20
NPS
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OpenTable
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About OpenTable's Brand
Among its major competitors, OpenTable is ranked in 3rd place for NPS while QSR Automations is 1st, and Zomato is 2nd.Their current market cap is $56.03B
Brand at a Glance
82%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
OpenTable CMO
OpenTable Ranking
- #3 / 4 of its competitors
OpenTable NPS
OpenTable's Net Promoter Score (NPS) is a 20 with 51% Promoters, 18% Passives, and 31% Detractors. Net Promoter Score tracks whether OpenTable's customers would recommend using the product based on a scale of -100 to 100.
OpenTable Overall NPS
| 51% | Promoters |
|---|---|
| 18% | Passives |
| 31% | Detractors |
OpenTable NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 21 | Apr 2024 | 21 |
May 2024 23 | May 2024 | 23 |
Jun 2024 22 | Jun 2024 | 22 |
Jul 2024 22 | Jul 2024 | 22 |
Oct 2024 20 | Oct 2024 | 20 |
Nov 2024 20 | Nov 2024 | 20 |
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
May 2025 19 | May 2025 | 19 |
Sep 2025 19 | Sep 2025 | 19 |
Dec 2025 21 | Dec 2025 | 21 |
How Other Brands Compare
OpenTable is ranked third for NPS among its competitors. QSR Automations and Zomato come in first and second, with Yelp coming in at #4. Among those competitors, it is the third most valued company.
OpenTable |  Yelp |  QSR Automations |  Zomato | |
| Global Ranking | #- | #280 | #- | #- |
| NPS | 20 | -6 | 48 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $56.03B | $3.11B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
OpenTable NPS by Gender
Female customers rated OpenTable's NPS 28 points higher than Male customers.
Male
-9
OpenTable's NPS was rated -9 by Male customers on Comparably.
30%
Promoters
31%
Passives
39%
Detractors
Female
19
OpenTable's NPS was rated 19 by Female customers on Comparably.
52%
Promoters
15%
Passives
33%
Detractors
OpenTable NPS by Ethnicity
OpenTable's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 29 | Hispanic or Latino | 29 |
African American/Black 50 | African American/Black | 50 |
Other -28 | Other | -28 |
OpenTable NPS by Age
OpenTable's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
OpenTable NPS by Usage
OpenTable's NPS was rated the highest by customers who have used OpenTable's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 47 | 2 to 5 Years | 47 |
5 to 10 Years 8 | 5 to 10 Years | 8 |
Over 10 Years -35 | Over 10 Years | -35 |
OpenTable NPS vs. Competitors
Compared to its competitors, OpenTable's NPS is rated right above Resy Network, and is preceded by Zomato.
| COMPANY | NPS Score | |
|---|---|---|
| QSR Automations | 48 |
| Zomato | 32 |
| OpenTable | 20 |
 | Resy Network | 0 |
 | Nowait | N/A |
| Yelp | -6 |
OpenTable Customer Reviews
Out of the 9 OpenTable customer reviews 5 were positive and 4 were constructive. OpenTable customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
OpenTable Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of OpenTable users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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OpenTable Customer Loyalty Score by Gender
Female customers rated OpenTable's Customer Loyalty score 3% higher than Male customers.
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Male
84%
Yes
Female
87%
Yes
OpenTable Customer Loyalty Score by Ethnicity
OpenTable's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of OpenTable.
93
out of 100
Caucasian
74
out of 100
Hispanic or Latino
100
out of 100
African American/Black
74
out of 100
Other
OpenTable Customer Loyalty Score by Age
OpenTable's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 85% | 26-30 | 85% |
31-35 78% | 31-35 | 78% |
36-40 82% | 36-40 | 82% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 85% | 56-60 | 85% |
61-65 82% | 61-65 | 82% |
66+ 100% | 66+ | 100% |
OpenTable Customer Loyalty Score by Usage
OpenTable's Customer Loyalty score was rated the highest by customers who have used OpenTable's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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OpenTable Customer Loyalty Score by Industry
OpenTable's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Restaurants industry customers.
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OpenTable Customer Loyalty vs. Competitors
Compared to its competitors, OpenTable's Customer Loyalty score is rated right above Yelp, and is preceded by Zomato.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| QSR Automations | 85% |
| Zomato | 85% |
| OpenTable | 82% |
| Yelp | 68% |
| Resy Network | N/A |
| Nowait | N/A |
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OpenTable Product Quality
3.6/5
OpenTable has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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OpenTable Product Information
OpenTable’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Restaurants industry rated OpenTable's product the highest. Reviewers from the Banking and Financial Services industry rated OpenTable the lowest at 2.3.
- Website
- http://www.opentable.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Food and Beverages
Marketplaces
Quick Insights into OpenTable Product Quality
OpenTable's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 56-60.
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Ranked OpenTable Product Quality the Highest
Ranked OpenTable Product Quality the Lowest
OpenTable Product Quality Score by Gender
Female customers rated OpenTable's Product Quality score 0.4 stars higher than Male customers.
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Male
3.1/5
Female
3.5/5
OpenTable Product Quality Score by Ethnicity
OpenTable's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 1.9 | Other | 1.9 |
OpenTable Product Quality Score by Age
OpenTable's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.5 | 36-40 | 4.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.8 | 51-55 | 3.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2 | 66+ | 2 |
OpenTable Product Quality Score by Usage
OpenTable's Product Quality score was rated the highest by customers who have used OpenTable's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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OpenTable Product Quality Score by Industry
OpenTable's Product Quality score was rated the highest by Restaurants industry customers, and the lowest by Banking and Financial Services industry customers.
