16
NPS
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GoPro is ranked #157 in Tech Brands
GoPro is ranked #157 in Tech Brands
About GoPro's Brand
GoPro’s brand is ranked #504 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GoPro. When compared to other organizations within the Tech industry, GoPro is ranked #157. Among its major competitors, GoPro is ranked in 6th place for NPS while Amazon is 1st, and Nikon is 2nd.Their current market cap is $945.51M
Brand at a Glance
71%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
GoPro Ranking
- #157 in Tech
- #4 / 4 of its competitors
GoPro NPS
GoPro's Net Promoter Score (NPS) is a 16 with 45% Promoters, 26% Passives, and 29% Detractors. Net Promoter Score tracks whether GoPro's customers would recommend using the product based on a scale of -100 to 100.
GoPro Overall NPS
| 45% | Promoters |
|---|---|
| 26% | Passives |
| 29% | Detractors |
GoPro NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 22 | Jun 2021 | 22 |
Jul 2021 22 | Jul 2021 | 22 |
Sep 2021 19 | Sep 2021 | 19 |
Oct 2021 18 | Oct 2021 | 18 |
Nov 2021 22 | Nov 2021 | 22 |
Dec 2021 19 | Dec 2021 | 19 |
Jan 2022 24 | Jan 2022 | 24 |
Feb 2022 21 | Feb 2022 | 21 |
Mar 2022 17 | Mar 2022 | 17 |
Apr 2022 15 | Apr 2022 | 15 |
May 2022 15 | May 2022 | 15 |
Jun 2022 15 | Jun 2022 | 15 |
How Other Brands Compare
GoPro is ranked #4 for NPS among its competitors. Amazon and Canon come in first and second, with Sony coming in at third. Among those competitors, it is the lowest valued company behind Amazon.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GoPro NPS by Gender
GoPro's NPS was rated -25 by Male customers on Comparably.
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Male
-25
GoPro's NPS was rated -25 by Male customers on Comparably.
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30%
Promoters
15%
Passives
55%
Detractors
Female
N/A
GoPro's NPS is not yet rated by Female customers.
Sign Up to learn about GoPro's NPS Score rated by Female customers on Comparably.
0%
Promoters
0%
Passives
0%
Detractors
GoPro NPS by Ethnicity
GoPro's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
GoPro NPS by Age
GoPro's NPS was rated 45 points by customers ages 18-25 on Comparably.
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GoPro NPS by Usage
GoPro's NPS was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -17 | 5 to 10 Years | -17 |
GoPro NPS vs. Competitors
Compared to its competitors, GoPro's NPS is rated right above Olympus Corporation, and is preceded by Avid Technology.
| COMPANY | NPS Score | |
|---|---|---|
 | Amazon | 53 |
 | Nikon | 43 |
 | Canon | 41 |
 | Sony | 40 |
 | Avid Technology | 28 |
 | GoPro | 16 |
 | Olympus Corporation | 0 |
 | Black Mountain Systems | N/A |
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GoPro NPS vs Companies in Tech
In the Tech industry, GoPro's NPS is rated right below ROBLOX.
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GoPro Customer Reviews
Out of the 6 GoPro customer reviews 2 were positive and 4 were constructive. GoPro customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
GoPro Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of GoPro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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GoPro Customer Loyalty Score by Gender
GoPro's Customer Loyalty score was rated 64 by Male customers on Comparably.
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Male
64%
Yes
Female
N/A
Yes
GoPro Customer Loyalty Score by Ethnicity
GoPro's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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46
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
GoPro Customer Loyalty Score by Age
GoPro's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
GoPro Customer Loyalty Score by Usage
GoPro's Customer Loyalty score was rated the highest by customers who have used GoPro's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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GoPro Customer Loyalty Score by Industry
GoPro's Customer Loyalty score was rated 70% by Tech industry customers.
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GoPro Customer Loyalty vs. Competitors
Compared to its competitors, GoPro's Customer Loyalty score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nikon | 92% |
| Avid Technology | 92% |
| Amazon | 89% |
| Canon | 85% |
| Sony | 81% |
| Olympus Corporation | 78% |
| GoPro | 71% |
| Black Mountain Systems | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, GoPro's Customer Loyalty score is rated right below Spotify.
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GoPro Product Quality
3.7/5
GoPro has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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GoPro Product Information
GoPro’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated GoPro's product the highest.
- Website
- http://gopro.com/
- Company Size
- 501-1,000 Employees
Industry
Consumer Electronics
Hardware and Devices
Quick Insights into GoPro Product Quality
GoPro's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.
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Ranked GoPro Product Quality the Highest
Ranked GoPro Product Quality the Lowest
GoPro Product Quality Score by Gender
GoPro's Product Quality score was rated 3.2 by Male customers on Comparably.
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Male
3.2/5
Female
N/A
GoPro Product Quality Score by Ethnicity
GoPro's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
GoPro Product Quality Score by Age
GoPro's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
GoPro Product Quality Score by Usage
GoPro's Product Quality score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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GoPro Product Quality Score by Industry
GoPro's Product Quality score was rated 3.9 stars by Tech industry customers.
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GoPro Product Quality vs. Competitors
Compared to its competitors, GoPro's Product Quality score is rated right above Avid Technology, and is preceded by Canon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.3/5 |
| Sony | 4.3/5 |
| Nikon | 4.2/5 |
| Canon | 4/5 |
| GoPro | 3.7/5 |
| Avid Technology | 3.6/5 |
| Olympus Corporation | 3.5/5 |
| Black Mountain Systems | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, GoPro's Product Quality score is rated right below ROBLOX.
