9
NPS
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Avid Technology
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About Avid Technology's Brand
Avid Technology is a media platform specializes in digital media creation tools for film, video, audio, and broadcast professionals. Among its major competitors, Avid Technology is ranked in 3rd place for NPS while Autodesk is 1st, and GoPro is 2nd.Their current valuation is $986.73M
Brand at a Glance
89%
Customer Loyalty
3.4/5
Product Quality
3.8/5
Pricing
3.5/5
Customer Service
Avid Technology CMO
Jeff Rosica
Mr. Jeff Rosica has been President of at Avid Technology, Inc. since December 2016 and its Chief Sales & Marketing Officer since February 4, 2016. Mr. Rosica served as Senior Vice President at Avid Technology, Inc. since February 4, 2016 and served as its Senior Vice President of Worldwide Field Operations from January 2013 to February 4, 2016 and also served as its Secretary and Assistant General Counsel. Mr. Rosica served in various capacities with Grass Valley, LLC from early 2002 until joining Avid Technology and also served its Executive Vice President, Chief Sales and Marketing Officer. Prior to that, Mr. Rosica was Vice President and General Manager of Phillips Broadcast from 1996.
Avid Technology Ranking
- #3 / 4 of its competitors
Avid Technology NPS
Avid Technology's Net Promoter Score (NPS) is a 9 with 47% Promoters, 15% Passives, and 38% Detractors. Net Promoter Score tracks whether Avid Technology's customers would recommend using the product based on a scale of -100 to 100.
Avid Technology Overall NPS
| 47% | Promoters |
|---|---|
| 15% | Passives |
| 38% | Detractors |
Avid Technology NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 30 | Nov 2022 | 30 |
Feb 2023 32 | Feb 2023 | 32 |
Apr 2023 21 | Apr 2023 | 21 |
Jun 2023 20 | Jun 2023 | 20 |
Sep 2023 18 | Sep 2023 | 18 |
Oct 2023 14 | Oct 2023 | 14 |
Nov 2023 13 | Nov 2023 | 13 |
Jan 2024 14 | Jan 2024 | 14 |
Apr 2024 13 | Apr 2024 | 13 |
Jun 2024 16 | Jun 2024 | 16 |
Oct 2024 12 | Oct 2024 | 12 |
Dec 2025 9 | Dec 2025 | 9 |
How Other Brands Compare
Avid Technology is ranked third for NPS among its competitors. Autodesk and GoPro come in first and second, with Salem Media Group coming in at #4. Among those competitors, it is the second most valued company behind Autodesk.
Avid Technology |  Autodesk |  GoPro |  Salem Media Group | |
| Global Ranking | #- | #238 | #504 | #- |
| NPS | 9 | 31 | 21 | -39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $986.73M | $62.34B | $945.51M | $62.60M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Avid Technology NPS by Gender
Male customers rated Avid Technology's NPS 34 points higher than Female customers.
Male
0
Avid Technology's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
-34
Avid Technology's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Avid Technology NPS by Ethnicity
Avid Technology's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Avid Technology NPS by Usage
Avid Technology's NPS was rated -50 points by customers who have used Avid Technology's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -50 | 5 to 10 Years | -50 |
Avid Technology NPS vs. Competitors
Compared to its competitors, Avid Technology's NPS is rated right above Remark, and is preceded by GoPro.
| COMPANY | NPS Score | |
|---|---|---|
| Autodesk | 31 |
| GoPro | 21 |
| Avid Technology | 9 |
 | Remark | N/A |
| Salem Media Group | -39 |
Avid Technology Customer Reviews
Out of the 2 Avid Technology customer reviews 1 was positive and 1 was constructive. Avid Technology customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Avid Technology Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Avid Technology users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Avid Technology Customer Loyalty Score by Gender
Female customers rated Avid Technology's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
Avid Technology Customer Loyalty Score by Ethnicity
Avid Technology's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Avid Technology Customer Loyalty Score by Usage
Avid Technology's Customer Loyalty score was rated 100% by customers who have used Avid Technology's products/services for 5 to 10 Years.
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Avid Technology Customer Loyalty Score by Industry
Avid Technology's Customer Loyalty score was rated 100% by Arts and Entertainment industry customers.
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Avid Technology Customer Loyalty vs. Competitors
Compared to its competitors, Avid Technology's Customer Loyalty score is rated right above Autodesk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Avid Technology | 89% |
| Autodesk | 83% |
| GoPro | 69% |
| Salem Media Group | 58% |
| Remark | N/A |
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Avid Technology Product Quality
3.4/5
Avid Technology has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Avid Technology Product Information
Avid Technology’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Avid Technology's product the highest.
- Website
- http://www.avid.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
SaaS
Quick Insights into Avid Technology Product Quality
Avid Technology's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Avid Technology Product Quality the Highest
Ranked Avid Technology Product Quality the Lowest
Avid Technology Product Quality Score by Gender
Male customers rated Avid Technology's Product Quality score 1.2 stars higher than Female customers.
