53
NPS
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Kaspersky
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About Kaspersky's Brand
Kaspersky provides Internet security solutions for businesses and consumers. Among its major competitors, Kaspersky is ranked in 1st place for NPS while Fortinet is 2nd, and F-Secure Corporation is 3rd.
Brand at a Glance
70%
Customer Loyalty
3.9/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Kaspersky Ranking
- #1 / 3 of its competitors
Kaspersky NPS
Kaspersky's Net Promoter Score (NPS) is a 53 with 71% Promoters, 11% Passives, and 18% Detractors. Net Promoter Score tracks whether Kaspersky's customers would recommend using the product based on a scale of -100 to 100.
Kaspersky Overall NPS
| 71% | Promoters |
|---|---|
| 11% | Passives |
| 18% | Detractors |
Kaspersky NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 57 | Mar 2023 | 57 |
Apr 2023 60 | Apr 2023 | 60 |
May 2023 62 | May 2023 | 62 |
Jul 2023 60 | Jul 2023 | 60 |
Jan 2024 62 | Jan 2024 | 62 |
Apr 2024 64 | Apr 2024 | 64 |
May 2024 65 | May 2024 | 65 |
Jun 2024 67 | Jun 2024 | 67 |
Aug 2024 64 | Aug 2024 | 64 |
Sep 2024 64 | Sep 2024 | 64 |
May 2025 60 | May 2025 | 60 |
Oct 2025 53 | Oct 2025 | 53 |
How Other Brands Compare
Kaspersky is ranked first for NPS among its competitors. Fortinet and F-Secure Corporation come in second and third.
Kaspersky |  Fortinet |  F-Secure Corporation | |
| Global Ranking | #- | #275 | #- |
| NPS | 53 | 42 | -33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $27.91B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kaspersky NPS by Gender
Kaspersky's NPS was rated 80 by Male customers on Comparably.
Male
80
Kaspersky's NPS was rated 80 by Male customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Female
N/A
Kaspersky's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Kaspersky NPS by Ethnicity
Kaspersky's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Kaspersky NPS by Age
Kaspersky's NPS was rated 0 points by customers ages 51-55 on Comparably.
Kaspersky NPS by Usage
Kaspersky's NPS was rated 80 points by customers who have used Kaspersky's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 80 | 2 to 5 Years | 80 |
Kaspersky NPS vs. Competitors
Compared to its competitors, Kaspersky's NPS is rated right above Fortinet.
| COMPANY | NPS Score | |
|---|---|---|
| Kaspersky | 53 |
| Fortinet | 42 |
| F-Secure Corporation | -33 |
Kaspersky Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Kaspersky users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kaspersky Customer Loyalty Score by Gender
Kaspersky's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Kaspersky Customer Loyalty Score by Ethnicity
Kaspersky's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Kaspersky Customer Loyalty Score by Age
Kaspersky's Customer Loyalty score was rated 70% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
Kaspersky Customer Loyalty Score by Usage
Kaspersky's Customer Loyalty score was rated 82% by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Kaspersky Customer Loyalty Score by Industry
Kaspersky's Customer Loyalty score was rated 100% by Tech industry customers.
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Kaspersky Customer Loyalty vs. Competitors
Compared to its competitors, Kaspersky's Customer Loyalty score is rated right above F-Secure Corporation, and is preceded by Fortinet.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fortinet | 82% |
| Kaspersky | 70% |
| F-Secure Corporation | 10% |
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Kaspersky Product Quality
3.9/5
Kaspersky has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Kaspersky Product Information
Kaspersky’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Kaspersky's product the highest.
- Website
- https://www.kaspersky.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Analytics
Enterprise
SaaS
Quick Insights into Kaspersky Product Quality
Kaspersky's Product Quality score was rated highest by customers ages 51-55.
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Ranked Kaspersky Product Quality the Highest
Kaspersky Product Quality Score by Gender
Kaspersky's Product Quality score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Kaspersky Product Quality Score by Ethnicity
Kaspersky's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Kaspersky.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Kaspersky Product Quality Score by Age
Kaspersky's Product Quality score was rated 4.6 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 4.6 | 51-55 | 4.6 |
Kaspersky Product Quality Score by Usage
Kaspersky's Product Quality score was rated 4.4 stars by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Kaspersky Product Quality Score by Industry
Kaspersky's Product Quality score was rated 4.5 stars by Tech industry customers.
