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GoPro is
Ranked
#157
in
Tech Brands
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GoPro is ranked #157 in Tech Brands

About GoPro's Brand

GoPro’s brand is ranked #504 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GoPro. When compared to other organizations within the Tech industry, GoPro is ranked #157. Among its major competitors, GoPro is ranked in 6th place for NPS while Amazon is 1st, and Nikon is 2nd.Their current market cap is $945.51M

Brand at a Glance

71%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service

GoPro Ranking

GoPro NPS

GoPro's Net Promoter Score (NPS) is a 16 with 45% Promoters, 26% Passives, and 29% Detractors. Net Promoter Score tracks whether GoPro's customers would recommend using the product based on a scale of -100 to 100.

GoPro Overall NPS

16
NPS
45%Promoters
26%Passives
29%Detractors
GoPro Overall NPS

GoPro NPS Trend

-100
-50
0
50
100
Jun 2021
22
Jun 202122
Jul 2021
22
Jul 202122
Sep 2021
19
Sep 202119
Oct 2021
18
Oct 202118
Nov 2021
22
Nov 202122
Dec 2021
19
Dec 202119
Jan 2022
24
Jan 202224
Feb 2022
21
Feb 202221
Mar 2022
17
Mar 202217
Apr 2022
15
Apr 202215
May 2022
15
May 202215
Jun 2022
15
Jun 202215

How Other Brands Compare

GoPro is ranked #4 for NPS among its competitors. Amazon and Canon come in first and second, with Sony coming in at third. Among those competitors, it is the lowest valued company behind Amazon.

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GoPro's Logo
GoPro
Amazon's Logo
Amazon
Canon's Logo
Canon
Sony's Logo
Sony
Global Ranking#504#5#166#218
NPS16534140
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$945.51M$1.64T$30.53B$76.24B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

GoPro NPS by Gender

GoPro's NPS was rated -25 by Male customers on Comparably.

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Male

-25

GoPro's NPS was rated -25 by Male customers on Comparably.

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30%
Promoters
15%
Passives
55%
Detractors

Female

N/A

GoPro's NPS is not yet rated by Female customers.

Sign Up to learn about GoPro's NPS Score rated by Female customers on Comparably.
0%
Promoters
0%
Passives
0%
Detractors

GoPro NPS by Ethnicity

GoPro's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-40
Caucasian-40
Asian or Pacific Islander
0
Asian or Pacific Islander0

GoPro NPS by Age

GoPro's NPS was rated 45 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
Promoters
56%
Passives
33%
Detractors
11%
18-2556%33%11%

GoPro NPS by Usage

GoPro's NPS was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-34
Less than 1 Year-34
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
-17
5 to 10 Years-17

GoPro NPS vs. Competitors

Compared to its competitors, GoPro's NPS is rated right above Olympus Corporation, and is preceded by Avid Technology.

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GoPro's Logo
VS
Amazon's Logo
Nikon's Logo
Canon's Logo
Sony's Logo
Avid Technology's Logo
Olympus Corporation's Logo
Black Mountain Systems' Logo

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GoPro NPS vs Companies in Tech

In the Tech industry, GoPro's NPS is rated right below ROBLOX.

Unlock GoPro NPS vs. Companies in Tech Data

GoPro's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Apple's Logo
Zoom Video Communications' Logo
Netflix's Logo
Google's Logo
ROBLOX's Logo

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GoPro Customer Reviews

Out of the 6 GoPro customer reviews 2 were positive and 4 were constructive. GoPro customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
I recently purchased a GoPro hero 10 bundle which included the subscription to GoPro but have had nothing but trouble with this purchase as they canceled my subscription for some reason and I cannot get any help from the customer service that's outsourced somewhere overseas. Bad Experience
Review from San Francisco, CA / Male / Caucasian / 56-60
What do you value most about this brand?
best quality and leader on market
Review from San Francisco, CA / Male / Caucasian / 26-30
What can this brand most improve?
Service. Customer Service. Better Subscription Policy.
Review from San Francisco, CA / Male / African American/Black / 66+
What can this brand most improve?
Customer service is non existent.
Review from San Francisco, CA / Male / Caucasian / 66+
What can this brand most improve?
Extremely frustrating customer service. My own personal order got cancelled and no reason offered. Entering into a dispute with the credit card company. Shocking to say the least.
Review from Male / Asian or Pacific Islander / 51-55

GoPro Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of GoPro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
GoPro Customer Loyalty

GoPro Customer Loyalty Score by Gender

GoPro's Customer Loyalty score was rated 64 by Male customers on Comparably.

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Male
64%
Yes
Female
N/A
Yes

GoPro Customer Loyalty Score by Ethnicity

GoPro's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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46
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander

GoPro Customer Loyalty Score by Age

GoPro's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%

GoPro Customer Loyalty Score by Usage

GoPro's Customer Loyalty score was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40%
1 to 2 Years
100%
2 to 5 Years
55%
5 to 10 Years
55%

GoPro Customer Loyalty Score by Industry

GoPro's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech
70%

GoPro Customer Loyalty vs. Competitors

Compared to its competitors, GoPro's Customer Loyalty score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.

