21
NPS
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GoPro is ranked #157 in Tech Brands
GoPro is ranked #157 in Tech Brands
About GoPro's Brand
GoPro helps the world to capture and share itself in immersive and exciting ways. GoPro’s brand is ranked #504 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GoPro. When compared to other organizations within the Tech industry, GoPro is ranked #157. Among its major competitors, GoPro is ranked in 5th place for NPS while Amazon is 1st, and Sony is 2nd.Their current market cap is $945.51M
Brand at a Glance
69%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
GoPro Ranking
- #157 in Tech
- #4 / 4 of its competitors
GoPro NPS
GoPro's Net Promoter Score (NPS) is a 21 with 50% Promoters, 21% Passives, and 29% Detractors. Net Promoter Score tracks whether GoPro's customers would recommend using the product based on a scale of -100 to 100.
GoPro Overall NPS
| 50% | Promoters |
|---|---|
| 21% | Passives |
| 29% | Detractors |
GoPro NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 21 | Jun 2024 | 21 |
Jul 2024 21 | Jul 2024 | 21 |
Sep 2024 21 | Sep 2024 | 21 |
Oct 2024 21 | Oct 2024 | 21 |
Nov 2024 21 | Nov 2024 | 21 |
Dec 2024 23 | Dec 2024 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 21 | May 2025 | 21 |
Sep 2025 21 | Sep 2025 | 21 |
Dec 2025 21 | Dec 2025 | 21 |
How Other Brands Compare
GoPro is ranked #4 for NPS among its competitors. Amazon and Sony come in first and second, with Canon coming in at third. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GoPro NPS by Gender
Female customers rated GoPro's NPS 38 points higher than Male customers.
Male
-21
GoPro's NPS was rated -21 by Male customers on Comparably.
33%
Promoters
13%
Passives
54%
Detractors
Female
17
GoPro's NPS was rated 17 by Female customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
GoPro NPS by Ethnicity
GoPro's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 11 | African American/Black | 11 |
Asian or Pacific Islander -14 | Asian or Pacific Islander | -14 |
Other -39 | Other | -39 |
GoPro NPS by Age
GoPro's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
GoPro NPS by Usage
GoPro's NPS was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -6 | Less than 1 Year | -6 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years -30 | 5 to 10 Years | -30 |
Over 10 Years -50 | Over 10 Years | -50 |
GoPro NPS vs. Competitors
Compared to its competitors, GoPro's NPS is rated right above Olympus Corporation, and is preceded by Nikon.
| COMPANY | NPS Score | |
|---|---|---|
 | Amazon | 49 |
 | Sony | 36 |
 | Canon | 31 |
 | Nikon | 24 |
 | GoPro | 21 |
 | Olympus Corporation | 9 |
 | Avid Technology | 9 |
 | Black Mountain Systems | N/A |
GoPro Customer Reviews
Out of the 10 GoPro customer reviews 4 were positive and 6 were constructive. GoPro customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
GoPro Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of GoPro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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GoPro Customer Loyalty Score by Gender
Male customers rated GoPro's Customer Loyalty score 15% higher than Female customers.
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Male
70%
Yes
Female
55%
Yes
GoPro Customer Loyalty Score by Ethnicity
GoPro's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GoPro.
57
out of 100
Caucasian
78
out of 100
Hispanic or Latino
80
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
55
out of 100
Other
GoPro Customer Loyalty Score by Age
GoPro's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 65% | 18-25 | 65% |
26-30 55% | 26-30 | 55% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 40% | 41-45 | 40% |
46-50 70% | 46-50 | 70% |
51-55 78% | 51-55 | 78% |
66+ 46% | 66+ | 46% |
GoPro Customer Loyalty Score by Usage
GoPro's Customer Loyalty score was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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GoPro Customer Loyalty Score by Industry
GoPro's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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GoPro Customer Loyalty vs. Competitors
Compared to its competitors, GoPro's Customer Loyalty score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Avid Technology | 89% |
| Canon | 85% |
| Nikon | 84% |
| Sony | 81% |
| Olympus Corporation | 81% |
| GoPro | 69% |
| Black Mountain Systems | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, GoPro's Customer Loyalty score is rated right below Peloton.
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GoPro Product Quality
3.7/5
GoPro has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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GoPro Product Information
GoPro’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated GoPro's product the highest. Reviewers from the Consumer Goods industry rated GoPro the lowest at 3.
- Website
- http://gopro.com/
- Company Size
- 501-1,000 Employees
Industry
Consumer Electronics
Quick Insights into GoPro Product Quality
GoPro's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked GoPro Product Quality the Highest
Ranked GoPro Product Quality the Lowest
GoPro Product Quality Score by Gender
Female customers rated GoPro's Product Quality score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
GoPro Product Quality Score by Ethnicity
GoPro's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.2 | Other | 3.2 |
GoPro Product Quality Score by Age
GoPro's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.6 | 51-55 | 3.6 |
66+ 1.5 | 66+ | 1.5 |
GoPro Product Quality Score by Usage
GoPro's Product Quality score was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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GoPro Product Quality Score by Industry
GoPro's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consumer Goods industry customers.
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GoPro Product Quality vs. Competitors
Compared to its competitors, GoPro's Product Quality score is rated right above Olympus Corporation, and is preceded by Nikon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Sony | 4.2/5 |
| Canon | 4/5 |
| Nikon | 3.9/5 |
| GoPro | 3.7/5 |
| Olympus Corporation | 3.6/5 |
| Avid Technology | 3.4/5 |
| Black Mountain Systems | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, GoPro's Product Quality score is rated right below ROBLOX.
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GoPro Pricing
GoPro ROI & Value For Money
3.3/5
GoPro has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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GoPro Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from GoPro.
