
A career at Yelp means helping to change the way businesses and consumers interact. Yelp’s brand is ranked #280 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Yelp. When compared to other organizations within the Tech industry, Yelp is ranked #74. Among its major competitors, Yelp is ranked in 5th place for NPS while Tripadvisor is 1st, and OpenTable is 2nd. Overall, Yelp has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.11B
Yelp's Net Promoter Score (NPS) is a -6 with 39% Promoters, 16% Passives, and 45% Detractors. Net Promoter Score tracks whether Yelp's customers would recommend using the product based on a scale of -100 to 100.
| 39% | Promoters |
|---|---|
| 16% | Passives |
| 45% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -6 | Oct 2024 | -6 |
Nov 2024 -6 | Nov 2024 | -6 |
Dec 2024 -6 | Dec 2024 | -6 |
Jan 2025 -6 | Jan 2025 | -6 |
Feb 2025 -6 | Feb 2025 | -6 |
May 2025 -6 | May 2025 | -6 |
Jun 2025 -6 | Jun 2025 | -6 |
Jul 2025 -6 | Jul 2025 | -6 |
Sep 2025 -6 | Sep 2025 | -6 |
Oct 2025 -6 | Oct 2025 | -6 |
Nov 2025 -6 | Nov 2025 | -6 |
Dec 2025 -6 | Dec 2025 | -6 |
Yelp is ranked #4 for NPS among its competitors. Tripadvisor and OpenTable come in first and second, with Foursquare coming in at third. Among those competitors, it is the third most valued company behind OpenTable.
![]() Yelp | ![]() Tripadvisor | ![]() OpenTable | ![]() Foursquare | |
| Global Ranking | #280 | #369 | #- | #- |
| NPS | -6 | 21 | 20 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.11B | $4.86B | $56.03B | $1.50B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Yelp's NPS 41 points higher than Male customers.
Yelp's NPS was rated -52 by Male customers on Comparably.
Yelp's NPS was rated -11 by Female customers on Comparably.
Yelp's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -52 | Caucasian | -52 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 9 | African American/Black | 9 |
Asian or Pacific Islander -26 | Asian or Pacific Islander | -26 |
Other -32 | Other | -32 |
Yelp's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Yelp's NPS was rated the highest by customers who have used Yelp's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -36 | Less than 1 Year | -36 |
1 to 2 Years -57 | 1 to 2 Years | -57 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years -30 | 5 to 10 Years | -30 |
Over 10 Years -38 | Over 10 Years | -38 |
Compared to its competitors, Yelp's NPS is rated right above Yahoo, and is preceded by Thryv.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Tripadvisor | 21 |
![]() | OpenTable | 20 |
![]() | Foursquare | 7 |
![]() | Thryv | 0 |
![]() | Yelp | -6 |
![]() | Yahoo | -21 |
![]() | Yodle | -50 |
Out of the 23 Yelp customer reviews 14 were positive and 9 were constructive. Yelp customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Yelp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Yelp's Customer Loyalty score 5% higher than Male customers.
Yelp's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Yelp's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 67% | 26-30 | 67% |
31-35 55% | 31-35 | 55% |
36-40 73% | 36-40 | 73% |
41-45 67% | 41-45 | 67% |
46-50 66% | 46-50 | 66% |
51-55 60% | 51-55 | 60% |
56-60 73% | 56-60 | 73% |
61-65 55% | 61-65 | 55% |
66+ 60% | 66+ | 60% |
Yelp's Customer Loyalty score was rated the highest by customers who have used Yelp's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Yelp's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Yelp's Customer Loyalty score is rated right above Yahoo, and is preceded by Tripadvisor.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Yodle | 100% |
![]() | OpenTable | 82% |
![]() | Foursquare | 79% |
![]() | Tripadvisor | 69% |
![]() | Yelp | 68% |
![]() | Yahoo | 65% |
![]() | Thryv | 60% |
In the Tech industry, Yelp's Customer Loyalty score is rated right below Peloton.
Yelp has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Yelp’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Yelp's product the highest. Reviewers from the Accounting industry rated Yelp the lowest at 3.1.
Yelp's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
Female customers rated Yelp's Product Quality score 1.1 stars higher than Male customers.