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GoPro's Logo
VS
Nikon's Logo
Avid Technology's Logo
Amazon's Logo
Canon's Logo
Sony's Logo
Olympus Corporation's Logo
Black Mountain Systems' Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, GoPro's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%
GoPro71%

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GoPro's Logo
VS
Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Apple's Logo
Spotify's Logo

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GoPro Product Quality

3.7/5

GoPro has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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GoPro Product Information

GoPro’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated GoPro's product the highest.

Website
http://gopro.com/
Company Size
501-1,000 Employees

Industry

Consumer Electronics
Hardware and Devices

Quick Insights into GoPro Product Quality

GoPro's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.

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Ranked GoPro Product Quality the Highest

18-25
4.4
2 to 5 Years
4.2
Tech
3.9

Ranked GoPro Product Quality the Lowest

Caucasian
3.3
Less than 1 Year
2.7

GoPro Product Quality Score by Gender

GoPro's Product Quality score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

GoPro Product Quality Score by Ethnicity

GoPro's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4

GoPro Product Quality Score by Age

GoPro's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.4
18-254.4

GoPro Product Quality Score by Usage

GoPro's Product Quality score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.7
1 to 2 Years
3.5
2 to 5 Years
4.2
5 to 10 Years
3.3

GoPro Product Quality Score by Industry

GoPro's Product Quality score was rated 3.9 stars by Tech industry customers.

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Tech
3.9

GoPro Product Quality vs. Competitors

Compared to its competitors, GoPro's Product Quality score is rated right above Avid Technology, and is preceded by Canon.

COMPANYProduct Quality Score
Amazon4.3/5
Sony4.3/5
Nikon4.2/5
Canon4/5
GoPro3.7/5
Avid Technology3.6/5
Olympus Corporation3.5/5
Black Mountain SystemsN/A

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GoPro's Logo
VS
Amazon's Logo
Sony's Logo
Nikon's Logo
Canon's Logo
Avid Technology's Logo
Olympus Corporation's Logo
Black Mountain Systems' Logo

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Product Quality for Other Tech Brands

In the Tech industry, GoPro's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5
GoPro3.7/5

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GoPro's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
Google's Logo
ROBLOX's Logo

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GoPro Pricing

GoPro ROI & Value For Money

3.3/5

GoPro has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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GoPro Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into GoPro ROI

GoPro's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.

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Ranked GoPro ROI the Highest

18-25
3.6
2 to 5 Years
3.6
Asian or Pacific Islander
3.2

Ranked GoPro ROI the Lowest

Caucasian
2.5
Less than 1 Year
1.7

GoPro ROI Score by Gender

GoPro's ROI score was rated 2.6 by Male customers on Comparably.

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Male

2.6/5

Female

N/A

GoPro ROI Score by Ethnicity

GoPro's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2

GoPro ROI Score by Age

GoPro's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.6
18-253.6

GoPro ROI Score by Usage

GoPro's ROI score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.7
1 to 2 Years
3.3
2 to 5 Years
3.6
5 to 10 Years
2.6

GoPro ROI Score by Industry

GoPro's ROI score was rated 3.2 stars by Tech industry customers.

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Tech
3.2

GoPro Pricing vs. Competitors

Compared to its competitors, GoPro's ROI score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.

COMPANYPricing Score
Amazon4.1/5
Sony4/5
Nikon3.9/5
Canon3.8/5
Avid Technology3.8/5
Olympus Corporation3.4/5
GoPro3.3/5
Black Mountain SystemsN/A

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GoPro's Logo
VS
Amazon's Logo
Sony's Logo
Nikon's Logo
Canon's Logo
Avid Technology's Logo
Olympus Corporation's Logo
Black Mountain Systems' Logo

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ROI for Other Tech Brands

In the Tech industry, GoPro's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.9/5
GoPro3.3/5

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GoPro's Logo
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Peloton's Logo
Zoom Video Communications' Logo
Spotify's Logo
Apple's Logo
Google's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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GoPro Customer Satisfaction (CSAT)

GoPro Customer Satisfaction (CSAT) Score

81 / 100

GoPro has an overall Customer Satisfaction score of 81 rated by its users and customers.

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Very Satisfied42%
Satisfied39%
Neither Satisfied nor Dissatisfied0%
Dissatisfied6%
Very Dissatisfied13%
Very Satisfied
42%
Satisfied
39%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into GoPro Customer Satisfaction

GoPro's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.

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Ranked GoPro Customer Satisfaction the Highest

18-25
100%
2 to 5 Years
100%
Tech
67%

Ranked GoPro Customer Satisfaction the Lowest

Less than 1 Year
33%

GoPro Customer Satisfaction Score by Gender

GoPro's Customer Satisfaction score was rated 62 by Male customers on Comparably.

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62 / 100
Male
Very Satisfied
16%
Satisfied
46%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
23%

GoPro Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

GoPro's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.