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Male
3.5/5
Female
2.3/5
Avid Technology Product Quality Score by Ethnicity
Avid Technology's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Avid Technology Product Quality Score by Usage
Avid Technology's Product Quality score was rated 2.6 stars by customers who have used Avid Technology's products/services for 5 to 10 Years.
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Avid Technology Product Quality Score by Industry
Avid Technology's Product Quality score was rated 2.6 stars by Arts and Entertainment industry customers.
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Avid Technology Product Quality vs. Competitors
Compared to its competitors, Avid Technology's Product Quality score is rated right above Salem Media Group, and is preceded by GoPro.
| COMPANY | Product Quality Score | |
|---|---|---|
| Autodesk | 4/5 |
| GoPro | 3.7/5 |
| Avid Technology | 3.4/5 |
| Salem Media Group | 3.1/5 |
| Remark | N/A |
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Avid Technology Pricing
Avid Technology ROI & Value For Money
3.8/5
Avid Technology has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Avid Technology Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into Avid Technology ROI
Avid Technology's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Avid Technology ROI the Highest
Ranked Avid Technology ROI the Lowest
Avid Technology ROI Score by Gender
Male customers rated Avid Technology's ROI score 0.5 stars higher than Female customers.
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Male
3.1/5
Female
2.6/5
Avid Technology ROI Score by Ethnicity
Avid Technology's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Avid Technology ROI Score by Usage
Avid Technology's ROI score was rated 2.2 stars by customers who have used Avid Technology's products/services for 5 to 10 Years.
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Avid Technology ROI Score by Industry
Avid Technology's ROI score was rated 2.1 stars by Arts and Entertainment industry customers.
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Avid Technology Pricing vs. Competitors
Compared to its competitors, Avid Technology's ROI score is rated right above GoPro, and is preceded by Autodesk.
| COMPANY | Pricing Score | |
|---|---|---|
| Autodesk | 3.9/5 |
| Avid Technology | 3.8/5 |
| GoPro | 3.3/5 |
| Salem Media Group | 2.9/5 |
| Remark | N/A |
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Avid Technology Customer Satisfaction (CSAT)
Avid Technology Customer Satisfaction (CSAT) Score
62 / 100
Avid Technology has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
29%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Avid Technology Customer Satisfaction
Avid Technology's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Avid Technology Customer Satisfaction the Highest
Ranked Avid Technology Customer Satisfaction the Lowest
Avid Technology Customer Satisfaction Score by Gender
Male customers rated Avid Technology's Customer Satisfaction score 16 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
34 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Avid Technology Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Avid Technology's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Avid Technology Customer Satisfaction Score by Usage
Avid Technology's Customer Satisfaction score was rated 25 points by customers who have used Avid Technology's products/services for 5 to 10 Years.
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Avid Technology Customer Satisfaction Score by Industry
Avid Technology's Customer Satisfaction score was rated 33 points by Arts and Entertainment industry customers.
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"title": "Avid Technology Customer Satisfaction Score by Industry",
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"label": "Arts and Entertainment",
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}Avid Technology Customer Satisfaction vs. Competitors
Compared to its competitors, Avid Technology's Customer Satisfaction score is rated right above Salem Media Group, and is preceded by GoPro.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Autodesk | 74% |
| GoPro | 70% |
| Avid Technology | 62% |
| Salem Media Group | 31% |
| Remark | 0% |
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Avid Technology Customer Service
3.5/5
Avid Technology has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Avid Technology's Customer Service
Address
75 Network Drive, Burlington, MA
Website
http://www.avid.com
Phone Number
2023184593
Quick Insights into Avid Technology Customer Service
Avid Technology's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Avid Technology Customer Service the Highest
Ranked Avid Technology Customer Service the Lowest
Avid Technology Customer Service Score by Gender
Male customers rated Avid Technology's Customer Service score 0.4 stars higher than Female customers.
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Male
3/5
Female
2.6/5
Avid Technology Customer Service Score by Ethnicity
Avid Technology's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Avid Technology Customer Service Score by Usage
Avid Technology's Customer Service score was rated 2.1 stars by customers who have used Avid Technology's products/services for 5 to 10 Years.
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Avid Technology Customer Service Score by Industry
Avid Technology's Customer Service score was rated 1.8 stars by Arts and Entertainment industry customers.
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Avid Technology Customer Service vs. Competitors
Compared to its competitors, Avid Technology's Customer Service score is rated right above GoPro, and is preceded by Autodesk.
| COMPANY | Customer Service Score | |
|---|---|---|
| Autodesk | 3.8/5 |
| Avid Technology | 3.5/5 |
| GoPro | 3.4/5 |
| Salem Media Group | 3.4/5 |
| Remark | N/A |
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Avid Technology as an Employer
3.4/5
Avid Technology has a 3.4/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Avid Technology scored a 9 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Avid Technology would recommend the brand to a friend. ENPS measures how likely Avid Technology employees would recommend working at Avid Technology to a friend.
Net Promoter Score
9
NPS Score
| 47% | Promoters |
|---|---|
| 15% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-3
eNPS Score
| 37% | Promoters |
|---|---|
| 23% | Passive |
| 40% | Detractors |
