 100
Male
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
0%

McAfee Customer Satisfaction Score by Usage

McAfee's Customer Satisfaction score was rated 33 points by customers who have used McAfee's products/services for 5 to 10 Years.

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5 to 10 Years
33

McAfee Customer Satisfaction Score by Industry

McAfee's Customer Satisfaction score was rated 33 points by Tech industry customers.

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Tech
33

McAfee Customer Satisfaction vs. Competitors

Compared to its competitors, McAfee's Customer Satisfaction score is rated right above SecureWorks, and is preceded by Sophos.

COMPANYCustomer Satisfaction (CSAT) Score
Barracuda Networks100%
Fortinet90%
Proofpoint83%
Sophos77%
McAfee46%
SecureWorks33%
enSilo0%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, McAfee's Customer Satisfaction score is rated right below ROBLOX.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Apple88%
Spotify88%
Netflix87%
Google85%
Zoom Video Communications79%
Peloton77%
ROBLOX75%
McAfee46%

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McAfee Customer Service

3.6/5

McAfee has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About McAfee's Customer Service

Address

3965 Freedom Circle, Santa Clara, CA


Website

http://www.mcafee.com

Quick Insights into McAfee Customer Service

McAfee's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.

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Ranked McAfee Customer Service the Highest

41-45
4.8
Accounting
4.5
Male
3.1

Ranked McAfee Customer Service the Lowest

Female
2.5
Over 10 Years
2.5
66+
1.5

McAfee Customer Service Score by Gender

Male customers rated McAfee's Customer Service score 0.6 stars higher than Female customers.

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Male

3.1/5

Female

2.5/5

McAfee Customer Service Score by Ethnicity

McAfee's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

McAfee Customer Service Score by Age

McAfee's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20
40
60
80
100
41-45
4.8
41-454.8
66+
1.5
66+1.5

McAfee Customer Service Score by Usage

McAfee's Customer Service score was rated the highest by customers who have used McAfee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
3
5 to 10 Years
3
Over 10 Years
2.5

McAfee Customer Service Score by Industry

McAfee's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3
Accounting
4.5

McAfee Customer Service vs. Competitors

Compared to its competitors, McAfee's Customer Service score is rated right above SecureWorks, and is preceded by Sophos.

COMPANYCustomer Service Score
Fortinet4.3/5
Barracuda Networks4.1/5
Sophos3.7/5
McAfee3.6/5
SecureWorks3.6/5
Proofpoint3.4/5
enSiloN/A

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Customer Service for Other Tech Brands

In the Tech industry, McAfee's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5
McAfee3.6/5

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McAfee as an Employer

4.2/5

McAfee has a 4.2/5 stars for its overall company culture rated by their employees

  McAfee CEO
top
10%
CEO of McAfee

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

McAfee scored a 12 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of McAfee would recommend the brand to a friend. ENPS measures how likely McAfee employees would recommend working at McAfee to a friend.

Net Promoter Score

12
NPS Score
48%Promoters
16%Passive
36%Detractors

Employee Net Promoter Score

25
eNPS Score
51%Promoters
23%Passive
26%Detractors

Global Ranking Snapshot

McAfee is ranked #503 in the Global Top 100 Brands. It ranks just behind Infosys and just ahead of GoPro.

RANKCOMPANYCEOINDUSTRY
501
PPG  PPG CEO
Michael McGarry
Consumer Goods
502
Infosys  Infosys CEO
Salil Parekh
Tech
503
McAfee  McAfee CEO
Peter Leav
Tech
504
GoPro  GoPro CEO
Nick Woodman
Tech
505
Udemy  Udemy CEO
Gregg Coccari
Business and Consumer Services
506
Boston Consulting Group  Boston Consulting Group CEO
Christoph Schweizer
Business and Consumer Services
507
Malwarebytes  Malwarebytes CEO
Marcin Kleczynski
Tech

Tech Ranking Snapshot

McAfee is ranked #156 in the Tech Industry. It ranks just behind Infosys and just ahead of GoPro.

RANKCOMPANYLocation
154
Siemens
Washington, DC
155
Infosys
New York City, NY
156
McAfee
Santa Clara, CA
157
GoPro
San Mateo, CA
158
Boston Consulting Group
Boston, MA
159
Malwarebytes
Santa Clara, CA
160
Upwork
San Francisco, CA