Yelp's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.6 | Other | 2.6 |
Yelp's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3 | 31-35 | 3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.1 | 66+ | 2.1 |
Yelp's Product Quality score was rated the highest by customers who have used Yelp's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Yelp's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Yelp's Product Quality score is rated right above Foursquare, and is preceded by OpenTable.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Tripadvisor | 4/5 |
![]() | Yodle | 3.8/5 |
![]() | OpenTable | 3.6/5 |
![]() | Yelp | 3.3/5 |
![]() | Foursquare | 3.1/5 |
![]() | Thryv | 2.7/5 |
![]() | Yahoo | 2.7/5 |
In the Tech industry, Yelp's Product Quality score is rated right below ROBLOX.
Yelp has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Yelp.
Yelp's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Retail industry.
Female customers rated Yelp's ROI score 1 stars higher than Male customers.
Yelp's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.1 | Other | 2.1 |
Yelp's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3 | 36-40 | 3 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.1 | 66+ | 2.1 |
Yelp's ROI score was rated the highest by customers who have used Yelp's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Yelp's ROI score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Yelp's ROI score is rated right above Yodle, and is preceded by Foursquare.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Tripadvisor | 3.8/5 |
![]() | OpenTable | 3.4/5 |
![]() | Foursquare | 3.4/5 |
![]() | Yelp | 3.2/5 |
![]() | Yodle | 3.2/5 |
![]() | Thryv | 2.8/5 |
![]() | Yahoo | 2.6/5 |
In the Tech industry, Yelp's ROI score is rated right below ROBLOX.
Yelp has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Yelp's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers from the Automotive and Transportation industry.
Female customers rated Yelp's Customer Satisfaction score 30 points higher than Male customers.
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 10% | |
Very Dissatisfied | 47% |
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 25% |
Yelp's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
Yelp's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
Yelp's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Yelp's Customer Satisfaction (CSAT) score was rated 73% according to Asian or Pacific Islander users and customers.
Yelp's Customer Satisfaction (CSAT) score was rated 42% according to Other users and customers.
Yelp's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 63% | |||||||||||||||
| 41-45 | 46% | |||||||||||||||
| 46-50 | 38% | |||||||||||||||
| 51-55 | 38% | |||||||||||||||
| 56-60 | 45% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 29% |
Yelp's Customer Satisfaction score was rated the highest by customers who have used Yelp's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Yelp's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Yelp Customer Satisfaction Score by Industry",
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"label": "Education",
"groupId": 515,
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"groupId": 522,
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"groupId": 535,
"score": 75,
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"csatScore": 75,
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{
"label": "Real Estate",
"groupId": 554,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Restaurants",
"groupId": 558,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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{
"label": "Retail",
"groupId": 559,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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]
}Compared to its competitors, Yelp's Customer Satisfaction score is rated right above Yodle, and is preceded by OpenTable.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tripadvisor | 78% |
![]() | OpenTable | 67% |
![]() | Yelp | 59% |
![]() | Yodle | 50% |
![]() | Yahoo | 48% |
![]() | Thryv | 43% |
![]() | Foursquare | 39% |
In the Tech industry, Yelp's Customer Satisfaction score is rated right below Peloton.
Yelp has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Yelp's overall Customer Service score rated by its users and customers.
706 Mission Street, 7th Floor, San Francisco, CA 94105
http://yelp.com
415-908-3801
Yelp's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Business and Consumer Services industry.
Female customers rated Yelp's Customer Service score 1.1 stars higher than Male customers.
Yelp's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.2 | Other | 2.2 |
Yelp's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.3 | 26-30 | 2.3 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3 | 36-40 | 3 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Yelp's Customer Service score was rated the highest by customers who have used Yelp's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Yelp's Customer Service score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Yelp's Customer Service score is rated right above Thryv, and is preceded by Yodle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Tripadvisor | 3.7/5 |
![]() | OpenTable | 3.3/5 |
![]() | Foursquare | 3.2/5 |
![]() | Yodle | 3.1/5 |
![]() | Yelp | 3.1/5 |
![]() | Thryv | 2.8/5 |
![]() | Yahoo | 2.6/5 |
In the Tech industry, Yelp's Customer Service score is rated right below ROBLOX.
Yelp has a 3.2/5 stars for its overall company culture rated by their employees

Yelp scored a -6 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Yelp would recommend the brand to a friend. ENPS measures how likely Yelp employees would recommend working at Yelp to a friend.
| 39% | Promoters |
|---|---|
| 16% | Passive |
| 45% | Detractors |
| 39% | Promoters |
|---|---|
| 24% | Passive |
| 37% | Detractors |
Yelp is ranked #280 in the Global Top 100 Brands. It ranks just behind Sotheby's and just ahead of DSW.
Yelp is ranked #74 in the Tech Industry. It ranks just behind Sotheby's and just ahead of Nielsen.