Quick Insights into GoPro ROI
GoPro's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked GoPro ROI the Highest
Ranked GoPro ROI the Lowest
GoPro ROI Score by Gender
Female customers rated GoPro's ROI score 0.4 stars higher than Male customers.
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Male
2.8/5
Female
3.2/5
GoPro ROI Score by Ethnicity
GoPro's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.9 | Other | 2.9 |
GoPro ROI Score by Age
GoPro's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.5 | 51-55 | 3.5 |
66+ 1.5 | 66+ | 1.5 |
GoPro ROI Score by Usage
GoPro's ROI score was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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GoPro ROI Score by Industry
GoPro's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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GoPro Pricing vs. Competitors
Compared to its competitors, GoPro's ROI score is rated right above Black Mountain Systems, and is preceded by Nikon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Sony | 4/5 |
| Olympus Corporation | 3.8/5 |
| Canon | 3.8/5 |
| Avid Technology | 3.8/5 |
| Nikon | 3.7/5 |
| GoPro | 3.3/5 |
| Black Mountain Systems | N/A |
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ROI for Other Tech Brands
In the Tech industry, GoPro's ROI score is rated right below ROBLOX.
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GoPro Customer Satisfaction (CSAT)
GoPro Customer Satisfaction (CSAT) Score
70 / 100
GoPro has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
43%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
6%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GoPro Customer Satisfaction
GoPro's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.
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Ranked GoPro Customer Satisfaction the Highest
Ranked GoPro Customer Satisfaction the Lowest
GoPro Customer Satisfaction Score by Gender
Female customers rated GoPro's Customer Satisfaction score 12 points higher than Male customers.
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51 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 16% | |
Very Dissatisfied | 27% |
63 / 100
FemaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 19% |
GoPro Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GoPro's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
11%
Very Dissatisfied
39%
CSAT according to Hispanic or Latino
GoPro's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to African American/Black
GoPro's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.
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76 / 100
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
GoPro's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Other
GoPro's Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
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43 / 100
Very Satisfied
0%
Satisfied
43%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
29%
GoPro Customer Satisfaction Score by Age
GoPro's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 71% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 66+ | 0% |
GoPro Customer Satisfaction Score by Usage
GoPro's Customer Satisfaction score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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GoPro Customer Satisfaction Score by Industry
GoPro's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consumer Goods industry customers.
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{
"title": "GoPro Customer Satisfaction Score by Industry",
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}GoPro Customer Satisfaction vs. Competitors
Compared to its competitors, GoPro's Customer Satisfaction score is rated right above Olympus Corporation, and is preceded by Nikon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| Sony | 83% |
| Canon | 79% |
| Nikon | 75% |
| GoPro | 70% |
| Olympus Corporation | 70% |
| Avid Technology | 62% |
| Black Mountain Systems | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, GoPro's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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GoPro Customer Service
3.4/5
GoPro has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About GoPro's Customer Service
Address
3025 Clearview Way, San Mateo, CA 94402
Website
http://gopro.com/
Phone Number
888-600-4659
GoPro's Social Links
Quick Insights into GoPro Customer Service
GoPro's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked GoPro Customer Service the Highest
Ranked GoPro Customer Service the Lowest
GoPro Customer Service Score by Gender
Female customers rated GoPro's Customer Service score 0.7 stars higher than Male customers.
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Male
2.7/5
Female
3.4/5
GoPro Customer Service Score by Ethnicity
GoPro's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.9 | Other | 2.9 |
GoPro Customer Service Score by Age
GoPro's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3 | 31-35 | 3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.4 | 51-55 | 3.4 |
66+ 1.5 | 66+ | 1.5 |
GoPro Customer Service Score by Usage
GoPro's Customer Service score was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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GoPro Customer Service Score by Industry
GoPro's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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GoPro Customer Service vs. Competitors
Compared to its competitors, GoPro's Customer Service score is rated right above Black Mountain Systems, and is preceded by Nikon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Sony | 4/5 |
| Canon | 3.9/5 |
| Olympus Corporation | 3.6/5 |
| Avid Technology | 3.5/5 |
| Nikon | 3.5/5 |
| GoPro | 3.4/5 |
| Black Mountain Systems | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, GoPro's Customer Service score is rated right below ROBLOX.
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GoPro as an Employer
2.9/5
GoPro has a 2.9/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
GoPro scored a 21 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of GoPro would recommend the brand to a friend. ENPS measures how likely GoPro employees would recommend working at GoPro to a friend.
Net Promoter Score
21
NPS Score
| 50% | Promoters |
|---|---|
| 21% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 34% | Promoters |
|---|---|
| 17% | Passive |
| 49% | Detractors |
Global Ranking Snapshot
GoPro is ranked #504 in the Global Top 100 Brands. It ranks just behind McAfee and just ahead of Udemy.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
502 |  | Infosys |  | Salil Parekh | Tech |
503 |  | McAfee |  | Peter Leav | Tech |
504 | | GoPro | | Nick Woodman | Tech |
505 |  | Udemy |  | Greg Brown | Business and Consumer Services |
506 |  | Boston Consulting Group |  | Christoph Schweizer | Business and Consumer Services |
507 |  | Malwarebytes |  | Marcin Kleczynski | Tech |
508 |  | Upwork |  | Hayden Brown | Tech |
Tech Ranking Snapshot
GoPro is ranked #157 in the Tech Industry. It ranks just behind McAfee and just ahead of Boston Consulting Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
155 | | Infosys | New York City, NY |
156 | | McAfee | Santa Clara, CA |
157 | | GoPro | San Mateo, CA |
158 | | Boston Consulting Group | Boston, MA |
159 | | Malwarebytes | Santa Clara, CA |
160 | | Upwork | San Francisco, CA |
161 |  | Zendesk | San Francisco, CA |