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Kaspersky Product Quality vs. Competitors
Compared to its competitors, Kaspersky's Product Quality score is rated right below F-Secure Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Fortinet | 4.2/5 |
| F-Secure Corporation | 4/5 |
| Kaspersky | 3.9/5 |
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Kaspersky Pricing
Kaspersky ROI & Value For Money
4.2/5
Kaspersky has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Kaspersky Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Kaspersky ROI
Kaspersky's ROI score was rated highest by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Ranked Kaspersky ROI the Highest
Kaspersky ROI Score by Gender
Kaspersky's ROI score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Kaspersky ROI Score by Ethnicity
Kaspersky's ROI score was rated 4.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Kaspersky ROI Score by Age
Kaspersky's ROI score was rated 4.1 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 4.1 | 51-55 | 4.1 |
Kaspersky ROI Score by Usage
Kaspersky's ROI score was rated 4.6 stars by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Kaspersky ROI Score by Industry
Kaspersky's ROI score was rated 4.4 stars by Tech industry customers.
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Kaspersky Pricing vs. Competitors
Compared to its competitors, Kaspersky's ROI score is rated right above Fortinet.
| COMPANY | Pricing Score | |
|---|---|---|
| Kaspersky | 4.2/5 |
| Fortinet | 4.2/5 |
| F-Secure Corporation | 4/5 |
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Kaspersky Customer Satisfaction (CSAT)
Kaspersky Customer Satisfaction (CSAT) Score
75 / 100
Kaspersky has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kaspersky Customer Satisfaction
Kaspersky's Customer Satisfaction score was rated highest by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Ranked Kaspersky Customer Satisfaction the Highest
Kaspersky Customer Satisfaction Score by Gender
Kaspersky's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Kaspersky Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kaspersky's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Kaspersky Customer Satisfaction Score by Usage
Kaspersky's Customer Satisfaction score was rated 100 points by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Kaspersky Customer Satisfaction vs. Competitors
Compared to its competitors, Kaspersky's Customer Satisfaction score is rated right below Fortinet.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| F-Secure Corporation | 100% |
| Fortinet | 83% |
| Kaspersky | 75% |
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Kaspersky Customer Service
4.2/5
Kaspersky has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Kaspersky's Customer Service
Address
Moscow, TX Russian Federation
Website
https://www.kaspersky.com
Quick Insights into Kaspersky Customer Service
Kaspersky's Customer Service score was rated highest by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Ranked Kaspersky Customer Service the Highest
Kaspersky Customer Service Score by Gender
Kaspersky's Customer Service score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Kaspersky Customer Service Score by Ethnicity
Kaspersky's Customer Service score was rated 3.8 stars by Caucasian customers on Comparably.
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0
20
40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Kaspersky Customer Service Score by Age
Kaspersky's Customer Service score was rated 3.5 stars by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
Kaspersky Customer Service Score by Usage
Kaspersky's Customer Service score was rated 4.5 stars by customers who have used Kaspersky's products/services for 2 to 5 Years.
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Kaspersky Customer Service Score by Industry
Kaspersky's Customer Service score was rated 4.2 stars by Tech industry customers.
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Kaspersky Customer Service vs. Competitors
Compared to its competitors, Kaspersky's Customer Service score is rated right above F-Secure Corporation, and is preceded by Fortinet.
| COMPANY | Customer Service Score | |
|---|---|---|
| Fortinet | 4.3/5 |
| Kaspersky | 4.2/5 |
| F-Secure Corporation | 4/5 |
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Kaspersky as an Employer
2.9/5
Kaspersky has a 2.9/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Kaspersky scored a 53 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Kaspersky would recommend the brand to a friend. ENPS measures how likely Kaspersky employees would recommend working at Kaspersky to a friend.
Net Promoter Score
53
NPS Score
| 71% | Promoters |
|---|---|
| 11% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