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OpenTable Product Quality vs. Competitors
Compared to its competitors, OpenTable's Product Quality score is rated right above Yelp, and is preceded by Zomato.
| COMPANY | Product Quality Score | |
|---|---|---|
| QSR Automations | 4.5/5 |
| Resy Network | 4/5 |
| Zomato | 3.9/5 |
| OpenTable | 3.6/5 |
| Yelp | 3.3/5 |
| Nowait | N/A |
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OpenTable Pricing
OpenTable ROI & Value For Money
3.4/5
OpenTable has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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OpenTable Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from OpenTable.
Quick Insights into OpenTable ROI
OpenTable's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 56-60.
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Ranked OpenTable ROI the Highest
Ranked OpenTable ROI the Lowest
OpenTable ROI Score by Gender
Female customers rated OpenTable's ROI score 0.5 stars higher than Male customers.
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Male
3.1/5
Female
3.6/5
OpenTable ROI Score by Ethnicity
OpenTable's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.2 | African American/Black | 4.2 |
Other 2.2 | Other | 2.2 |
OpenTable ROI Score by Age
OpenTable's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.6 | 36-40 | 4.6 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2 | 66+ | 2 |
OpenTable ROI Score by Usage
OpenTable's ROI score was rated the highest by customers who have used OpenTable's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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OpenTable ROI Score by Industry
OpenTable's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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OpenTable Pricing vs. Competitors
Compared to its competitors, OpenTable's ROI score is rated right above Yelp, and is preceded by Zomato.
| COMPANY | Pricing Score | |
|---|---|---|
| QSR Automations | 4/5 |
| Zomato | 3.8/5 |
| OpenTable | 3.4/5 |
| Yelp | 3.2/5 |
| Resy Network | N/A |
| Nowait | N/A |
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OpenTable Customer Satisfaction (CSAT)
OpenTable Customer Satisfaction (CSAT) Score
67 / 100
OpenTable has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
39%
Satisfied
28%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
9%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into OpenTable Customer Satisfaction
OpenTable's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 56-60.
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Ranked OpenTable Customer Satisfaction the Highest
Ranked OpenTable Customer Satisfaction the Lowest
OpenTable Customer Satisfaction Score by Gender
Female customers rated OpenTable's Customer Satisfaction score 8 points higher than Male customers.
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58 / 100
MaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 16% | |
Very Dissatisfied | 26% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
OpenTable Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
OpenTable's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
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52 / 100
Very Satisfied
32%
Satisfied
20%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
12%
Very Dissatisfied
28%
CSAT according to Hispanic or Latino
OpenTable's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
29%
Satisfied
71%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
OpenTable's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
OpenTable's Customer Satisfaction (CSAT) score was rated 28% according to Other users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
44%
OpenTable Customer Satisfaction Score by Age
OpenTable's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 76% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 46-50 | 66% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 33% |
OpenTable Customer Satisfaction Score by Usage
OpenTable's Customer Satisfaction score was rated the highest by customers who have used OpenTable's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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OpenTable Customer Satisfaction Score by Industry
OpenTable's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Hospitality industry customers.
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{
"title": "OpenTable Customer Satisfaction Score by Industry",
"text": "OpenTable's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Hospitality industry customers.",
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"label": "Tech",
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"scoreClassName": "",
"scoreLabel": 86
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"label": "Hospitality",
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}OpenTable Customer Satisfaction vs. Competitors
Compared to its competitors, OpenTable's Customer Satisfaction score is rated right above Yelp, and is preceded by Zomato.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| QSR Automations | 100% |
| Resy Network | 100% |
| Zomato | 85% |
| OpenTable | 67% |
| Yelp | 59% |
| Nowait | 0% |
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OpenTable Customer Service
3.3/5
OpenTable has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About OpenTable's Customer Service
Address
San Francisco, CA 94104
Website
http://www.opentable.com
Phone Number
415-344-4200
OpenTable's Social Links
Quick Insights into OpenTable Customer Service
OpenTable's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 56-60.
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Ranked OpenTable Customer Service the Highest
Ranked OpenTable Customer Service the Lowest
OpenTable Customer Service Score by Gender
Female customers rated OpenTable's Customer Service score 0.3 stars higher than Male customers.
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Male
3/5
Female
3.3/5
OpenTable Customer Service Score by Ethnicity
OpenTable's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Other 2.1 | Other | 2.1 |
OpenTable Customer Service Score by Age
OpenTable's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of OpenTable.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.5 | 36-40 | 4.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.4 | 51-55 | 3.4 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2 | 66+ | 2 |
OpenTable Customer Service Score by Usage
OpenTable's Customer Service score was rated the highest by customers who have used OpenTable's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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OpenTable Customer Service Score by Industry
OpenTable's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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OpenTable Customer Service vs. Competitors
Compared to its competitors, OpenTable's Customer Service score is rated right above Yelp, and is preceded by Zomato.
| COMPANY | Customer Service Score | |
|---|---|---|
| QSR Automations | 4.3/5 |
| Zomato | 3.9/5 |
| OpenTable | 3.3/5 |
| Yelp | 3.1/5 |
| Resy Network | N/A |
| Nowait | N/A |
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OpenTable as an Employer
3.8/5
OpenTable has a 3.8/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
OpenTable scored a 20 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of OpenTable would recommend the brand to a friend. ENPS measures how likely OpenTable employees would recommend working at OpenTable to a friend.
Net Promoter Score
20
NPS Score
| 51% | Promoters |
|---|---|
| 18% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