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56 / 100
Very Satisfied12%
Satisfied44%
Neither Satisfied nor Dissatisfied0%
Dissatisfied11%
Very Dissatisfied33%
Very Satisfied
12%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
33%

GoPro Customer Satisfaction Score by Age

GoPro's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

GoPro Customer Satisfaction Score by Usage

GoPro's Customer Satisfaction score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33
1 to 2 Years
67
2 to 5 Years
100
5 to 10 Years
50

GoPro Customer Satisfaction Score by Industry

GoPro's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech
67

GoPro Customer Satisfaction vs. Competitors

Compared to its competitors, GoPro's Customer Satisfaction score is rated right above Olympus Corporation, and is preceded by Sony.

COMPANYCustomer Satisfaction (CSAT) Score
Nikon100%
Amazon87%
Canon86%
Sony85%
GoPro81%
Olympus Corporation80%
Avid Technology67%
Black Mountain Systems0%

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GoPro's Logo
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Nikon's Logo
Amazon's Logo
Canon's Logo
Sony's Logo
Olympus Corporation's Logo
Avid Technology's Logo
Black Mountain Systems' Logo

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Customer Satisfaction for Other Tech Brands

In the Tech industry, GoPro's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Apple88%
Spotify88%
Netflix87%
Google85%
GoPro81%
Zoom Video Communications79%
Peloton77%
ROBLOX75%

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GoPro's Logo
VS
Nintendo's Logo
Apple's Logo
Spotify's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Peloton's Logo
ROBLOX's Logo

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GoPro Customer Service

3.3/5

GoPro has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About GoPro's Customer Service

Address

3000 Clearview Way, San Mateo, CA 94402


Website

http://gopro.com/


Phone Number

888-600-4659

GoPro's Social Links

Quick Insights into GoPro Customer Service

GoPro's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.

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Ranked GoPro Customer Service the Highest

18-25
3.8
2 to 5 Years
3.4
Asian or Pacific Islander
3.1

Ranked GoPro Customer Service the Lowest

Caucasian
2.4
Less than 1 Year
1.8

GoPro Customer Service Score by Gender

GoPro's Customer Service score was rated 2.5 by Male customers on Comparably.

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Male

2.5/5

Female

N/A

GoPro Customer Service Score by Ethnicity

GoPro's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2.4
Caucasian2.4
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1

GoPro Customer Service Score by Age

GoPro's Customer Service score was rated 3.8 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
3.8
18-253.8

GoPro Customer Service Score by Usage

GoPro's Customer Service score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.8
1 to 2 Years
3.1
2 to 5 Years
3.4
5 to 10 Years
2.6

GoPro Customer Service Score by Industry

GoPro's Customer Service score was rated 3.1 stars by Tech industry customers.

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Tech
3.1

GoPro Customer Service vs. Competitors

Compared to its competitors, GoPro's Customer Service score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.

COMPANYCustomer Service Score
Amazon4.2/5
Sony4/5
Nikon3.9/5
Canon3.9/5
Avid Technology3.7/5
Olympus Corporation3.4/5
GoPro3.3/5
Black Mountain SystemsN/A

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GoPro's Logo
VS
Amazon's Logo
Sony's Logo
Nikon's Logo
Canon's Logo
Avid Technology's Logo
Olympus Corporation's Logo
Black Mountain Systems' Logo

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Customer Service for Other Tech Brands

In the Tech industry, GoPro's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5
GoPro3.3/5

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GoPro's Logo
VS
Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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GoPro as an Employer

2.5/5

GoPro has a 2.5/5 stars for its overall company culture rated by their employees

  GoPro CEO
bottom
20%
CEO of GoPro

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

GoPro scored a 16 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of GoPro would recommend the brand to a friend. ENPS measures how likely GoPro employees would recommend working at GoPro to a friend.

Net Promoter Score

16
NPS Score
45%Promoters
26%Passive
29%Detractors

Employee Net Promoter Score

-44
eNPS Score
17%Promoters
22%Passive
61%Detractors

Global Ranking Snapshot

GoPro is ranked #504 in the Global Top 100 Brands. It ranks just behind McAfee and just ahead of Udemy.

RANKCOMPANYCEOINDUSTRY
502
Infosys  Infosys CEO
Salil Parekh
Tech
503
McAfee  McAfee CEO
Peter Leav
Tech
504
GoPro  GoPro CEO
Nick Woodman
Tech
505
Udemy  Udemy CEO
Gregg Coccari
Business and Consumer Services
506
Boston Consulting Group  Boston Consulting Group CEO
Christoph Schweizer
Business and Consumer Services
507
Malwarebytes  Malwarebytes CEO
Marcin Kleczynski
Tech
508
Upwork  Upwork CEO
Hayden Brown
Tech

Tech Ranking Snapshot

GoPro is ranked #157 in the Tech Industry. It ranks just behind McAfee and just ahead of Boston Consulting Group.

RANKCOMPANYLocation
155
Infosys
New York City, NY
156
McAfee
Santa Clara, CA
157
GoPro
San Mateo, CA
158
Boston Consulting Group
Boston, MA
159
Malwarebytes
Santa Clara, CA
160
Upwork
San Francisco, CA
161
Zendesk
San Francisco, CA