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GoPro Pricing
GoPro ROI & Value For Money
3.3/5
GoPro has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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GoPro Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into GoPro ROI
GoPro's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.
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Ranked GoPro ROI the Highest
Ranked GoPro ROI the Lowest
GoPro ROI Score by Gender
GoPro's ROI score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
GoPro ROI Score by Ethnicity
GoPro's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
GoPro ROI Score by Age
GoPro's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
GoPro ROI Score by Usage
GoPro's ROI score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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GoPro ROI Score by Industry
GoPro's ROI score was rated 3.2 stars by Tech industry customers.
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GoPro Pricing vs. Competitors
Compared to its competitors, GoPro's ROI score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Sony | 4/5 |
| Nikon | 3.9/5 |
| Canon | 3.8/5 |
| Avid Technology | 3.8/5 |
| Olympus Corporation | 3.4/5 |
| GoPro | 3.3/5 |
| Black Mountain Systems | N/A |
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ROI for Other Tech Brands
In the Tech industry, GoPro's ROI score is rated right below ROBLOX.
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GoPro Customer Satisfaction (CSAT)
GoPro Customer Satisfaction (CSAT) Score
81 / 100
GoPro has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
42%
Satisfied
39%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GoPro Customer Satisfaction
GoPro's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.
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Ranked GoPro Customer Satisfaction the Highest
Ranked GoPro Customer Satisfaction the Lowest
GoPro Customer Satisfaction Score by Gender
GoPro's Customer Satisfaction score was rated 62 by Male customers on Comparably.
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62 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 23% |
GoPro Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GoPro's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
12%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
33%
GoPro Customer Satisfaction Score by Age
GoPro's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
GoPro Customer Satisfaction Score by Usage
GoPro's Customer Satisfaction score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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GoPro Customer Satisfaction Score by Industry
GoPro's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}GoPro Customer Satisfaction vs. Competitors
Compared to its competitors, GoPro's Customer Satisfaction score is rated right above Olympus Corporation, and is preceded by Sony.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nikon | 100% |
| Amazon | 87% |
| Canon | 86% |
| Sony | 85% |
| GoPro | 81% |
| Olympus Corporation | 80% |
| Avid Technology | 67% |
| Black Mountain Systems | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, GoPro's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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GoPro Customer Service
3.3/5
GoPro has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About GoPro's Customer Service
Address
3000 Clearview Way, San Mateo, CA 94402
Website
http://gopro.com/
Phone Number
888-600-4659
GoPro's Social Links
Quick Insights into GoPro Customer Service
GoPro's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used GoPro's products/services for Less than 1 Year.
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Ranked GoPro Customer Service the Highest
Ranked GoPro Customer Service the Lowest
GoPro Customer Service Score by Gender
GoPro's Customer Service score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
GoPro Customer Service Score by Ethnicity
GoPro's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
GoPro Customer Service Score by Age
GoPro's Customer Service score was rated 3.8 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
GoPro Customer Service Score by Usage
GoPro's Customer Service score was rated the highest by customers who have used GoPro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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GoPro Customer Service Score by Industry
GoPro's Customer Service score was rated 3.1 stars by Tech industry customers.
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GoPro Customer Service vs. Competitors
Compared to its competitors, GoPro's Customer Service score is rated right above Black Mountain Systems, and is preceded by Olympus Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Sony | 4/5 |
| Nikon | 3.9/5 |
| Canon | 3.9/5 |
| Avid Technology | 3.7/5 |
| Olympus Corporation | 3.4/5 |
| GoPro | 3.3/5 |
| Black Mountain Systems | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, GoPro's Customer Service score is rated right below ROBLOX.
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GoPro as an Employer
2.5/5
GoPro has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
GoPro scored a 16 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of GoPro would recommend the brand to a friend. ENPS measures how likely GoPro employees would recommend working at GoPro to a friend.
Net Promoter Score
16
NPS Score
| 45% | Promoters |
|---|---|
| 26% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 17% | Promoters |
|---|---|
| 22% | Passive |
| 61% | Detractors |
Global Ranking Snapshot
GoPro is ranked #504 in the Global Top 100 Brands. It ranks just behind McAfee and just ahead of Udemy.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
502 |  | Infosys |  | Salil Parekh | Tech |
503 |  | McAfee |  | Peter Leav | Tech |
504 | | GoPro | | Nick Woodman | Tech |
505 |  | Udemy |  | Gregg Coccari | Business and Consumer Services |
506 |  | Boston Consulting Group |  | Christoph Schweizer | Business and Consumer Services |
507 |  | Malwarebytes |  | Marcin Kleczynski | Tech |
508 |  | Upwork |  | Hayden Brown | Tech |
Tech Ranking Snapshot
GoPro is ranked #157 in the Tech Industry. It ranks just behind McAfee and just ahead of Boston Consulting Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
155 | | Infosys | New York City, NY |
156 | | McAfee | Santa Clara, CA |
157 | | GoPro | San Mateo, CA |
158 | | Boston Consulting Group | Boston, MA |
159 | | Malwarebytes | Santa Clara, CA |
160 | | Upwork | San Francisco, CA |
161 |  | Zendesk | San Francisco, CA |
Popular Brands in the Industry
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